Tudor Insurance Australia

What Tudor Insurance Australia does

Tudor Insurance Australia is an Australian-owned insurance brokerage founded in 1985 and headquartered in Beaconsfield, Melbourne, with a regional branch in Noosa Heads, Queensland. Operating under AFS License No. 243299 and as part of the Steadfast broker network, the company intermediates insurance placement rather than underwriting risk, earning commission revenue from insurers on placed policies. It serves small-to-medium businesses, individual consumers, and high net worth clients across three product pillars: Business Insurance (manufacturing, trades, retail, hospitality, transport, agriculture), Personal Insurance (home, motor, family cyber), and Specialist Insurance (marine, yacht clubs, pontoons/jetties, arborists, demolition/asbestos removal).

The underlying technology is a web-based brokerage platform consisting of product pages, online quote request forms (a six-step wizard for business and personal lines), and insurance cost calculators for home building, contents, and commercial buildings. There is no mobile app, no public API, and no disclosed proprietary technology beyond the website. Distribution is exclusively direct via phone, email, in-person consultation from the two offices, and inbound website quote requests. The company's competitive differentiation rests on four decades of specialist marine and vertical expertise, personalized claims advocacy, exclusive partnerships (Arboriculture Australia, one of Australia's largest Australian-owned insurers for yacht clubs), and cross-sell of complementary products such as Steadfast Life, 365 Roadside Assist, Knose Pet Insurance referrals, and premium funding.

Revenue is generated through brokerage commissions on premiums placed with carrier partners, with policy pricing quote-based and largely undisclosed; only 365 Roadside Assist tiers ($74.94-$114.91 AUD annually) carry public pricing. The customer base is structurally diversified across many SME verticals and individuals, with no disclosed enterprise anchors, and the company is privately held with managing director Cameron McKerchar as the sole identified executive. Operating footprint is domestic Australia only, with no overseas expansion or international claims.

Name

Tudor Insurance Australia

Legal name

Tudor Insurance Australia (Insurance Brokers) Pty Ltd

Website

https://tudorinsurance.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Tudor Insurance Australia is a privately held, Steadfast-affiliated insurance broker founded in 1985, placing business, personal, and specialist (marine, arborist, demolition) coverage for Australian SMBs, consumers, and high net worth clients via two offices in Melbourne and Noosa.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Inland Marine Insurance (Transit, Equipment & Installation) (FSAJAHAB)

Keywords

• Insurance brokerage
• Business insurance
• Marine insurance
• Claims advocacy
• Specialist insurance

Headquarters

HQ city

Beaconsfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker, Tudor earns revenue through commissions paid by insurance companies on policies placed. The company arranges insurance coverage and receives remuneration from insurers, typically a percentage of the premium. This is a standard broker compensation model in the Australian insurance industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tudor Insurance Australia is an insurance brokerage that arranges and manages insurance policies on behalf of clients across business, personal, and specialist lines. The firm places coverage with multiple insurers via the Steadfast network, conducts risk assessments, and provides dedicated claims advocacy to ensure favourable claims outcomes. Core distribution is delivered through direct broker relationships from offices in Melbourne and Noosa, supported by a website with quote request tools.

Product overview

Tudor Insurance Australia is an insurance broker offering a comprehensive portfolio of insurance products organized across three core categories: Business Insurance, Personal Insurance, and Specialist Insurance. The Business Insurance portfolio includes specialized coverage for various industries including manufacturing (Food & Beverage, Chemical, Metal & Steel, Textiles, Plastics, Furniture), trades, retail, trucking, farm, winery/brewery/distillery, and more. Personal Insurance covers home & contents, motor vehicles, cyber protection for families, and high net worth clients. Specialist Insurance focuses on marine-related coverage including boats, pontoons/jetties, yacht clubs, as well as arborist/tree contractor and demolition/asbestos removal sectors. Additional services include Premium Funding for installment payments, 365 Roadside Assist partnerships, Knose Pet Insurance referrals, Steadfast Life employee benefits, and online insurance cost calculators. The company operates as a broker intermediary placing policies with multiple insurers, rather than as an insurance carrier.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SteadfastcoreStrategic or Co-development PartnerTudor Insurance is a Steadfast insurance broker, part of Australia's largest broker network. The Steadfast network provides added support and leverage when issues arise with insurers, giving clients the benefit of a large organization while maintaining personalized service.
• Knose Pet InsuranceminorGTM or Marketing PartnerKnose Pet Insurance is a referral partner offering Tudor clients 5% off Knose Pet Insurance every year. Knose was awarded a Mozo Expert Rated badge for their pet insurance products.
• 365 AssistminorGTM or Marketing PartnerPartnership with 365 Assist to provide national roadside assistance to Tudor customers 24 hours a day, every day of the year. Tudor brokers have partnered with 365 Assist to offer this complementary service.
• Arboriculture AustraliacoreGTM or Marketing PartnerTudor Insurance provides quality insurance cover directly to Arboriculture Australia Members with special negotiated rates. Tudor pays a percentage of premiums to Arboriculture Australia to help fund their Administration Office. Exclusive member package includes enhanced professional indemnity terms.
• Steadfast LifeminorGTM or Marketing PartnerTudor offers the Life/Work Shield by Steadfast Life, a tailored insurance plan covering team members with salary replacement, lump sum death benefits, and permanent incapacitation coverage.
• One of Australia's Largest Australian-Owned Insurance CompaniescoreStrategic or Co-development PartnerTudor has arranged an exclusive insurance package with one of Australia's largest Australian-owned insurance companies specifically for sailing and yacht clubs, providing group schemes and bespoke policies.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Aon Australia: Global insurance and reinsurance broker with Australian presence covering commercial, marine, and personal lines. Overlaps with Tudor in marine and SMB but at vastly larger scale.
• Marsh Advantage Insurance: Australian arm of global broker Marsh, providing commercial risk, marine, and specialty coverage. Competes with Tudor in mid-market commercial accounts but serves larger enterprise clients as its core.
• Arthur J. Gallagher & Co (Australia): Global insurance broker with substantial Australian operations following the Honan acquisition. Overlaps with Tudor across commercial, marine, and personal lines but operates at much greater scale and as part of a global portfolio.

Direct peers

• Honan Insurance Group: Australian mid-market insurance broker with deep specialty practices across marine, trades, and commercial lines, serving SMB and mid-market clients. Acquired by Arthur J. Gallagher in 2023, making it a close comparable to Tudor in scope and customer profile.
• Resilium Insurance Brokers: Australian specialty insurance broker focused on SMB and mid-market clients with strong trades and commercial expertise. Comparable niche segmentation and Steadfast network affiliation.
• Westcourt Insurance Brokers: Australian mid-tier insurance broker providing commercial and personal insurance across multiple states, with similar vertical specialization and broker relationship model to Tudor.
• Insurance House Australia: Privately held Australian insurance broker offering business, personal, and specialist insurance with a field-sales model similar to Tudor. Comparable in headcount band and segment focus on SMBs across Australia.
• EBM Insurance Brokers: Australian-owned insurance broker specializing in marine, commercial, and personal lines for SMBs. Operates a similar broker-led model with claims advocacy and is comparable in scale and product breadth to Tudor.

Others

• Steadfast Group: Parent network of which Tudor is a member; provides aggregated market access, technology platforms, and capital to member brokerages. Relevant as both a partner and an aggregator whose consolidation strategy could affect Tudor's independence.

Emerging players

• BizCover: Australian insurtech online broker specializing in SMB commercial insurance with digital self-service. Represents the digital-first competitive threat to Tudor's traditional field-sales broker model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tudorinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tudor Insurance Australia