What Belarusbank does

Belarusbank (ОАО «АСБ Беларусбанк», Open Joint Stock Company "ASB Belarusbank") is the first-licensed and one of the largest state-owned universal commercial banks in Belarus, established in 1924 and headquartered at pr. Dzerzhinskogo 18, Minsk. The bank serves retail individuals, corporate clients, financial institutions, non-residents, premium banking customers, students, and self-employed individuals through a hybrid of an extensive nationwide branch network (spanning all Belarusian regional centers and smaller towns), digital banking channels (Internet Banking, M-Belarusbank mobile app for iOS/Android/Huawei, PWA Online Bank, infokiosks), and a distribution partnership with Belarus Post (Белпочта).

The product portfolio spans payment cards across four networks (Visa, Mastercard, UnionPay, Belcart) with tiered offerings from basic to premium (Visa Infinite, Mastercard World Black Edition, Belkart Maximum); consumer, mortgage, automotive (BELGEE, GEELY, LADA, Dongfeng, BMG), and education lending; multi-currency deposits including BYN, USD, EUR, RUB, and CNY; currency exchange; bancassurance via partners Белгосстрах and Промтрансинвест; investment products (precious metals, securities, trust management); international transfers (SWIFT, Western Union, BLIZKO); and corporate services including Client-Bank WEB, M-Business Belarusbank, merchant acquiring, factoring, trade finance, escrow accounts, salary projects, and open banking APIs integrating with 1C and Bitrix accounting systems.

Revenue is generated through interest income on loans and deposits (net interest margin), transaction fees on card operations and currency exchange, recurring subscription fees for premium club memberships (Persona, Barkhat, Lady, Cart-Blansh, #настарт), commission income from settlement and corporate cash services, merchant acquiring fees, API access fees for corporate clients, and affiliate commissions from insurance and partner-product distribution. The bank's technology backbone includes core banking infrastructure supporting operations in 12+ currencies, real-time instant payment systems (Swoo Pay, Système de transfert instantané), a cross-border counterparty verification service covering five CIS jurisdictions, and digital onboarding via the KROK system.

Name

Belarusbank

Legal name

ОАО «АСБ Беларусбанк» (Open Joint Stock Company "ASB Belarusbank")

Website

https://belarusbank.by

Company type

Public

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Belarusbank is Belarus's first-licensed, state-owned universal bank (founded 1924), serving retail, corporate, and financial institution clients nationwide through an extensive branch network and multi-channel digital banking platform spanning cards, lending, deposits, insurance, and trade finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income on Loans: Interest earned on consumer loans, mortgages, automotive financing, and business credit facilities. Includes preferential loans under government decrees.
2. Payment Card Operations: Commissions from card processing, annual/monthly maintenance fees for various card tiers (standard, premium, exclusive), cash withdrawal fees, and cross-border transaction fees.
3. Deposit Operations: Interest margin on customer deposits in BYN and foreign currencies. Income from difference between lending and deposit rates.
4. Settlement and Cash Services: Commission income from settlement services for legal entities, cash operations, and account maintenance.
5. Currency Exchange: Revenue from currency exchange operations for retail and corporate customers.
6. Merchant Acquiring: Commission income from POS terminal operations and merchant card processing services for businesses.
7. API Services for Corporate Clients: Fees for access to payment APIs for integration with corporate accounting systems.
8. Insurance Distribution (Bancassurance): Commission income from selling insurance products of partner companies (Белгосстрах, Промтрансинвест) to bank customers.
9. Premium Banking Services: Monthly/annual fees for premium club memberships (Club 'Persona', Club 'Barkhat', Club 'Lady', Club 'Cart-Blansh', Club 'Nastart') with exclusive services.
10. Investment Products: Revenue from precious metals sales (gold and silver bars), investment coins, securities brokerage, and trust management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Belarusbank is a state-owned universal commercial bank providing deposit and savings accounts, consumer and mortgage lending, debit and credit payment cards, money transfers within the Eurasian Economic Union, investment products, insurance services, foreign-exchange operations, and corporate banking services to retail customers, businesses, and financial institutions throughout Belarus. The bank distributes its services through an extensive branch network and a multi-channel digital banking ecosystem spanning internet banking, mobile app, PWA, SMS-banking, and self-service infokiosks.

Product overview

Belarusbank (ОАО «АСБ Беларусбанк») operates as a universal commercial bank offering a comprehensive product portfolio organized around four primary segments: retail banking (individuals), corporate banking, financial institutions, and premium/VIP services. The retail banking suite includes payment cards (Mastercard, Visa, UnionPay, Belcart brands at various tiers), consumer and mortgage lending, savings deposits in BYN and foreign currencies, insurance through partnerships, and digital banking channels (Internet Banking, M-Banking, PWA Online Bank, KROK, Swoo Pay). Premium services are concentrated in the Клуб «Персона» with exclusive Visa Infinite, Visa Signature, Mastercard Black Edition, and Белкарт Максимум offerings. Corporate banking provides specialized services including M-Business mobile banking, Client-Bank WEB desktop banking, Corporate IB, merchant acquiring, factoring, trade finance, escrow accounts, and open banking APIs for integration with 1C and Bitrix accounting systems. Additional services include investments (precious metals, securities), international transfers (Western Union, SWIFT, BLIZKO), counterparty verification, electronic invoicing, and electronic trading platforms. The bank also serves through Belaruspost offices, extending reach beyond traditional branches.

Differentiator

Problem solved

Functional benefit

Brands

• M-Belarusbank: Mobile banking application for individuals providing account management, payments, and transfers.
• M-Business Belarusbank
• MobiTeen
• Клуб «Персона»
• Клуб «Бархат»
• Клуб «Карт-бланш»
• Клуб #настарт
• Клуб «Леди»
• Клуб «Зебра»
• Клуб «Мужской Клуб»

Products and services

• Deposit accounts for individuals

Quantifiable outcome

• Up to 9.25% annual interest on BYN deposits (Рублёвый product)
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• Visa InternationalcoreTechnology or IntegrationPayment system partnership for issuing and acquiring Visa-branded cards including premium tiers (Visa Infinite, Visa Signature, Visa Gold, Visa Classic). Includes exclusive travel and lifestyle benefits for cardholders.
• Mastercard InternationalcoreTechnology or IntegrationPayment system partnership for Mastercard card issuance including Lime, Shchodraya, and premium Mastercard World Black Edition. Provides airport lounge access and travel benefits.
• UnionPaycoreTechnology or IntegrationPartnership for UnionPay card issuance including Gold and Platinum tiers for international use.
• Белкарт (National Payment System)coreTechnology or IntegrationPartnership with Belarus national payment system for domestic card operations including Belkart Premium, student cards, and Belkart Maximum premium product.
• СЗАО «БЕЛДЖИ» (BELGEE/GEELY dealers)coreChannel Partner/ Reseller/ DistributorAutomotive financing partnership for preferential loans on BELGEE vehicles (S50, X50, X50+, X70, X80 PHEV) and GEELY models (Okavango, Coolray, Preface, Monjaro, Atlas, EX2, EX5).
• LADA dealers in BelaruscoreChannel Partner/ Reseller/ DistributorExclusive auto loan program 'Лёгка ехаць с LADA' for purchasing new LADA vehicles through authorized dealers.
• Dongfeng dealers in BelarussupportingChannel Partner/ Reseller/ DistributorAuto loan program for Dongfeng vehicles (Shine, Shine GS, Mage, Huge, Bigvan Fourgon, Bigvan Passenger) through authorized dealers.
• BMG dealers in BelarussupportingChannel Partner/ Reseller/ DistributorAuto loan program for BMG vehicle models M5P, M5C through authorized dealers.
• БРУСП «Белгосстрах»coreChannel Partner/ Reseller/ DistributorBancassurance partnership for distribution of insurance products including property, liability, and travel insurance. Club Persona members receive 15% discount.
• ЗАСО «Промтрансинвест»supportingChannel Partner/ Reseller/ DistributorTravel insurance provider for cardholders with coverage ranging from 30,000 USD (Belkart Maximum) to 100,000 USD (Mastercard World Black Edition) and 750,000-2.5 million USD for Visa premium tiers.
• 1С (Accounting Systems)supportingTechnology or IntegrationIntegration with 1C accounting software through open banking APIs for automated financial processes.
• Битрикс (Bitrix)supportingTechnology or IntegrationIntegration with Bitrix CMS and business management platform through open banking APIs.
• Western UnionsupportingChannel Partner/ Reseller/ DistributorInternational money transfer services through Western Union network.
• BLIZKOsupportingChannel Partner/ Reseller/ DistributorInternational transfer services through BLIZKO system for cross-border remittances.
• А1 Такси (A1 Taxi)supportingChannel Partner/ Reseller/ DistributorDiscounted taxi rides for premium card holders (Club Persona Visa Infinite/Signature).
• СФЕРА Белкарт (Loyalty Program)supportingChannel Partner/ Reseller/ DistributorLoyalty program partnership for Белкарт Максимум cardholders accessible through Белкарт Pay app.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belgazprombank: Large Belarusian universal commercial bank with significant retail and corporate presence, historically affiliated with Gazprom. Competes directly with Belarusbank in deposits, card issuance, and corporate banking services in the Belarusian market.
• BPS-Sberbank: Belarusian subsidiary of Sberbank, a major universal bank serving retail and corporate clients across Belarus. Direct competitor in deposits, consumer credit, and digital banking, with overlapping customer segments and product offerings.
• Alfa-Bank Belarus: Subsidiary of Russia's Alfa-Bank Group, one of Belarus's top universal banks offering retail, corporate, and digital banking. Comparable product breadth (cards, deposits, consumer credit) and serves the same mid-market and affluent segments as Belarusbank.
• Belagroprombank: One of Belarus's largest state-owned commercial banks and the closest direct competitor to Belarusbank in retail, corporate, and agricultural lending. Comparable in branch scale, state backing, and universal banking product suite, and referenced in Belarusbank's own premium card program (free ATM withdrawals at Belarusbank and Belagroprombank ATMs).
• MTBank: Belarusian commercial bank with strong retail and digital banking focus, including the «MTBank Digital» franchise. Competes with Belarusbank in payment cards, consumer loans, and online banking, often positioning on technology and customer experience.

Broad incumbents

• VTB Bank: Russian state-owned universal bank with major corporate and retail operations. Comparable in state backing, comprehensive product suite, and CIS-wide footprint, serving as a regional benchmark for state-owned commercial bank scale.
• Raiffeisen Bank International: Large European universal bank with strong CIS/Central Europe footprint. Comparable as an incumbent universal bank operating across multiple currencies and offering retail cards, corporate banking, and trade finance, providing a benchmark for cross-border and trade-finance capabilities Belarusbank is building.
• Sberbank (Russia): Russia's largest state-owned universal bank and parent of BPS-Sberbank. Broadly comparable as a state-owned retail and corporate banking giant with similar product mix (cards, deposits, mortgage, auto lending) and a comparable branch-plus-digital distribution model.

Emerging players

• T-Bank (Tinkoff Russia): Leading digital-first Russian bank that built scale without a branch network. Relevant comparable for Belarusbank's digital transformation journey (mobile app, PWA, API platform) and premium-card-as-service strategy, though operating without physical branches.
• Kaspi.kz: Kazakhstan's leading universal fintech platform combining payments, marketplace, and banking. Comparable as a CIS-headquartered universal financial services franchise that has integrated banking with digital services at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asb_belarusbank
• Facebookfacebook.com/asb.belarusbank
• LinkedInlinkedin.com/company/belarusbank

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belarusbank