Como
Como is a cloud-based customer engagement and loyalty SaaS platform for food & beverage and retail chains, unifying POS, online ordering, mobile app, and marketing automation with AI-driven personalization. It serves 1,000+ clients across 30+ countries.
- Company typePrivate
- Founded2021
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Como does
Como is a cloud-based customer engagement and loyalty SaaS platform purpose-built for food & beverage and retail chains. The product unifies fragmented customer data across POS systems, online ordering, branded mobile apps, websites, and Wi-Fi touchpoints, then layers on personalized loyalty programs, omnichannel communication (push, in-app, email, SMS, surveys), marketing automation, digital payments, and social/referral tooling. Como positions its 'No. 1 in global POS integrations' breadth — 90+ POS partners including Oracle Micros, NCR, Heartland, Square, Lightspeed, Clover, and Toast — as its central technical differentiator, with AI-driven recommendation and predictive analytics applied to real-time transactional data to drive repeat visits and higher spend.
The company sells primarily through a consultative, quote-based annual subscription model with no public pricing, targeting SMB and mid-market operators alongside select enterprise accounts. It runs a direct sales motion supplemented by a partners program that routes POS vendors and technology integrators as referral channels. Marketing emphasizes content (guides, success stories, infographics) and social channels to drive top-of-funnel demand, with demo requests as the primary bottom-of-funnel conversion event. Como is privately held, with 101-250 employees, offices in the USA, UK, UAE, Israel, France, and Spain, and a reported 1,000+ client base across 30+ countries; named customers include Burger King Israel, Auntie Anne's UK, Insomnia Coffee, Dipndip, and Tarka Indian Kitchen. No funding rounds, ownership structure, or revenue figures are disclosed in the available data for the SaaS entity.
Como firmographics
Firmographics- Name
- Como
- Legal name
- COMO
- Website
- https://como.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Como is a cloud-based customer engagement and loyalty SaaS platform for food & beverage and retail chains, unifying POS, online ordering, mobile app, and marketing automation with AI-driven personalization. It serves 1,000+ clients across 30+ countries.
- Ownership category
- akta.pro rank
Como industry classification
Industry- Product category
- Customer Engagement and Loyalty Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where Como is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Como business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model providing access to the customer engagement and loyalty platform. Pricing based on business size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to business size and requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Como product offering
Product offeringCore offering
Como provides an all-in-one customer engagement and loyalty SaaS platform for food & beverage and retail businesses, unifying POS, online ordering, branded mobile apps, websites, and Wi-Fi into a single real-time customer data layer. The platform delivers personalized loyalty programs, AI-driven actionable insights, omnichannel communications (push, in-app, email, SMS, surveys), marketing automation, digital payments, and 0% commission online ordering. It serves 1,000+ clients across 30+ countries through 90+ POS integrations including Heartland, Oracle Micros, NCR, Square, Lightspeed, Clover, and Toast.
Product overview
Como is an all-in-one customer engagement and loyalty SaaS platform for food & beverage and retail businesses. The platform operates as an integrated suite connecting POS systems, online ordering, mobile apps, websites, and Wi-Fi to unify customer data in real-time. The core product modules include Personalized Loyalty, Branded Mobile App, AI & Actionable Data, Omnichannel Communication, Marketing Automation, Digital Payment, Online Ordering & E-commerce, and Social — all unified through 90+ POS integrations and third-party integrations. The platform serves 1,000+ clients across 30+ countries with offices in USA, UK, UAE, Israel, France, and Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Loyalty
- Branded Mobile App
- AI & Actionable Data
- Omnichannel Communication
- Marketing Automation
- Digital Payment
- Online Ordering & E-commerce
- Social
Quantifiable outcome
- 40,000 loyalty members achieved in 6 months (vs 10,000 over 10 years with previous system)
- +2 more outcomes
Companies that use Como
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Como technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Como partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- HeartlandcorePOS integration partner - one of the 90+ POS systems integrated with Como's platform. Heartland is a payment processing and POS provider for restaurants and retail businesses.
- Oracle Micros / SimphonycorePOS integration partner - Oracle Micros Simphony is one of the leading enterprise POS systems in hospitality, integrated with Como's platform.
- NCRcorePOS integration partner - NCR provides POS and analytics technology for restaurants and retail, integrated with Como's platform.
- SquaremajorPOS integration partner - Square provides point-of-sale and payment solutions for small and medium businesses, integrated with Como's platform.
- LightspeedmajorPOS integration partner - Lightspeed provides cloud-based POS systems for restaurants and retail, integrated with Como's platform.
- ClovermajorPOS integration partner - Clover provides POS and payments solutions, integrated with Como's platform.
- ToastmajorPOS integration partner - Toast provides restaurant POS systems, integrated with Como's platform.
- SquirrelmajorPOS integration partner - Squirrel provides POS solutions for hospitality businesses, integrated with Como's platform.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Como competitors and assessment
Company assessmentDirect peers
- Sailplay: Sailplay is a loyalty and marketing automation platform serving retail, hospitality, and F&B operators with omnichannel engagement. It is a direct peer in loyalty + CRM + marketing automation across similar verticals.
- Yotpo: Yotpo offers a loyalty and reviews platform for retail and e-commerce brands, with a comparable customer engagement and retention proposition. While Yotpo is more retail/e-commerce-centric than Como, it competes head-to-head for the retail vertical on loyalty and customer data.
- Paytronix: Paytronix is a direct competitor offering customer engagement, loyalty, online ordering, and gift card solutions specifically to restaurant chains. Highly comparable in target customer (multi-unit F&B operators) and product mix (loyalty + ordering + CRM), making it the closest direct peer.
- Punchh: Punchh (acquired by PAR Technology) provides a mobile loyalty and CRM platform purpose-built for restaurant chains. Directly overlaps with Como's core F&B loyalty and AI-driven personalization offering and competes for the same enterprise restaurant customer base.
- Thanx: Thanx is a restaurant loyalty and customer engagement platform focused on chains, using POS-integrated data to power personalized rewards. Overlaps significantly with Como's AI-powered loyalty, POS integration strategy, and F&B vertical focus.
Broad incumbents
- Lightspeed Commerce: Lightspeed provides cloud POS for retail and restaurants and has built native loyalty, e-commerce, and payments. Comparable to Como's retail/restaurant focus and similarly integrated with Como's ecosystem, but offers a much broader commerce platform.
- Square (Block): Square offers built-in loyalty, marketing, and customer engagement tools for SMB retailers and restaurants as part of its payments + POS platform. Competes with Como for the SMB tail via bundled, self-serve pricing that Como cannot match without a self-serve tier.
- Toast: Toast is a leading restaurant POS platform that has expanded into native loyalty, online ordering, and marketing. As both a Como POS integration partner and a vertically integrated competitor, Toast represents a broader incumbent that could disintermediate standalone loyalty vendors.
Emerging players
- Podium: Podium provides customer messaging, reviews, and engagement tools for local businesses including restaurants and retailers. Partial overlap with Como's omnichannel communication and customer engagement value proposition, particularly for SMB segments.
- Belly (by Paytronix): Belly is a digital loyalty platform originally targeted at SMB retailers and cafes, now part of Paytronix. It competes with Como at the SMB tier of loyalty and customer engagement for retail and F&B operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Como social profiles
Digital presenceComo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Como leadership team
Management profileNumber of profiles
Profiles8 records
Como funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Como M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Como
What does Como do?
Como provides an all-in-one customer engagement and loyalty SaaS platform for food & beverage and retail businesses, unifying POS, online ordering, branded mobile apps, websites, and Wi-Fi into a single real-time customer data layer. The platform delivers personalized loyalty programs, AI-driven actionable insights, omnichannel communications (push, in-app, email, SMS, surveys), marketing automation, digital payments, and 0% commission online ordering. It serves 1,000+ clients across 30+ countries through 90+ POS integrations including Heartland, Oracle Micros, NCR, Square, Lightspeed, Clover, and Toast.
Is Como a public or private company?
Como is a private company. It is classified as venture growth investor backed and is currently operating.
When was Como founded?
Como was founded in 2021. It employs 101 to 250 people.
Where is Como based?
Como is headquartered in Miami, United States, in the North America region.
How does Como make money?
One revenue line is on record: saaS Subscription.
Who are Como's main competitors?
Direct peers on record are Sailplay, Yotpo, Paytronix, Punchh and Thanx. Broad incumbents are Lightspeed Commerce, Square (Block) and Toast. Emerging players are Podium and Belly (by Paytronix).
Does Como have an API?
No public API is recorded for Como.
What industry is Como in?
Como's product category is Customer Engagement and Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 5132 and its SIC code is 7370.