Triple Crown Casinos

What Triple Crown Casinos does

Triple Crown Casinos is a privately held, locally owned casino operator headquartered in Cripple Creek, Colorado, founded in 1992. The company owns and operates three adjacent themed gaming properties on Bennett Avenue in historic Cripple Creek: the Midnight Rose Hotel & Casino (Victorian-themed, opened August 1992, 9,300 sq ft, with 60 hotel rooms, over 300 slot machines on two floors, and Cripple Creek's only 6-table poker room), McGills Hotel & Casino (Irish-themed, opened November 1997, 7,500 sq ft, with a mezzanine and the most spacious floor in town), and the Brass Ass Casino (Wild West-themed, opened June 2005, 2,600 sq ft, the oldest casino in Cripple Creek and home to the largest nickel-slot selection). The portfolio totals over 690 slot machines and is supported by three dining venues (Dynamite Dick's casual dining, Pint & Platter Irish pub with the only Guinness on tap in town, and the 24/7 Miner's Pick quick-service) plus the December 2025-launched Midnight Roast coffee shop.

The business model layers multiple revenue streams: (1) core gaming — slot machines, video poker, live table games (Blackjack, Craps, Roulette, High Five Poker, 3-Card Poker with $10–$500 minimums and $1 electronic minimums), and poker ($1/hour comp rate); (2) overnight accommodations across three tiers (Standard, Deluxe, Deluxe/Themed Suites) with HDTV and complimentary WiFi, booked online through the iqwebbook.com engine; (3) F&B across four venues; (4) partnered sports betting via BetMGM at Midnight Rose (launched 2025-09) and BetRivers at McGills (launched 2024-09), offering 1,000+ daily betting markets each; (5) the wholly-owned Ramblin Express luxury shuttle providing structured inbound traffic from Colorado Springs and Woodland Park, with fares that can be offset by casino play; and (6) the cross-property Triple Rewards loyalty program (Purple, Gold 20,000+, Platinum 60,000+, Diamond 150,000+). Marketing is anchored by the company's nine-consecutive-year "Loosest Slots in Cripple Creek" reader award from The Mountain Jackpot, supplemented by content marketing, an eClub email acquisition flow, and the public live webcam on Bennett Avenue. Customers are leisure and weekend gamblers, stay-and-play vacationers, sports bettors, and poker/table-game players, primarily drawn from the Colorado Springs–Denver–Pueblo Front Range corridor rather than from the destination leisure market.

Name

Triple Crown Casinos

Legal name

Triple Crown Casinos

Website

https://triplecrowncasinos.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Triple Crown Casinos is a privately held, locally owned regional casino operator in Cripple Creek, Colorado, running three themed properties — Midnight Rose, McGills, and Brass Ass — totaling over 690 slot machines, Cripple Creek's only poker room, two hotels, four dining venues, and partnered BetMGM and BetRivers sportsbooks. It serves leisure and stay-and-play gamblers from the Colorado Front Range, with the wholly-owned Ramblin Express shuttle as a structured inbound channel and Triple Rewards as the cross-property loyalty program.

Ownership category

akta.pro rank

Product category

Casino & Gaming

NAICS

Casino Hotels (721120), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Casino gaming services
• Slot machines
• Table games
• Hotel accommodations
• Sports betting

Headquarters

HQ city

Cripple Creek

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming Revenue: Revenue is generated from slot machine play, video poker, table games (blackjack, craps, roulette, High Five Poker, 3-Card Poker), and poker room play. Slot machines are the primary revenue driver, with progressive jackpots attracting additional play. Points earned through the Triple Rewards program are redeemed for complimentary perks and discounts, which serve as a customer retention mechanism.
2. Hotel Accommodations: Revenue from overnight stays across three tiers of rooms: Standard Rooms, Deluxe Rooms, and Deluxe Suites at Midnight Rose and McGills properties. Rooms include HDTV, complimentary high-speed WiFi, and 24/7 casino access. Room categories include Roman Suite, Royal Suite, Western Suite, Aspen Suite, and Evergreen Suite.
3. Food and Beverage: Revenue from three on-site dining venues: Dynamite Dick's (casual dining, breakfast/lunch/dinner, Midnight Rose, 8am-9pm), Pint & Platter (Irish pub, McGills, Thursday-Sunday 12pm-8pm), and The Miner's Pick (quick-service, Brass Ass, open 24/7). All serve alcohol including Guinness on tap at Pint & Platter.
4. Ramblin Express Shuttle: Revenue from ticket sales for the Ramblin Express luxury shuttle service connecting Colorado Springs and Woodland Park to Triple Crown Casinos. The shuttle provides casino bonus offers to passengers that can offset fare costs through casino play.
5. Sports Betting (BetRivers & BetMGM): On-site sports betting lounges at McGills (BetRivers) and Midnight Rose (BetMGM). Over 1,000 betting options per day across football, basketball, baseball, hockey, MMA, and racing. Sports betting generates revenue through a partnership model with the sportsbook operators.
6. Triple Rewards Program: The loyalty program drives repeat revenue by incentivizing play through redeemable points for complimentary dining, hotel stays, free play, and VIP event invitations across all three properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Triple Crown Casinos operates three themed casino properties (Midnight Rose, McGills, The Brass Ass) in Cripple Creek, Colorado, collectively offering slot machines, video poker, live table games, the town's only poker room, two sports betting lounges, hotel rooms and themed suites, multiple dining venues, and an integrated tiered loyalty program (Triple Rewards). Revenue is generated through gaming play, hotel stays, food and beverage, partner-operated sportsbooks, and an affiliated luxury shuttle service.

Product overview

Triple Crown Casinos operates three distinct casino properties in Cripple Creek, Colorado: The Brass Ass Casino (historic Wild West-themed, oldest casino in town with nickel slots and live table games), Midnight Rose Hotel & Casino (Victorian-era themed with 300+ slot machines and Cripple Creek's only poker room), and McGills Hotel & Casino (Irish-themed, most spacious casino with video poker and progressive machines). The company offers an integrated loyalty program called Triple Rewards that connects all three properties. Accommodations include hotel rooms at Midnight Rose and McGills with various room types from Standard to themed Suites. Dining options span Dynamite Dick's (casual dining), Pint & Platter (Irish pub), The Miner's Pick (24/7 quick service), and The Midnight Roast (coffee shop). Sports betting is available through BetMGM at Midnight Rose and BetRivers at McGills. The company also partners with Ramblin Express for shuttle transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Triple Rewards: The loyalty/rewards program for Triple Crown Casinos connecting all three casino properties. Features tiered benefits including Purple (base), Gold (20,000+ points), Platinum (60,000+ points), and Diamond (150,000+ points) levels.
• Triple Play Club
• Ramblin Express
• eClub

Products and services

• The Brass Ass Casino The oldest casino in Cripple Creek with a vintage Wild West aesthetic and historic architecture. Offers live action Blackjack, Craps, Roulette, High Five Poker, and 3-Card Poker, along with the largest selection of nickel slots of any casino in town, up-to-date video poker and slot machines, and same-day match play kiosk redemption exclusive to this property. Houses The Miner's Pick quick-service restaurant.
• Midnight Rose Hotel & Casino Victorian-era themed hotel and casino on Main Street Cripple Creek, featuring over 300 slot machines across two floors. Home to Cripple Creek's only 6-table poker room. Offers 60 modern hotel rooms. Houses Dynamite Dick's restaurant, The Midnight Roast coffee shop, and the BetMGM sportsbook lounge.
• McGills Hotel & Casino Irish-themed casino and hotel and the most spacious casino in Cripple Creek, featuring a massive variety of video poker, slot, and progressive machines. Includes a mezzanine overlooking the main floor, contemporary hotel rooms, Pint & Platter Irish Pub (the only Irish pub in town and the only place serving Guinness on tap), and the BetRivers sportsbook lounge.
• Hotel Accommodations at Midnight Rose and McGills Hotel rooms available at Midnight Rose (60 modern Victorian-inspired rooms) and McGills (spacious contemporary rooms). Room types include Deluxe Suite, Deluxe Rooms, and Standard Rooms. All rooms feature HDTV and complimentary high-speed WiFi. Themed suites include Roman Suite, Royal Suite, Western Suite, Aspen Suite (700 sq ft), and Evergreen Suite (1,000 sq ft). Available 24/7 with casino access.
• Triple Rewards Loyalty Program Free-to-join tiered player loyalty club spanning all three casino properties. Players earn points on slot machines, video poker, and table games. Four tiers: Purple (entry), Gold (20,000+ points), Platinum (60,000+ points), and Diamond (150,000+ points). Points are redeemable for complimentary dining, hotel stays, free play, and VIP event invitations across all three properties.
• Slot Machines Over 690 slot machines across three casinos, including video poker, classic reels, penny slots, and progressive machines. Features titles from Aristocrat, IGT, and WMS, including Buffalo Grand, Dragon Tower Jackpot, Wheel of Fortune, Tarzan, Dollar Storm, Wild Wild Nugget, Britney Spears, Game of Thrones, and Dragon Spin. Includes the first-in-Colorado Dragon Tower Jackpots feature (Jade Fury and Purple Storm).
• Table Games Live and electronic table games across the three properties. Live tables include Blackjack (face-up dealt from a six-deck shoe, $10–$500), Craps ($10–$500), Roulette ($10–$500), High Five Poker, and 3-Card Poker. Electronic Blackjack and Roulette stations offer $1 minimums. Same-day match play is available at The Brass Ass Casino.
• Poker Room at Midnight Rose Cripple Creek's only poker room, located at Midnight Rose, featuring 6 tables with TVs, table-side dining, self-serve soda, and fast WiFi. Games offered include 2-2 NL Hold'em, 2-3 NL Hold'em, and 5-10 Omaha w/ Full Kill. Open Thursday-Sunday and Friday-Saturday with a comp rate of $1 per hour of play.
• BetMGM Sportsbook at Midnight Rose On-site branded sports betting lounge at Midnight Rose Hotel & Casino offering over 1,000 daily betting options across football, basketball, baseball, hockey, MMA, and racing. Features low minimum bets and promotions, with the BetMGM Offer Code 'Midnight' applying to account holders. Cross-promoted with Dynamite Dick's restaurant, the poker room, and the casino floor.
• BetRivers Sportsbook at McGills On-site branded sports betting lounge at McGills Hotel & Casino offering over 1,000 daily betting options across football, basketball, baseball, hockey, MMA, and racing. Features low minimum bets and promotional offerings, and is paired with Pint & Platter pub food featuring classic pub fare.
• Dynamite Dick's Restaurant Casual dining restaurant located on the second floor of the Midnight Rose Hotel & Casino. Offers full breakfast, lunch, and dinner menus in a rustic historic atmosphere with oak beams and mural accents. Open from 8am to 9pm.
• Pint & Platter Irish Pub All-American Irish pub at McGills Casino — the only Irish pub in Cripple Creek and the only place serving Guinness on tap. Features a historic carved-wood bar with authentic Irish artifacts and stained glass. Serves pub fare, classic American favorites, and Mexican dishes. Open Thursday–Sunday.
• The Miner's Pick Quick-Service Restaurant Quick-service restaurant at The Brass Ass Casino, open 24/7. Features an in-and-out setup with pizza, hot dogs, sandwiches, salads, snacks, and drinks. Located on the lower level for convenience.
• The Midnight Roast Coffee Shop Full-service coffee shop on the second floor of The Midnight Rose Hotel & Casino. Serves premium coffee, espresso classics, iced brews, high-quality teas, and pastries. Open 7am – 2pm daily.
• Ramblin Express Shuttle Luxury motorcoach shuttle partnership connecting Colorado Springs and Woodland Park to Triple Crown Casinos. Features comfortable motorcoaches, onboard restrooms, complimentary beverages, and casino bonus offers that can offset or cover the fare through casino play. Alcohol is permitted on board.

Quantifiable outcome

• Voted Loosest Slots in Cripple Creek for 9 consecutive years by readers of The Mountain Jackpot
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Ramblin ExpresscoreChannel Partner/ Reseller/ DistributorRamblin Express is a luxury motorcoach and shuttle service that transports visitors from Colorado Springs and Woodland Park directly to Triple Crown Casinos in Cripple Creek. Operating for decades, the partnership provides a structured customer acquisition channel. Shuttle tickets are affordable and often include casino bonus offers that can offset or fully cover the fare through casino play. The service operates multiple daily departures and includes door-to-door drop-off at the casino properties. Alcohol is permitted on board.
• BetRivers SportsbookcoreChannel Partner/ Reseller/ DistributorBetRivers operates a branded sports betting lounge inside McGills Hotel & Casino. The lounge offers over 1,000 daily betting options across football, basketball, baseball, hockey, MMA, and racing. The lounge promotes Pint & Platter pub dining and the broader McGills casino floor. BetRivers cross-markets Triple Crown Casinos to its sports betting customers.
• BetMGM SportsbookcoreChannel Partner/ Reseller/ DistributorBetMGM operates a branded sports betting lounge inside Midnight Rose Hotel & Casino. The lounge offers over 1,000 daily betting options across major sports. Use code 'Midnight' applies for BetMGM account holders. The BetMGM lounge drives foot traffic to the Midnight Rose casino floor, poker room, and Dynamite Dick's restaurant.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bronco Billy's Casino & Hotel: The largest casino-hotel operator in Cripple Creek and Triple Crown's primary head-to-head competitor in the same drive-to market. Directly comparable on customer base, slot floor size, hotel inventory, and value-vs-Vegas positioning.
• Century Casino Cripple Creek: Wholly-owned Cripple Creek property of Century Casinos, Inc. Operating in the exact same micro-market with comparable slot count, hotel rooms, and F&B. The most direct like-for-like peer on property size and amenities.
• Wildwood Casino: Cripple Creek casino operator competing for the same Front Range drive-to visitors. Comparable on slot floor, table games, and value-driven positioning against Triple Crown's three properties.

Broad incumbents

• Monarch Casino & Resort: Operator of Atlantis Casino Resort Spa in Reno and the recently expanded Monarch Casino Resort Spa in Black Hawk, CO. A larger, publicly traded regional casino operator with a Black Hawk (Colorado) integrated resort asset competing for the same Colorado gaming demand.
• Ameristar Black Hawk: Penn Entertainment-operated integrated casino resort in Black Hawk, CO with hotel, slots, table games, and F&B. Larger and closer to Denver than Triple Crown, but draws from the same Colorado gaming consumer base.
• Century Casinos, Inc. NASDAQ-listed multi-jurisdiction regional casino operator (CNTY) that owns Century Casino Cripple Creek. Provides public-comparable financial benchmarking for Triple Crown's primary Cripple Creek peer.
• Affinity Gaming: Private multi-property regional casino operator with multiple Colorado Black Hawk casinos. Competes for the same Colorado gaming consumer as Triple Crown but with significantly larger scale and a Denver-adjacent footprint.

Emerging players

• Full House Resorts: Small-cap regional casino operator (NASDAQ: FLL) with multiple drive-to and resort-style properties. Comparable in scale and capital profile to a private multi-property regional operator like Triple Crown.

Others

• BetMGM (MGM Resorts / Entain JV): Operator of Triple Crown's on-property BetMGM sportsbook at Midnight Rose. An ecosystem partner whose digital platform increasingly captures the sports betting wallet that may otherwise convert into on-property gaming revenue.
• Rush Street Interactive (BetRivers): NYSE-listed (RSI) operator of the BetRivers sportsbook installed at McGills. A partner but increasingly a substitute channel, as customers can place the same bets via the BetRivers app from anywhere in Colorado.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/triple-crown-casinos

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple Crown Casinos