Prestera Center

What Prestera Center does

Prestera Center, operating under the brand Prestera Health Services, is a private not-for-profit behavioral health organization founded in 1967 and headquartered in Barboursville, West Virginia. It provides an integrated portfolio of mental health, substance use, primary care, crisis intervention, residential treatment, housing support, prevention, and intellectual/developmental disability services to over 20,000 adults, children, and families annually across more than 20 physical locations in 10+ West Virginia counties (Boone, Cabell, Clay, Kanawha, Lincoln, Logan, Mason, Putnam, Wayne), supplemented by mobile units and a 24/7 crisis hotline (800-642-3434). The organization is licensed by the West Virginia Department of Health and Human Resources and holds CARF accreditation, and it is led by a clinical and administrative executive team including CEO Lisa Q. Zappia, CFO Kristie Motley, COO Craig Zappin, and Chief Clinical Officer Ken Fitzwater.

The underlying technology stack consists of standard healthcare information technology systems for behavioral health and substance use services, with no disclosed proprietary technology, AI/ML systems, or API integrations. Prestera uses a third-party patient portal (Credible) and partners with Genoa Healthcare for on-site pharmacy services. The service portfolio is delivered primarily through in-person clinical staff (psychiatrists, physicians, APRNs, licensed psychologists, and licensed counselors) across its physical footprint, with online referrals and walk-in intake as auxiliary channels. Specialized facilities include the Pinecrest residential addiction treatment facility, the 24-hour Crisis Stabilization Unit, Assertive Community Treatment teams, and the Prestera RESTART reentry program.

Prestera generates revenue through insurance, Medicaid, and a sliding fee scale for individuals who qualify based on income, with additional funding from court-mandated DUI referrals, state contracts, and foundation fundraising. Its customer base is a long-tail of individual consumers with no enterprise anchors, segmented across co-occurring disorders, children and families, I/DD waiver recipients, individuals in crisis, and homeless individuals. The go-to-market is community-based and referral-driven, leveraging partnerships with schools, law enforcement, courts, social services, and local healthcare providers.

Name

Prestera Center

Legal name

Prestera Center

Website

https://prestera.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Prestera Center is a West Virginia not-for-profit, founded in 1967, providing integrated mental health, substance use, primary care, crisis, residential, and I/DD services to over 20,000 individuals annually across 20+ locations in 10+ counties.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322), Child and Youth Services (62411), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Public/County Primary Care Clinics (HLAFAGAI), Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

Keywords

• Behavioral health services
• Substance use treatment
• Mental health counseling
• Crisis intervention services
• Community mental health care

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Prestera generates revenue through providing behavioral health, substance use, and primary care services. The organization accepts various forms of payment including insurance, Medicaid, and offers a sliding fee scale for those who qualify based on income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Prestera Center (operating as Prestera Health Services) provides integrated behavioral health, substance use, and primary care services across West Virginia. The organization operates more than 20 physical service locations in 10+ counties, a 24/7 crisis hotline, mobile units, outpatient clinics, residential treatment facilities, and reentry programs, serving over 20,000 adults, children, and families annually under a coordinated care model that addresses co-occurring mental health, substance use, and physical health needs.

Product overview

Prestera Health Services operates as an integrated healthcare organization offering a comprehensive portfolio of behavioral health and primary care services across West Virginia. The organization provides a unified service delivery model that integrates mental health treatment, substance use services, primary care, crisis intervention, and supportive services through multiple locations in Boone, Cabell, Clay, Kanawha, Lincoln, Logan, Mason, Putnam, and Wayne counties. The service portfolio includes: Child & Family Services, Crisis Services (24/7 hotline and stabilization units), Health & Wellness, Homeless Services, ID/DD Waiver Services, Outpatient Services, Prevention, Primary Care, Residential Services (including mental health group homes and addiction treatment), Substance Use Services (including MAT and DUI programs), and Prestera RESTART (reentry support). This integrated care approach serves over 20,000 adults, children, and families annually, addressing co-occurring mental health, substance use, and physical health needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Services
• Crisis Services
• Substance Use Services
• Residential Services
• Child & Family Services
• Primary Care
• Health & Wellness
• Homeless Services
• ID/DD Services
• Prevention Services
• Prestera RESTART

Quantifiable outcome

• Serves over 20,000 individuals annually across West Virginia

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor, support and core.

• Guyan Golf & Country ClubminorOthers · 22 July 2024Event venue partner for the Prestera Foundation Golf Classic fundraising event.
• Berry Hills Country ClubminorOthers · 22 July 2024Event venue partner for the Prestera Foundation Golf Classic fundraising event.
• Bridgevalley Community & Technical CollegeminorOthers · 1 April 2024Community partner for career fair events, supporting workforce development and recruitment opportunities.
• Genoa HealthcaresupportOthersGenoa Healthcare provides pharmacy services for Prestera patients, offering on-site pharmacy access for medication management and prescription fulfillment.
• West Virginia Department of Health and Human ResourcescoreOthersRegulatory licensing partner; Prestera is licensed by this state agency for health facilities, ensuring compliance with state healthcare standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Centene Corporation: Managed care company with deep behavioral health and Medicaid exposure, including contracts with community mental health centers like Prestera. Functions as a payer/customer rather than a direct provider competitor, but shapes Prestera's reimbursement environment.

Direct peers

• Seneca Health Services: West Virginia-based nonprofit community mental health center providing outpatient, substance use, and ID/DD services across multiple counties. Operates an integrated care model and county-level service sites nearly identical to Prestera's footprint.
• Pyramid Healthcare: Regional behavioral health and addiction treatment provider operating residential, outpatient, MAT, and crisis programs across the Mid-Atlantic. Closely matches Prestera's continuum-of-care structure and payer mix.
• Burlington United Methodist Family Services: West Virginia-based behavioral health nonprofit providing residential, outpatient, and reentry services for youth and families. Overlaps with Prestera's child & family, residential, and RESTART reentry programming.
• NorthKey Community Care: Northern Kentucky community mental health center delivering outpatient, crisis, residential, and substance use services under an integrated nonprofit model. Directly comparable in mission, service breadth, and rural/small-metro geography.
• New Vista (formerly Bluegrass.org): Kentucky-based nonprofit community behavioral health provider offering mental health, substance use, ID/DD, and primary care services through county-level offices. Matches Prestera's integrated, multi-county nonprofit structure.
• Greenbrier Treatment Center: West Virginia/Pennsylvania addiction treatment provider offering residential detox, MAT, and outpatient recovery programs. Comparable to Prestera's substance use service line, though narrower in scope.

Broad incumbents

• Universal Health Services (UHS): Large publicly traded hospital and behavioral health operator with a dedicated Behavioral Health division running inpatient, residential, and outpatient programs nationwide. Comparable in service categories, though far larger and investor-owned.
• Acadia Healthcare: National for-profit behavioral health operator with extensive psychiatric and addiction treatment facilities. Provides a benchmark for scale economics and capital availability that a nonprofit like Prestera cannot match.

Regional players

• Valley Health Systems: Huntington, WV-based community health system operating primary care, behavioral health, and pharmacy across southern West Virginia. Geographic peer and partial overlap with Prestera's primary care and integrated services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Presterahealthservices
• LinkedInlinkedin.com/company/prestera-center-for-mental-health-services-inc-
• Instagraminstagram.com/Presterahealthservices
• Xx.com/presteracenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestera Center