What Breaktime Media does

Breaktime Media is a Boston-based, privately held content engagement platform that builds interactive, shoppable digital content — quizzes, games, AI-powered recipe builders, sweepstakes, and loyalty hubs — for major consumer packaged goods brands and retailers. Founded in 2008 (originally as a student-facing platform around the Dailybreak.com consumer destination), the company pivoted in the late 2010s into a B2B full-service commerce marketing agency serving CPG clients such as P&G, Unilever, Nestle, Mars, Mondelez, Colgate-Palmolive, SC Johnson, Reckitt, Henkel, Campbell's, Danone, Tyson, Haleon, KDP, Hormel, Ferrero, and others. Campaigns are distributed across brand websites, retailer websites, retail media networks (including Walmart Connect), paid media, influencer posts, packaging QR codes, and point-of-sale displays.

The underlying technology stack includes a personalization/recommendation engine for quiz-driven product matching, generative AI components for recipe builders, and a Direct Spend offer infrastructure that ties digital incentives to specific UPCs at specific retailers with barcode-based redemption and fraud prevention — most recently launched as a standalone product (Breaktime Direct Offers) in October 2025. Breaktime monetizes on a usage-based, pay-for-performance model: clients pay only when consumers engage, with guaranteed metrics of $3+ incremental ROAS (third-party verified), 60+ seconds of active engagement, and 30%+ add-to-cart rates. The company also reaches a 36MM+ consumer audience through its owned Dailybreak.com network. Operations are concentrated in the U.S. across a Boston headquarters and a Waltham office, with a team estimated in the 30-50 range.

Name

Breaktime Media

Legal name

Breaktime Media MWH, LLC

Website

https://breaktimemedia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Breaktime Media is a Boston-based content engagement platform that builds interactive, shoppable digital experiences (quizzes, games, promotions, loyalty hubs) for CPG brands and retailers on a performance-based pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance-Based Content Campaigns: Breaktime charges on a performance basis - clients only pay when consumers actually engage with content. The company guarantees engagement metrics including $3+ incremental ROAS, over a minute of engagement time, and 30%+ add-to-cart rate.
2. Content-Powered Promotions: Promotions including sweepstakes, instant wins, social challenges, coupons, and buy/get offers delivered as part of full-service campaign management

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Breaktime Media operates a content engagement platform that delivers shoppable, interactive content experiences (quizzes with personalized product recommendations, AI-powered recipe builders, games, custom offers) and runs promotions, loyalty hubs, and digital offer campaigns for CPG brands and retailers. It offers full-service campaign management covering strategy, creative, content, promos, legal, fulfillment, and reporting on a pay-for-performance basis across brand websites, retailer sites, retail media networks, paid media, influencer posts, packaging, and point-of-sale.

Product overview

Breaktime Media operates as a content engagement platform with two primary service offerings: Commerce Marketing and Promotions and Loyalty. The core Content Engagement Platform powers interactive, shoppable content experiences including quizzes with personalized recommendations, AI-powered recipe builders, games, sweepstakes, and custom Loyalty Hubs. The platform integrates across multiple digital and in-store touchpoints and is distributed through a 36MM+ consumer network. The recently launched Direct Offers module adds UPC-specific digital incentive capabilities with fraud prevention. The company operates on a pay-for-performance model where clients pay only when consumers engage.

Differentiator

Problem solved

Functional benefit

Brands

• Dailybreak: Consumer destination platform for interactive content experiences, quizzes, games, and engaging digital content for everyday consumers

Products and services

• Commerce Marketing Performance-based digital content service that helps CPG brands sell more products and enhances retail media network spend. Includes 15+ interactive content options such as quizzes, games, and promotions tailored for 1-10+ different retail partners, deployed across brand websites, retailer websites, retail media networks, paid media, influencer posts, packaging, and point-of-sale displays.
• Promotions and Loyalty Content-powered promotions and loyalty service for CPG brands and retailers, including sweepstakes, instant wins, social challenges, coupons, buy/get offers, and custom Content & Loyalty Hubs. Delivers 1.7X higher ROAS compared to traditional content experiences, with built-in rewards for clicks, shares, and purchases.
• Content Engagement Platform Core technology platform that delivers shoppable, interactive content experiences including quizzes with personalized product recommendations, AI-powered recipe builders, custom offers, games, and more. Integrates across brand websites, retailer websites, retail media network activations, paid media, influencer posts, packaging, and point-of-sale displays, and reaches a built-in audience of 36MM+ consumers via Dailybreak.com.
• Breaktime Direct Offers Digital offer product for CPG brands and retailers that delivers real value to shoppers at the moment they are ready to act. Uses Direct Spend technology to provide retailer-specific and UPC-specific digital offers with fraud prevention and seamless redemption via scannable unique barcodes.

Quantifiable outcome

• Average $3+ incremental ROAS (3rd party verified)
• +11 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Walmart ConnectcoreGTM or Marketing PartnerBreaktime Media partners with Walmart Connect for retail media network activations, digital event extensions, and media amplification. Campaigns include Tyson BBQ Bootcamp with Walmart Connect guiding consumers from first glance to full engagement through parking lot events and digital offsite media.
• YieldbotstrategicTechnology or IntegrationYieldbot and Breaktime Media Form Alliance to Help Brands Align Media and Content Strategies
• Kimberly ClarkcoreStrategic or Co-development PartnerPartnership to launch U By Kotex Fitness at Walgreens, combining brand content with retail activations
• ExxonMobilstrategicStrategic or Co-development PartnerBreaktime, ExxonMobil and Walmart Partner on Mobil 1 Launch
• Big Brothers Big SistersstrategicStrategic or Co-development PartnerUL & BBBS (Big Brothers/Big Sisters): Digital Event at Walmart - partnership creating meaningful in-store experiences connecting the brand to a cause Walmart shoppers genuinely care about
• The Mars AgencyminorStrategic or Co-development PartnerFireside Chat With Marissa Dimick of The Mars Agency

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SMG (Service Management Group): Customer experience and engagement platform with shopper marketing and brand experience services for retail and CPG clients, covering promotions, loyalty, and content-driven engagement — comparable in target customer and use cases.
• Quotient Technology (Neptune Retail Solutions): Digital promotions and retailer media platform offering digital coupons, targeted promotions, and shopper engagement for CPGs and retailers — directly comparable to Breaktime's Direct Offers and performance-based promotions stack.
• Ansira: Marketing services agency with a strong CPG and retail channel marketing practice, including promotions, loyalty, and shopper engagement solutions that overlap directly with Breaktime's Promotions & Loyalty and Commerce Marketing offerings.
• The Mars Agency: Shopper marketing agency that builds commerce marketing and retail activation programs for CPG brands and retailers — directly comparable to Breaktime's commerce marketing offering, and Breaktime has an existing partnership with Mars Agency.
• Catalina Marketing: Shopper intelligence and personalized digital media company focused on CPG and retail, with promotions, loyalty, and retailer media capabilities that overlap with Breaktime's performance-based content and Direct Offers products.
• Inmar: Operates promotions, loyalty, digital media, and shopper marketing solutions for CPG brands and retailers, including digital coupon and rebate infrastructure — comparable to Breaktime's promotions, loyalty hubs, and Direct Offers capabilities.

Broad incumbents

• GroupM / WPP: Global media investment and shopper marketing group inside WPP, working with the same Fortune 500 CPG clients on commerce marketing, promotions, and retail media activations — much larger, full-service alternative.
• Deloitte Digital: Large digital agency practice within Deloitte serving CPG and retail clients on commerce, content, loyalty, and digital transformation — a broader-services incumbent competing for similar enterprise engagements.
• Tinuiti: Large performance marketing agency with significant CPG and retail client base across paid media, commerce, and lifecycle — broader portfolio than Breaktime but competes for the same CPG shopper marketing wallet.
• Vericast: Marketing services platform combining media, promotions, and data for CPG and retail clients, including digital coupons and shopper media — overlapping use cases to Breaktime, particularly Direct Offers and promotions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/breaktimemedia
• LinkedInlinkedin.com/company/breaktime-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breaktime Media