Pure Project

Name

Pure Project

Legal name

Pure Project

Website

https://purebrewing.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Project is a San Diego-based craft brewery operating five taprooms across San Diego County, producing organic, regeneratively-sourced beer, non-alcoholic beer, wine, and hard seltzers for local craft beer enthusiasts and event hosters in Southern California.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Taproom and pub
• Non-alcoholic beer
• Barrel-aged stouts
• Wild fermentation beer

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Taproom Beer & Beverage Sales: Direct on-site sales of craft beer, wine, hard seltzers, hard smoothies, hard cider, and non-alcoholic beverages at five San Diego taproom locations.
2. Retail / Off-Premise Sales: Sale of packaged beer (cans, 4-packs, bottles) through grocery retailers including Trader Joe's, Albertsons, Vons, Pavilions, and Sprouts Farmers Market across Southern California.
3. Merchandise & Apparel: Sale of branded merchandise including glassware, apparel, and eco-friendly items through the online shop and taprooms.
4. Private Events & Venue Rental: Revenue from hosting private parties, weddings, corporate events, and buyouts at taproom venues.
5. Pure Brew Crew Membership: Monthly taproom beer club membership ($20/month) providing $1 beers weekly, 20% off tabs on Mondays, birthday rewards, monthly $5 to-go vouchers, and exclusive offers — delivered through a mobile app.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pure Project is a craft brewery that produces and sells handmade craft beer, non-alcoholic beer, wine, hard seltzers, and hard smoothies through five company-owned taprooms in San Diego County and via retail distribution across Southern California. The company differentiates through sustainable and organic ingredient sourcing, barrel aging, wild/spontaneous fermentation, and a sustainability-led brand identity (1% for the Planet member).

Product overview

Pure Project is a San Diego-based craft brewery offering a diverse portfolio of alcoholic and non-alcoholic beverages across five taproom locations. The product lineup includes core year-round beers such as Tropical Mist (citrus blonde), Pure West (West Coast IPA), Diamond Dust (murky IPA), and Rain (pilsner), alongside seasonal and limited releases like Treasure Reef (murky DIPA) and Rind Over Matter (rice ale). The non-alcoholic collection features Grounded IPA and Sunsip Blonde, both under 0.5% ABV. Wine offerings include custom blends with Tablas Creek Vineyard. The company also produces hard seltzers, hard smoothies, and recently launched a mobile app for rewards, beer club membership, and retail ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Sunsip: Non-alcoholic blonde ale, part of the non-alcoholic beer lineup with less than 0.5% ABV
• Grounded
• Pure Brew Crew
• Cellar Cyndicate
• Pure Project Carlsbad

Products and services

• Grounded (Non-Alcoholic IPA) Non-alcoholic IPA brewed with Citra, Citra Cryo hops, and Mosaic Abstrax, delivering tropical and citrus flavors at less than 0.5% ABV. For craft beer drinkers seeking a full-flavored non-alcoholic option.
• Sunsip (Non-Alcoholic Blonde Ale) Non-alcoholic blonde ale crafted with 2-row barley, wheat, oats, and Hallertau hops, featuring jasmine, black tea, and lemon notes at less than 0.5% ABV.
• Tropical Mist (Citrus Blonde Ale) Citrus blonde ale brewed with local organic Valencia oranges from Lodge Ranch Organics, featuring misty appearance and bright citrus notes.
• Pure West (West Coast IPA) West Coast IPA at 6.3% ABV, featuring bold intensity and bitterness characteristic of San Diego's signature beer style.
• Diamond Dust (Murky IPA) Murky IPA at 6.7% ABV with tropical fruit notes including peach, guava, mango, and tangerine.
• Rain (Pilsner) Pilsner at 5.3% ABV with delicate pale grain flavors and herbaceous, citrusy German hop character.
• Enchiridion (Barrel-Aged Imperial Stout) Reserve imperial stout — a curated blend of single, double, and triple bourbon barrel-aged stouts aged in a rotating barrel program using Breckenridge, Widow Jane, and Blanton's Mash #2 bourbon barrels, with notes of crème brûlée, caramelized fig, and milk chocolate.
• Kernza Lager (Patagonia Provisions Collaboration) Lager brewed with regeneratively-grown Kernza perennial grain from Mad Agriculture, featuring organic Admiral Pils malt and Motueka hops. Developed through Patagonia Provisions' pilot brewery partnership program.
• Wine Collection (Tablas Creek Collaboration) Custom wine blends including 2024 Red Cuvée (47% Syrah, 31% Grenache, 19% Mourvèdre, 3% Counoise), 2024 White Cuvée (39% Grenache Blanc, 30% Viognier, 10% Vermentino, 8% Roussanne, 7% Marsanne, 6% Picpoul Blanc), and 2025 Dry Rosé — crafted in collaboration with Tablas Creek Vineyard.
• Blueberry Lemonade Hard Seltzer Hard seltzer infused with organic blueberry and lemon at 5.0% ABV.
• Pure Brew Crew Membership Monthly taproom beer club membership ($20/month) available through the Pure Project app, offering $1 beers weekly, 20% off tabs on Mondays, birthday rewards, monthly $5 to-go vouchers, and exclusive offers.
• Private Events & Venue Rental Hosting of private parties, weddings, corporate events, holiday parties, and buyouts at all five taproom venues.

Quantifiable outcome

• Over 40,000 trees planted with National Forest Foundation since 2020, goal of 150,000 by 2030
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• WILDCOASTcoreStrategic or Co-development Partner · 1 September 2024In September 2024, Pure Project partnered with WILDCOAST to raise funds for a trash boom (solid waste retention system) in Tijuana's Matadero Canyon. Since installation in October 2024, the boom has recovered 3,851 lbs of tires, 12,461 lbs of mixed plastics, and 461 lbs of other waste from reaching the ocean. 90% of recovered plastics are directed to recycling or reuse. WILDCOAST also partners with Pure on Rewild (a West Coast pale ale supporting rewilding initiatives) and Noc-Turtle IPA (supporting sea turtle conservation in Oaxaca, Mexico).
• Patagonia ProvisionscoreStrategic or Co-development Partner · 1 January 2023Collaboration on Kernza Lager brewed with regeneratively-grown organic Kernza perennial grain from Mad Agriculture, Admiral Pilsner malt from Admiral Maltings, and Motueka hops from NZ Hops in New Zealand. Pure Project was one of 11 independent craft breweries in Patagonia Provisions' pilot brewery partnership program, which sourced over 40,000 pounds of organic ingredients including 6,000+ pounds of Regenerative Organic Certified Kernza. Mat Robar (Co-Founder) called the partnership a testament to regenerative agriculture and minimizing environmental footprint.
• Tablas Creek VineyardcoreStrategic or Co-development Partner · 1 January 2022Custom wine collaboration producing a Red Cuvée (47% Syrah, 31% Grenache, 19% Mourvèdre, 3% Counoise), White Cuvée (39% Grenache Blanc, 30% Viognier, 10% Vermentino, 8% Roussanne, 7% Marsanne, 6% Picpoul Blanc), and Dry Rosé — all from Tablas Creek's first Regenerative Organic Certified vineyard in the U.S. (Paso Robles, California). Third collaboration with Tablas Creek.
• National Forest FoundationcoreStrategic or Co-development Partner · 1 January 20201% for the Planet partnership focused on reforestation. Pure Project committed to planting 150,000 trees over 10 years in national forests. As of August 2023, over 40,000 trees had been planted. Also collaborated with Smog City Brewing on Beneath the Canopy IPA benefiting the NFF.
• Kiss the GroundminorStrategic or Co-development Partner1% for the Planet non-profit partner focused on regenerative agriculture education. Kiss the Ground uses media, farmland programs, stewardship initiatives, and policy advocacy to promote soil health and carbon sequestration.
• Admiral MaltingscoreOthersCalifornia's only CCOF-certified malting operation based in Alameda. Provides organically and locally grown barley that is floor malted and hand-turned. Partners with local California farmers who practice no-till or organic farming. Primary grain supplier for Pure Project beers.
• Lodge Ranch OrganicscoreOthersA 103-year-old, locally-owned citrus and avocado farm in Northeast San Diego County. Provides fresh Valencia oranges for Tropical Mist and other beers. Partnership spanning over five years.
• JSM OrganicscoreOthersCertified organic farm in Royal Oaks, California operated by Javier Zamora. Provides organic raspberries (including gold, double gold, and red varieties) for seasonal beers. JSM practices cover cropping, composting, and crop rotation to maintain soil health.
• Yakima Chief HopscoreOthersA 100% grower-owned global hop supplier connecting multi-generational family hop farms in Washington, Oregon, and Idaho with brewers. Provides premium hop varieties including Cryo Hops technology and hop varietals like Idaho 7. Facilitates relationships with hop farms like Jackson Hop Farm.
• NZ Hops Ltd.coreOthersA cooperative of Master Growers in New Zealand providing premium aromatic hops including Motueka, Riwaka, and Nelson Sauvin. Partnered with Pure on the Bract Brewing Programme — an experimental hop breeding initiative where Pure brews test beers with new hop varietals. Pure participates in NZed beer series to help shape future hop flavors.
• Pitaya FoodsminorOthersSan Diego company founded by Chuck Casano sourcing dragon fruit from Nicaragua. Has helped over 830 family farms obtain USDA Organic certification and provides jobs for over 200 single mothers. Dragon fruit is used in Pure brews.
• Black Sears WineryminorStrategic or Co-development PartnerOrganic, biodynamic family winery on Napa's Howell Mountain founded in 1979. Collaboration on Tao — a sour beer-wine hybrid using Black Sears cabernet sauvignon and cab franc grapes and pomace, aged in Bordeaux wine barrels with Brettanomyces.
• Mikolich Family HoneycoreOthersLocal San Diego beekeeper and honey maker partnered with Pure since its founding. Provides seasonal raw honey varieties for brewing. Known for safe and sustainable bee practices.
• KD Farms Trucking & Frank Konyn DairyminorOthersEscondido-based spent grain pickup service. Grain is used as cattle feed at Frank Konyn Dairy (880 milking cows) and then converted to compost by San Pasqual Valley Soils for sale throughout Southern California.
• Plastic Credit ExchangeminorStrategic or Co-development PartnerPure Project is certified Net Zero Plastic Waste through Plastic Credit Exchange, offsetting 200% of plastic usage. Previously partnered with Plastic Bank on Pounds for Pints ocean plastic prevention (replaced in 2022).
• 1% for the PlanetcoreStrategic or Co-development PartnerPure Project has been a member since its founding. Donates 1% of all top-line sales to environmental non-profits including National Forest Foundation, WILDCOAST, Kiss the Ground, and others.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Russian River Brewing Company: California craft brewery renowned for sour/wild fermentation and barrel-aged programs. Comparable to Pure Project's Enchiridion barrel-aged stout and Méthode Traditionnelle spontaneous fermentation programs, though based in Northern California.

Direct peers

• AleSmith Brewing Company: San Diego craft brewery founded 1995 with taproom and broad distribution. Comparable in scale, IPAs and specialty beer focus, and Southern California craft market positioning.
• Stone Brewing: Iconic San Diego craft brewery founded in 1996, now owned by Sapporo. Directly comparable to Pure Project as a regional craft brewery with taproom presence, diverse portfolio, and Southern California distribution.
• Karl Strauss Brewing Company: San Diego's oldest craft brewery (founded 1989) operating multiple brewpubs and distributing throughout Southern California. Closely comparable in geography, taproom model, and regional craft distribution.
• Green Flash Brewing Company: San Diego-based craft brewery known for West Coast IPAs. Direct geographic and product peer; illustrates the financial volatility that mid-size craft brewers face in the current category environment.
• Ballast Point Brewing Company: San Diego craft brewery (founded 1996), now owned by Constellation Brands. Direct peer in IPA-led portfolio and Southern California craft heritage, with broader parent-backed distribution.
• Athletic Brewing Company: Largest non-alcoholic craft brewer in the US. Closest comparable to Pure Project's Grounded IPA and Sunsip Blonde NA lineup; both target craft-quality NA consumers with sustainability positioning.

Broad incumbents

• Sierra Nevada Brewing Company: Large independent craft brewery with deep sustainability commitments (solar, organic, waste reduction). Comparable to Pure Project in values-driven craft positioning, though at significantly larger scale and broader geographic reach.
• New Belgium Brewing Company: Fort Collins-based craft brewery and 1% for the Planet member. Directly comparable to Pure Project on environmental mission and craft portfolio, but at much larger scale (now part of Tilray).
• Lagunitas Brewing Company: Major craft brewery (now owned by Heineken) with multiple taprooms. Comparable to Pure Project's taproom-plus-distribution model and IPA-led portfolio, but operating at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purebrewing
• Facebookfacebook.com/purebrewing
• Instagraminstagram.com/purebrewing
• TikToktiktok.com/@purebrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Project