PayHub Payments
PayHub Payments (First Global Merchants, LLC) is a family-owned ISO payment processor, founded in 2008 and based in Simsbury, Connecticut, serving US small businesses with credit card processing, Clover POS systems, payment gateways, and e-commerce and accounting integrations across retail, restaurant, service, and healthcare-adjacent verticals.
- Company typePrivate
- Founded2008
- HeadquartersAvon, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PayHub Payments does
PayHub Payments (operating through the legal entity First Global Merchants, LLC) is a family-owned payment processing company founded in 2008 and headquartered at 720 Hopmeadow Street, Simsbury, Connecticut. The company operates as a registered Independent Sales Organization (ISO) of Citizens Bank, N.A. (with Wells Fargo Bank, N.A. also referenced) and provides merchant services to small businesses across the United States. Its core offering is credit card processing for in-person, online, and mobile payment acceptance, with a stated focus on transparent Interchange-Plus pricing, next-day funding as standard, PCI DSS compliance, and direct access to a local 24/7 human support team without call centers. Around this core, PayHub sells a hardware portfolio anchored on Clover (Fiserv) POS systems — Station Duo, Mini, Flex, Go, Kiosk, and Station Solo — supplemented by Dejavoo (QD4 desktop, QD2 wireless), Ingenico, and PAX PIN pads available for purchase, rental, or rent-to-own over 24 months.
The company's technical stack is built largely on third-party integrations: e-commerce plug-ins for Shopify, WooCommerce, BigCommerce, Magento, Wix, and Zoho; accounting syncs for QuickBooks and Xero; and ERP gateway connectors for NMI, Authorize.net, FluidPay, and Quantic. Payment gateway and virtual-terminal capabilities support card-not-present, phone-order, recurring billing, ACH, and tokenized transactions. The company also markets a Dual Pricing Processing model that displays separate cash and card prices, allowing merchants to offset card acceptance costs. PCI DSS compliance is documented as end-to-end.
PayHub monetizes through four streams: percentage-based transaction fees (2.39% + $0.20 in-person tap/dip/swipe, 3.29% + $0.20 online/keyed), recurring monthly service subscriptions (BASE at $30/month, PREMIUM at $55/month), equipment sales and rentals, and a partner referral program offering monthly profit-sharing. Distribution is primarily direct sales with consultative phone/email/web-form outreach and a 24-48 hour onboarding window, supplemented by SEO-driven comparison pages (against Square, Stripe, Clover, PayPal, and banks), industry-specific landing pages across retail, restaurants, e-commerce, auto repair, trades, veterinary, dental, farm markets, and professional services, and a referral partner channel.
PayHub Payments firmographics
Firmographics- Name
- PayHub Payments
- Legal name
- First Global Merchants, LLC
- Website
- https://payhubpayments.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PayHub Payments (First Global Merchants, LLC) is a family-owned ISO payment processor, founded in 2008 and based in Simsbury, Connecticut, serving US small businesses with credit card processing, Clover POS systems, payment gateways, and e-commerce and accounting integrations across retail, restaurant, service, and healthcare-adjacent verticals.
- Ownership category
- akta.pro rank
PayHub Payments industry classification
Industry- Product category
- Merchant Services / Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where PayHub Payments is headquartered
LocationHeadquarters
- HQ city
- Avon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PayHub Payments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Transaction Processing Fees: Percentage-based fees charged per transaction for credit and debit card processing. Online payments start at 3.29% + $0.20, in-person payments at 2.39% + $0.20. Revenue scales with transaction volume.
- Monthly Service Plans: BASE plan at $30/month and PREMIUM plan at $55/month. The BASE plan includes terminal, extended warranty, free replacement, instant mobile terminal, and backup account features. Monthly plans provide recurring revenue and include various processing features.
- Equipment Sales and Rentals: Sale and rental of payment terminals and POS equipment. Desktop terminals available for purchase at $395 or rent at $24/month. Wireless terminals at $559 purchase or $32.50/month rental. Rent-to-own program with 24-month terms.
- Partner Referral Program: Monthly profit sharing with referral and strategic partners who bring new merchant clients. Creates recurring income stream for partners while generating customer acquisition revenue for PayHub.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BASE Plan - $30/month with essential processing features |
| Subscription | Monthly | PREMIUM Plan - $55/month with full equipment and extended warranty |
| Hybrid | Pay-as-you-go | Dual Pricing - Zero cost to business, customers pay card processing fee |
| Unit Pricing | Monthly | Desktop Terminal - Purchase $395 or rent $24/month |
| Unit Pricing | Monthly | Wireless Terminal - Purchase $559 or rent $32.50/month |
| Subscription | Multi-year contract | Rent-to-Own Program - 24-month term with equipment ownership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PayHub Payments product offering
Product offeringCore offering
PayHub Payments provides credit card and debit card processing services for small businesses across in-person, online, and mobile channels. The company sells and supports Clover POS systems and Dejavoo payment terminals, offers a PCI-compliant payment gateway with virtual terminal and recurring billing, and delivers integrated solutions with e-commerce platforms (Shopify, WooCommerce, BigCommerce, Magento, Wix, Zoho) and accounting software (QuickBooks, Xero). Service is delivered under transparent Interchange-Plus pricing with next-day funding, dual-pricing options, and locally based 24/7 human support.
Product overview
PayHub Payments is a merchant services and payment processing company offering a unified platform of payment acceptance solutions. The core product portfolio consists of credit card processing services (in-person, online, and mobile), Dual Pricing Processing for fee offset, and Next-Day Funding as standard features. The hardware lineup centers on Clover POS systems (Station Duo, Mini, Flex, Go, Kiosk, Station Solo) and Dejavoo terminals (QD4, QD2), complemented by a Rent-to-Own equipment program. Supporting infrastructure includes Payment Gateway/Virtual Terminal for online and phone payments, ACH processing, and e-commerce integrations with WooCommerce, Shopify, BigCommerce, Magento, and Wix. Service tiers (BASE at $30/month and PREMIUM at $55/month) provide tiered access to processing features, equipment, and support. The company integrates with QuickBooks and Xero for accounting sync, and offers Clover App Market access for business management extensions.
Differentiator
Problem solved
Functional benefit
Products and services
- Credit Card Processing Accepts all major credit and debit cards including Visa, Mastercard, American Express, and Discover with competitive interchange-plus rates, transparent pricing, next-day funding, and PCI compliance. Supports in-person, online, and mobile payments for small businesses.
- Dual Pricing Processing Compliant pricing model that displays two prices at checkout: a cash price and a higher credit card price. Allows merchants to offset or eliminate card processing costs by passing fees to customers who choose to pay with cards.
- Payment Gateway and Virtual Terminal Secure online payment gateway for card-not-present merchants with a built-in virtual terminal for phone orders, recurring billing automation, ACH payments, tokenization, and email/SMS invoicing capabilities. Includes fraud protection and multi-currency support.
- Clover POS Systems Full suite of Clover point-of-sale systems including Station Duo (14-inch touchscreen with customer display), Mini (compact countertop), Flex (portable all-in-one), Go (mobile Bluetooth reader), Kiosk (self-service), and Station Solo. Includes inventory management, employee management, real-time reporting, and Clover App Market access. Available with setup, menu programming, staff training, and ongoing support from PayHub.
- Dejavoo Payment Terminals Dejavoo countertop and wireless payment terminals including the QD4 desktop terminal (purchase $395 or rent $24/month) with Android interface, Ethernet and Wi-Fi, color touchscreen, EMV/NFC compliance, and built-in printer; and the QD2 wireless terminal (purchase $559 or rent $32.50/month) with built-in rechargeable battery and 4G LTE cellular connectivity.
- PIN Pads (Dejavoo, Ingenico, PAX) Customer-facing PIN pads with EMV/tap capabilities sourced from Dejavoo, Ingenico, and PAX manufacturers to speed up checkout at the point of sale.
Quantifiable outcome
- 24-48 hour approval and setup time for new merchants
- +3 more outcomes
Companies that use PayHub Payments
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles3 records
PayHub Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability1 record
Feature8 records
PayHub Payments partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Clover (Fiserv)corePayHub serves as a Clover POS reseller and service provider, offering the full Clover hardware lineup including Station Duo, Mini, Flex, Station Solo, and Go. They provide complete setup assistance, menu programming, staff training, and ongoing support for Clover systems.
- First Global Merchants, LLCcoreFirst Global Merchants, LLC is a registered Independent Sales Organization (ISO) of Citizens Bank, N.A., Providence, RI. This partnership enables PayHub to provide merchant accounts and payment processing services under banking supervision. The company also mentions being a registered ISO of Wells Fargo Bank, N.A., Concord, CA in some materials.
- QuickBookscoreAutomatic transaction syncing with QuickBooks for seamless bookkeeping. PayHub's payment platform integrates directly with QuickBooks to sync transaction data automatically.
- ShopifycoreOne-click checkout integration for Shopify online stores. PayHub's payment gateway integrates seamlessly with Shopify e-commerce websites.
- WooCommercecoreDirect integration with WooCommerce WordPress e-commerce platform for seamless online payment processing.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
PayHub Payments competitors and assessment
Company assessmentDirect peers
- Helcim: Helcim is an interchange-plus SMB payment processor offering transparent pricing, no contracts, online and in-person acceptance, and integrated invoicing — almost identical positioning to PayHub. Both target SMBs frustrated with flat-rate competitors.
- Payment Depot: Payment Depot is a wholesale-style SMB payment processor using interchange-plus pricing and selling Clover hardware — a near-exact business model match for PayHub including the same Clover reseller channel and SMB focus.
- Stripe: Stripe competes directly with PayHub's online and card-not-present processing for SMB e-commerce and SaaS-adjacent merchants. PayHub's payment gateway, hosted checkout, multi-currency, and fraud tooling map closely to Stripe Payments' core surface.
- National Processing: National Processing is an SMB-focused merchant services ISO with interchange-plus pricing, partner program, and multi-vertical coverage — a closely matched independent competitor to PayHub in size and model.
- Square (Block): Square is the dominant SMB POS and payment processing competitor — same target market (retail, restaurants, services), same transparent pricing pitch, and similar hardware-plus-software stack including Clover-adjacent POS. PayHub competes against Square's interchange-plus offerings on price and service for SMBs.
- Stax (Stax by Fattmerchant): Stax is an interchange-plus subscription-based payment platform for SMBs with online and in-person processing and integrated invoicing — directly comparable pricing model and feature set to PayHub.
- Dharma Merchant Services: Dharma is a transparent interchange-plus payment processor focused on SMBs with strong e-commerce and retail coverage, similar partner/reseller dynamics, and comparable customer service positioning to PayHub.
Emerging players
- Toast: Toast is a restaurant-vertical POS-plus-payments platform with proprietary hardware and software. While restaurant-specific and software-led, it competes for the same restaurants and food-service merchants as PayHub's Clover restaurant bundle.
Broad incumbents
- Heartland Payment Systems (Global Payments): Heartland is a large established SMB payment processor and POS provider competing across PayHub's verticals (restaurants, retail, services) — overlaps on transparent interchange-plus pricing but with far greater scale and direct acquiring.
- Clover (Fiserv): Clover is both PayHub's largest hardware partner and a direct competitor via Fiserv's direct merchant acquiring program. Clover's commerce platform and app marketplace compete with the bundled solution PayHub resells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PayHub Payments social profiles
Digital presencePayHub Payments compliance and trust
Trust signalCompliance1 record
PayHub Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayHub Payments leadership team
Management profileNumber of profiles
Profiles1 record
PayHub Payments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayHub Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayHub Payments
What does PayHub Payments do?
PayHub Payments provides credit card and debit card processing services for small businesses across in-person, online, and mobile channels. The company sells and supports Clover POS systems and Dejavoo payment terminals, offers a PCI-compliant payment gateway with virtual terminal and recurring billing, and delivers integrated solutions with e-commerce platforms (Shopify, WooCommerce, BigCommerce, Magento, Wix, Zoho) and accounting software (QuickBooks, Xero). Service is delivered under transparent Interchange-Plus pricing with next-day funding, dual-pricing options, and locally based 24/7 human support.
Is PayHub Payments a public or private company?
PayHub Payments is a private company. It is classified as family owned and is currently operating.
When was PayHub Payments founded?
PayHub Payments was founded in 2008. It employs 1 to 10 people.
Where is PayHub Payments based?
PayHub Payments is headquartered in Avon, United States, in the North America region.
How does PayHub Payments make money?
Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are monthly Service Plans, equipment Sales and Rentals and partner Referral Program.
Who are PayHub Payments's main competitors?
Direct peers on record are Helcim, Payment Depot, Stripe, National Processing, Square (Block), Stax (Stax by Fattmerchant) and Dharma Merchant Services. Toast is listed as an emerging player. Broad incumbents are Heartland Payment Systems (Global Payments) and Clover (Fiserv).
Does PayHub Payments have an API?
No public API is recorded for PayHub Payments.
What industry is PayHub Payments in?
PayHub Payments's product category is Merchant Services / Payment Processing. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 52232 and its SIC code is 6159.