Interactive Sports Group

What Interactive Sports Group does

Interactive Sports Group is a privately held, Frisco, Texas-based company that designs, develops, patents, and manufactures wearable technology products intended to make sports safer, more interactive, and more fun. Founded in 2017 and operating with a 1–10 employee team, the company's commercial footprint is anchored by a single flagship product, Interactive Football — a wearable device targeted at football (soccer) participation that the company positions as its first offering in a broader sports-wearable portfolio.

The underlying technology is described at a high level as proprietary sports wearable hardware, with the company asserting IP protection ("develops, patents, and manufactures") but without disclosing specific patents, component architecture, or sensor modalities. The technology differentiator cited is a "novel method/architecture" framing rather than disclosed technical detail. There is no evidence of AI/ML capability, companion software platform, or third-party integrations; the offering is a pure consumer hardware SKU.

The business model is direct-to-consumer hardware sales via the company's own websites (isportsg.com and a dedicated interactive-football.com storefront), with a horizontal go-to-market targeting individual sports athletes as the primary customer segment. There is no disclosed pricing, no retail or distribution partnerships, no enterprise sales motion, and no funding history. The company is effectively a single-product, DTC, early-stage hardware venture with stated intent (per the "first product" framing) to extend the wearable platform to additional sports.

Name

Interactive Sports Group

Website

https://isportsg.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Interactive Sports Group is a privately held, Frisco-based company (founded 2017, 1–10 employees) that designs, patents, and manufactures wearable technology for sports, currently selling a single product — Interactive Football — direct-to-consumer via its own websites.

Ownership category

akta.pro rank

Product category

Sports Wearable Technology

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)

Keywords

• Wearable sports technology
• Sports safety devices
• Interactive football products
• Athlete wearable devices
• Smart sports equipment

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Wearable Technology Products: The company generates revenue through the development, patenting, and manufacturing of wearable technology solutions for sports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Interactive Sports Group designs, develops, patents, and manufactures wearable technology solutions designed to make sports interactive, safe, and more fun. Its flagship offering is Interactive Football, a wearable device for football/soccer that is the company's first commercial product.

Product overview

Interactive Sports Group develops, patents, and manufactures wearable technology solutions to make sports interactive, safe, and more fun. The company offers a core product called Interactive Football — a wearable technology device for football that serves as their flagship first product. The portfolio centers on this single wearable technology product focused on the football (soccer) sport.

Differentiator

Problem solved

Functional benefit

Brands

• Interactive Football: First product by Interactive Sports Group - a wearable technology solution for football/soccer that makes the sport interactive, safe, and more fun.

Products and services

• Interactive Football A wearable technology device for football (soccer) that makes the sport more interactive, safe, and fun. Targeted at sports athletes and participants.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• PlaySight Interactive: PlaySight provides connected sports technology (smart cameras, AI analytics) for tennis, basketball, and football. It overlaps with Interactive Sports Group on 'making sports interactive' and is comparable as a sports-tech startup pursuing data-driven sport participation.
• DribbleUp: DribbleUp makes smart sports balls with embedded sensors for basketball and soccer training. It overlaps with Interactive Sports Group on making traditional sports interactive through embedded technology, particularly for at-home training.

Broad incumbents

• Whoop: Whoop is an established sports/fitness wearable strap measuring strain, recovery, and sleep for athletes. It overlaps with Interactive Sports Group on athlete-monitoring wearables but is broader in scope (recovery/fitness) rather than sport-specific interaction.
• Polar Electro: Polar makes heart-rate and GPS sports wearables for endurance athletes and team sports. It competes with Interactive Sports Group in athlete monitoring hardware but with broader sport coverage and longer market presence.
• Garmin (Sports/Fitness segment): Garmin produces watches and wearables with sport-specific modes for running, cycling, football, etc. While broadly diversified, Garmin is a dominant incumbent whose sport-aware wearables compete for the same athlete end-user spend.
• Apple (Apple Watch, Fitness+): Apple Watch and Apple Fitness+ offer sport-aware wearable features marketed to athletes, including workout modes and (via partnerships) on-field tracking. Apple is the largest consumer wearable incumbent and defines user expectations for sports wearables.

Direct peers

• STATSports (SONRAI): STATSports produces GPS-enabled wearable tracking devices for football (soccer) teams and academies. Like Interactive Sports Group, it is sports-vertical wearable hardware focused specifically on football, making it a directly comparable peer.
• Zepp (formerly Zepp Labs): Zepp builds sensor-based wearables for athletes (golf, baseball, tennis, soccer) measuring motion and performance. Its multi-sport wearable sensor approach parallels Interactive Sports Group's vision of sports-specific wearable analytics.
• Catapult Sports: Catapult makes wearable athlete-tracking hardware (GPS/IMU vests and metrics) used by professional and elite teams across football and other sports. It is the closest direct competitor to Interactive Sports Group's positioning in athlete wearable tech, including football.</

Others

• Jiobit / Life360 wearable wearables: Jiobit (a Life360 company) makes small location/safety wearables for kids and pets. It is comparable as an enabling peer in the small-form-factor safety wearable category, relevant to Interactive Sports Group's safety-oriented positioning for athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/InteractiveFootball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactive Sports Group