Palomar Insurance Corporation

What Palomar Insurance Corporation does

Palomar Insurance Corporation is an independent insurance agency founded in 1954 and headquartered in Montgomery, Alabama. The firm operates as a sales-led, multi-carrier brokerage representing dozens of insurance carriers including a 50-year partnership with Auto-Owners Insurance and a deep relationship with Sentry Insurance, through which it earns commission revenue on commercial, transportation, personal, and specialty lines placed on behalf of clients. It serves a diversified client base across the Southeast United States from six offices in Alabama, Georgia, and Mississippi, with primary verticals in commercial property and casualty, transportation/trucking, construction, agribusiness (including as the only endorsed broker of United Egg Producers of America), employee benefits, restaurants, cosmetic surgery (via the Aesthetisure program), and personal lines.

The company's product portfolio is organized across three core divisions: Personal Insurance (home, auto, watercraft, life, condo, pet); Commercial Insurance (property and casualty, construction, risk management, bonds and surety, workers compensation, employee benefits, cyber, agribusiness, restaurant, cosmetic surgery); and Transportation Insurance (trucking package, brokerage, owner operator, auto haulers, additional coverages). Underlying technology consists of two third-party platforms: the Palomar Online customer portal (CSR24-hosted) for policy access and certificate downloads, and the AppliedPay online payment system. No proprietary AI, API infrastructure, or advanced technical differentiation is evident; the model is relationship-led, supported by a credentialed team holding designations such as CPCU, CIC, CRM, CRIS, CCIS, TRS, RPLU, and STAR.

The revenue model is commission-based with secondary fee income from risk management consulting services. Pricing is quote-based, determined by individual risk assessment, coverage needs, and carrier underwriting criteria, with annual billing cadence. Distribution is primarily field sales via account executives across the six offices, supplemented by inside sales and self-service online portals for existing customers. Under new CEO Jim Williford (appointed December 2024), the firm is investing in transportation specialty depth, geographic expansion within Alabama, and selective talent additions, including an M&A-capable corporate development hire from USI Insurance Services.

Name

Palomar Insurance Corporation

Legal name

Palomar Insurance Corporation

Website

https://palomarins.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Palomar Insurance Corporation is an independent multi-line insurance agency founded in 1954, headquartered in Montgomery, Alabama, serving commercial, transportation, personal, and specialty clients (including egg farmers, auto haulers, and cosmetic surgeons) across the Southeast U.S. through six offices in Alabama, Georgia, and Mississippi.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Occupational Accident Insurance (1099/Contractor Coverage) (FSAIALAF), Inland Marine Insurance (Transit, Equipment & Installation) (FSAJAHAB)

Keywords

• Independent insurance agency
• Commercial property casualty
• Transportation trucking insurance
• Personal lines insurance
• Risk management consulting

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Palomar Insurance operates as an independent insurance agency/broker earning commissions from insurance carriers for placing coverage on behalf of clients. The company represents multiple insurance carriers to provide competitive options.
2. Risk Management Consulting: Provides risk management services including risk identification, control implementation, and claims management for commercial clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Palomar Insurance Corporation is an independent insurance agency that places personal, commercial, and transportation insurance coverage on behalf of clients by representing multiple insurance carriers. The company earns commissions from these carriers and supplements revenue with risk management consulting, claims advocacy, and surety bond services for verticals including transportation/trucking, construction, agribusiness, restaurants, and cosmetic surgery. Operations span six offices across Alabama, Georgia, and Mississippi with supporting online customer portal and payment platforms.

Product overview

Palomar Insurance Corporation is an independent insurance agency founded in 1954, headquartered in Montgomery, Alabama, offering a comprehensive portfolio of insurance products and services. The company operates across three core divisions: Personal Insurance (home, auto, life, watercraft, condo, and pet insurance), Commercial Insurance (property and casualty, construction, risk management, bonds and surety, workers compensation, employee benefits, agribusiness, restaurant, cosmetic surgery, and cyber insurance), and Transportation Insurance (trucking package, brokerage, owner operator, auto haulers, and additional coverages). Palomar also provides specialized platforms including Palomar Online for policy management and AppliedPay for online payments. The company serves clients across the Southeast U.S. with six office locations in Alabama, Georgia, and Mississippi.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Comprehensive personal insurance coverage including home, auto, life, watercraft, condo, and pet insurance for individual consumers and families.
• Commercial Insurance Tailored commercial insurance programs including property and casualty, construction, risk management, bonds and surety, workers compensation, employee benefits, and industry-specific coverages for commercial clients from small businesses to Fortune 500 firms.
• Transportation Insurance Specialized transportation insurance for trucking companies, owner operators, brokerages, and auto haulers including liability, physical damage, cargo coverage, and regulatory compliance support.
• Employee Benefits Custom employee benefits solutions including group health, dental, vision, life, disability, travel insurance, and voluntary supplemental benefits for employer clients.
• Property and Casualty Insurance Business insurance covering property, general liability, business interruption, product liability, business auto, professional liability, inland marine, equipment breakdown, and umbrella coverage.
• Construction Insurance Insurance coverage for contractors, builders, and tradespeople including risk management and compliance requirements for construction businesses.
• Risk Management Services Cost-effective solutions to complex risk issues including risk identification, control implementation, loss exposure reduction, and claims management for commercial clients.
• Bonds and Surety Surety bonds including contractor bid bonds, performance bonds, license and permit bonds, material and supply bonds, and tax bonds.
• Cyber Insurance Comprehensive cyber insurance solutions providing tailored coverage for cyber-related events including ransomware, data breaches, and cyberattack financial losses.
• Agribusiness Insurance Agricultural insurance programs for egg farmers, food processors, crop and livestock farmers with customized risk transfer solutions.
• Insurance for Egg Farmers Tailored insurance packages for egg farmers, endorsed by United Egg Producers, covering risks for cage-free, diversified, and organic operations.
• Restaurant Insurance Restaurant industry coverage including liquor liability, business owner's policy, and food truck coverage with food service underwriting market access.
• Cosmetic Surgery Insurance / Aesthetisure Aesthetisure insurance for board-certified surgeons covering complications from elective or cosmetic surgery procedures.
• Trucking Package Comprehensive trucking coverage including auto liability, physical damage, motor truck cargo, specialty cargo, trailer interchange, and excess liability.
• Brokerage Coverage Insurance for brokerages and freight forwarders including truck broker liability, contingent liability, cargo coverage, errors and omissions, and bonds.
• Owner Operator Coverage Coverage for independent contractors and companies they are leased to, including occupational accident and non-trucking liability.
• Auto Haulers Insurance Specialized auto hauler coverage including motor truck cargo, workers comp, umbrella, diminished value coverage, and constructive total loss coverage.
• Transportation Additional Coverages Additional transportation coverages including cyber liability, crime and employee theft, employment practices liability, directors and officers liability, and life insurance for transportation clients.
• Home Insurance Homeowners insurance for primary residences, vacation homes, rental properties with competitive rates and individualized coverage.
• Auto Insurance Auto insurance coverage for cars, trucks, SUVs, motorcycles, and recreational vehicles from national carriers.
• Watercraft Insurance Watercraft coverage for boats, personal watercraft, and yachts with various coverage options.
• Life Insurance Life insurance policies providing peace of mind and future income for families upon death.
• Condo Insurance Condominium insurance including coastal coverage with excellent rates, short-term rental coverage available, and no proof of prior coverage required.
• Pet Insurance Pet insurance covering expenses for unexpected illnesses, emergency hospital visits, and licensed veterinarian visits for dogs and cats.
• Workers' Compensation Workers compensation insurance protecting businesses in the event of work-related injuries to employees.

Quantifiable outcome

• 70+ years in business as independent agency
• +1 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sentry InsurancecoreChannel Partner/ Reseller/ Distributor · 27 August 2024Palomar Insurance received Sentry's 2024 Agency of Excellence Award for the second consecutive year. Austin Golson achieved the 2024 Producer of Excellence recognition. Sentry is a key transportation insurance carrier partner.
• Auto-Owners InsurancecoreChannel Partner/ Reseller/ Distributor · 9 November 2022Palomar celebrates 50-year partnership with Auto-Owners Insurance. As an independent insurance agency, Palomar has the privilege of representing Auto-Owners among its carrier partners.
• United Egg Producers of AmericacoreChannel Partner/ Reseller/ DistributorPalomar Insurance is the only endorsed insurance broker of the United Egg Producers of America, offering an exclusive insurance program available only to UEP members. The partnership provides egg farmers with tailored insurance options including coverage for egg farmer operations.
• Auto Haulers Association of AmericaminorStrategic or Co-development PartnerPalomar is a dedicated member of the Auto Haulers Association of America, understanding the unique needs of auto haulers and providing specialized coverage including motor truck cargo, workers comp, umbrella, diminished value coverage, and constructive total loss coverage.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AssuredPartners: AssuredPartners is a fast-growing national insurance brokerage built largely through acquisitions of regional agencies with transportation and commercial specialties. Palomar hired Thomas Quinn from AssuredPartners' transportation practice, evidencing direct competition for the same producer talent and accounts.
• Foundation Risk Partners: Foundation Risk Partners is a PE-backed acquirer of commercial insurance agencies, particularly in the Northeast and Southeast. It is a peer for talent, producer recruits, and acquisition targets in Palomar's geographic and vertical footprint.
• RPS (Risk Placement Services): RPS is a specialty insurance brokerage with deep expertise in transportation, cargo, and excess/umbrella placements. It competes with Palomar's transportation and brokerage coverage divisions for specialty trucking and broker/freight-forwarder accounts.
• Brown & Riding: Brown & Riding is a specialty insurance wholesale brokerage with expertise in transportation, construction, and excess/surplus lines. It parallels Palomar's specialty commercial and transportation placements and competes for the same carrier appetites and brokers.
• McGriff: McGriff is a Southeast-headquartered independent insurance brokerage of comparable scale, offering commercial, transportation, personal, and employee benefits solutions through a multi-office model. It is one of the closest direct comps given regional focus, broad carrier representation, and similar product breadth to Palomar.
• Heffernan Insurance Brokers: Heffernan is a mid-sized independent commercial insurance brokerage with strong construction, transportation, and employee benefits practices. Comparable size and vertical mix to Palomar, with similar dependency on carrier partnerships and producer-led growth.
• J. Smith Lanier & Co. J. Smith Lanier is a privately held, multi-generational independent insurance agency founded in the Southeast serving commercial, personal, and transportation clients. Its regional focus, family ownership, and similar vertical mix make it one of the most direct comparables to Palomar.
• Burns & Wilcox: Burns & Wilcox is a specialty wholesale brokerage and managing general agent with strong transportation, property, and casualty expertise. It overlaps with Palomar's specialty transportation and surplus-lines placements for non-standard risks.

Broad incumbents

• USI Insurance Services: USI is a top-10 national insurance brokerage offering property/casualty, employee benefits, and specialty practices at significantly greater scale than Palomar. It is a broader incumbent against which Palomar competes for mid-market and Fortune 500 accounts; Bernadette LeBlanc joined Palomar from USI's specialty practices division.
• Marsh & McLennan Agency: Marsh & McLennan Agency is the middle-market arm of Marsh, the world's largest insurance broker, serving commercial, employee benefits, and specialty clients across the U.S. It represents a larger, well-capitalized incumbent competing with Palomar for commercial and transportation accounts in the Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/palomar-insurance-corporation-177501408351
• LinkedInlinkedin.com/company/432688
• Instagraminstagram.com/palomarinsurance
• Xx.com/palomarins

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palomar Insurance Corporation