Airguns of Arizona

What Airguns of Arizona does

Airguns of Arizona is a privately held specialty retailer of air rifles, air pistols, and related accessories headquartered at 1970 W Elliot Rd. Ste 109 in Gilbert, Arizona. The company carries products from over 100 manufacturers including Daystate, Brocock/BRK, FX Airguns, Weihrauch, BSA, Hatsan, Crosman, Western Airguns, and American Air Arms, with inventory spanning PCP, spring piston, CO2, gas ram, pump-up, and semi-automatic powerplant configurations. Product pricing ranges from under $10 for consumables (pellets, BBs, CO2 cylinders) to nearly $3,000 for high-end precision rifles, with complementary accessories covering scopes, mounts, compressors, chronographs, and maintenance supplies.

The business operates a hybrid direct-to-consumer model combining a single physical storefront with a nationwide e-commerce website and phone sales channel (with extended hours for East Coast customers). Financing is offered through Credova's Buy Now, Pay Later program integrated into checkout. Customer segments include recreational shooters, hunters using airguns for small game and pest control, and competition shooters in benchrest and field target disciplines. The company differentiates on staff expertise (cited repeatedly in testimonials), broad manufacturer representation, in-house repair and service capabilities, custom tuning, and educational content including video tutorials, blog articles, and online airgun calculators. Robert Buchanan is identified as President.

Revenue is generated through hardware sales across core products (air rifles, air pistols, BB guns, big bore, non-lethal) and accessories (ammo, scopes, mounts, compressors, parts, cleaning supplies), plus the curated 'We The Plinkers' sub-brand and a Pre-Owned secondary market with trade-in support. The company maintains BBB accreditation and reports a 99.53% positive customer rating. Distribution is US-domestic only, with no disclosed international operations or institutional investment.

Name

Airguns of Arizona

Legal name

Airguns of Arizona

Website

https://airgunsofarizona.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Airguns of Arizona is a privately held specialty retailer in Gilbert, AZ that sells air rifles, air pistols, ammunition, scopes, and accessories from over 100 manufacturers through a physical storefront, nationwide e-commerce site, and phone sales. It serves individual hobbyist shooters, hunters, and competition shooters.

Ownership category

akta.pro rank

Product category

Airgun Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Airgun retail
• Sporting goods
• Firearm accessories
• Shooting sports equipment
• Hunting supplies

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of airguns (rifles and pistols), ammunition (pellets, BBs, slugs), scopes, accessories, parts, and cleaning/maintenance products through both physical storefront and e-commerce channels. Products range from entry-level to high-end precision airguns with prices spanning from under $10 to nearly $3,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Airguns of Arizona is a specialized retailer selling air rifles, air pistols, ammunition, scopes, scope mounts, and a wide range of airgun accessories through a physical storefront in Gilbert, AZ and a nationwide e-commerce platform. The company carries products from 100+ manufacturers and offers in-house repair, custom tuning, and financing options. It also operates the 'We The Plinkers' curated product bundle line and a pre-owned secondary marketplace.

Product overview

Airguns of Arizona operates as a specialized e-commerce retailer offering a comprehensive portfolio of airgun products and accessories. The core offering centers on Air Rifles (multiple powerplant types including PCP, Spring Piston, CO2, Gas Ram, Pump-Up, and Semi-Automatic) and Air Pistols, complemented by Ammo (pellets, slugs, BBs), Scopes (including Night Vision and Thermal), Scope Mounts, and extensive Accessories covering Air Tanks/Bottles, Silencers, Chronographs (Garmin Xero C2), Cleaning & Maintenance supplies, Compressors, Regulators, Bipods, Gun Cases, CO2 Accessories, Shooting Gear (Cole-Tac bags, Primal Gun Gear, Rowan Engineering), and Parts. The company also offers their own curated product bundles under the 'We The Plinkers' sub-brand, a Pre-Owned/secondary market section, and specialized categories like Big Bore Airguns and Non-Lethal Rifles. Notable brands stocked include Daystate, Brocock/BRK, Western Airguns, American Air Arms, Weihrauch, FX Airguns, Umarex, Crosman, and over 90 other manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• We The Plinkers: Product line featuring packaged airgun combinations curated by the AOA team, including products they personally recommend and stand behind for quality.

Products and services

• Air Rifles
• Air Pistols
• Ammo
• Scopes
• Scope Mounts
• Accessories
• Parts
• We The Plinkers
• Pre-Owned Airguns
• Repair, Parts and Service
• Custom Tune Service

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Midway USA: Midway USA is a major multi-category shooting sports retailer with a significant airgun and accessories category that overlaps with AOA's catalog. While not airgun-specialty, it competes for the same discretionary hobbyist customer.
• Brownells: Brownells is a long-established firearms parts, accessories, and shooting supplies retailer that has expanded its airgun category. It competes with AOA on accessories, parts, and overlapping hunting/target shooting customers.
• Crosman Corporation: Crosman is one of the largest airgun and ammo manufacturers in the US, selling both wholesale to retailers like AOA and direct to consumers via its website. As a category leader, its product roadmap influences AOA's assortment.
• Bass Pro Shops / Cabela's: Bass Pro Shops/Cabela's is a mass-market outdoor sporting goods retailer with national reach and broad airgun assortments. While not airgun-specialist, it is a competitor for casual and entry-level airgun buyers.
• Umarex USA: Umarex USA is a major manufacturer of airguns (including branded CO2 and BB replicas) and also operates direct sales through its own website, competing with AOA both as a supplier and a competing direct channel.

Direct peers

• Pyramyd Air: Pyramyd Air is the largest dedicated online airgun retailer in the US, offering air rifles, pistols, pellets, scopes, and accessories. It is the closest direct competitor to Airguns of Arizona, sharing the same product mix, target customer, and direct-to-consumer e-commerce model.
• Airgun Depot: Airgun Depot is an online specialty retailer of air rifles, air pistols, BB guns, and related accessories. It competes head-to-head with AOA for enthusiast customers with a similar product breadth and pricing approach.

Emerging players

• FX Airguns: FX Airguns is a premium Swedish PCP airgun brand sold through AOA and other US retailers. It increasingly sells direct and through exclusive dealer networks, creating supplier-cum-competitor dynamics.
• Air Venturi: Air Venturi is both an airgun/accessory manufacturer and a direct seller. It overlaps with AOA as a brand stocked by AOA and as a competing direct channel for PCP rifles and big bore segments.

Others

• Airgun Nation: Airgun Nation is an airgun-focused media and community platform that influences enthusiast purchasing decisions. As a content-and-community player, it is adjacent to AOA's content marketing and community engagement efforts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/airgunsofarizona
• Facebookfacebook.com/AirgunsOfArizona
• Instagraminstagram.com/airgunsofarizona
• Xx.com/airgunsofaz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airguns of Arizona