What Tangram does

Tangram is a privately held design engineering, production, and installation company serving global brands across experiential marketing, events, retail, museums, and corporate interiors. Founded circa 1994 and headquartered in Pleasantville, New York, the firm maintains a dual-shore delivery model with a regional office in Cannes, France, enabling US and EU project execution for clients running multi-country campaigns.

The company's service portfolio spans ten distinct lines: Creative & Technical Design, Agency Production, Trade Show Exhibits (10x10 to 20,000 sq ft multi-level builds), Retail Activations & Pop-Up Shops, Museum Exhibits, Live Events, Corporate Experience Centers, Residential & Corporate Interiors, DTC Mobile Marketing, and European Projects. Underlying capability is anchored in in-house precision fabrication using four-axis CNC and CNC laser cutting, supporting custom casework, fixtures, and installations. Tangram operates as a project-based B2B professional services firm rather than a rental provider — all deliverables are bespoke, manufactured to client specifications.

The business model is consultative, project-based enterprise sales: pricing is determined by scope, complexity, and scale on a per-engagement basis, with prospective clients directed to a contact form for quotes. Customer segments are horizontal across Retail/Brand, Corporate/Enterprise, Museums/Cultural Institutions, and Event Producers/Agencies. Named enterprise clients include Conduent, for which Tangram delivered the Corporate Innovation Center across facilities in New York and Florham Park, NJ. Marketing is anchored on a portfolio website, downloadable US and EU folio presentations, organic social presence, and consistent inclusion in Event Marketer Magazine's top event producer lists. No funding rounds, M&A, or public-company signals are present; ownership remains undisclosed beyond individuals such as Simon Lunt and Aidan Corish named on the website.

Name

Tangram

Legal name

Tangram

Website

https://tangramint.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Tangram is a US-based design engineering, production, and installation firm that delivers bespoke experiential installations — exhibits, retail activations, museums, live events, and corporate interiors — for global brands across US and EU markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Pleasantville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Design Engineering and Production Services: Tangram generates revenue through project-based design engineering, production, and installation services for experiential marketing, events, retail environments, and corporate interiors. Revenue is earned on a per-project basis with fees based on scope, complexity, and scale of deliverables. Projects range from individual campaign executions to comprehensive turnkey installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tangram is a design engineering, production, and installation firm that delivers end-to-end experiential marketing and brand experience services. Its work spans custom trade show exhibits, retail activations and pop-up shops, museum exhibits, live events, corporate experience centers, and residential and corporate interiors. Production is supported by four-axis CNC and CNC laser cutting capabilities across dual US and EU facilities, enabling bespoke turnkey installations for global brands.

Product overview

Tangram is a design engineering production installation company offering experiential marketing and event services. The portfolio consists of distinct service offerings: Creative & Technical Design provides the design foundation; Agency Production serves as the production backbone; Trade Show Exhibits handles custom exhibition design from 10x10 to 20,000 sq ft; Retail Activations & Pop-Up Shops covers retail campaigns and environment buildouts; Museum Exhibits creates educational museum spaces; Live Events delivers brand experiences from site selection to activation; Corporate Experience Centers crafts corporate customer experiences; Residential & Corporate Interiors provides fabrication with CNC capabilities; DTC Mobile Marketing enables traveling exhibits; and European Projects manages global brand execution. The company operates production facilities in the US and EU.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative and Technical Design Design service for enterprise clients that includes market intelligence, brainstorming, design and prototyping, content creation and integration, and design implementation, forming the creative foundation for Tangram's experiential installations.
• Agency Production Production partner service for advertising agencies offering project management, value engineering, and technical design for retail activations, trade exhibitions, and live events.
• Trade Show Exhibits Custom trade show exhibit design and production service from concept to completion, ranging from 10x10 displays to 20,000-square-foot multi-level bespoke structures for enterprise brand exhibitors.
• Retail Activations and Pop-Up Shops Individual campaign executions and comprehensive installations for retail and brand clients, including graphical executions, custom fixturing, pop-up retail campaigns, and entire retail environment buildouts.
• Museum Exhibits Museum design and creation service for museums and cultural institutions, creating captivating narratives in collaboration with design firms, blending innovation, aesthetics, and educational impact.
• Live Events Intelligent brand experience service covering site selection, design, engineering, permitting, production, programming, and activation for live events, consistently ranked among top event producers by Event Marketer Magazine.
• Corporate Experience Centers Service that creates innovative corporate customer experiences by combining imaginative concepts with flawless production for enterprise clients seeking memorable corporate environments.
• Residential and Corporate Interiors Interior design and fabrication service using advanced manufacturing technology including four-axis CNC and CNC laser cutting, with space planning and visualization capabilities for residential and corporate clients.
• DTC Mobile Marketing Service for traveling exhibits and dynamic team execution of direct-to-consumer mobile marketing experiences that bring brand storytelling to multiple markets.
• European Projects Global brand management service delivering Tangram's US capabilities through a European team based in Cannes, France, navigating languages, rules, and regulations for global brand presentations across Europe.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GES (Global Experience Specialists): Major provider of trade show and event services including custom exhibit design, fabrication, and on-site services. Closely comparable to Tangram's trade show exhibits and event production offerings.
• Optimist: Boutique experiential creative agency producing brand experiences, installations, and events. Comparable to Tangram in creative-driven experiential work for premium brands.
• George P. Johnson Experience Marketing (GPJ): Large experience marketing agency specializing in events, exhibits, and brand activations for global brands. Comparable to Tangram in trade show exhibits, live events, and experiential marketing services, though at greater scale.
• 160over90: Full-service creative agency with significant experiential, event, and brand activation capabilities. Comparable to Tangram in delivering integrated brand experiences for enterprise clients.
• TAIT: Live event production and staging company delivering large-scale experiences, concerts, and brand activations. Comparable to Tangram's live events service offering with similar technical production capabilities.
• Jack Morton Worldwide: Global brand experience agency offering creative, design, production, and event services for enterprise clients. Directly competes with Tangram across experiential, event, and corporate experience center engagements.
• MC2: Exhibit and event marketing company offering design, fabrication, and management of trade show exhibits and brand experiences. Directly overlaps with Tangram's trade show and exhibit fabrication services.
• MKG: Experiential marketing and brand activation agency serving enterprise clients. Comparable to Tangram in designing and producing immersive brand experiences and events.
• Sparks: Experiential marketing agency delivering brand experiences, retail activations, and events for global brands. Overlaps with Tangram in retail activations, pop-ups, and brand experience work.

Broad incumbents

• Freeman: Largest trade show services company in North America offering exhibit design, fabrication, logistics, and event management. Operates broadly across the same space as Tangram but at much greater scale and with broader service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TangramNY

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangram