What Arboriculture Australia Ltd does

Arboriculture Australia Ltd is the national non-profit industry body for arboriculture in Australia, headquartered at 5-11 David Lee Road, Hallam, Victoria. The organization is structured as a company limited by guarantee with a volunteer Board of Directors elected by members for three-year terms, a Chief Executive Officer (David Greenwood) providing strategic and operational leadership, and a small staff of approximately 12 employees. It serves three primary constituencies: tree care professionals (professional arborists, climbing arborists); urban forest experts and government policymakers; and training providers.

The organization's core offerings center on membership services, industry standards publications, professional development, advocacy, and workforce development. The flagship content asset is the 17-title Minimum Industry Standards (MIS) Series 3 publication suite, which codifies techniques, equipment, and expectations for the profession and is currently in active industry-wide review. Adjacent services include the Tree Risk Assessment Qualification (TRAQ), a free webinar library, the Arbormentor mentorship program, an annual national conference (with registrations open through 2027), the "Arborists Don't Grow On Trees" workforce shortage campaign, a professional arborist directory, a Career Hub and job board, physical and digital bookstores, an eReader portal, a scientific research repository, a Fatalities Database, and an Awards Program. A proposed Industry Verification System is currently in member consultation and would create a new credentialing layer for the profession.

Revenue is generated through membership fees, conference registrations, bookstore sales (physical and digital), training programs, and sponsorship from approximately 20 industry partners spanning equipment manufacturers (Stihl, Husqvarna, Vermeer), service providers (Asplundh, The Tree Company, Citywide, Treescape, Active Tree Services), training (Arbortrim/Hub For Learning, Australian Institute of Arboriculture), insurance (Tudor Insurance), and software (Civica|ArborSafe). The organization serves exclusively the Australian domestic market and operates as a member-owned entity with no external investors, parent company, or disclosed subsidiaries.

Name

Arboriculture Australia Ltd

Legal name

Arboriculture Australia Ltd

Website

https://arboriculture.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Arboriculture Australia Ltd is Australia's national non-profit industry body for arboriculture, serving tree care professionals, training providers, and governments through membership services, the 17-title Minimum Industry Standards (MIS), the TRAQ qualification, annual conferences, advocacy, and workforce development programs.

Ownership category

akta.pro rank

Product category

Industry association services for arboriculture and urban forestry

NAICS

Support Activities for Forestry (11531)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Forestry, Arboriculture & Silviculture (EDAOAOAJ)

akta.pro secondary industries

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Pruning & Crown Management (HSAIADAA), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (BPABADAD)

Keywords

• Industry association services
• Professional arboriculture standards
• Membership publications bookstore
• Tree risk assessment certification
• Urban forestry advocacy

Headquarters

HQ city

Hallam

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels5 records

Core offering

Arboriculture Australia Ltd is the national industry body for arboriculture in Australia. Its core offering is membership-based professional services for tree care professionals, including industry representation, Minimum Industry Standards (MIS) publications, annual national conferences, professional development programs (TRAQ qualification, Arbormentor mentorship, free webinar library), an arborist directory, a job board, and physical and digital bookstores for industry publications.

Product overview

Arboriculture Australia is the national industry body for arboriculture, operating as a membership-based association rather than a product company. The organization offers a portfolio of professional services including an Annual Conference, professional Directory, Membership Program, Career Hub with job board, and training resources such as the Webinar Library, Minimum Industry Standards (MIS) publications (17 titles in Series 3), Tree Risk Assessment Qualification (TRAQ), and Arbormentor mentorship program. Additional offerings include the 'Arborists Don't Grow On Trees' workforce initiative, the Physical Bookstore, Digital Bookstore, eReader Portal, Scientific Research database, Fatalities Database, and Awards Program. These services collectively support education, safety, standards, and sustainability in the Australian arboriculture industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Paid membership program that gives Australian tree care professionals access to industry representation, standards, education, safety, and sustainability resources, plus member-only benefits such as the professional directory listing and member portal.
• Annual Conference Annual national conference for arboriculture professionals, providing education, networking, and industry updates, with separate 2026 and 2027 editions available for registration.
• Professional Directory Listing Online directory of arborists and tree care service providers enabling industry visibility, business discovery and customer referrals across Australia.
• Career Hub and Job Board Centralised platform offering career resources, job listings and professional development opportunities for arboriculture professionals and employers.
• Minimum Industry Standards (MIS) Publications Series of 17 standardized guidance publications (Series 3) covering techniques, equipment, and expectations for arboriculture practice (including MIS501 on risk and MIS506 on valuation), sold through the bookstores.
• Physical Bookstore Physical retail store offering arboriculture publications, books, and industry training materials for purchase.
• Digital Bookstore Online digital bookstore at digitalbookstore.trees.org.au enabling online purchase and download of arboriculture publications and resources.
• eReader Portal Digital reading platform at ereader.trees.org.au/content-hub providing electronic access to arboriculture content and publications purchased by users.
• Tree Risk Assessment Qualification (TRAQ) Professional tree risk assessment qualification program administered by Arboriculture Australia and conducted by ISA credentialing organizations, for arborists seeking recognised risk-assessment credentials.
• Arbormentor Mentorship Program Mentorship initiative that connects experienced arborists with new professionals entering the Australian arboriculture workforce.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor.

• Active Tree ServicesminorGTM or Marketing PartnerActive Tree Services is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Aerial AccessminorGTM or Marketing PartnerAerial Access is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• StihlminorGTM or Marketing PartnerStihl is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• HusqvarnaminorGTM or Marketing PartnerHusqvarna is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• AsplundhminorGTM or Marketing PartnerAsplundh is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• VermeerminorGTM or Marketing PartnerVermeer is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Civica | ArborSafeminorGTM or Marketing PartnerCivica | ArborSafe is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• The Tree CompanyminorGTM or Marketing PartnerThe Tree Company is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Tree ServeminorGTM or Marketing PartnerTree Serve is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• City WideminorGTM or Marketing PartnerCity Wide is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• ETSminorGTM or Marketing PartnerETS is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• TreescapeminorGTM or Marketing PartnerTreescape is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Tudor InsuranceminorGTM or Marketing PartnerTudor Insurance is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Tree Care MachineryminorGTM or Marketing PartnerTree Care Machinery is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Pacific Materials HandlingminorGTM or Marketing PartnerPacific Materials Handling is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• ArbortrimminorGTM or Marketing PartnerArbortrim is listed as a proud sponsor of Arboriculture Australia. Arbortrim is part of the Foresite Group and is the largest provider of arboriculture training nationally.
• ForestreeminorGTM or Marketing PartnerForestree is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Thought PlantersminorGTM or Marketing PartnerThought Planters is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Australian Institute of ArboricultureminorGTM or Marketing PartnerAustralian Institute of Arboriculture is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Arbtrack AustraliaminorGTM or Marketing PartnerArbtrack Australia is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.
• Hub For LearningminorGTM or Marketing PartnerHub For Learning is listed as a proud sponsor of Arboriculture Australia, supporting the national industry body for arboriculture.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American Forests: US-based nonprofit focused on forest conservation, urban forestry, and tree-canopy advocacy. Overlaps with Arboriculture Australia's urban forestry and sustainability mission, though operating as an advocacy/conservation organization rather than a professional trade body.
• European Arboricultural Council: Federation of European arboriculture organizations, coordinating standards, qualifications (e.g., European Tree Worker), and policy across member countries. Broader and more federated than Arboriculture Australia, but operates in a parallel space of credentialing and industry representation.

Regional players

• New Zealand Arboricultural Association (NZ Arb): National industry body for arboriculture in New Zealand, providing membership, conferences, and qualifications. Functions as Arboriculture Australia's trans-Tasman counterpart, with a similar membership and standards-driven model in a smaller market.

Others

• Arbortrim (Foresite Group): Australia's largest arboriculture training provider and a sponsor of Arboriculture Australia (with its MD serving as Vice Chair). An ecosystem participant that both supplies training capacity and depends on the association's standards, making it an adjacent rather than competing peer.

Emerging players

• Utility Arborist Association of Australia (UAAA): Sub-organization hosted within Arboriculture Australia that focuses specifically on utility arborists. Comparable as a specialized segment association addressing a niche within the broader arboriculture profession.
• Trees and Design Action Group (TDAG): UK-based organization promoting the role of trees in the built environment, producing guidance and policy frameworks. Overlaps with Arboriculture Australia's urban forest policy and benchmarking work led by its Chair, Meg Caffin.

Direct peers

• Arboricultural Association: UK-based national body for arboriculture, providing membership, training, technical standards, and a professional register. The closest functional peer to Arboriculture Australia in terms of operating model, member services, and standards publishing, though serving the UK market.
• International Society of Arboriculture (ISA): Global membership-based professional association for arborists, offering credentialing (e.g., ISA Certified Arborist, TRAQ) and industry standards. Directly comparable to Arboriculture Australia in mission, products (certifications, publications, conferences), and constituency, but operating internationally with greater scale.
• Tree Care Industry Association (TCIA): US trade association representing commercial tree care companies, with accreditation programs (e.g., TCIA Accreditation), safety standards, and an annual conference. Comparable in its representation of tree-care professionals and publication of industry standards, though oriented to commercial contractors.
• Society of Municipal Arborists (SMA): US-based organization for municipal and utility arborists, focused on standards, education, and credentialing for public-sector tree managers. Directly comparable in serving public-sector arborists and producing technical standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arboriculture-australia-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arboriculture Australia Ltd