Vested Business Brokers

What Vested Business Brokers does

Vested Business Brokers (legal entity: Vested Business Brokers, LTD) is a US-based business brokerage firm founded in January 2000 by former Wall Street investment banker Nathan Goldstein. The company operates VestedBB.com, an online marketplace that connects buyers and sellers of privately held small and medium-sized businesses, primarily in the United States. Its customer base is bifurcated into SMB owners seeking to sell their businesses and prospective buyers (entrepreneurs and investors) seeking acquisitions; a third constituency consists of independent brokers who join the network to access leads, training, and the proprietary database.

The firm's core technology asset is a proprietary database containing the complete financial details of over 3,700 businesses for sale and over 350,000 pre-qualified, registered buyers, built continuously over more than two decades. The platform supports advanced search by industry, geography, asking price, cash flow, owner financing availability, and down payment; an automatic matching engine routes registered buyers to suitable listings. Distribution occurs through a field network of over 130 business brokers operating across US local markets, supplemented by inside sales (1-877-735-5224), content marketing via a blog and YouTube channel, organic social (Twitter/X, TikTok), and a referral program.

Vested generates revenue through two streams: transaction commissions on successful business sale matches (brokerage commissions tied to deal closing under non-exclusive listing agreements) and recurring Premium Membership fees from buyers ($9.99/month Premium tier; $99.99/year Premium Plus tier), with a free tier available for basic access. Per company materials, the firm has helped close more than 1,000 transactions since 2001 and has served over 28,000 business entrepreneurs seeking to sell. The company is privately held, founder-led, and bootstrapped, with no disclosed institutional investors or parent company.

Name

Vested Business Brokers

Legal name

Vested Business Brokers, LTD

Website

https://vestedbb.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Business Brokerage Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Lower Middle-Market Business Brokerage (FSAEAIAB)

Keywords

• Business brokerage services
• Business-for-sale marketplace
• M&A advisory services
• Business valuation services
• Buyer-seller matching

Headquarters

HQ city

Northport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Brokerage Commission: Vested Business Brokers earns commissions on successful business sale transactions by connecting buyers and sellers of privately held businesses. They use non-exclusive listing agreements where brokers only earn a commission if they bring the buyer who ultimately purchases the business.
2. Premium Membership Fees: They offer tiered premium membership programs for buyers - Premium at $9.99/month and Premium Plus at $99.99/year. Premium membership provides business name/address access, premium buyer designation, early listing notifications, and other benefits. Fees are refunded upon business purchase through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vested Business Brokers operates a business-for-sale marketplace and brokerage network that connects buyers and sellers of privately held small and medium-sized businesses. It monetizes primarily through commissions on successful transactions and recurring Premium buyer memberships, supported by a proprietary comparable database of over 3,700 listings and 350,000+ pre-qualified buyers, plus a network of 130+ field brokers providing valuation, negotiation, due diligence, and closing support.

Product overview

Vested Business Brokers operates VestedBB.com, a business-for-sale marketplace built around a proprietary database of businesses for sale. The platform offers a free marketplace where buyers can search listings and a paid Premium Membership tier ($9.99/month or $99.99/year) that provides access to business names, addresses, and enhanced buyer features. The company connects buyers and sellers through a network of over 130 business brokers and utilizes its database of 350,000+ pre-qualified buyers for matching purposes. The ecosystem also includes a referral program for third-party introductions.

Differentiator

Problem solved

Functional benefit

Products and services

• VestedBB.com Marketplace

Quantifiable outcome

• Over 28,000 business entrepreneurs helped to sell their business
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Transworld Business Advisors: Transworld is a franchised business brokerage, business consulting, and franchise development firm with nationwide broker coverage. It is a direct peer on the business-brokerage side of its practice, serving the same SMB seller and buyer segments as Vested.
• Sunbelt Business Advisors: Sunbelt is the largest franchised business brokerage network in North America, intermediating SMB buy-sell transactions across the lower middle market. It is the most direct franchise analog to Vested's non-franchise national broker network, competing head-to-head for the same listings and buyer pool.
• Murphy Business & Financial Corporation: Murphy is a long-standing franchised business brokerage and M&A advisory focused on lower-middle-market transactions. Like Vested, Murphy serves sellers of $1M-$50M businesses and competes on broker coverage and matched buyer access, making it a close functional peer.
• BizBuySell: BizBuySell is the largest online marketplace for buying and selling small businesses in the U.S. It is directly comparable to Vested: both aggregate SMB listings, surface them to prospective buyers, and compete for the same lower-middle-market sellers across virtually every U.S. industry category.
• BusinessesForSale.com: BusinessesForSale.com is one of the largest international business-for-sale marketplaces, with U.S. listings and buyer traffic. It is a direct peer in the online business-brokerage model, competing for the same cross-border buyer demand that Vested explicitly markets into.
• BizQuest: BizQuest is one of the largest online business-for-sale marketplaces, owned by LoopNet/CoStar. It is a direct competitor to VestedBB.com on the buyer-discovery and listing-distribution side, targeting the same lower-middle-market SMB M&A segment.

Emerging players

• Acquire.com: Acquire.com is an online marketplace for buying and selling startups and small internet businesses. While its focus is digital/SaaS rather than Main Street, it competes for the same prospective business buyers in the lower-middle-market segment and represents the emerging online-brokerage model.
• Flippa: Flippa is a global online marketplace for buying and selling websites, SaaS, and digital businesses. It overlaps with Vested in the buyer-discovery and listing-platform experience, though its deal sizes skew smaller and digital-only.
• FE International: FE International is an M&A advisory specializing in the sale of SaaS, e-commerce, and digital businesses in the lower-middle market. While digital-only, it competes for the same quality-of-life-leaning owner segment and uses a comparable database-driven buyer matching model.
• Empire Flippers: Empire Flippers is a curated online business brokerage focused on content sites, e-commerce, and SaaS businesses. It shares the Vested model of combining a vetted listings marketplace with vetted buyers, though at smaller, online-business deal sizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vestedbb
• YouTubeyoutube.com/user/VestedBBVideo
• Facebookfacebook.com/vested-business-brokers-171390846246878
• TikToktiktok.com/@vestedbusinessbrokers_
• LinkedInlinkedin.com/company/vested-business-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vested Business Brokers