What McGriff does

McGriff Insurance Services is a national insurance brokerage and risk management firm based in Charlotte, North Carolina, founded in 1886. The company provides commercial insurance, employee benefits, risk management consulting, personal insurance, and surety bond services to small companies, mid-market businesses, publicly held corporations, and large multinational clients across more than 15 industry verticals — including construction, energy, transportation, real estate and hospitality, aviation, marine, senior living, public entity, and private equity. McGriff operates through 300 offices across the United States with 15,000 teammates organized by industry specialty practices and regional leadership.

The firm operates a digital brokerage and risk management platform supported by several proprietary systems. The Business Analytics Solutions Engine (BASE) captures loss information by line of coverage, triages claims, and benchmarks client results against industry peers. The McGriff Analytics Platform (MAP) provides real-time risk financing analytics using the firm's data pool on claims, exposure, and placement across industry, size, geography, and product. Other proprietary/partnered technologies include Tinubu for surety program management, McGriff Claims Central for centralized claim reporting, the McGriff Learning Management System with 1,000+ safety and health courses, CSR-24 certificate of insurance portal, the McGriff Resource Net client portal, and the CarePlus Mobile Health app for FSA/HSA/HRA/TSA accounts. McGriff is SOC 1 Type 2 certified for flexible benefits administration.

McGriff generates revenue primarily through commissions on commercial insurance placements, surety bond premiums, and employee benefits administration. The firm employs a direct field sales and regional office go-to-market model with dedicated producer development, sales enablement, regional practice leadership, and cross-sell initiatives across industry practices. Strategic acquisitions (such as Amity Benefits in 2024) and the 2024 acquisition by Marsh & McLennan Companies for $7.75 billion — which placed McGriff under the Marsh McLennan Agency umbrella — extend its reach and resources. Key revenue-practice footprints disclosed include $640M+ annual surety premium placed against $40B+ in program volume, $1B in transportation premium placement, $900M+ in real estate and hospitality premium, and $300B+ in property values insured across 300,000+ hotel keys and 400,000+ multifamily units.

Name

McGriff

Legal name

McGriff Insurance Services LLC

Website

https://mcgriff.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

McGriff is a national insurance brokerage and risk management firm serving SMBs, mid-market, and enterprise clients across 15+ U.S. industry verticals via 300 offices and proprietary analytics platforms, now operating under Marsh McLennan Agency.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Commercial insurance brokerage
• Risk management consulting
• Employee benefits administration
• Surety bond services
• Captive insurance solutions

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: McGriff operates as an insurance broker earning commissions from placing insurance coverage on behalf of clients. Revenue is generated through commissions on commercial insurance, personal insurance, employee benefits, surety bonds, and risk management services. The company serves businesses of all sizes from small companies to large multinational corporations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

McGriff is a national insurance brokerage and risk management firm that places commercial insurance, personal insurance, surety bonds, and employee benefits on behalf of clients, while delivering ongoing risk control, claims consulting, captive management, and analytics services. The firm operates dedicated industry specialty practices across construction, energy, transportation, real estate and hospitality, aviation, marine, senior living, government contracting, and private equity. McGriff earns commissions through carrier and surety market relationships across 300 U.S. offices and supplements brokerage with proprietary technology platforms for loss analytics, claim reporting, and compliance training.

Product overview

McGriff is an insurance brokerage and risk management firm providing a comprehensive portfolio of insurance and employee benefits solutions. The core offerings include Business Insurance (commercial coverage across Auto, Bonding & Surety, Captives, Cyber Liability, Environmental, Executive Risk, Flood, Property, Small Business, Transactional Risk, and Workers' Compensation), Risk Management services (Analytics via BASE, Risk Control Consulting, Claim Consulting, Client Education), Employee Benefits (Actuarial, Compliance, Health Management, Pharmacy, Retirement, Flexible Benefits, COBRA Administration), and Personal Insurance. Industry-specific Specialty Practices serve Auto Dealerships, Aviation, Construction, Energy, Government Contracting, Marine, Private Equity, Public Entity, Real Estate & Hospitality, Senior Living, and Transportation sectors. Technology platforms include BASE analytics, MAP for transportation, CSR-24 certificate portal, McGriff Resource Net, Learning Management System, Tinubu for surety management, Claims Central, and CarePlus Mobile Health app. McGriff operates as part of Marsh McLennan Agency following its November 2024 acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Executive Risk Advisors (ERA): Executive, professional, and transactional risk insurance specialists providing protection and crisis control services.
• Private Equity Risk Advisors (PERA)
• Outdoor Underwriters

Products and services

• Business Insurance Commercial insurance brokerage services covering small companies, publicly held corporations, and large multinational businesses, with products including Business Auto, Bonding and Surety, Captives, Cyber Liability, Liability, Environmental, Executive Risk, Flood, Outdoor Insurance, Property, Small Business, Transactional Risk, and Workers' Compensation.
• Risk Management Risk mitigation and asset protection services including Analytic Solutions (BASE), Risk Control Consulting, Claim Consulting, and Client Education and Resources, designed to help clients mitigate risk and reduce total cost of risk.
• Employee Benefits Comprehensive employee benefits solutions including Actuarial and Underwriting, Benefits Administration Technology, Clinical Wellness, COBRA Administration, Communications, Compliance, Flexible Benefits Administration, Health Management Services, Human Resources Advisory, Insights and Analytics, Nurse Health Coaching, Pharmacy Benefit Consulting, and Retirement Consulting.
• Personal Insurance Personal insurance coverage including Flood, Boat and Yacht, Private Client, and Recreational and Specialty Vehicles protection for families, homes, autos, and other assets.
• Specialty Industry Practices Industry-specific insurance and risk management expertise across Auto Dealerships, Aviation and Aerospace, Construction, Energy, Executive Risk Advisors, Government Contracting, Marine, Private Equity, Public Entity and Education, Real Estate and Hospitality, Senior Living, Transportation, and additional sectors.
• Bonding and Surety Practice Surety bond placement practice with relationships across 100+ surety markets and total program volume exceeding $40 billion, placing more than $640 million in annual premium.
• Captive Insurance and Alternative Risk Transfer Solutions Captive insurance and alternative risk transfer solutions including single-parent and group captive programs, used by 300+ organizations to manage risk on their own terms.

Quantifiable outcome

• $640+ million Annual Premium Placed through Bonding & Surety practice
• +4 more outcomes

Named customers12 records

Segments15 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• TradeTappcoreTechnology or IntegrationStrategic partnership providing best-in-class subcontractor prequalification platform for construction clients. TradeTapp platform empowers clients to expand subcontractor risk analysis scope, identify and mitigate risk earlier in preconstruction process, and make better risk mitigation decisions.
• Captive ResourcescoreStrategic or Co-development PartnerPartnership for captive insurance solutions providing alternative risk transfer options for clients. Captive Resources team supports McGriff clients with setup, oversight, and analytics for single-parent and group captive programs, helping organizations manage risk on their own terms.
• Outdoor UnderwriterscoreStrategic or Co-development PartnerPartnership with Outdoor Underwriters for hunting lease liability insurance and timberland liability programs. Outdoor Underwriters has over 20 years of experience in outdoor insurance industry serving hunt clubs, hunters, and landowners.
• Churchill CasualtycoreTechnology or IntegrationProvider of captive insurance solutions through McGriff. Churchill Casualty has been the platform for client captives since 1998, offering single-entity and group captive options for risk financing.
• Marsh McLennan AgencyflagshipStrategic or Co-development PartnerMcGriff is part of Marsh McLennan Agency, providing access to expanded resources, global expertise, and additional industry practices within the MMC network of nearly $5B annual revenue company.
• Industry AssociationscoreChannel Partner/ Reseller/ DistributorPartnerships with industry associations including AHLA, ARDA, CAI, ICSC, IREM, NAA, NAIOP, NAREIT, NMHC, RHA for real estate and hospitality; NBAA, NATA, Helicopter Association International, AUVSI, NAAA for aviation; AGRip, Choice Partners for public entities.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Arthur J. Gallagher: One of the largest global insurance brokerage and risk management firms with deep U.S. mid-market and specialty practice coverage. Directly competes with McGriff in construction, energy, transportation, and large accounts through Gallagher's owned agencies.
• Willis Towers Watson (WTW): Global insurance brokerage and advisory firm that competes in large-account risk management, reinsurance, and benefits consulting. Comparable to McGriff in adjacent segments of large enterprise risk and benefits advisory.
• Aon: Global insurance brokerage and risk advisory firm competing for large enterprise accounts with integrated analytics, reinsurance, and H&B capabilities. Operates in the same broad risk advisory category but skews toward larger multinational accounts than McGriff's mid-market core.
• Marsh (Marsh & McLennan): Ultimate parent of McGriff and one of the world's largest insurance brokers and risk advisors, focused on large enterprise and global accounts. Adjacent rather than directly head-to-head in McGriff's mid-market core, but provides the global reach that complements McGriff's specialty book.

Direct peers

• Brown & Brown: National insurance brokerage with rapidly growing specialty and program business, extensive U.S. office footprint, and strong employee benefits practice. Directly comparable to McGriff in mid-market commercial lines, specialty programs, and acquisitive growth strategy.
• Hub International: Large private insurance brokerage built via aggressive roll-up of regional agencies across the U.S. and Canada, with similar specialty practice coverage in transportation, construction, and real estate. Directly comparable in distribution model and mid-market focus.
• USI Insurance Services: Large U.S. insurance brokerage focused on middle-market and large accounts with proprietary USI One platform and deep specialty practice expertise. Direct competitor across the same mid-market verticals where McGriff operates, including employee benefits and executive risk.
• Marsh McLennan Agency: Parent platform of McGriff and direct U.S. mid-market brokerage peer offering commercial insurance, employee benefits, and risk management through regional agencies under the MMA umbrella. Highly comparable due to overlapping distribution model, vertical specialization, and shared carrier relationships across U.S. mid-market clients.
• Lockton Companies: Largest privately held global insurance brokerage with particularly strong specialty practice expertise across construction, energy, transportation, and real estate. Comparable to McGriff in serving large, complex middle-market and enterprise clients with industry-specialized teams.
• AssuredPartners: National insurance brokerage serving middle-market commercial, personal, and benefits clients through 200+ offices in the U.S. Comparable to McGriff in distribution model, mid-market focus, and breadth of specialty practice offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcgriff

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGriff