SB-Möbel BOSS
SB-Möbel BOSS is a German omnichannel furniture discounter founded in 1982, operating ~93 stores nationwide plus an e-commerce platform, selling affordable furniture, kitchens, lighting, and household goods to budget-conscious German households under the porta-Unternehmensgruppe.
- Company typePrivate
- Founded1982
- HeadquartersPorta Westfalica, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What SB-Möbel BOSS does
SB-Möbel BOSS is a German omnichannel furniture discounter (Omnichannel-Einrichtungsdiscounter) founded in 1982 as a subsidiary brand of the family-owned porta-Unternehmensgruppe, itself established in 1965. The company sells furniture, lighting, and household products across approximately 93 physical retail showrooms nationwide in Germany, supported by an integrated e-commerce platform at moebel-boss.de with Click & Collect fulfillment. The core offering is organized by living space: living room (sofas, upholstered furniture), bedroom (wardrobes, beds), kitchen (complete kitchens with 3D planning tools), dining room, hallway, bathroom, office, children's and baby rooms, plus complementary categories including lamps, home textiles, storage, and household/kitchen accessories. A price-led positioning is central to the model, with explicit category price ceilings (sofas under EUR 900, beds under EUR 700, kitchens under EUR 1500, chairs under EUR 100) and a price-matching guarantee (Tiefpreisgarantie). Target customers are budget-conscious German households seeking affordable full-room furnishing rather than premium goods.
SB-Möbel BOSS firmographics
Firmographics- Name
- SB-Möbel BOSS
- Legal name
- SB-Möbel Boss Online Shop GmbH & Co. KG
- Website
- https://moebel-boss.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- SB-Möbel BOSS is a German omnichannel furniture discounter founded in 1982, operating ~93 stores nationwide plus an e-commerce platform, selling affordable furniture, kitchens, lighting, and household goods to budget-conscious German households under the porta-Unternehmensgruppe.
- Ownership category
- akta.pro rank
SB-Möbel BOSS industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mid-Tier Department Stores (Home-Led) (CRAGACAC)
Keywords
Where SB-Möbel BOSS is headquartered
LocationHeadquarters
- HQ city
- Porta Westfalica
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
SB-Möbel BOSS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Furniture Retail Sales: One-time purchase revenue from furniture and home goods sold through physical stores and online channel. Revenue generated through direct consumer sales with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Low-price affordable furniture across all categories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SB-Möbel BOSS product offering
Product offeringCore offering
SB-Möbel BOSS is a German omnichannel furniture discounter that sells affordable furniture and home goods across 15+ room categories (living room, bedroom, kitchen, dining, hallway, bathroom, office, children's, baby, lighting, textiles, storage, household items) through approximately 93 physical retail stores across Germany and an online e-commerce platform. The company also offers supporting services including a 3D kitchen planner, Click & Collect ordering, in-store financing, and van rental to enable furniture pickup and transport.
Product overview
SB-Möbel BOSS is a German omnichannel furniture discounter operating as part of the porta-Unternehmensgruppe. The company operates a unified e-commerce platform alongside approximately 90-93 physical retail stores across Germany. The core offering consists of a full-range furniture and home goods portfolio organized by living spaces: Wohnzimmer (living room sofas, upholstered furniture), Schlafzimmer (bedroom wardrobes, beds), Küche (complete kitchens with 3D planner), Esszimmer (dining tables, chairs), Flur & Diele (hallway furniture), Badezimmer (bathroom furniture sets), Büro (office desks, chairs), Kinderzimmer (children's beds, bunk beds), and Babyzimmer (cribs). Complementary categories include Lampen (lighting), Heimtextilien (carpets, home textiles), Aufbewahrung & Ordnung (storage solutions), and Haushalts- & Küchenartikel (household items). The company differentiates through value pricing with targeted price caps (e.g., sofas under €900, kitchens under €1500) and services including a 3D kitchen planner, Click & Collect, in-store financing, and van rental.
Differentiator
Problem solved
Functional benefit
Products and services
- Wohnzimmer (Living Room Furniture)
Companies that use SB-Möbel BOSS
Customer profileSegments1 record
Ideal customer profiles1 record
SB-Möbel BOSS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
SB-Möbel BOSS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- porta-UnternehmensgruppecoreSB-Möbel BOSS is a subsidiary brand of the porta-Unternehmensgruppe, a family-owned furniture retail group founded in 1965. The group includes 24 porta stores, 98 SB-Möbel Boss markets, 20 ASKO stores in Czech Republic and Slovakia, and various functional companies including IT, media, logistics, and gastronomy operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
SB-Möbel BOSS competitors and assessment
Company assessmentDirect peers
- Home24: Home24 is a German online furniture retailer (part of XXXLutz group) offering mid-priced home furniture with delivery. It overlaps directly with SB-Möbel BOSS's online assortment, especially in sofas, beds, and dining categories.
- XXXLutz: XXXLutz is one of Europe's largest furniture retailers with a significant and growing German footprint (including 2024 acquisition of Möbel Hardeck). Its Mömax and Poco sub-brands compete head-on with SB-Möbel BOSS in the discount-to-mid-price segment across full home ranges.
- IKEA Deutschland: IKEA operates ~50 large-format stores in Germany plus planning studios and a full e-commerce platform, selling affordable self-assembled furniture across all home categories. It is the most direct competitor to SB-Möbel BOSS's value-priced, full-range home furnishing proposition in the German market.
- Butlers: Butlers is a German specialty retailer of home accessories, lighting, and small furniture with both physical stores and online sales. It competes with SB-Möbel BOSS in the lighting, decoration, and smaller home categories where price-sensitivity is lower.
- porta Möbel: porta is the sister brand of SB-Möbel BOSS within the porta-Unternehmensgruppe, operating 24 larger-format stores across Germany. The two brands share group-level procurement, IT, and logistics and serve overlapping customer segments with different store formats.
- Möbel Kraft: Möbel Kraft is a German full-range furniture retailer with large showrooms in the Berlin and surrounding region. It competes with SB-Möbel BOSS on affordable complete-home assortments and has overlapping kitchen, living, and bedroom offerings.
- Westwing Group: Westwing is a German-based online home and living retailer selling curated, design-led furniture and decor. While premium-leaning, it competes with SB-Möbel BOSS for online furniture share in the same German consumer base.
- Mömax: Mömax is the XXXLutz-owned discounter targeting young households and first-time furnishers with affordable furniture and home accessories. Its positioning, store size, and category mix are highly comparable to SB-Möbel BOSS's value segment.
- Höffner: Höffner is a long-established German furniture retailer with full-range stores targeting similar value-conscious households. It competes directly with SB-Möbel BOSS in living, bedroom, and kitchen categories at overlapping price points, and was part of the 2024 XXXLutz consolidation.
- Roller: Roller is a leading German furniture discounter with ~160 markets across the country, selling affordable furniture and home accessories. Its discount positioning, large store base, and broad assortment overlap almost entirely with SB-Möbel BOSS's value-led proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SB-Möbel BOSS social profiles
Digital presenceSB-Möbel BOSS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SB-Möbel BOSS leadership team
Management profileNumber of profiles
Profiles3 records
SB-Möbel BOSS subsidiaries and ownership
Company hierarchySubsidiaries5 records
SB-Möbel BOSS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SB-Möbel BOSS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SB-Möbel BOSS
What does SB-Möbel BOSS do?
SB-Möbel BOSS is a German omnichannel furniture discounter that sells affordable furniture and home goods across 15+ room categories (living room, bedroom, kitchen, dining, hallway, bathroom, office, children's, baby, lighting, textiles, storage, household items) through approximately 93 physical retail stores across Germany and an online e-commerce platform. The company also offers supporting services including a 3D kitchen planner, Click & Collect ordering, in-store financing, and van rental to enable furniture pickup and transport.
Is SB-Möbel BOSS a public or private company?
SB-Möbel BOSS is a private company. It is classified as family owned and is currently operating.
When was SB-Möbel BOSS founded?
SB-Möbel BOSS was founded in 1982. It employs 5,001 to 10,000 people.
Where is SB-Möbel BOSS based?
SB-Möbel BOSS is headquartered in Porta Westfalica, Germany, in the Europe region.
How does SB-Möbel BOSS make money?
One revenue line is on record: furniture Retail Sales.
Who are SB-Möbel BOSS's main competitors?
Direct peers on record are Home24, XXXLutz, IKEA Deutschland, Butlers, porta Möbel, Möbel Kraft, Westwing Group, Mömax, Höffner and Roller.
Does SB-Möbel BOSS have an API?
No public API is recorded for SB-Möbel BOSS.
What industry is SB-Möbel BOSS in?
SB-Möbel BOSS's product category is Furniture Retail. Its primary akta.pro industry code is CRAGACAC, Mid-Tier Department Stores (Home-Led). Its NAICS code is 449110 and its SIC code is 5712.