Forward Insurance Managers

What Forward Insurance Managers does

Forward Insurance Managers Ltd. is a privately held Canadian Managing General Agent (MGA) headquartered in Vancouver, British Columbia, operating as an independent InsurTech platform serving licensed insurance brokers across Canada. The company combines traditional underwriting expertise with a proprietary digital platform, the JET Platform, which enables brokers to quote and bind insurance coverage in real time across multiple specialty lines. Forward Insurance distributes exclusively through the broker channel and does not sell directly to consumers; marketing and partner enablement are driven through broker bulletins, CE-accredited webinars, training seminars, and product highlight sheets.

The product portfolio spans seven core insurance categories — Marine, Personal, Construction, Commercial, Professional, Cyber Risk, and Environmental — with recent additions covering Natural Resources (oil & gas, mining, forestry, power) SME contractors and consultants, Roofing Contractors (cold and hot applications), and a Property Schedule for Building Ownership. The underlying JET Platform is the central operational asset: it consolidates the workflow for instant quote and policy issuance across product lines, reducing the friction brokers face when sourcing specialized coverage from multiple carriers with disparate systems. The company is led by Founder and CEO Troy Moreira, with Tina Jonmaire as Managing Director presenting at industry webinars.

Forward Insurance generates revenue through underwriting insurance policies and earning broker commissions as an MGA; pricing is not publicly disclosed and is determined broker-by-broker through the JET Platform quotation process. The company has no public listing, no disclosed parent, no disclosed funding rounds, and no published revenue figures. Geographic operations are Canadian-only, with reference to a Western Canada focus in source data.

Name

Forward Insurance Managers

Legal name

Forward Insurance Managers Ltd.

Website

https://forwardinsurance.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Forward Insurance Managers is a Vancouver-based independent Canadian InsurTech MGA that distributes specialty insurance — Marine, Personal, Construction, Commercial, Professional, Cyber Risk, and Environmental — exclusively through licensed brokers via its proprietary JET instant-quote platform.

Ownership category

akta.pro rank

Product category

Specialty Insurance Underwriting (MGA)

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Specialty insurance underwriting
• Managing general agent
• Broker distribution platform
• Commercial insurance lines
• Insurtech MGA Canada

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance Underwriting and Brokerage: As a Managing General Agent (MGA), Forward Insurance generates revenue through underwriting insurance policies distributed via the broker channel. The company assumes risk on bound coverage and earns underwriting income alongside broker commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Forward Insurance Managers is an independent Canadian InsurTech Managing General Agent (MGA) that underwrites and distributes specialty insurance products across seven lines (Marine, Personal, Construction, Commercial, Professional, Cyber Risk, and Environmental) exclusively through licensed insurance brokers. Brokers access the offerings via the proprietary JET Platform, which enables instant quote, bind, and issuance of policies.

Product overview

Forward Insurance Managers is an independent Canadian InsurTech Managing General Agent (MGA) that combines traditional underwriting service with modern technology. The company operates through the JET Platform, a proprietary technology system enabling instant quote and issuance capabilities for brokers. The product portfolio spans seven core insurance categories: Marine, Personal, Construction, Commercial, Professional, Cyber Risk, and Environmental insurance. Recent product expansions include specialized programs for Natural Resources sector (oil and gas, mining, forestry, power) contractors and consultants, Roofing Contractors coverage, and Property Schedule products. All products are distributed through a network of insurance brokers.

Differentiator

Problem solved

Functional benefit

Brands

• JET Platform: Technology platform used for quoting and issuing insurance policies instantly.

Products and services

• JET Platform Proprietary InsurTech platform that enables licensed insurance brokers to instantly quote and issue insurance policies across Forward Insurance's specialty lines, streamlining underwriting workflows.
• Marine Insurance Specialty insurance coverage for marine vessels, cargo, and maritime operations, distributed through licensed brokers.
• Personal Insurance Personal lines insurance products including home, property, and boat coverage distributed through the broker network to individual clients.
• Construction Insurance Insurance solutions for construction contractors, projects, and builder's risk exposures, distributed through brokers.
• Commercial Insurance Broad commercial insurance products covering general liability, business property, and operational risks for business clients.
• Professional Insurance Professional liability and errors & omissions coverage for consultants and professional service firms.
• Cyber Risk Insurance Coverage for cyber threats, data breaches, and network security liability for businesses with digital exposure.
• Environmental Insurance Insurance coverage for environmental liability, pollution, and environmental remediation exposures for businesses.
• Natural Resources (O&G, Mining, Forestry and Power) SME Program Specialized insurance program for small to medium-sized contractors and consultants operating in the natural resource sector (oil & gas, mining, forestry, and power), available with instant quote via the JET Platform.
• Roofing Contractors Insurance Insurance coverage for roofing contractors performing both Cold and Hot application work, including policy warranties and claims support, distributed via the broker channel.
• Property Schedule - Building Ownership Property schedule coverage option covering building ownership exposures, introduced in February 2026 as a product feature addition for brokers.

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zensurance: Canadian InsurTech commercial insurance platform that distributes through brokers and partner channels, targeting small businesses with streamlined digital quoting. Directly comparable to Forward Insurance as a Canadian, broker-channel, InsurTech-led MGA serving niche commercial risks.
• APOLLO Insurance: Canadian insurance platform enabling brokers to quote, bind, and issue policies across multiple lines digitally. Shares Forward Insurance's broker-channel, multi-line, instant-quote model and target market of Canadian brokers.
• Foxquilt: Canadian InsurTech focused on small business and commercial insurance distributed via broker and digital channels. Closely comparable to Forward Insurance on geography, customer segment (SMB), and tech-enabled underwriting approach.
• Cansure: Canadian Managing General Agent providing specialty insurance products distributed through brokers. Overlaps with Forward Insurance on MGA model, Canadian footprint, and broker-channel distribution across multiple specialty lines.
• Traders General Insurance: Canadian MGA distributing specialty commercial and personal lines through independent brokers. Comparable to Forward Insurance as a domestic MGA serving brokers across multiple specialty products.
• Trisura Guarantee Insurance Company: Canadian specialty insurer and MGA platform offering surety, commercial, and specialty products through broker distribution. Comparable on Canadian footprint, specialty lines, and broker channel.

Broad incumbents

• Intact Financial Corporation: Largest Canadian property and casualty insurer with multiple subsidiaries and broad broker distribution. Overlaps with Forward Insurance on Canadian P&C market and broker channel but operates at much greater scale and breadth.
• Aviva Canada: Major Canadian P&C insurer serving personal and commercial lines through broker and direct channels. Comparable to Forward Insurance on Canadian P&C market and broker relationship model, though much larger and broader in portfolio.
• Definity Financial Corporation: Canadian multi-line P&C insurer (Economical, Sonnet, Petline) distributing through brokers and direct channels. Comparable on Canadian P&C market and broker distribution, but with broader product set and stronger direct-to-consumer capability.
• The Co-operators Group: Canadian P&C and life insurer with significant broker and advisor distribution. Comparable on Canadian market and multi-line offerings, though dominated by personal lines and mutual/co-operative structure rather than MGA model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/forward-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forward Insurance Managers