BlooLoc
BlooLoc is a Belgian software-and-hardware company that sells the yooBeeEYE AI-based digital co-pilot for forklifts, providing scan-free pallet tracking, real-time safety assistance, and warehouse analytics to enterprise logistics, warehousing, and heavy-equipment customers in the Benelux region.
- Company typePrivate
- Founded2014
- HeadquartersHasselt, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BlooLoc does
BlooLoc nv is a Belgian technology company founded in 2014 and headquartered at the Corda Campus in Hasselt that builds AI-driven indoor positioning and asset-tracking solutions for warehouse and logistics operations. Its flagship product, the yooBeeEYE platform, consists of an optical sensor and edge-computer unit retrofitted to forklifts, combined with three software modules — PALLET TRACK (scan-free real-time pallet tracking), SAFE (driver assistance and accident prevention), and INSIGHTS (warehouse analytics and optimization). The system uses computer vision to generate a digital twin of the warehouse interior, deliver centimeter-accurate vehicle and pallet positions, perform 360° pedestrian detection, and communicate with warehouse management systems without requiring changes to existing warehouse infrastructure or forklift brands.
BlooLoc sells its solution to enterprise logistics, warehousing, and heavy-equipment customers on multi-year contracts via direct enterprise sales and a partner channel. Publicly named reference customers include Caterpillar and GOBO Transport & Logistics. The company has raised approximately €2.2 million across two rounds (2019 seed and a March 2023 capital increase led by LRM with co-investor Brahim Boulbahaiem), and is using the most recent funding to support existing customers, build out partner enablement, and pursue international expansion beyond its Benelux base. BlooLoc has been recognized as a member of the One Million Club by Trends Magazine and operates in compliance with GDPR and Belgian privacy law.
The company employs a small team (1–10 FTEs per firmographic data, with roughly 22 named individuals on the leadership page) led by CEO Ivo Vandeweerd, CTO Koen Deforche, CCO Stijn Vantilt, and COO Eline Janssen. BlooLoc pivoted from a dual healthcare-and-logistics indoor positioning focus to concentrate exclusively on logistics following its first capital round, and its platform currently reports a live counter of approximately 34 million pallets moved without scanning across deployed customer environments.
BlooLoc firmographics
Firmographics- Name
- BlooLoc
- Legal name
- BlooLoc nv
- Website
- https://blooloc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BlooLoc is a Belgian software-and-hardware company that sells the yooBeeEYE AI-based digital co-pilot for forklifts, providing scan-free pallet tracking, real-time safety assistance, and warehouse analytics to enterprise logistics, warehousing, and heavy-equipment customers in the Benelux region.
- Ownership category
- akta.pro rank
BlooLoc industry classification
Industry- Product category
- Warehouse Logistics Software
- NAICS
- Material Handling Equipment Manufacturing (33392), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where BlooLoc is headquartered
LocationHeadquarters
- HQ city
- Hasselt
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
BlooLoc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Digital Co-pilot Hardware and Software: BlooLoc sells its digital co-pilot device (smart device retrofitted to forklifts) along with associated software. The solution is described as having an 'attractive price' and 'extremely short payback period'. The device is plug-and-play and vendor-independent, working on both new and existing forklifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for digital co-pilot solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BlooLoc product offering
Product offeringCore offering
BlooLoc sells yooBeeEYE, an AI-based digital co-pilot for forklifts that retrofits optical sensors and edge computers onto material handling equipment to deliver real-time pallet tracking, driver safety assistance, and warehouse analytics. The solution is vendor-independent, plug-and-play, and operates without requiring infrastructure changes to the warehouse. It is sold primarily as a hardware device bundled with associated software on multi-year contracts to enterprise logistics and warehousing operators.
Product overview
BlooLoc offers yooBeeEYE, an AI-based warehousing platform that provides a digital co-pilot solution for forklifts. The platform consists of three integrated modules: PALLET TRACK for zero-scan pallet tracking, SAFE for driver assistance and safety, and INSIGHTS for operational analytics. The system uses optical sensors and edge computers retrofitted to forklifts to enable real-time location mapping, automated pallet tracking, collision avoidance, and data-driven decision-making without requiring infrastructure changes to warehouses.
Differentiator
Problem solved
Functional benefit
Brands
- yooBeeEYE: AI-based warehousing platform that retrofits material handling equipment to make forklifts location-aware. Includes PALLET TRACK for scan-free pallet tracking, SAFE for driver assistance and accident prevention, and INSIGHTS for warehouse analytics and optimization.
Products and services
- yooBeeEYE AI-based warehousing platform that retrofits optical sensors and edge computers onto forklifts to deliver a digital co-pilot with real-time pallet tracking, driver safety assistance, and warehouse analytics. It creates a digital twin of the warehouse and is vendor-independent, plug-and-play, and works on both new and existing forklifts without infrastructure changes. Sold to enterprise logistics and warehousing operators.
Quantifiable outcome
- Zero errors and zero lost pallets
- +4 more outcomes
Companies that use BlooLoc
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
BlooLoc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
BlooLoc partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
BlooLoc competitors and assessment
Company assessmentDirect peers
- Körber (Supply Chain): Körber's Supply Chain division provides WMS, WCS, and warehouse automation software used by the same enterprise logistics customers that BlooLoc targets. Both compete for the same IT/operations budget for warehouse visibility, tracking, and process automation.
- SICK AG: SICK produces industrial sensors, safety scanners, and LiDAR/camera-based solutions for forklifts and intralogistics, including pedestrian detection and zone control. Its forklift-safety and warehouse-localization products directly overlap with yooBeeEYE SAFE and PALLET TRACK.
Broad incumbents
- Zebra Technologies: Zebra is a global leader in industrial asset tracking, barcode/RFID, and connected-worker solutions used in warehouses and on forklifts. Its MotionWorks and visibility suites overlap directly with yooBeeEYE's pallet tracking and forklift safety capabilities, with a much larger installed base.
- Jungheinrich: Jungheinrich is a major forklift and intralogistics OEM that increasingly bundles connected-fleet, safety, and warehouse management software. As a forklift manufacturer with embedded telematics, it competes with BlooLoc at the OEM level for the same budget on every new or refurbished truck.
- Symbotic: Symbotic provides AI-driven warehouse automation and robotics systems for large distribution centers. It targets the same enterprise logistics buyers (often 3PLs and grocers) and competes for the same digital-warehouse spend, but at a much larger and more capital-intensive scale than BlooLoc.
- Honeywell (Warehouse & Safety Solutions): Honeywell offers warehouse management software, voice-directed picking, and connected worker/safety products for forklift operators. It is a long-standing incumbent in warehouse process automation and connected-forklift safety, directly adjacent to BlooLoc's SAFE and INSIGHTS modules.
- Manhattan Associates: Manhattan Associates provides enterprise WMS and supply chain commerce solutions to large retailers, manufacturers, and 3PLs. Its WMS already integrates with most major warehouse automation and visibility tools, making it a key competitive platform that BlooLoc must integrate with or compete against for IT budget.
Emerging players
- Locus Robotics: Locus Robotics builds autonomous warehouse robots for picking and material transport, sold to large 3PL and retail logistics customers. While its robots are not forklifts, it competes for the same warehouse-automation, labor-shortage, and operational-visibility budget that BlooLoc targets.
- 6 River Systems: 6 River Systems (a Shopify company) provides collaborative warehouse robots and fulfilment software for logistics and 3PL customers. It overlaps with BlooLoc's value proposition of improving warehouse productivity and reducing training time in a labour-constrained market.
- Geek+: Geek+ is a global provider of mobile warehouse robots (AMRs) for picking, sorting, and material handling, used by 3PLs, retail, and manufacturing logistics operators. It competes for the same labour-shortage-driven automation budgets as BlooLoc in European warehouses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
BlooLoc social profiles
Digital presenceBlooLoc compliance and trust
Trust signalCompliance1 record
BlooLoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlooLoc leadership team
Management profileNumber of profiles
Profiles4 records
BlooLoc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlooLoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlooLoc
What does BlooLoc do?
BlooLoc sells yooBeeEYE, an AI-based digital co-pilot for forklifts that retrofits optical sensors and edge computers onto material handling equipment to deliver real-time pallet tracking, driver safety assistance, and warehouse analytics. The solution is vendor-independent, plug-and-play, and operates without requiring infrastructure changes to the warehouse. It is sold primarily as a hardware device bundled with associated software on multi-year contracts to enterprise logistics and warehousing operators.
Is BlooLoc a public or private company?
BlooLoc is a private company. It is classified as venture growth investor backed and is currently operating.
When was BlooLoc founded?
BlooLoc was founded in 2014. It employs 1 to 10 people.
Where is BlooLoc based?
BlooLoc is headquartered in Hasselt, Belgium, in the Europe region.
How does BlooLoc make money?
One revenue line is on record: digital Co-pilot Hardware and Software.
Who are BlooLoc's main competitors?
Direct peers on record are Körber (Supply Chain) and SICK AG. Broad incumbents are Zebra Technologies, Jungheinrich, Symbotic, Honeywell (Warehouse & Safety Solutions) and Manhattan Associates. Emerging players are Locus Robotics, 6 River Systems and Geek+.
Does BlooLoc have an API?
No public API is recorded for BlooLoc.
What industry is BlooLoc in?
BlooLoc's product category is Warehouse Logistics Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 33392 and its SIC code is 3537.