Hookah-Shisha
U.S. e-commerce retailer founded in 2000 and based in Charlotte, NC, selling hookahs, premium shisha tobacco, charcoal, accessories, nicotine pouches, and electronic devices to individual consumers via hookah.com and to smoke shops via a B2B wholesale portal.
- Company typePrivate
- Founded2000
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hookah-Shisha does
Hookah-Shisha, operating as Hookah.com (legal entity: Hookah Digital Services INC), is a U.S. e-commerce retailer founded in 2000 and headquartered in Charlotte, North Carolina. The company sells hookahs, premium shisha tobacco, hookah charcoal, accessories, tobacco-free nicotine pouches, and electronic hookah devices through its direct-to-consumer storefront at hookah.com, and operates a separate B2B wholesale portal at business.hookah.com for smoke shops, lounges, and retailers. The catalog spans 50+ shisha tobacco brands and 15+ hookah brands, with exclusive collaborations such as the Snoop Dogg x Al Fakher line, and pricing on individual SKUs ranging from roughly $3.59 to $64.99.
The business runs on a standard transactional e-commerce platform with a free shipping threshold at $95, a points-based rewards and referral program, and age-gated marketing (21+ verification). Revenue is generated through one-time consumer purchases, wholesale bulk orders, and the recurring engagement of the loyalty program. The company is privately held, independently owned with no disclosed venture or private-equity backing, and operates with a 1-10 person headcount entirely within the U.S. market. Its competitive positioning relies on category specialization, catalog breadth, and 24 years of brand continuity rather than proprietary technology or AI capability.
Hookah-Shisha firmographics
Firmographics- Name
- Hookah-Shisha
- Legal name
- Hookah Digital Services INC
- Website
- https://hookah-shisha.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- U.S. e-commerce retailer founded in 2000 and based in Charlotte, NC, selling hookahs, premium shisha tobacco, charcoal, accessories, nicotine pouches, and electronic devices to individual consumers via hookah.com and to smoke shops via a B2B wholesale portal.
- Ownership category
- akta.pro rank
Hookah-Shisha industry classification
Industry- Product category
- Hookah & Shisha Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)
- akta.pro primary industry
- Tobacco & Nicotine Specialty Shops (Tobacconists) (CRANADAE)
- akta.pro secondary industry
- Nicotine Pouch Retail (CRANADAD)
Keywords
Where Hookah-Shisha is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hookah-Shisha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Direct sales of hookahs, shisha tobacco, charcoal, accessories, nicotine pouches, and electronic devices to consumers through hookah.com. One-time transaction model with mix-and-match bundle options offering 10% discounts.
- Wholesale/B2B Sales: Business-to-business wholesale channel for smoke shops, lounges, and retailers requiring business verification, tax ID, and resale certificate.
- Rewards Program: Loyalty program where customers earn points on purchases to redeem for discounts on future orders, driving repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer retail pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Hookah-Shisha product offering
Product offeringCore offering
Hookah-Shisha (operating as Hookah.com) manufactures and retails complete hookah smoking solutions, including hookah pipes, premium shisha tobacco, charcoal, and accessories sourced from more than 50 international brands such as Al Fakher, Khalil Mamoon, MOZE, and Starbuzz. The company has expanded its assortment into adjacent nicotine categories (tobacco-free nicotine pouches and electronic hookah devices) and serves both individual consumers via a direct-to-consumer e-commerce storefront and commercial buyers through a dedicated B2B wholesale portal at business.hookah.com.
Product overview
Hookah.com is an e-commerce platform founded in 2000 that offers a comprehensive selection of hookah products. The product portfolio centers on two core offerings: hookahs (traditional and modern styles) and shisha tobacco (premium tobacco in various leaf types and sizes from multiple international brands). These are supported by complementary accessories including charcoal, bowls, hoses, heat management devices, and cleaning supplies. The company has expanded into adjacent categories including nicotine pouches and electronic hookah devices. The platform operates both a consumer-facing retail store and a wholesale business portal (Hookah For Business) for bulk commercial orders. A loyalty rewards program enables repeat customers to earn and redeem points for discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Hookahs Traditional and modern hookah pipes available in multiple styles and price tiers (from under $50 to $200-$300), sold to adult consumers and wholesale buyers for personal or commercial hookah use.
- Shisha Tobacco Premium shisha tobacco in 50g to 1000g sizes, including blonde and dark leaf varieties from more than 20 brands (Al Fakher, Adalya, Al Waha, Afzal, Cookies, Darkside, Fumari, Tangiers, Trifecta, Snoop Dogg, etc.), targeted at adult hookah enthusiasts and commercial lounges.
- Hookah Charcoal Hookah charcoal in coconut, quick-light, and titanium varieties from brands such as Coco Nara, Three Kings, Coco Urth, CocoUS, Sunlight, and Titanium, sold to consumers and businesses for heating shisha tobacco.
- Hookah Accessories Hookah accessories including bowls, hoses, heat management devices, replacement parts, charcoal accessories, and mouth tips/cleaning supplies for individual hookah users and commercial operators.
- Nicotine Pouches Tobacco-free nicotine pouches available in various flavors and strengths (4mg to 8mg) from brands such as Al Fakher, Velo, ZYN, Lucy, ON!, and Rogue, sold to adult nicotine consumers (21+).
- Electronic Hookah Devices Electronic hookah devices offered under the Vânt brand, providing an alternative electronic smoking experience for adult consumers.
- Hookah.com Rewards Program Free loyalty program enabling consumers to earn points on purchases and promotional activities (including a $10 referral reward) that can be redeemed for discounts on future orders, driving repeat purchases.
- Wholesale Program (Hookah For Business) B2B wholesale pricing portal requiring business verification (tax ID, resale certificate) for smoke shops, hookah lounges, and retailers to purchase bulk inventory at wholesale prices.
Companies that use Hookah-Shisha
Customer profileSegments2 records
Ideal customer profiles2 records
Hookah-Shisha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hookah-Shisha partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Al FakhercoreAl Fakher is described as a key brand partner, with Hookah.com stating 'Proud partners with Al Fakher and other leading Hookah Names.' The company is the world's #1 shisha brand, and Hookah.com sells their full product line including shisha tobacco, charcoal, nicotine pouches, and accessories. Exclusive products like the Snoop Dogg x Al Fakher collaboration are available exclusively at hookah.com.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Hookah-Shisha competitors and assessment
Company assessmentDirect peers
- SouthSmoke: Major US hookah and shisha online retailer selling hookahs, shisha tobacco, and accessories. Directly competes with Hookah.com for the same US hookah consumer with a comparable multi-brand catalog and DTC e-commerce model.
- 5 Star Hookah: Online hookah retailer based in the US offering hookahs, shisha, and accessories from multiple brands. Competes directly with Hookah.com in the US hookah e-commerce category with a similar product breadth.
- HookahJohn: Hookah accessories brand and retailer with strong presence among US hookah enthusiasts. Directly overlaps with Hookah.com's hookah accessories and gear category as a competing specialty retailer.
Broad incumbents
- Philip Morris International: Owns Zyn via Swedish Match and major combustible brands. Directly competes with Hookah.com's nicotine pouch retail segment and dominates the broader nicotine distribution channels where Hookah.com also operates.
- British American Tobacco: Owns Velo, On!, Grizzly, and other nicotine pouch and smokeless brands. Directly competes with Hookah.com's expanding nicotine pouch assortment under established brand power and retail distribution.
- Altria Group: Largest US tobacco company with on! and Helix nicotine pouch brands plus Copenhagen and Skoal smokeless. Competes with Hookah.com in the same US specialty and convenience tobacco retail channels.
- Imperial Brands: International tobacco company with Skruz and Skruf nicotine pouch brands. Operates in the same hookah-adjacent smokeless and nicotine pouch category and US smoke-shop distribution channels as Hookah.com.
- Swisher International: Owns Rogue nicotine pouches and a leading cigar portfolio. Competes directly with Hookah.com in nicotine pouch retail and supplies many of the same smoke shops that Hookah.com's wholesale channel services.
- Japan Tobacco International: Major global tobacco company with leading US cigarette and smokeless brands. Operates alongside Hookah.com in the same regulated US retail distribution channels for tobacco and nicotine products.
- Scandinavian Tobacco Group: Largest pipe-tobacco and cigar manufacturer with broad US smoke-shop distribution. Comparable to Hookah.com in serving the same smoke-shop retail channel with specialty tobacco products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hookah-Shisha social profiles
Digital presenceHookah-Shisha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hookah-Shisha leadership team
Management profileNumber of profiles
Hookah-Shisha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hookah-Shisha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hookah-Shisha
What does Hookah-Shisha do?
Hookah-Shisha (operating as Hookah.com) manufactures and retails complete hookah smoking solutions, including hookah pipes, premium shisha tobacco, charcoal, and accessories sourced from more than 50 international brands such as Al Fakher, Khalil Mamoon, MOZE, and Starbuzz. The company has expanded its assortment into adjacent nicotine categories (tobacco-free nicotine pouches and electronic hookah devices) and serves both individual consumers via a direct-to-consumer e-commerce storefront and commercial buyers through a dedicated B2B wholesale portal at business.hookah.com.
Is Hookah-Shisha a public or private company?
Hookah-Shisha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hookah-Shisha founded?
Hookah-Shisha was founded in 2000. It employs 1 to 10 people.
Where is Hookah-Shisha based?
Hookah-Shisha is headquartered in Austin, United States, in the North America region.
How does Hookah-Shisha make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are wholesale/B2B Sales and rewards Program.
Who are Hookah-Shisha's main competitors?
Direct peers on record are SouthSmoke, 5 Star Hookah and HookahJohn. Broad incumbents are Philip Morris International, British American Tobacco, Altria Group, Imperial Brands, Swisher International, Japan Tobacco International and Scandinavian Tobacco Group.
Does Hookah-Shisha have an API?
No public API is recorded for Hookah-Shisha.
What industry is Hookah-Shisha in?
Hookah-Shisha's product category is Hookah & Shisha Retail. Its primary akta.pro industry code is CRANADAE, Tobacco & Nicotine Specialty Shops (Tobacconists), with a secondary code of CRANADAD, Nicotine Pouch Retail. Its NAICS code is 459991.