IWD Agency
IWD Agency is a private, founder-led e-commerce development agency that builds custom B2B and DTC storefronts on Adobe Commerce, Shopify Plus, BigCommerce, Salesforce, and WooCommerce, integrating with ERP systems such as NetSuite, SAP, Microsoft Dynamics, Sage, and Acumatica for enterprise and mid-market brands worldwide.
- Company typePrivate
- Founded2008
- HeadquartersBaton Rouge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IWD Agency does
IWD Agency is a private, founder-led e-commerce development agency that designs, builds, and maintains custom online stores for B2B and DTC brands. The firm operates across Adobe Commerce (Magento), Shopify Plus, BigCommerce, Salesforce Commerce Cloud, and WooCommerce, and lists five pillars of services: eCommerce web design, custom development, consulting, performance optimization, replatforming, and B2B wholesale builds. The legal entity is registered in Baton Rouge, Louisiana, with the US headquarters in Austin, Texas, and additional offices in Barcelona, São Paulo, and Warsaw, supporting a four-continent delivery model. The senior team is led by Founder & CEO Joe McFerrin and CTO Max D., with senior project managers and full-stack engineers visible in the public team listing.
IWD's technical differentiation is an integration-first architecture centered on proprietary NetSuite connectors for Shopify, BigCommerce, Magento, and Adobe Commerce, plus custom middleware for SAP, Microsoft Dynamics (NAV/Business Central), Sage (Intacct and 100), and Acumatica. The firm also develops specialized engines — a B2B quote approval workflow, a used-gear valuation engine fed by live eBay comps, and a vendor cost / purchase order lifecycle engine — and sells reusable Magento 2 extensions (Order Manager M2, Address Validation M2) and the NetSuite connector line through its own extensions storefront. Operational model pairs senior engineers with clients from scope through delivery with no offshore handoff or junior-bench involvement, and continues post-launch through monthly retainers covering CRO, SEO, performance tuning, and feature development.
The customer base spans enterprise and mid-market B2B brands across luxury goods (Rolex), technology (Intel), outdoor and lifestyle (YETI), higher education (Penn State, Purdue), sports and athletic apparel (ASICS, Marucci), industrial technology (Siemens), and manufacturing (BinMaster, ADTRAN, DMC), with additional customers in niche B2B verticals such as pool and spa parts (Inyo Pools), Christian publishing (Warner Press), school and facility supply (School Fix), photography equipment (US Camera Pro), and western saddles (Circle Y). IWD claims $10B+ in client GMV empowered, 300+ brands served, 94% client retention after launch, 4.8/5 average rating from 800+ verified client reviews, and longest client relationships exceeding seven years. Revenue is generated through three streams: fixed-scope projects, monthly support and growth retainers (approximately 80% of clients stay on post-launch), and embedded team engagements. No funding rounds, parent company, acquisitions, or revenue disclosures are present in the source data; the company is independently owned and founder-led.
IWD Agency firmographics
Firmographics- Name
- IWD Agency
- Legal name
- IWD Agency
- Website
- https://iwdagency.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IWD Agency is a private, founder-led e-commerce development agency that builds custom B2B and DTC storefronts on Adobe Commerce, Shopify Plus, BigCommerce, Salesforce, and WooCommerce, integrating with ERP systems such as NetSuite, SAP, Microsoft Dynamics, Sage, and Acumatica for enterprise and mid-market brands worldwide.
- Ownership category
- akta.pro rank
Where IWD Agency is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
IWD Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Fixed-Scope Projects: Fixed-scope project engagements for ecommerce builds, replatforming, custom development, and integrations. Scoped to platform, integrations, catalog size, and work involved. Clients receive itemized quotes before commitment.
- Monthly Support and Growth Retainers: Post-launch monthly retainer for ongoing CRO, SEO, performance optimization, and feature development. Approximately 80% of clients continue on retainers after launch.
- Embedded Team Engagements: Embedded team model for clients needing senior in-house capacity without hiring overhead. Dedicated PM, lead engineer, and account manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fixed-scope project for clear builds |
| Subscription | Monthly | Monthly support and growth retainer |
| Other | Monthly | Embedded team for senior in-house capacity |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
IWD Agency product offering
Product offeringCore offering
IWD Agency is an e-commerce development agency that designs, builds, and grows custom online stores for B2B and DTC brands on Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, and WooCommerce. Its core work includes custom storefront development, replatforming, B2B functionality (buyer roles, approval chains, account-specific catalogs, quote workflows, net terms checkout), ERP integrations (NetSuite, SAP, Microsoft Dynamics, Sage, Acumatica), and ongoing post-launch CRO, SEO, and performance retainers.
Product overview
IWD Agency is an award-winning eCommerce development agency that builds high-growth, scalable online stores for B2B and DTC brands on Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, and WooCommerce. The company's core offering is custom development and integration services, supplemented by a portfolio of proprietary Magento/Adobe Commerce extensions: the Shopify NetSuite Connector, BigCommerce NetSuite Connector, Magento NetSuite Connector, and Adobe Commerce NetSuite Integration (which provide two-way ERP sync across platforms), plus Order Manager M2 and Address Validation M2 (Magento admin and checkout utilities). The product portfolio is a platform-plus-extensions model where IWD builds and maintains both the custom client implementations and the reusable connector modules sold through their own extensions store.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify NetSuite Connector
Quantifiable outcome
- 94% of clients stay with IWD after launch
- +2 more outcomes
Companies that use IWD Agency
Customer profileNamed customers15 records
Ideal customer profiles3 records
IWD Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature5 records
IWD Agency partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AdobecoreAdobe Solution Partner with certified engineers for Adobe Commerce (Magento) development. Deep platform expertise with 15+ years of certified depth. Capabilities include B2B modules, native features configuration, and custom extension development.
- ShopifycoreShopify Plus Partner with 7+ years of certified depth. Capabilities include B2B functionality, custom checkouts via checkout extensibility, Markets, and headless Hydrogen storefronts.
- BigCommercecoreBigCommerce Elite Partner with 8+ years of certified depth. Strong API-first capabilities with headless via Catalyst and fast deployment.
- SalesforcecoreSalesforce Partner with 5+ years of certified depth. Personalization across channels with tight Salesforce ecosystem integration.
- Oracle NetSuitecoreProprietary in-house built NetSuite connectors for Shopify, BigCommerce, Magento, and Adobe Commerce enabling two-way sync of catalog, customer, order, and fulfillment data.
- SAPcoreCustom integration development for SAP ERP systems. Bi-directional sync of customers, orders, products, pricing, inventory, shipments, and invoices.
- Microsoft DynamicscoreCustom integration development for Microsoft Dynamics including NAV and Business Central. Bi-directional sync capabilities.
- SagecoreCustom integration for Sage ERP systems including Sage Intacct and Sage 100. Customer and order synchronization.
- NexcessminorManaged hosting platform built for Adobe Commerce and Magento, used for client platform migrations.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
IWD Agency competitors and assessment
Company assessmentBroad incumbents
- Slalom: Global consulting firm with a commerce practice covering Adobe, Salesforce, and Shopify implementations. Comparable on enterprise commerce delivery and ERP integration scope.
- Accenture Interactive: Global digital agency arm of Accenture, competing for the same enterprise Adobe Commerce, Salesforce Commerce Cloud, and Shopify Plus engagements with a much larger bench. Overlaps with IWD on platform certifications and enterprise B2B deals.
- Deloitte Digital: Large consulting-led digital agency serving enterprise commerce, CRM, and ERP transformation programs. Competes with IWD at the top end of the enterprise B2B ecommerce market.
Direct peers
- Corra: Adobe Commerce and Shopify Plus agency serving enterprise and DTC brands with custom development, replatforming, and integrations. Closest peer to IWD on platform mix and enterprise B2B/DTC delivery.
- Bold Commerce: Shopify-focused digital agency and app developer offering headless storefronts, checkout customization, and B2B functionality. Directly comparable to IWD's Shopify Plus practice and reusable extension model.
- Blue Acorn iCommerce: Adobe Commerce specialist agency (acquired by Capgemini) focused on enterprise commerce builds, data, and personalization. Directly comparable on enterprise Magento/Adobe Commerce delivery.
- ZealousWeb: Full-service digital agency with Magento and Adobe Commerce practices offering custom development, integrations, and ongoing support. Comparable to IWD as a smaller-senior-team ecommerce agency.
- Optiweb: Magento and Adobe Commerce development agency with offices in Europe serving B2B and DTC brands. Comparable to IWD on Adobe Commerce depth and ERP integration focus.
- Gorilla Group: Magento and Shopify agency offering custom ecommerce development, ERP integration, and replatforming. Comparable to IWD on Adobe Commerce heritage and B2B/DTC mix.
- Commerce Pundit: Magento and Shopify Plus development agency serving mid-market and enterprise B2B/DTC brands. Comparable on platform coverage and custom integration scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
IWD Agency social profiles
Digital presenceIWD Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
IWD Agency leadership team
Management profileNumber of profiles
Profiles5 records
IWD Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IWD Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IWD Agency
What does IWD Agency do?
IWD Agency is an e-commerce development agency that designs, builds, and grows custom online stores for B2B and DTC brands on Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, and WooCommerce. Its core work includes custom storefront development, replatforming, B2B functionality (buyer roles, approval chains, account-specific catalogs, quote workflows, net terms checkout), ERP integrations (NetSuite, SAP, Microsoft Dynamics, Sage, Acumatica), and ongoing post-launch CRO, SEO, and performance retainers.
Is IWD Agency a public or private company?
IWD Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IWD Agency founded?
IWD Agency was founded in 2008. It employs 11 to 50 people.
Where is IWD Agency based?
IWD Agency is headquartered in Baton Rouge, United States, in the North America region.
How does IWD Agency make money?
Three revenue lines are on record. Professional Services - Fixed-Scope Projects are the primary driver. The others are monthly Support and Growth Retainers and embedded Team Engagements.
Who are IWD Agency's main competitors?
Broad incumbents on record are Slalom, Accenture Interactive and Deloitte Digital. Direct peers are Corra, Bold Commerce, Blue Acorn iCommerce, ZealousWeb, Optiweb, Gorilla Group and Commerce Pundit.
Does IWD Agency have an API?
No public API is recorded for IWD Agency.