Fuller Industries

What Fuller Industries does

Fuller Industries Inc. is a privately held, Kansas-based industrial manufacturer founded in 1906 and now part of the GDI family of companies. The company operates a multi-divisional platform spanning professional cleaning chemistry, custom industrial brushes, and custom plastic molding, with a headquarters and production complex in Great Bend, Kansas described as one of the highest-capacity chemical production facilities in North America.

Its core product platform is anchored by the Franklin Cleaning Technology brand — a full line of professional cleaning chemicals including floor care, general purpose cleaners, disinfectants, restroom care, hand soaps and sanitizers, food service products, industrial degreasers, bulk concentrates, ready-to-use products, and aerosols. Dosing and packaging-format innovation is a distinct technical pillar: patented Trumix Dilution Control provides closed-loop metering with leak/spill prevention, Monopods deliver 100% water-soluble concentrated pods, and the Squeeze & Pour system offers dosing without specialized dispensers. Fuller Custom Brush designs and manufactures industrial brushes using patented Fullergript metal-channel technology, serving Fortune 500 OEMs in bakery, agriculture, automotive, aerospace, food processing, and material handling. Fuller Custom Plastics offers injection, blow, and rotational molding for OEM components and packaging.

The company monetizes through four streams: branded Franklin Cleaning Technology sales via authorized distributors; private-label and contract manufacturing services for distributors and end users seeking proprietary brands; custom brush manufacturing under the Fuller Custom Brush division; and custom plastic molding. GTM is hybrid — primarily distributor-network-driven for cleaning chemistry, with complementary direct field sales to Building Service Contractors, property managers, and Fortune 500 industrial buyers. ISO, Green Seal, and EPA Safer Choice certifications, plus multi-lingual training programs (Fuller Technical Institute), underpin a sustainability- and service-led value proposition.

Name

Fuller Industries

Legal name

Fuller Industries Inc.

Website

https://fullerindustriesllc.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuller Industries is a Kansas-based industrial manufacturer producing professional cleaning chemicals (Franklin Cleaning Technology brand), custom industrial brushes, and custom plastic molding for distributors, Building Service Contractors, property managers, and Fortune 500 industrial OEMs.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Products Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

Keywords

• Industrial cleaning chemicals
• Custom brush manufacturing
• Injection molding services
• Private label manufacturing
• Commercial janitorial products

Headquarters

HQ city

Great Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Franklin Cleaning Technology Brand Products: Full line of branded professional cleaning chemicals sold through distributor network to BSCs, property managers, and institutional cleaning operations. Products include floor care, carpet care, disinfectants, general purpose cleaners, degreasers, hand soaps, and food service products.
2. Private Label / Contract Manufacturing: Custom formulation and manufacturing of cleaning products under customer brands. Services include design assistance, kitting and assembly, and contract filling for distributors and other businesses seeking their own branded cleaning solutions.
3. Custom Brush Manufacturing: Design and manufacture of custom industrial brushes for Fortune 500 companies across diverse industries including bakery, agriculture, automotive, aerospace, food processing, and material handling. Uses patented Fullergript technology and serves OEM and custom production needs.
4. Custom Plastics Manufacturing: Injection molding, blow molding, and rotational molding services for OEM components and packaging. Serves industrial plastic part needs for manufacturing and packaging applications in the cleaning industry and beyond.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fuller Industries manufactures and sells professional cleaning chemicals under the Franklin Cleaning Technology brand, custom industrial brushes, and custom injection-molded plastic components. The company serves commercial cleaning channels and industrial OEMs through branded products (Franklin), private label programs, and contract manufacturing for Fortune 500 manufacturers.

Product overview

Fuller Industries is a diversified industrial manufacturing company offering a comprehensive portfolio of cleaning chemistry products and specialty industrial products. The offering is organized as a multi-brand platform comprising: (1) Franklin Cleaning Technology — the core cleaning chemicals brand providing floor care, general purpose cleaners, disinfectants, restroom care, hand soaps, food service products, industrial degreasers, and aerosols across multiple packaging formats; (2) Trumix Dilution Control and Monopods intelligent dosing systems for accurate chemical metering; (3) Fuller Custom Brush division providing patented Fullergript industrial brushes for bakery, conveyor, and material handling applications; (4) Fuller Custom Plastics offering injection molding, blow molding, and rotational molding services; and (5) Private Label/Contract Manufacturing services. The company operates as part of the GDI family of companies with core expertise in Facilities Services, serving Building Service Contractors, distributors, and institutional end-users.

Differentiator

Problem solved

Functional benefit

Brands

• Franklin Cleaning Technology: Full line of cleaning chemicals known as the Workhorse of the Industry
• Private Brand Program
• Trumix Dilution Control
• Monopods
• Fuller Custom Plastics
• Fuller Custom Brush
• Fuller Private Label
• Squeeze and Pour Systems
• FullPro
• FullSan
• Simple Hygiene
• T.E.T.

Products and services

• Franklin Cleaning Technology (brand/product line) Franklin Cleaning Technology is Fuller Industries' flagship branded line of professional cleaning chemicals covering floor care, general purpose cleaners, disinfectants, restroom care, hand soaps and sanitizers, food service cleaners, industrial degreasers, bulk concentrates, ready-to-use products, and aerosols. It is sold to commercial cleaning buyers, BSCs, property managers, and distributors.
• Trumix Dilution Control System Trumix is Fuller's proprietary dilution control system that allows end users to accurately dilute concentrated cleaning chemicals at the point of use. It targets facility maintenance staff and BSCs seeking consistent dilution, reduced waste, and simplified training.
• Monopods Water-Soluble Dosing System Monopods are pre-measured, water-soluble cleaning chemical dosing pods designed to be dropped into a container for accurate single-use dilution. Sold to facility maintenance and BSC customers seeking simplified chemical handling and reduced packaging waste.
• Squeeze & Pour Systems Squeeze & Pour is a ready-to-use liquid packaging format sold within the Franklin Cleaning Technology line for tasks where dilution systems are not used, targeting facility cleaning staff and BSCs.
• Franklin Xtend Floor Care System Xtend is a coordinated floor care product/system sold to BSCs and facility maintenance teams to standardize floor cleaning and finishing performance across sites.
• M-Fiber Laundry Detergent M-Fiber is a commercial laundry detergent product sold within the Franklin Cleaning Technology line for on-premise laundry operations in hospitality, healthcare, and facility management.
• Winter Neutralizer Monopods Winter Neutralizer Monopods are a season-specific water-soluble dosing pod variant of the Monopods line, designed to neutralize ice-melt and salt residue in winter facility maintenance.
• Fuller Custom Brush Fuller Custom Brush is the company's custom industrial brush manufacturing division, designing and producing brushes for OEM and industrial applications using proprietary technologies such as Fullergript.
• Fuller Custom Plastics Fuller Custom Plastics is the company's injection molding division, producing custom plastic components for industrial and OEM customers alongside its cleaning chemistry and brush operations.
• Private Label / Contract Manufacturing Program A private label and contract manufacturing service under which Fuller produces cleaning chemicals, brushes, and plastic components under customer-owned brands. It is targeted at industrial OEMs, Fortune 500 manufacturers, and brand owners seeking integrated contract manufacturing.

Quantifiable outcome

• Franklin Xtend Floor Care System designed to cut labor by 50%
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Cleaning By JessminorStrategic or Co-development Partner · 19 December 2025Community partnership providing no-cost home cleaning services to area residents facing extreme living challenges in the Great Bend region. Cleaning By Jess committed to restoring three homes impacted by hoarding to safe, livable conditions, with Fuller Industries donating professional-grade cleaning products to underwrite the work.
• The Bin WranglersminorStrategic or Co-development Partner · 19 December 2025Community partnership providing no-cost home cleaning services to area residents facing extreme living challenges in the Great Bend region, alongside Cleaning By Jess. Additional financial support came from private GoFundMe donations.
• Avision Sales GroupcoreChannel Partner/ Reseller/ DistributorFuller Industries announced partnership with Avision Sales Group, expanding their sales distribution network and market reach through a dedicated sales group partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Dominant global player in institutional cleaning, sanitization, and water treatment. Overlaps with Fuller's Franklin Cleaning Technology line but operates at vastly larger scale with integrated service contracts and direct enterprise salesforce.
• Diversey (Solenis): Global provider of hygiene, cleaning, and infection prevention products serving foodservice, healthcare, and facility management. Operates at much larger scale than Fuller but competes in overlapping BSC and institutional segments.
• Clorox Professional Products: Commercial division of Clorox providing disinfectants, cleaners, and sanitizers to BSCs, healthcare, and foodservice. Competes directly with Fuller's FullSan disinfectants and general purpose cleaners in the institutional channel.

Direct peers

• Spartan Chemical: Privately held manufacturer of institutional and industrial cleaning chemicals sold through janitorial distributors. Direct competitor in the same BSC/property manager/distributor channel, with comparable product breadth in floor care, disinfectants, and general purpose cleaners.
• Betco Corporation: Privately held cleaning chemical manufacturer with strong presence in BSC and distributor channels. Closely comparable in product portfolio (floor care, disinfectants, restrooms) and go-to-market motion through janitorial distribution.
• Zep Inc. Manufacturer and marketer of cleaning and maintenance chemicals for institutional, industrial, and consumer markets. Comparable in product breadth and distributor-channel GTM, with a focus on facility maintenance.
• State Industrial Products: Manufacturer of specialty maintenance and cleaning chemicals sold primarily through industrial and janitorial distribution. Closely mirrors Fuller's I&I focus and distributor-led GTM.
• Gordon Brush: Custom industrial brush manufacturer serving aerospace, medical, electronics, and food processing. Direct comparable for Fuller's Custom Brush division and Fullergript patented technology.
• Weiler Corporation: Manufacturer of industrial brushes, abrasives, and maintenance products for metalworking, construction, and industrial cleaning. Comparable to Fuller's Custom Brush product lines in industrial end markets.

Emerging players

• Malish Corporation: Manufacturer of rotary brushes, floor maintenance pads, and related cleaning tools for industrial and commercial markets. Overlaps with Fuller's brush and floor care businesses from a different angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuller Industries