What Assist does

Assist (legal entity OOO «Ассист», founded 1998, headquartered in Saint Petersburg, Russia) is a privately held developer and integrator of payment solutions and the first electronic payment provider in Russia. The company operates a modular payment platform centered on its proprietary АПК Ассист gateway, processing more than 350 million transactions annually for 3,000+ online merchants and supporting all major card networks (Visa, Mastercard, Mir, UnionPay, JCB, AmEx, Diners Club, HUMO, UZCARD, Elcart, Belcart, Armenian Card), e-wallets (Yandex.Money, WebMoney, QIWI), the Russian Fast Payment System (SBP), and mobile pay services (Apple Pay, Google Pay, Samsung Pay, Mir Pay). Core products include Internet Acquiring (with redirect, iFrame, widget, SilentPay, and 15+ CMS modules), Mobile Acquiring via the Assist mPOS application, Online Fiscalization compliant with Federal Law 54-FZ, the SOFI neural-network antifraud system (claiming 99.97% fraud-block in 0.3 seconds), Tokenization (reducing merchant PCI DSS scope), Assist MPI for 3D-Secure/3D-Secure 2.0 authentication, an OLAP-based Analytics platform, and IaaS/White-Label solutions for banks.

The business model combines transaction-based commissions (rates set per acquiring bank and merchant volume, with a 2,500 RUB monthly minimum) with one-time connection fees (4,990 RUB for the first merchant location, 2,790 RUB for additional locations) and recurring module fees (e.g., 2,490 RUB/month per fiscal cash register, 4,590 RUB/year for annual reporting, 30 RUB/SMS). Go-to-market is dual-track: sales-led for large enterprise customers (retail, airlines/travel via GDS integration, logistics, insurance, banks) with dedicated account management, custom IFrame templates, and 24/7 support, paired with a self-serve PLG motion for SMBs via online registration and standardized pricing. Distribution runs through a bank-partner network (Sberbank, VTB, Tinkoff, Alfa-Bank, Raiffeisen, Belarusbank) plus the company's own direct sales force. The customer base spans marquee Russian digital-economy names (Ozon.ru, Wildberries, Aviasales, HeadHunter, Allsoft/Softline) and culturally significant institutions (Bolshoi Theatre, Mariinsky Theatre), alongside the SMB long tail.

Geographically, Assist is primarily Russia-focused with operating presence in Belarus (Minsk office since 2013), Kazakhstan, Kyrgyzstan (2023), Armenia (2023), Uzbekistan (2024), the European Union (since 2021 with PSD2 compliance), and Latin America (since 2022 via partners including PagSeguro). The company maintains annual PCI DSS Level 1 certification since 2006, was first in Russia to implement 3D-Secure (2005) and 3D-Secure 2.0 (2018), and joined the NSPK Payment Market Council in 2025. Headcount is 101-250 with a sales office in Moscow and a representative office in Minsk; ownership is independent with no disclosed parent company, institutional investors, or external funding rounds.

Name

Assist

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu «Assist» (ООО «Ассист»)

Website

https://assist.ru

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Assist is a Russian payment-solutions developer and integrator founded in 1998, operating the АПК Ассист gateway with internet acquiring, mPOS, fiscalization, SOFI antifraud, and IaaS offerings. It serves enterprise merchants (Ozon.ru, Wildberries, Aviasales, HeadHunter) and SMBs across Russia, CIS, EU, and Latin America, processing 350M+ payments annually.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Omnichannel Gateway Enablement (Online + In-store) (FSAMACAH)

akta.pro secondary industries

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), Payment Gateways & API Connectivity (FSAGABAB), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Payment processing services
• Online payment gateway
• Fraud detection systems
• Mobile payment acceptance
• Fiscal data services

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Commission: Commission on successful payments calculated based on acquiring bank rates and business volume. Includes extended fraud monitoring and technical support.
2. Connection Fee: One-time connection fee of 4,990 rubles for initial merchant registration. Additional 2,790 rubles for second and subsequent merchant locations.
3. Fiscalization Service: Monthly fee of 2,490 rubles per cash register unit for fiscal data routing and KKT rental. Additional per-transaction fees for non-Assist payments.
4. Custom Authorization Pages: Customization services for branded payment pages ranging from 2,990 to 11,990 rubles depending on complexity.
5. Annual Report: Annual reporting service at 4,590 rubles per year.
6. SMS/Messenger Notifications: Payment information delivery via SMS or messengers at 30 rubles per message.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Assist provides internet acquiring and payment processing services for online and offline merchants, routing transactions across multiple acquiring banks and offering the SOFI anti-fraud system. Beyond core payment acceptance, it delivers mobile POS (Assist mPOS), online fiscalization (OFD), call center payments, Fast Payment System (SBP) QR acceptance, tokenization, marketing tools, and OLAP analytics.

Product overview

Assist is a Russian payment solutions developer and integrator offering a comprehensive, modular payment platform centered on its internet acquiring gateway (АПК Ассист). The core product portfolio includes: Internet Acquiring (with redirect, iFrame, widget, invoice, SilentPay, and CMS module integrations), Mobile Acquiring (Assist mPOS), Online Fiscalization (54-FZ compliant), and the SOFI intelligent anti-fraud system. Additional service modules cover Call Center Payments, IaaS Solutions (tokenization, Assist MPI, White Label), Marketing Tools (conversion optimization, promotions, loyalty), Analytics (OLAP-based reporting), Fast Payment System (SBP QR-code), Tokenization, and Pushkin Card acceptance. Key add-on payment services include One Click, Two-Stage Payments, Recurring Payments, COF Transactions, Aviatransactions, Order Line Item Splitting, and a merchant Personal Account dashboard. The platform processes over 350 million payments annually and is certified PCI DSS Level 1.

Differentiator

Problem solved

Functional benefit

Brands

• SOFI Antifraud: Intelligent fraud prevention system developed by Assist using neural networks and Data Science methods.
• Assist mPOS
• Assist MPI
• Assist

Products and services

• Internet Acquiring Core online card acceptance service that routes transactions across multiple acquiring banks with cascade processing, supporting features such as one-click, two-stage, recurring, and credit (COF) payments. Aimed at e-commerce merchants across retail, travel, insurance, and other verticals.
• Mobile Acquiring (Assist mPOS) Mobile point-of-sale card acceptance solution running on Android smartphones, used by logistics, courier, and field-service merchants for in-person card payments at the point of delivery or pickup.
• Online Fiscalization (OFD) Integrated online fiscalization service that issues fiscal receipts compliant with Russian OFD regulations as part of the payment flow, available as a monthly subscription per cash register.
• SOFI Anti-Fraud System Proprietary anti-fraud platform that uses neural-network based scoring to identify suspicious transactions and reduce chargebacks for merchants across verticals.
• Call Center Payments Payment acceptance solution for call centers and phone-order operators to take card payments over the phone using an Assist-hosted payment page.
• IaaS Solutions (White-Label Payment Infrastructure) White-label infrastructure-as-a-service deployment of the Assist payment stack for banks and fintech partners that want to offer payment services to their own merchants under their own brand.
• Marketing Tools Suite of marketing and conversion tools offered to merchants on the Assist platform to support customer acquisition and retention.
• Analytics (OLAP) OLAP-based analytics and reporting system that provides merchants with multidimensional views of transactions, success rates, and revenue.
• Fast Payment System (SBP) Acceptance Acceptance for the Russian Fast Payment System (SBP) QR-based payments, enabling merchants to take payments via QR codes through the national instant payment rails.
• Tokenization Tokenization service that replaces sensitive card data with surrogate tokens to reduce PCI DSS scope and improve transaction security.
• Pushkin Card Acceptance Payment acceptance for Russia's Pushkin Card program, allowing cultural and educational merchants to accept Pushkin Card payments through the Assist gateway.

Quantifiable outcome

• 99.97% of fraudulent transactions blocked in 0.3 seconds
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and regional.

• SberbankcoreChannel Partner/ Reseller/ DistributorMajor Russian bank providing acquiring services. One of the key bank partners for merchant payment processing.
• VTBcoreChannel Partner/ Reseller/ DistributorSecond largest Russian bank, partner for acquiring and payment processing.
• Tinkoff BankcoreChannel Partner/ Reseller/ DistributorLeading online bank offering acquiring services through Assist platform.
• Alfa-BankcoreChannel Partner/ Reseller/ DistributorMajor Russian bank partner for payment processing.
• Raiffeisen BankcoreChannel Partner/ Reseller/ DistributorInternational bank with presence in Russia, partner for acquiring.
• BelarusbankregionalChannel Partner/ Reseller/ DistributorLeading Belarusian bank for cross-border payment processing.
• WorldlineregionalTechnology or IntegrationEuropean payment service provider for EU market expansion.
• PagSeguroregionalTechnology or IntegrationBrazilian payment provider for Latin American market operations.
• GDS (Global Distribution Systems)coreTechnology or IntegrationDirect integration with global booking systems for aviation and travel industry payments.
• NSPK (National Payment Card System)coreTechnology or IntegrationMembership in Council of Payment Market Participants created by National Payment Card System in 2025.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• YooKassa (formerly Yandex.Kassa): Russia's largest online payment gateway, offering internet acquiring, fiscalization, anti-fraud and integrations with all major Russian banks. Direct competitor to Assist in the SMB and enterprise Russian e-commerce segment, with deeper Yandex ecosystem distribution.
• Tinkoff Payments (T-Bank acquiring): Acquiring and online payment processing arm of Tinkoff Bank. Competes head-to-head with Assist for enterprise Russian merchants while simultaneously being one of Assist's bank partners — a direct/partner overlap that mirrors Assist's broader bank-channel model.
• CloudPayments: Russian payment service provider specializing in internet acquiring, recurring billing, and tokenization. Closely comparable in product scope (gateway, subscriptions, anti-fraud) and target SMB/enterprise segments.
• Uniteller: Established Russian payment processor offering internet acquiring, mPOS, and terminal-based acquiring across multiple bank partnerships. Operates in nearly identical product categories to Assist and competes for similar enterprise verticals.

Broad incumbents

• Adyen: Global omnichannel payment platform offering unified online, in-store, and platform-based processing. Relevant comparable for Assist's omnichannel gateway strategy (FSAMACAH) and IaaS/white-label model, though operating at materially larger scale and outside Russia.
• Worldline: European payment service provider that is also an Assist technology partner for EU expansion. Comparable in offering merchant acquiring, POS, and gateway services, but at a global incumbent scale and a different geography.
• Alfa-Bank Acquiring (AlfaPay): Acquiring services of Alfa-Bank, one of Russia's top private banks. Comparable in offering online and POS acquiring, fiscalization, and integrations; serves both as an Assist bank partner and a competing acquirer for enterprise merchants.
• Sberbank Acquiring (SberBusinessPay / SberPay): Acquiring services of Russia's largest bank. Competes with Assist in internet and mobile acquiring and is simultaneously a core distribution partner; represents both the largest competitive threat and largest channel.

Regional players

• PagSeguro: Latin American payment processor and Assist's LATAM partner. Comparable omnichannel acquiring model, but operating primarily in Brazil rather than Russia/CIS — a relevant geographic peer for Assist's LATAM expansion track.

Emerging players

• Robomarket / RBK.money: Russian and CIS payment aggregator offering internet acquiring, alternative payment methods, and payouts. Overlaps with Assist in the SMB and cross-border e-commerce acquiring market in Russia and neighboring markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/ASSIST-group
• Facebookfacebook.com/AssistGroup98
• LinkedInlinkedin.com/company/assist_3

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assist