First Mallorca
First Mallorca S.L. is a private Mallorca-based luxury real estate agency operating across seven offices with 55+ specialists. The firm provides property sales and rental services to international buyers seeking holiday homes, relocation properties, and luxury investments through a multilingual platform.
- Company typePrivate
- Founded1998
- HeadquartersPalma, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What First Mallorca does
First Mallorca S.L. is a privately held real estate agency headquartered in Costa d'en Blanes, Mallorca, Spain. Founded in 1996, the firm operates in the Mallorca luxury property market with over 25 years of operating history and serves an international clientele primarily from European, Scandinavian, and Central-Eastern countries. Distribution is built around seven strategically positioned offices across the island—Costa d'en Blanes (HQ), Palma de Mallorca, Puerto de Andratx, Port Adriano/Santa Ponsa, Santanyí, Sóller, and Pollensa—staffed by more than 55 real estate experts. The headquarters houses integrated teams for international marketing, legal issues, contracts, accounting, IT, HR, and photography, allowing end-to-end transaction support from first contact through property handover.
Core offerings are property sales and rental services for luxury residential categories: villas, fincas, country houses, apartments, building land, new developments, and renovation projects. The technical stack is a multilingual website platform (firstmallorca.com) supported in English, Spanish, German, Russian, and Swedish, supplemented by an Email Alert Service that pushes criteria-matched listings and an E-Newsletter for market and property updates. The firm advertises an inventory of over 100 exclusive off-market properties whose owners have requested non-public listing, accessible only through direct agent engagement. No AI/ML capabilities, APIs, SDKs, or third-party technology integrations are disclosed.
The business model is commission-based. On successful property sales, agency fees are settled by the vendor; on rental agreements, the tenant is typically liable for the agency fee. Specific commission rates and percentage fees are not publicly disclosed, and pricing ranges across property listings span EUR 100,000 to EUR 20,000,000+. The firm is independently owned with no disclosed parent company, no subsidiaries, no external investors, and no M&A history. Robert Maunder is identified as Founder, CEO, and Co-Founder. Operating geographies are limited to Mallorca, Spain.
First Mallorca firmographics
Firmographics- Name
- First Mallorca
- Legal name
- First Mallorca S.L.
- Website
- https://firstmallorca.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Mallorca S.L. is a private Mallorca-based luxury real estate agency operating across seven offices with 55+ specialists. The firm provides property sales and rental services to international buyers seeking holiday homes, relocation properties, and luxury investments through a multilingual platform.
- Ownership category
- akta.pro rank
First Mallorca industry classification
Industry- Product category
- Residential Real Estate Brokerage
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)
Keywords
Where First Mallorca is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
First Mallorca business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Property Sales Commission: Agency fees for successful mediation upon property sale, settled by the vendor. The company acts as intermediary facilitating property transactions and earns commission on completed sales.
- Rental Commission: Agency fees for rental agreements where the tenant is liable for the agency fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property sales commission rates |
| Transaction based/ take rate | Pay-as-you-go | Rental agency fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
First Mallorca product offering
Product offeringCore offering
First Mallorca is a traditional residential real estate agency in Mallorca that intermediates the sale and long-term rental of villas, fincas, apartments, and building land. It supports buyers from first contact through property handover, helps vendors sell at the best market price, and earns agency commissions on completed transactions. The agency operates through 7 offices on the island, staffed by 55+ multilingual real estate experts, and maintains a portfolio that includes 100+ exclusive off-market properties.
Product overview
First Mallorca is a traditional real estate agency operating as a single integrated service rather than a software platform. The company offers property sales and rental services for luxury residential properties across Mallorca, supported by 7 strategically positioned offices and a team of over 55 experts. Their core offerings include Property Sales Services, Property Rental Services, and Sell Your Property Services. Property listings span multiple categories including fincas (country properties) near Palma, in Manacor, Port Andratx, Andratx, and Esporles, as well as villas, apartments, and building land. Supporting features include an Email Alert Service for property notifications and an E-Newsletter Subscription for market updates. The agency provides ancillary services including international marketing, legal support, contracts, accounting, photography, and interoffice connectivity. No AI, API, or technology product integrations are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services First Mallorca's primary service offering residential property sales across Mallorca, covering villas, fincas, apartments, and building land. The agency supports buyers from initial contact through property handover with professional qualified advice and assistance.
- Property Rental Services Long-term rental brokerage services for villas, country houses, fincas, and apartments in Mallorca. Leverages an extensive portfolio built across more than 25 years of business, with agency fees for rental agreements borne by the tenant.
- Sell Your Property Service Comprehensive property selling assistance in which First Mallorca agents help vendors sell houses and apartments at the best market price, with support from listing through to handover of keys, including international marketing exposure.
Companies that use First Mallorca
Customer profileSegments4 records
Ideal customer profiles1 record
First Mallorca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
First Mallorca partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
First Mallorca competitors and assessment
Company assessmentDirect peers
- Engel & Völkers: Global luxury real estate franchise with a strong Mallorca presence, focusing on premium residential sales and rentals across European Mediterranean markets. Directly comparable as a competing luxury real estate agency serving international buyers in Mallorca's high-end segment.
- Sotheby's International Realty: International luxury real estate network with affiliates in Mallorca, offering premium property sales and rentals targeting UHNW international buyers. Directly comparable as a competing luxury real estate agency in the same Mallorca high-end segment.
- Lucas Fox International Properties: Spain-focused luxury real estate agency with deep Mallorca coverage, specializing in international buyer representation and premium property sales. Directly comparable in target customer (international luxury buyer), geography (Mallorca/Balearics), and product mix (villas, fincas, apartments).
- Coldwell Banker: Global real estate franchise with established Mallorca affiliates serving international luxury and mid-market residential buyers. Comparable as a competing multi-office agency serving the same international buyer pool in Mallorca.
- John Taylor: Mediterranean luxury real estate agency with offices across Spain (including Mallorca), France, Monaco, and Switzerland, focusing on premium and waterfront properties. Comparable in geographic footprint, luxury positioning, and international clientele focus.
- Porta Mallorquina: Mallorca-focused real estate agency with multiple offices across the island, offering sales and long-term rentals of villas, fincas, and apartments. Directly comparable as a same-geography multi-office competitor with overlapping customer segments.
- Balearic Properties: Long-established Mallorca real estate agency offering sales and rental services across the island's key regions. Comparable as a direct local competitor with similar island-wide coverage and international buyer focus.
Broad incumbents
- Knight Frank: Global real estate consultancy with a Mallorca presence, covering prime residential sales, rentals, and adjacent advisory services. Comparable in luxury segment focus and international clientele, but operates as a broad global incumbent rather than a Mallorca specialist.
- Savills: Global real estate services firm with Mediterranean and Spanish operations covering prime residential, commercial, and advisory mandates. Comparable as a luxury international real estate competitor, though it operates as a broad global incumbent versus a Mallorca-specialist agency.
Others
- Idealista: Spain's largest property listing portal, aggregating residential sale and rental listings across agencies including Mallorca. Not a direct competitor but a key channel competitor — listings posted on Idealista capture the dominant share of Spanish property search demand, shaping how agencies like First Mallorca go to market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
First Mallorca social profiles
Digital presenceFirst Mallorca financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Mallorca leadership team
Management profileNumber of profiles
Profiles1 record
First Mallorca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Mallorca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Mallorca
What does First Mallorca do?
First Mallorca is a traditional residential real estate agency in Mallorca that intermediates the sale and long-term rental of villas, fincas, apartments, and building land. It supports buyers from first contact through property handover, helps vendors sell at the best market price, and earns agency commissions on completed transactions. The agency operates through 7 offices on the island, staffed by 55+ multilingual real estate experts, and maintains a portfolio that includes 100+ exclusive off-market properties.
Is First Mallorca a public or private company?
First Mallorca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Mallorca founded?
First Mallorca was founded in 1998. It employs 11 to 50 people.
Where is First Mallorca based?
First Mallorca is headquartered in Palma, Spain, in the Europe region.
How does First Mallorca make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are rental Commission.
Who are First Mallorca's main competitors?
Direct peers on record are Engel & Völkers, Sotheby's International Realty, Lucas Fox International Properties, Coldwell Banker, John Taylor, Porta Mallorquina and Balearic Properties. Broad incumbents are Knight Frank and Savills. Idealista is listed as an others.
Does First Mallorca have an API?
No public API is recorded for First Mallorca.
What industry is First Mallorca in?
First Mallorca's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAD, Land Brokerage (Raw Land & Development Sites). Its SIC code is 6531.