What Optiweb does

Optiweb is a Slovenia-based digital solutions provider founded in 2009 by CEO Miha Lavtar and headquartered in Škofja Loka. The firm specializes in integrated digital services for mid-market and enterprise clients, with a core offering that spans Product Information Management (PIM) via Pimcore, multi-platform e-commerce (Shopware, Magento, WooCommerce, Shopify), advanced headless websites, real-time data orchestration through Kafka Streams, and digital specialties including AI chatbots and product configurators. Optiweb holds Pimcore Silver Partner status with 10 certified developers and is an official partner of Shopware and Magento, serving clients across 30+ industries — Intersport, Mercator, Renault, Krka, Harvey Norman, Corsair, Big Bang, Donat/Atlantic Grupa, SIP, and Inotherm among them — with average client engagements of 5.5 years and platforms processing 10 million+ daily transactions.

The firm's technical architecture centers on Pimcore-led PIM implementations combined with multi-platform e-commerce frontends and headless frontends built on React, Next.js, and Vue.js. The data orchestration layer uses Kafka Streams for real-time multi-channel data synchronization with ERP systems including MS Dynamics, Vasco, Navision, and Slovenian-market platforms (Čebelca, Metakocka), plus POS, CRM, and loyalty systems via RESTful APIs. Notable proprietary capabilities include custom product configurators supporting millions of combinations (used by Inotherm for entrance doors and Novak M for medical tables), AI chatbots (the Donat deployment has a 4+ million-character knowledge base), and decoupled headless architectures prioritizing security and loading speed. Optiweb reports certifications in GDPR compliance and operates with measurable client outcomes (150% online-sales lift for Intersport, 80% reduction in price-list prep time for SIP, 31% faster desktop loading for Koželj).

Optiweb generates revenue primarily through project-based professional services and multi-year managed engagements with budgets ranging from €5,000 (small projects) to €50,000+ (enterprise implementations). The go-to-market is consultative direct sales led by expert consultation CTAs, contact forms, and case studies, targeting primarily the Slovenian and broader Southeastern European markets. Following a 2022 strategic restructuring that divested the marketing division to refocus the parent on its development arm, Optiweb reports 35 employees and €3M in annual revenue as of 2025. The firm has additionally participated in two EU-funded consortium projects: the Big Bang Digital Transformation Consortium (€3.96M, 2022) and the PWA Application RDI project with TriTim (€498,809, 2023).

Name

Optiweb

Legal name

Optiweb d.o.o.

Website

https://optiweb.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Optiweb is a Slovenia-based digital solutions provider offering PIM (Pimcore), multi-platform e-commerce, headless websites, Kafka Streams data orchestration, and AI specialties (chatbots, configurators) to mid-market and enterprise clients across Southeastern Europe, founded 2009.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• E-commerce development
• PIM implementation
• Headless architecture
• Data orchestration services
• Product configurator development

Headquarters

HQ city

Skofja Loka

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services & Custom Development: Project-based professional services for custom digital solutions including PIM implementation, e-commerce development, advanced websites, and data orchestration. Engagement models include discovery, development, and ongoing optimization phases.
2. Consulting Services: Planning and advisory services helping clients define requirements and select optimal technology according to sales funnel, target audience, and objectives.
3. Long-term Partnership Engagements: Ongoing client relationships averaging 5.5 years with continuous improvements, upgrades, and support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Optiweb is a digital solutions agency that designs, develops, and implements custom enterprise digital platforms for retailers and manufacturers. Their core offerings span PIM (Product Information Management) implementations, e-commerce platform development, advanced headless websites, data orchestration across ERP/CRM/POS systems, and digital specialties including product configurators and AI chatbots. They provide end-to-end services from strategic planning through ongoing optimization.

Product overview

Optiweb offers a comprehensive suite of six interconnected digital solutions forming a unified service portfolio. The core offerings include PIM (Product Information Management) as the foundational data management system, E-Commerce Solutions for online retail, Advanced Websites with headless architecture, Data Orchestration for system connectivity, Digital Specialties featuring configurators and AI chatbots, and Planning & Consulting for strategic guidance. These products work together cohesively—PIM centralizes product data which flows to E-Commerce platforms and Advanced Websites; Data Orchestration connects all systems via APIs and Kafka Streams; Digital Specialties provides differentiation through AI-powered features; and Planning & Consulting ensures optimal implementation of the entire ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• PIM (Product Information Management)

Quantifiable outcome

• 150% increase in online sales for Intersport
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor, major, core and supporting.

• TriTim spletna agencija d.o.o.minorStrategic or Co-development Partner · 1 January 2023Consortium partner in PWA Application RDI project (€498,809.70 total value) focused on energy-efficient web applications.
• Big Bang Digital Transformation ConsortiummajorStrategic or Co-development Partner · 1 April 2022Part of €3.96M EU-funded digital transformation project (NextGenerationEU) alongside Telprom, Solviks, RCL INT., Result, and Avtera for retail digital transformation.
• Telprom d.o.o.minorStrategic or Co-development Partner · 1 April 2022Consortium partner in Big Bang digital transformation project.
• Solviks d.o.o.minorStrategic or Co-development Partner · 1 April 2022Consortium partner in Big Bang digital transformation project.
• RCL INT. d.o.o.minorStrategic or Co-development Partner · 1 April 2022Consortium partner in Big Bang digital transformation project.
• Result d.o.o.minorStrategic or Co-development Partner · 1 April 2022Consortium partner in Big Bang digital transformation project.
• Avtera d.o.o.minorStrategic or Co-development Partner · 1 April 2022Consortium partner in Big Bang digital transformation project.
• PimcorecoreTechnology or IntegrationPimcore is the trusted partner for implementing PIM solutions. Optiweb holds Silver Partner status with 10 certified developers. Pimcore provides flexible architecture supporting clients' digital transformation and long-term growth through centralized data management.
• ShopwarecoreTechnology or IntegrationOfficial Shopware partner providing e-commerce platform implementation services. Shopware's scalable platform enables modern, flexible online store development.
• FigmasupportingTechnology or IntegrationFigma serves as the central tool for seamless collaboration between designers and developers, enabling real-time design sharing and iteration.

Scale indicators17 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Endava: Endava is a publicly listed IT services firm with significant delivery capability in Central and Southeastern Europe, offering digital product, data, and commerce engineering services that overlap with Optiweb's PIM and integration practice.
• Dept Agency: Dept is a large global digital agency offering end-to-end commerce, marketing, and engineering services. Competes with Optiweb for enterprise digital transformation RFPs, though at a materially larger scale and broader capability set.
• Valtech: Valtech is a global digital experience and commerce agency offering PIM, headless commerce, and data orchestration at much larger scale. Overlaps with Optiweb on advanced e-commerce and data integration engagements but serves Fortune-class clients globally.
• Thoughtworks: Thoughtworks is a global technology consultancy delivering custom software, data, and platform engineering. Overlaps with Optiweb on enterprise software delivery and headless architecture but at much larger scale and broader capability set.

Direct peers

• B2B International (B2B Group): B2B Group is a digital commerce consultancy delivering PIM, e-commerce, and ERP integration projects to manufacturers and brands in EMEA. Closely matches Optiweb's PIM-led, B2B-focused value proposition.
• Netgen: Netgen is a Slovenia-headquartered digital agency offering web development, e-commerce, and PIM solutions across the same Adriatic/Southeastern European market as Optiweb, with overlapping toolset (Symfony, Pimcore) and similar mid-market client base.
• Symphony Solutions: Symphony Solutions is a Netherlands/Ukraine-headquartered digital agency delivering custom web, e-commerce, and cloud development to enterprise clients. Comparable in size, service mix, and EMEA delivery model.
• Vaimo: Vaimo is a global e-commerce and digital solutions agency specializing in Pimcore, Magento, and Adobe Commerce implementations. It is the most direct competitor to Optiweb, competing for the same PIM and headless commerce engagements across EMEA.
• Pineberry (formerly BORN Group): Pineberry is a digital commerce consultancy specializing in PIM, DAM, and e-commerce implementations for brands across Europe. Direct comparable in PIM-led service portfolio, client profile (manufacturing, retail), and project-based delivery model.

Emerging players

• SmartIS: SmartIS is a Central European e-commerce and PIM implementation partner serving mid-market retailers and manufacturers. Comparable boutique scale and Pimcore/PHP-based delivery stack, with partial overlap in target verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optiweb