What Signal AI does

Signal AI is a London-headquartered external intelligence platform founded in 2013 that applies proprietary AI to transform global media, social, regulatory, podcast, and broadcast data into reputation and risk insights for enterprise buyers. The product architecture centers on the proprietary AIQ engine, which combines discriminative AI for entity recognition and relevance filtering with generative AI for natural-language insight generation on a Retrieval-Augmented Generation architecture. AIQ processes 5.5M+ documents daily across 226 markets and 120+ languages, supported by licensed content partnerships with the Financial Times, Washington Post, Dow Jones Factiva, LexisNexis, Moody's NewsEdge, Bloomberg, and GBI-Genios, plus a verified database of 100,000+ influential social profiles. The product surface comprises a Reputation Intelligence Platform and Risk Intelligence Platform (web applications), the Ask AIQ conversational AI agent (web and mobile), a REST API with four endpoints (Search, Metrics, Affinity, Events), Advanced Dashboards, and a suite of analyst-led Insight Reports and real-time Alerts. The March 2026 acquisition of Memo added publisher-direct readership data, making Signal AI the first platform to integrate verified article-level readership metrics alongside traditional media monitoring.

The company serves over 800 global customers, including more than 40% of the Fortune 500, with named enterprise users spanning Google, Bank of America, Deloitte, Walmart, Pepsi, BAE Systems, L&G, and Dentsu. Primary buyer segments are Enterprise Risk Management and PR/Communications offices, with secondary demand from ESG, Regulation/Tax, and GRC teams. Revenue is generated predominantly through annual or multi-year SaaS subscriptions sold via an enterprise field-sales motion with demo-driven conversion, supplemented by API access, add-on modules, and analyst-led reports. Distribution combines direct sales, implementation partnerships (notably Deloitte), GRC platform integrations (Unify Today, SAI360, Corestream), and content/data licensing partnerships. In September 2025, Signal AI raised $165 million in a growth-equity round led by Battery Ventures, which acquired a majority stake, bringing cumulative disclosed funding to over $265 million. The company maintains offices in London (HQ), New York, Hong Kong, and Lisbon, and is led by founder and CEO David Benigson alongside CRO Tom Denn, COO Stephen Lucas, CPTO Thor Mitchell, and Chief Customer Officer Karlie Santucci.

Name

Signal AI

Legal name

Signal Media Ltd.

Website

http://www.signal-ai.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Signal AI provides an AI-powered external intelligence platform that transforms global media, social, regulatory, and broadcast data into reputation and risk insights for 800+ enterprise customers, including over 40% of the Fortune 500.

Ownership category

akta.pro rank

Product category

Reputation & Risk Intelligence Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE)

Keywords

• Reputation intelligence platform
• Risk intelligence platform
• Media monitoring software
• AI analytics platform
• Regulatory intelligence tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to Signal AI's reputation and risk intelligence platform including web app, dashboards, alerts, and newsletters. Annual or multi-year contract pricing typical for enterprise deals.
2. API Access: Direct data integration through API endpoints for Search, Metrics, Affinity, and Events. Enterprise customers integrate Signal AI data into their own BI systems and dashboards.
3. Insight Reports: Tailored expert analysis reports including Reputation Reports, Topic Deep Dives, Media Impact Reports, and Reputation Risk Reports delivered by analyst teams.
4. Advanced Dashboards: Custom dashboards and industry-specific workspaces with proprietary scoring methodologies for advanced analytics and visualization.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Signal AI provides an AI-powered external intelligence platform that transforms media, social, regulatory, and broadcast data into insights for reputation and risk management. The platform ingests 5.5M+ documents daily across 226 markets and 120+ languages, using a proprietary AIQ engine with entity-based sentiment analysis, RAG architecture, and a conversational Ask AIQ agent to deliver real-time risk identification, reputation measurement, and crisis intelligence for enterprise customers.

Product overview

Signal AI offers a unified AI-powered reputation and risk intelligence platform architecture with three access layers: (1) Self-Service Tools including the Reputation Intelligence Platform and Risk Intelligence Platform as the core web applications, plus Ask AIQ conversational AI agent (mobile app available); (2) Data Access via Signal AI API for technical integration and Advanced Dashboards for custom visualizations; and (3) Expert Services including Insight Reports, Risk Reports, Reputation Risk Reports, Media Impact Reports, Deep Dive Reports, Newsletters/Briefings, and Alerts. The platform is powered by proprietary AIQ engine processing 5.5M+ documents daily across 226 markets in 120+ languages. The March 2026 acquisition of Memo added real publisher readership data capabilities. Coverage spans Enterprise Risk, Reputation Risk, PR & Communications, ESG, and Regulatory monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• AIQ: The proprietary AI engine powering the Signal AI platform, which analyzes over 5 million news and regulatory documents daily to create real-time insights.
• Ask AIQ
• Memo

Products and services

• Reputation Intelligence Platform Web-based platform providing a 360-degree view of brand reputation with unlimited AI-powered search, real-time alerts, and custom content tagging. Monitors coverage across published media, podcasts, broadcasts, regulatory documents, LLM monitoring, and social media in 120+ languages.
• Risk Intelligence Platform
• Ask AIQ Conversational AI agent for reputation and risk intelligence providing instant answers to natural language queries, automated scheduled briefings, mobile app access (iOS/Android), and deep research capabilities. First AI agent specifically built for reputation and risk professionals.
• Signal AI API REST API with four endpoints (Search, Metrics, Affinity, Events) enabling integration of Signal AI's global data into enterprise BI systems, GRC solutions, and custom dashboards. Used by partners such as Prosek Partners to create proprietary reputation products.
• Insight Reports Suite of analyst-led reports combining AI-powered data with human curation, including Risk Reports, Reputation Reports, Reputation Risk Reports, Media Impact Reports, and Deep Dive Reports designed for executive-level decision making.
• Risk Reports Enterprise risk reports combining expert analysis with advanced AI for data-driven insights into the external environment. Features quarterly benchmarking, risk deep dives, and strategic risk surveillance aligned with business priorities.
• Reputation Risk Reports Proactive crisis intelligence reports with a proprietary Resilience Score for quantifying organizational risk capacity. Organizes external risk data into 15 key categories powered by 70+ Signal topics.
• Media Impact Reports Data-driven PR and communications measurement reports analyzing brand performance across global media. Covers KPIs including volume, reach, sentiment, salience, and message penetration across traditional and social media.
• Deep Dive Reports Expert strategic analysis reports combining AI with human expertise for in-depth research on industry topics. Includes SWOT analysis, competitive intelligence, event timelines, and actionable recommendations.
• Advanced Dashboards Interactive visualization tools including Industry Reputation Indexes, Custom Dashboards, Industry Workspaces, and Reputation Dashboards. Features proprietary scoring methodologies and premium topic analytics.
• Newsletters and Briefings AI-powered intelligence briefings including Media Newsletters, Social Alerts, and Risk Briefings. Human-curated insights delivered on configurable schedules covering 880+ industry topics.
• Alerts Real-time media advisories and crisis monitoring delivering instant updates on breaking stories, configurable by content type, delivery method, and custom branding options.
• Global Risk Tracker Real-time geopolitical risk monitoring dashboard across industries. Industry-specific risk mapping for automotive, healthcare, and technology sectors with predictive risk identification and real-time risk evolution tracking.
• Signal AI 500 Global reputation ranking of 500 of the world's most talked-about companies spanning 20+ industries. AI-powered benchmarking on Innovation, Purpose, and Performance using billions of data points from news, social media, and regulatory sources.
• Risk Scanner Feature that converts static risk registers into real-time early warning systems, enabling proactive identification of emerging risks before they impact the business.

Quantifiable outcome

• 22.2M impressions earned by SThree using Signal AI topic analysis for STEM report research
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MemocoreTechnology or Integration · 26 March 2026Memo, the world's first platform providing readership data directly from publishers, was acquired by Signal AI on March 26, 2026. This acquisition integrates real readership metrics into Signal AI's reputation and risk intelligence platform, enabling measurement of actual article-level readership rather than vanity metrics like impressions and AVE. Memo serves Fortune 500 clients including Google, Pepsi, Walmart, Keurig Dr Pepper, and PayPal.
• DeloittecoreImplementation/ SI/ Consulting PartnerDeloitte partnered with Signal AI and Unify Today to create an Enterprise Risk Intelligence (ERI) solution. The partnership combines Deloitte's consulting expertise with Signal AI's external risk intelligence and Unify Today's GRC platform to provide holistic, integrated risk management.
• Unify TodaycoreTechnology or IntegrationUnify Today provides a GRC platform that integrates with Signal AI's external risk intelligence for the Enterprise Risk Intelligence solution. Joint customer implementation demonstrates real-time risk monitoring linked to internal risk registers.
• Financial TimescoreOthersHigh-value direct license partnership for premium business journalism content powering Signal AI's platform data.
• Washington PostcoreOthersHigh-value direct license partnership for premium news content.
• Dow Jones FactivacoreOthersAccess to thousands of premium licensed sources from 185+ regions in 30+ languages including Wall Street Journal, Barron's, MarketWatch and Tier 1 titles.
• LexisNexiscoreOthersExtensive full-text dataset including paywalled and hard-to-find publications such as New York Times and South China Morning Post.
• Moody's NewsEdgecoreOthersFinancial news and regulatory content accessible as part of Signal AI subscription.
• BloombergcoreOthersPremium financial data and news content for Signal AI platform.
• GBI-GenioscoreOthersPremium German language content through partnership with 800+ titles from print and online publications including Handelsblatt and Frankfurter Allgemeine Zeitung.
• CLA (Copyright Licensing Agency)minorOthersCollective licensing agency partnership for regional and national publications.
• DeepLcoreTechnology or IntegrationLanguage AI technology powering translation across 120+ languages for Signal AI's global data coverage.

Scale indicators17 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Meltwater: Meltwater is the largest pure-play media intelligence platform globally, offering media monitoring, social listening, PR analytics, and consumer intelligence for enterprise customers. It is a direct competitor to Signal AI in media monitoring and PR analytics, with overlapping enterprise buyer personas (CMOs, CCOs, PR agencies) and similar AI-powered analytics features.
• Cision: Cision is a major media intelligence and PR software incumbent that owns Brandwatch, providing media monitoring, press release distribution, and social listening for enterprise PR teams. It competes head-to-head with Signal AI across PR & Communications use cases, particularly with Fortune 500 PR organizations and agencies.
• Brandwatch: Brandwatch, now part of Cision, is a leading consumer intelligence and social media analytics platform serving enterprise marketers and PR teams. It overlaps with Signal AI's social listening, sentiment analysis, and reputation monitoring capabilities, particularly for brand and consumer insights buyers.
• Talkwalker: Talkwalker provides AI-powered social listening, consumer intelligence, and brand management analytics for enterprise brands. It directly competes with Signal AI's reputation monitoring and sentiment analysis capabilities, with comparable AI-driven dashboards and enterprise GTM.
• LexisNexis Newsdesk: LexisNexis Newsdesk is a media monitoring and analytics solution that leverages LexisNexis's premium content ecosystem, providing enterprise-grade PR measurement and media intelligence. It competes directly with Signal AI's PR & Communications and Reputation Intelligence solutions, with strong overlap in regulated industries and large enterprises.
• Onclusive: Onclusive (formerly PRgloo, AirPR, and Claritive) provides PR measurement, communications analytics, and influencer intelligence for enterprise PR and communications teams. It competes with Signal AI's Media Impact Reports and PR analytics modules, particularly for CCOs and PR agencies seeking C-suite-ready measurement.

Emerging players

• Zignal Labs: Zignal Labs provides real-time media intelligence and cross-channel analytics for enterprise brand and corporate communications teams. It is an emerging AI-driven alternative to Signal AI with partial overlap in reputation monitoring, narrative tracking, and real-time alerts for Fortune 1000 customers.
• Datalexio: Quid (now part of NetBase Quid) provides AI-powered consumer and market intelligence, with text analytics and trend detection capabilities that overlap with Signal AI's AIQ engine for unstructured data analysis. It serves adjacent enterprise research, insights, and strategy buyers rather than direct PR/CCO use cases.
• Dataminr: Dataminr provides real-time AI-powered event and risk detection across public data sources for enterprise security, corporate risk, and news organizations. It overlaps with Signal AI's Risk Intelligence Platform and real-time alerting capabilities, particularly for corporate security and risk monitoring use cases, though with different core data sources.

Broad incumbents

• Sprinklr: Sprinklr is a broad enterprise customer experience management platform with a media monitoring and analytics module (Sprinklr Insights) that overlaps with Signal AI's social listening and reputation monitoring capabilities. As a larger incumbent with broader product portfolio, it competes indirectly for enterprise CX, marketing, and PR budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/signal-artificial-intelligence
• Xx.com/SignalHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signal AI