Premier Pool & Spa

What Premier Pool & Spa does

Premier Pool & Spa is a privately held retail and service business headquartered in Chanhassen, Minnesota, serving residential pool and spa owners primarily in the Minnesota market. The company operates a single brick-and-mortar showroom at 2985 Water Tower Pl and a Shopify-powered e-commerce storefront with free shipping on orders over $100 and a 30-day return policy. Customers can also book field service appointments online for hot tub repair, pool repair, weekly maintenance, seasonal pool openings and closings, and vinyl liner replacements.

The company's product portfolio spans three core spa categories — Arctic Spas hot tubs built for extreme climates, All Weather Pool Swim Spas, and Coldtub cold-water cryotherapy units — plus a broad consumables and equipment catalog. This includes pool and spa chemicals (water balancers, sanitizers, shock treatments, clarifiers, metal inhibitors), maintenance equipment (brushes, vacuums, hoses, poles), replacement parts diagrams for Pentair, Maytronics Dolphin, and Zodiac systems, and whole-goods equipment (heaters, pumps, cartridge/DE/sand filters, automatic cleaners). Premier Pool & Spa also retails YETI outdoor lifestyle products (coolers, drinkware, apparel, bags, camping gear) and used hot tubs. Marketing is conducted through organic social (Instagram, Facebook, YouTube, X), email newsletter, content/blog (pool and spa guides), and SEO.

Revenue is generated through two streams: hardware sales (spas, equipment, parts, chemicals, YETI products) on a unit-pricing, pay-as-you-go basis, and professional services (hot tub and pool repair, weekly maintenance contracts, seasonal openings/closings, vinyl liner replacements). No subscription tiers, memberships, or recurring service contracts beyond weekly maintenance are disclosed. The company is authorized to sell products from Arctic Spas, Pentair, Maytronics Dolphin, Zodiac (Polaris/Jandy/Fluidra), Coldtub, YETI, and BioGuard, but holds no proprietary technology, no software product, no API, and no AI/ML capabilities. Ownership structure, founding date, investor backing, and headcount are not disclosed in available data; the firm appears to be founder or locally owned and operated.

Name

Premier Pool & Spa

Legal name

Premier Pool & Spa

Website

https://premierpools.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Pool & Spa is a privately held retail and service business in Chanhassen, Minnesota selling hot tubs, pool and spa equipment, parts, chemicals, and YETI outdoor products, while providing repair, weekly maintenance, and seasonal service to residential pool and spa owners primarily in the Minnesota market.

Ownership category

akta.pro rank

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling spas, hot tubs, pool equipment, parts, chemicals, maintenance equipment, and accessories through retail and e-commerce channels. Products include Arctic Spas, pool heaters, pumps, filters, cleaners, and pool chemicals from brands like Pentair, Maytronics Dolphin, and Zodiac.
2. Service Revenue: Revenue from providing pool and spa services including hot tub repair, swimming pool repair, weekly maintenance, pool openings, pool closings, and vinyl liner replacements.
3. YETI Products: Sale of YETI branded products including coolers, drinkware, apparel, bags, and camping gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Premier Pool & Spa is a Chanhassen, Minnesota-based retailer that sells pool and spa products—including Arctic Spas hot tubs, All Weather Pool Swim Spas, Coldtub cryotherapy units, pool/spa chemicals, maintenance equipment, replacement parts, and whole-goods equipment from brands such as Pentair, Maytronics Dolphin, and Zodiac—through its physical showroom and a Shopify-powered e-commerce site. The company also provides local pool and spa services such as hot tub and pool repair, weekly maintenance, seasonal openings/closings, vinyl liner replacements, and cover installation, and retails YETI outdoor lifestyle products as a complementary line.

Product overview

Premier Pool & Spa is a retail and service company offering a comprehensive portfolio of pool and spa products. The core offerings include Arctic Spas hot tubs, All Weather Pool Swim Spas, and Coldtub cold water cryotherapy units. The company sells complementary products across six main categories: pool and spa chemicals (water balancers, sanitizers, shock treatments, specialty chemicals), maintenance equipment (brushes, vacuums, hoses, poles), replacement parts for all major brands (Pentair, Maytronics, Zodiac), and complete whole goods equipment (heaters, pumps, filters, automatic cleaners). The company also retails YETI outdoor lifestyle products. Service offerings include hot tub and pool repair, weekly maintenance, seasonal openings/closings, and vinyl liner replacements. The business operates as a single-location retail store in Chanhassen, MN, with no software product or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Arctic Spas Premium hot tubs built for extreme weather conditions, featuring proprietary technology and customization options for residential and commercial use, sold through Premier Pool & Spa as an authorized Arctic Spas dealer.
• All Weather Pool Swim Spas Hybrid pools and swim spas designed for year-round use, combining swimming, exercise, and relaxation capabilities for residential customers.
• Coldtubs Cold water cryotherapy units marketed for athletic recovery and trusted by professional sports teams including NFL, NHL, NBA, and Division One College Athletics.
• Pool & Spa Chemicals Comprehensive chemical products for pool and spa water care, including water balancers (pH, calcium, stabilizers), algae control, chlorine and bromine sanitizers, shock treatments, clarifiers, cleaners, phosphate removers, metal inhibitors, and water testing supplies.
• Maintenance Equipment Pool and spa maintenance tools including brushes, nets, vacuums, hoses, poles, and replacement parts for equipment.
• Pool & Spa Parts Replacement parts for automatic pool covers, cleaners, control systems, filters (sand, grids, cartridges), heaters, lighting, plumbing, pumps, skimmers, spa jets, spa heaters, audio parts, exterior spa parts, pillows, cover parts, valves, water features, and water sanitizers.
• Whole Goods (Pool Equipment) Complete pool equipment including pool heaters, pumps, cartridge filter systems, DE filter systems, sand filters, above-ground pump and filter combinations, and automatic pool cleaners from brands like Pentair, Maytronics Dolphin, and Zodiac/Polaris/Jandy/Fluidra.
• YETI Products Premium outdoor lifestyle products including hard coolers, soft coolers, lunch bags, drinkware (tumblers, bottles, mugs, wine tumblers), colster can coolers, apparel, bags, camping gear, and dog bowls.
• Used Hot Tubs Pre-owned hot tubs available for purchase, providing more affordable options for customers.
• Pool & Spa Service & Repair Professional services including hot tub service and repair, swimming pool repair, weekly maintenance, pool openings and closings, vinyl liner replacements, and pool/spa cover installation, delivered locally in the Minnesota service area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Arctic SpascoreChannel Partner/ Reseller/ DistributorPremier Pool & Spa is an authorized dealer of Arctic Spas, selling hot tubs and spas built for the elements. They also sell Arctic Spas accessories, filters, and spa products.
• PentaircoreChannel Partner/ Reseller/ DistributorPremier Pool & Spa carries Pentair pool products including valves, pumps, filters, heaters, and cleaners. They provide parts diagrams and breakdowns for Pentair products.
• Maytronics DolphinminorChannel Partner/ Reseller/ DistributorPremier Pool & Spa sells Maytronics Dolphin robotic pool cleaners and cleaner parts.
• Zodiac (Polaris, Jandy, Fluidra)minorChannel Partner/ Reseller/ DistributorPremier Pool & Spa carries Zodiac products including Polaris cleaners, Jandy equipment, and Fluidra products along with cleaner parts.
• ColdtubminorChannel Partner/ Reseller/ DistributorPremier Pool & Spa is a seller of Coldtub cold water cryotherapy units, which are trusted by professional athletes and teams in the NFL, NHL, NBA, and Division One College Athletics.
• YETIminorChannel Partner/ Reseller/ DistributorPremier Pool & Spa sells YETI products including coolers, drinkware, apparel, bags, and camping gear.
• BioGuardminorChannel Partner/ Reseller/ DistributorPremier Pool & Spa carries BioGuard pool and spa chemicals and participates in BioGuard promotional sales events.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aqua Warehouse: Aqua Warehouse is a regional pool and spa equipment retailer in the Western U.S., offering chemicals, parts, and equipment online. Comparable in business model to Premier Pool & Spa's e-commerce operations.
• Pinch A Penny: Pinch A Penny is a franchise-based pool and spa retail chain with hundreds of locations across the southern U.S. It sells chemicals, parts, equipment, and offers service, mirroring Premier Pool & Spa's integrated retail + service model in a franchise format.
• Inyo Pools: Inyo Pools is a leading online retailer of pool supplies, equipment, and parts. It competes with Premier Pool & Spa's e-commerce channel for online pool chemical, parts, and accessory sales nationwide, with no physical retail footprint.
• Mr. Pool Man: Mr. Pool Man is an online pool supplies retailer selling chemicals, parts, and equipment, mirroring the e-commerce side of Premier Pool & Spa. Geographic markets differ but the e-commerce/parts distribution model is highly comparable.
• Hot Spring Spas (Watkins Wellness): Hot Spring Spas operates a national dealer network selling premium hot tubs and swim spas, directly comparable to Premier Pool & Spa's Arctic Spas dealership. Competes for the same high-end hot tub buyer with similar product positioning.
• Endless Pools (Watkins Wellness): Endless Pools sells swim spas and fitness pools through a dealer network, directly comparable to Premier Pool & Spa's All Weather Pool Swim Spa product line and Arctic Spas dealership model.
• Cal Spas: Cal Spas is a manufacturer and dealer-network operator of hot tubs, swim spas, and saunas. Its dealer model is structurally similar to Premier Pool & Spa's Arctic Spas partnership.

Emerging players

• Covana: Covana manufactures automated pool and spa covers and partners with dealers for distribution. Comparable to Premier Pool & Spa as a premium brand product channel partner, though Covana is the brand rather than a retailer.

Broad incumbents

• Leslie's Poolmart: Leslie's is the largest U.S. specialty retailer of pool and spa supplies, operating over 1,000 stores. It directly competes with Premier Pool & Spa in chemicals, parts, and equipment retail, but at vastly greater scale and geographic reach.
• SCP Distributors (Pool Corp): Pool Corporation is the world's largest wholesale distributor of pool and spa products, operating SCP Distributors. While primarily B2B, it supplies many independent pool retailers and competes for the same end-customer pool/spa spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/premierpoolsmn
• YouTubeyoutube.com/premierpoolsmn
• Facebookfacebook.com/premierpoolsmn
• Instagraminstagram.com/premierpoolsmn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Pool & Spa