DataScouting
- Company typePrivate
- Founded2012
- HeadquartersThessaloníki, Greece
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DataScouting does
DataScouting is a privately held Greek software company, founded in 2012 in Thessaloniki by Anastasios Avramis and partners, that develops AI-powered media intelligence and open-source intelligence (OSINT) platforms for commercial and government clients. Its core product is the modular MediaScouting Suite — comprising Core, Broadcast, Online/Social, and Print modules — that automates 360-degree media monitoring through speech-to-text, OCR, face and logo recognition, entity extraction, sentiment analysis, and machine translation, supplemented by specialized AI modules (FaceScouting, LogoScouting, AdScouting) and a News Insight engine. Building on this base, the company launched MediaScouting OSINT in 2025-2026, extending the same AI stack into government, defense and national security use cases with disinformation detection, hybrid-threat monitoring, LLM-driven summarization, AI agent automation, and on-premise or air-gapped deployment.
The company serves four primary customer segments: commercial media monitoring companies (the largest segment, where DataScouting is a platform vendor rather than competitor), government/defense/national security agencies (via MediaScouting OSINT and defense-event presence at MILIPOL and Eurosatory), GLAM institutions (libraries, archives, museums served through the GLAMsphere sub-brand and Digital Convergence services including DSpace, KOHA and OMEKA integrations), and PR/advertising agencies. Revenue is generated through modular subscription licensing for the MediaScouting platform, enterprise licensing for OSINT deployments, and project-based professional services for digitization, integration and training. Go-to-market is sales-led and event-driven: continuous Gold sponsorship of AMEC Global Summits (2019-2025), FIBEP World Media Intelligence Congress, IBC, MILIPOL Paris, Eurosatory, and TechSaloniki, combined with senior leadership board positions at FIBEP and AMEC and a single regional sales office in Dubai opened in 2019 for MENA expansion. Notable named customers include MatrixMedia Cyprus (and through it the Cyprus Radio Television Authority), the Press Information Office of Cyprus (140-year newspaper archive digitization), a Pakistan government broadcast deployment, and a portfolio of Greek public libraries. The company holds ISO 9001:2015 certification from TÜV Austria and has remained privately funded with no disclosed institutional capital.
DataScouting firmographics
Firmographics- Name
- DataScouting
- Legal name
- DataScouting
- Website
- https://datascouting.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DataScouting industry classification
Industry- Product category
- Media Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
- akta.pro secondary industries
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE), Digital Archives, Libraries & Institutional Access Platforms (MPAJAMAJ)
Keywords
Where DataScouting is headquartered
LocationHeadquarters
- HQ city
- Thessaloníki
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
DataScouting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: MediaScouting Suite platform licensing for media monitoring companies, broadcasters, media agencies, governments and organizations. Modular software design allows customers to purchase specific capabilities. Supports cloud (Amazon AWS, Microsoft Azure) or on-premise deployment models.
- Digital Convergence Services: Digitization projects for libraries, archives, and museums including installation, configuration and enrichment of digital repositories (DSpace, KOHA), retrospective cataloging, and OMEKA publishing platform customization.
- Technology Integration Services: Implementation and integration services for deploying media intelligence platforms, including customization, training, and ongoing technical support.
- OSINT Platform Licensing: Enterprise licensing of MediaScouting OSINT platform for government, defense and national security organizations, with deployment options for on-premises and air-gapped environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular subscription-based pricing with customizable feature sets |
| Subscription | Multi-year contract | On-premise and cloud deployment options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DataScouting product offering
Product offeringCore offering
DataScouting develops and licenses the MediaScouting Suite, a modular AI-powered media intelligence platform that monitors and analyzes broadcast, print, online and social media content for media monitoring companies, broadcasters and PR/advertising agencies. The company also offers MediaScouting OSINT, a separate platform tailored for government, defense and national security organizations with on-premise and air-gapped deployment. Additionally, it provides digital convergence services (digitization, cataloging, DSpace/KOHA/OMEKA implementation) for libraries, archives and museums (GLAM institutions).
Product overview
DataScouting offers a comprehensive media intelligence platform architecture centered on the MediaScouting Suite, a modular system that includes Core, Broadcast, Online/Social, and Print modules for 360-degree media monitoring. The platform is complemented by specialized AI Modules (FaceScouting, LogoScouting, AdScouting) and News Insight for enhanced capabilities. For government and defense sectors, MediaScouting OSINT provides next-generation open-source intelligence with AI agents, LLMs, and air-gapped deployment options. Cultural heritage services are delivered through GLAMsphere for libraries, archives, and museums. All solutions leverage NLP, computer vision, speech processing, and generative AI capabilities for text analytics, entity extraction, sentiment analysis, logo/face recognition, and speech-to-text. The company also provides digital convergence services for organizations needing specialized media intelligence solutions.
Differentiator
Problem solved
Functional benefit
Brands
- MediaScouting: AI-powered media monitoring platform covering broadcast, print, online and social media with features including speech-to-text, logo detection, face recognition, and sentiment analysis.
- MediaScouting OSINT
- MediaScouting Core
- MediaScouting Broadcast
- MediaScouting Online/Social
- MediaScouting Print
- News Insight
- FaceScouting
- GLAMsphere
Products and services
- MediaScouting Core
Quantifiable outcome
- Scalable to process millions of daily news items and thousands of hours of audiovisual content
- +2 more outcomes
Companies that use DataScouting
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
DataScouting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability11 records
Feature6 records
DataScouting partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SDLcoreDataScouting signed a partner agreement with SDL, the intelligent language and content company, to integrate SDL Machine Translation Edge into its media monitoring suite. The partnership enables automatic translation in 120+ neural language pairs including Russian, Chinese (simplified) and Korean. DataScouting offers this translation capability across MediaScouting Broadcast/Print/Online/Social platforms and to libraries and archives clients.
- S. Kaniklides LtdcorePartnership with S. Kaniklides Ltd for digitization project of the Press Information Office (PIO) Cyprus newspaper archive. DataScouting provides software for clipping and documentation of the digital collection and installs the OMEKA publishing and display platform for cultural heritage. Project covers 500,000 pages of newspapers dating back to 1878 in Greek, English and Turkish.
- European Journalism CentreminorJoint project DACHS (A Data-Driven Approach to Countering Hate Speech) awarded to DataScouting and the European Journalism Centre. EU-funded project focused on monitoring and tagging hate speech on social media.
- FIBEPcoreAssociate Technical Member of FIBEP (International Association of Media Monitoring and Analysis Companies). Active participation in FIBEP World Media Intelligence Congress and FIBEP Tech Day events. Speaking engagements and best practice presentations.
- AMECcoreAssociate Member of AMEC (International Association for the Measurement and Evaluation of Communication). Multiple year Gold/Silver Sponsor of AMEC Global Summits. Board participation by CCO Sophia Karakeva.
- NEM InitiativeminorMember of NEM (New European Media) initiative focused on digital media and content technologies.
- TÜV AustriacoreQuality management certification ISO 9001:2015 issued by TÜV Austria, demonstrating commitment to quality standards in software development and services.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
DataScouting competitors and assessment
Company assessmentDirect peers
- Meltwater: Global media monitoring and social listening platform serving PR, communications, and marketing teams. Directly comparable to MediaScouting Suite across broadcast, print, online, and social media monitoring with AI-powered analytics.
- Cision: Major media intelligence and communications platform offering PR distribution, media monitoring, and analytics. Competes head-to-head with DataScouting in the media monitoring company ecosystem, including AMEC/FIBEP customer overlap.
- Talkwalker: Consumer intelligence and social media analytics platform with strong AI capabilities for brand monitoring, sentiment analysis, and trend detection. Closely comparable to MediaScouting Online/Social module and AI capabilities.
- Signal AI: AI-powered media monitoring and market intelligence platform. Comparable as a direct AI-native competitor to MediaScouting, focused on reputation management, risk detection, and decision intelligence for enterprise.
- Brandwatch: Digital consumer intelligence platform for social listening, audience analysis, and competitive benchmarking. Overlaps with DataScouting's online/social media monitoring and sentiment analysis capabilities.
- Dataminr: Real-time risk detection and event monitoring platform combining AI with public data sources. Closely comparable to MediaScouting OSINT for government, defense, and security use cases, particularly for early-warning and situational awareness.
- Babel Street: OSINT and risk intelligence platform serving government, defense, and commercial clients with multilingual data analysis. Direct comparable to MediaScouting OSINT for defense and security applications.
- Ex Libris (Clarivate): Library management and digital content platforms serving academic, public, and national libraries. Directly comparable to DataScouting's GLAMsphere and Digital Convergence Services for libraries and cultural heritage institutions.
Broad incumbents
- Recorded Future: Threat intelligence platform with broader security focus but overlapping OSINT and entity recognition capabilities. Comparable as a larger incumbent in the defense and national security intelligence market where MediaScouting OSINT competes.
- Kantar Media: Global media measurement and monitoring division within Kantar. Offers broader portfolio of audience measurement, ad monitoring, and brand tracking solutions overlapping with MediaScouting Broadcast and AdScouting capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DataScouting social profiles
Digital presenceDataScouting compliance and trust
Trust signalCompliance1 record
DataScouting financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataScouting leadership team
Management profileNumber of profiles
Profiles5 records
DataScouting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataScouting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataScouting
What does DataScouting do?
DataScouting develops and licenses the MediaScouting Suite, a modular AI-powered media intelligence platform that monitors and analyzes broadcast, print, online and social media content for media monitoring companies, broadcasters and PR/advertising agencies. The company also offers MediaScouting OSINT, a separate platform tailored for government, defense and national security organizations with on-premise and air-gapped deployment. Additionally, it provides digital convergence services (digitization, cataloging, DSpace/KOHA/OMEKA implementation) for libraries, archives and museums (GLAM institutions).
Is DataScouting a public or private company?
DataScouting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataScouting founded?
DataScouting was founded in 2012. It employs 11 to 50 people.
Where is DataScouting based?
DataScouting is headquartered in Thessaloníki, Greece, in the Europe region.
How does DataScouting make money?
Four revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are digital Convergence Services, technology Integration Services and OSINT Platform Licensing.
Who are DataScouting's main competitors?
Direct peers on record are Meltwater, Cision, Talkwalker, Signal AI, Brandwatch, Dataminr, Babel Street and Ex Libris (Clarivate). Broad incumbents are Recorded Future and Kantar Media.
Does DataScouting have an API?
No public API is recorded for DataScouting.
What industry is DataScouting in?
DataScouting's product category is Media Intelligence Software. Its primary akta.pro industry code is MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution), with a secondary code of MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution). Its NAICS code is 518210 and its SIC code is 7370.