Vin sur Vingt Wine Bar

What Vin sur Vingt Wine Bar does

Vin Sur Vingt Wine Bar ("VSV") is a privately held French-themed wine bar and bistro chain founded in 2011, operating seven locations across Manhattan (Upper West Side, Riverside, NoMad, Bistro E. 51st St. in Midtown East, and Le French Wine Shop in Lincoln Square) and a single outpost in Washington DC's Logan Circle neighborhood. The company sells French wines by the glass and bottle, charcuterie and cheese boards, and classic French bistro cuisine such as onion soup, escargots, moules frites, hanger steak, and côte de boeuf, with menu price points typically ranging from $10-$40 per dish and a $40 prix fixe at the Midtown bistro. Beyond on-premise dining, the company extends its brand through Le French Wine Shop, a physical and online retail wine store, and Le French Wine Club, a monthly subscription delivering 2-3 curated French bottles to members based on a palate questionnaire. Private events, gift cards sold via the Givex platform, and a $10 happy hour glass program serve as supplementary revenue and traffic drivers.

The business model is direct-to-consumer with three revenue streams: dine-in food and beverage sales across the seven locations, subscription recurring revenue from Le French Wine Club, and one-time retail revenue from Le French Wine Shop and gift cards. Pricing follows a unit-pricing model with happy hour, prix fixe, and after-10pm bottle discount promotions used to smooth demand across dayparts. Technology is limited to off-the-shelf restaurant infrastructure: Resy for reservations, Givex for gift card processing, BentoBox as the website and commerce platform, and Google Maps for location services. No proprietary technology, mobile app, or disclosed AI/ML capabilities exist; the core asset is the curated French wine program and the multi-location Manhattan real estate footprint.

Go-to-market is community-led and content-driven, with an SEO-optimized blog targeting local search terms, organic social presence on Facebook, Instagram, and LinkedIn, an email newsletter, and earned media in Forbes, Eater NY, FSR Magazine, Grub Street, CBS News, Vogue India, Food Republic, and West Side Rag during 2024. Customer segments are diversified across neighborhood residents, Midtown professionals, pre-theater/date-night diners, value-conscious guests, wine enthusiasts, and private event clients, with no enterprise anchors or B2B contracts. The company is independently owned with no disclosed institutional funding, parent company, or acquisition activity.

Name

Vin sur Vingt Wine Bar

Website

https://vsvwinebars.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Vin Sur Vingt Wine Bar is a privately held French wine bar and bistro chain founded in 2011, operating seven locations across Manhattan and Washington DC, complemented by Le French Wine Shop retail and Le French Wine Club monthly subscription, serving neighborhood diners, professionals, and wine enthusiasts.

Ownership category

akta.pro rank

Product category

Wine Bar & Bistro Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (4453)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• French wine bars
• Bistro cuisine
• Wine retail
• Wine club subscription
• Private event dining

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food and Beverage Sales: Core revenue from food and wine sales across 7 physical restaurant locations in NYC and DC. Menu includes French bistro classics, charcuterie, cheese boards, and curated French wine by the glass and bottle.
2. Wine Club Subscription: Le French Wine Club delivers curated French wine selections monthly to members' doors. Customers complete a questionnaire to share wine preferences and select tier. Seasonal selection of 2-3 bottles curated to palate and budget.
3. Wine Shop Retail: Le French Wine Shop operates as both physical retail location and online storefront for French wine purchases.
4. Gift Cards: Gift card sales through Givex platform, providing upfront cash flow and customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vin Sur Vingt operates a chain of neighborhood French wine bars serving curated French wines by the glass and bottle, charcuterie boards, and classic French bistro cuisine across seven physical locations in Manhattan and Washington DC. The business is extended by Le French Wine Shop (retail wine storefront with online ordering), Le French Wine Club (monthly curated wine subscription), private event hosting, and gift card sales.

Product overview

Vin Sur Vingt Wine Bar operates as a unified French wine bar concept with seven locations across New York City and Washington D.C. The core offering is the wine bar experience featuring curated French wines, charcuterie boards, and classic French bistro cuisine. Supporting the physical locations, the company offers Le French Wine Shop for retail wine sales and Le French Wine Club as a monthly subscription service. Additional services include private event hosting and gift card programs. Happy hour programs and apres-ski specials provide value offerings across locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vin Sur Vingt Wine Bar (Dine-in Experience) French wine bar and bistro chain offering authentic Parisian bar à vin experience at seven locations: Bistro E. 51st St., Nomad, Upper West Side, Riverside, and Le French Wine Shop in Manhattan, plus Logan Circle in Washington DC. Serves French wines by the glass and bottle, charcuterie boards, classic French bistro cuisine, and après-ski specials.
• Le French Wine Shop Retail wine shop located at 161 Amsterdam Ave, New York, NY 10023, open Monday-Sunday 12:00pm-8:00pm. Offers online wine purchasing through lefrenchwineshop.com for French wine retail.
• Le French Wine Club Monthly wine subscription service delivering curated French wine selections to members' doors. Members complete a preference questionnaire and receive 2-3 bottles monthly selected to match their taste and budget.
• Private Events Private dining and event hosting services available at Vin Sur Vingt locations for corporate events, celebrations, and group gatherings with customized food and wine offerings.
• Gift Cards Gift card program for Vin Sur Vingt locations, available for purchase through the Givex platform at vsvwinebars.com, redeemable for dine-in and wine experiences.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Winc: National D2C wine subscription service — comparable to Le French Wine Club on the subscription/recurring-revenue dimension though broader (not French-exclusive).

Others

• Wine.com: Largest U.S. online wine retailer — competes with Le French Wine Shop's online channel on selection, logistics, and customer acquisition, though not on the curated-French positioning.

Direct peers

• Compagnie des Vins Surnaturels: French-focused wine bar and retail shop in NYC with curated French list and sommelier service — near-direct comparator for an exclusively French program.
• City Winery: Multi-location urban winery and wine bar with on-site production, full restaurant, music programming, private events, and a wine club — directly overlapping VSV's combination of wine bar + wine club + private events across multiple cities.
• Corkbuzz Wine Studio: NYC wine bar and wine-education concept with curated by-the-glass programs, retail, and sommelier-led experiences — competes for the same neighborhood wine-drinker occasion.
• The Ten Bells: Long-running NYC natural-wine bar with French/European small plates — competes in the casual French-leaning wine bar category.
• Buvette: French-inspired wine bar and bistro in NYC serving charcuterie, natural wines, and small plates in a Parisian bar à vin atmosphere — the closest direct stylistic competitor.
• Bar Boulud: Upscale French bistro and wine bar adjacent to Lincoln Center with deep French wine list and bistro classics — competes for the same Upper West Side pre-theater and French-dining occasion.

Broad incumbents

• Daniel: Landmark fine-dining French restaurant on the Upper East Side — broader incumbent competing for special-occasion and corporate French-wine occasions.
• Le Bernardin: Iconic Michelin-starred French seafood restaurant in Midtown Manhattan — sets the high-end French-dining benchmark and competes for corporate entertainment spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VSVwinebars
• LinkedInlinkedin.com/company/vin-sur-vingt
• Instagraminstagram.com/vinsurvingt_bars
• Xx.com/vinsurvingtnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vin sur Vingt Wine Bar