Treloar & Heisel

What Treloar & Heisel does

Treloar & Heisel is a specialty insurance brokerage and financial services firm founded in 1959 and headquartered in New Castle, Pennsylvania. The company exclusively serves dental and medical professionals, offering a comprehensive suite of insurance products including disability income insurance (with own-occupation, cost-of-living, and partial disability riders), professional liability/malpractice coverage, term and permanent life insurance, home and auto, long-term care, and an extensive practice-protection portfolio (business owner's policies, business overhead expense, data breach, employment practices liability, ERISA bonds, workers' compensation, buy-sell funding, and entity malpractice).

The firm operates as an EPIC company under EPIC Insurance Brokers & Consultants, distributing products through a nationwide network of licensed advisors across all 50 US states plus DC, with digital lead generation via its website, content marketing (ebooks, blog, webinars), paid search/social, and professional association endorsements. Treloar & Heisel earns revenue primarily through insurance carrier commissions on placed policies, with a secondary stream from financial planning and wealth management services delivered in partnership with MAI Capital Management.

The company maintains long-standing endorsement relationships with major dental and medical professional associations — AAOMS since 1969, AAE since 1978, AAP since 1979, AAPD since 1989, ACP since 1992, Chicago Dental Society since 1998, ACLM since 2006, plus AAPM&R — serving professionals from training through retirement.

Name

Treloar & Heisel

Legal name

Treloar & Heisel, LLC.

Website

https://treloaronline.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Treloar & Heisel is a specialty insurance brokerage and financial services firm founded in 1959 that exclusively serves dental and medical professionals with disability, malpractice, life, and practice-protection insurance across all 50 US states.

Ownership category

akta.pro rank

Product category

Professional Insurance and Financial Planning Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro industry

PRIMARYHLAEABAJ

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity)

Healthcare & Life Sciences/Health Insurance & Managed Care/Individual & Family (ACA/Exchange) Health Insurance

SECONDARYFSAIAHAA

Dental Insurance

Financial & Insurance/Insurance — Life & Health/Dental & Vision Insurance

SECONDARYFSAEABAD

Retirement Income Planning & Decumulation Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

SECONDARYFSAIAKAE

Individual/Retail Critical Illness & Hospital Indemnity

Financial & Insurance/Insurance — Life & Health/Critical Illness & Hospital Indemnity Insurance

Keywords

• Dental professional insurance
• Malpractice insurance
• Disability income insurance
• Practice overhead insurance
• Financial planning services

Headquarters

HQ city

New Castle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Product Commissions: Treloar & Heisel earns commissions from insurance carriers for placing insurance products including disability income insurance, professional liability/malpractice insurance, term and permanent life insurance, home and auto insurance, long-term care insurance, business owner policies, and other practice-related coverages for dental and medical professionals.
2. Financial Planning Services: The company offers financial planning services through MAI Capital Management, providing investment guidance, retirement planning, and wealth management solutions to dental and medical professionals across all career stages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Treloar & Heisel distributes and advises on a comprehensive suite of insurance products — including disability income insurance, professional liability/malpractice insurance, life insurance, home and auto, long-term care, and practice-level coverages — exclusively for dental and medical professionals. Financial planning and wealth management services are delivered through a partnership with MAI Capital Management, covering professionals from training through retirement across all 50 U.S. states.

Product overview

Treloar & Heisel is an EPIC company offering a comprehensive suite of insurance and financial services exclusively for dental and medical professionals. The portfolio includes disability income insurance (with specialized own-occupation coverage, cost-of-living riders, and partial disability riders), professional liability/malpractice insurance, term and permanent life insurance, home and auto insurance, and long-term care planning. For practice owners, they offer business owner's policies, business overhead insurance, data breach coverage, entity malpractice coverage, employment practices liability insurance, ERISA bonds, disability and life insurance for buy-sell agreements, and workers' compensation. Financial planning and wealth management services are provided through MAI Capital Management. The company serves professionals from dental school through retirement across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Disability Income Insurance for Dentists Income protection coverage that replaces a portion of a dentist's salary if they are unable to work due to injury or illness, including own-occupation, cost-of-living, and partial disability riders.
• Professional Liability / Malpractice Insurance Coverage for costs associated with malpractice claims, available as both occurrence and claims-made policies for dental and medical professionals.
• Term Life Insurance for Dentists Affordable life insurance providing financial security for dentists' families during peak earning years, with policy durations ranging from 10 to 30 years.
• Permanent Life Insurance for Dentists Lifetime protection coverage with benefits that grow over time and accumulate cash value that can be withdrawn or borrowed against.
• Home and Auto Insurance Personal lines coverage built for dentists, protecting high-value homes and luxury vehicles.
• Long Term Care Insurance Long-term care protection covering health, legacy, and loved ones from future uncertainty in retirement.
• Business Owner's Policy (BOP) Broad coverage combining property and general liability insurance, including property damage, lost earnings, office technology, general liability, and legal fees.
• Business Loan Protection Insurance Coverage that continues business loan payments if the dentist becomes incapacitated due to injury or illness.
• Business Overhead Insurance Covers a dental practice's monthly expenses including payroll, utilities, rent, and other overhead when the owner cannot work due to injury or illness.
• Data Breach Coverage Insurance helping practices manage data breaches, covering public relations, patient notification, credit monitoring, and legal defense costs.
• Disability Buy/Sell Insurance Funds the buyout of a disabled partner's share of the business to ensure smooth transitions in case of unexpected events.
• Entity Malpractice Coverage Protects the business entity from malpractice claims naming owners or employees, extending protection beyond personal professional liability coverage.
• Employment Practices Liability Insurance (EPLI) Protects practices from employment-related lawsuits including discrimination, wrongful termination, harassment, and failure to promote.
• ERISA Bonds Bonds protecting employee benefit plans from fraud, mismanagement, and abuse, covering persons with access to retirement plan funds.
• Life Insurance for Practice Loans Pays the remaining balance of business loan debt if the dentist dies unexpectedly, protecting family from debt burden.
• Life Insurance for Buy/Sell Agreements Funds buy-sell agreements in the event of a business partner's death, enabling purchase of the owner's share from heirs.
• Workers' Compensation for Dentists Coverage required by law in some states, covering medical care and lost wages when an employee is injured on the job.
• Financial Planning Services (MAI Capital Management) Investment guidance, retirement planning, and wealth management services offered through MAI Capital Management for dental and medical professionals.
• Disability Income Insurance for Medical Residents Specialized disability coverage for medical residents during training, often with no proof of income required.
• Term and Permanent Life Insurance for Medical Professionals Life insurance options tailored for medical professionals at all career stages.

Quantifiable outcome

• 100,000+ solutions placed for dental and medical professionals
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, regional and flagship.

• American College of Legal Medicine (ACLM)coreGTM or Marketing Partner · 1 January 2006Treloar & Heisel has proudly partnered with the American College of Legal Medicine since 2006, serving professionals in the medical-legal specialty.
• Chicago Dental SocietyregionalGTM or Marketing Partner · 1 January 1998Treloar & Heisel has enjoyed a relationship with the Chicago Dental Society since 1998, serving dental professionals in the Chicago metropolitan area.
• American College of Prosthodontists (ACP)coreGTM or Marketing Partner · 1 January 1992Treloar & Heisel has been a proud Affinity Partner of the American College of Prosthodontists since 1992.
• American Academy of Pediatric Dentistry (AAPD)flagshipGTM or Marketing Partner · 1 January 1989Treloar & Heisel is proudly endorsed by the American Academy for Pediatric Dentistry since 1989. This is the company's longest-standing major endorsement relationship with a professional dental association.
• American Academy of Periodontology (AAP)flagshipGTM or Marketing Partner · 1 January 1979Treloar & Heisel has been proudly partnered with the American Academy of Periodontology since 1979, representing over four decades of partnership.
• American Association of Endodontists (AAE)flagshipGTM or Marketing Partner · 1 January 1978Treloar & Heisel has been an endorsed vendor of the American Association of Endodontists since 1978, one of the longest-standing endorsement relationships.
• American Association of Oral & Maxillofacial Surgeons (AAOMS)flagshipGTM or Marketing Partner · 1 January 1969Treloar & Heisel has been sponsored by the American Association of Oral & Maxillofacial Surgeons since 1969, representing the company's longest-standing partnership relationship.
• American Academy of Physical Medicine & Rehabilitation (AAPM&R)coreGTM or Marketing PartnerTreloar & Heisel has been in partnership with the American Academy of Physical Medicine & Rehabilitation, serving medical professionals in the rehabilitation specialty.
• MAI Capital ManagementcoreStrategic or Co-development PartnerMAI Capital Management provides financial planning services to Treloar & Heisel clients, offering investment guidance, retirement planning, and wealth management through the EPIC company network.
• EPIC Insurance Brokers & ConsultantsflagshipStrategic or Co-development PartnerTreloar & Heisel is an EPIC company, providing enhanced national resources, scale, and network while maintaining specialized focus on dental and medical professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Professional Solutions Insurance Services: Specialty insurance brokerage focused on professional liability, malpractice, and disability coverage for dentists, veterinarians, and other licensed professionals. Direct competitor to Treloar & Heisel in dental professional insurance placement.
• Dentist's Advantage (NSO / HPSO): Affinity-based professional liability and practice insurance program specifically for dentists, offered through NSO/HPSO (owned by Aon). Directly comparable to Treloar & Heisel's malpractice, disability, and life offerings for dental professionals.
• MedPro Group: Leading provider of medical professional liability insurance for physicians, allied health, and dental professionals. Direct competitor in the dental and medical malpractice line that Treloar & Heisel distributes.
• Association Insurance Partners (AIP) / Affinity Insurance Group: Specialty insurance program manager offering affinity-based coverage for dental and medical professional associations. Direct competitor to Treloar & Heisel in the association-endorsed insurance distribution model.

Broad incumbents

• Holmes Murphy & Associates: Large U.S. insurance brokerage with specialized practices serving healthcare professionals, hospitals, and associations. Comparable to Treloar & Heisel in the association-endorsed model and healthcare professional focus, but at broader scale.
• Higginbotham: National insurance and risk management firm with a dedicated healthcare and professional services practice. Comparable business model (multi-line brokerage for professional niches) to Treloar & Heisel, but with broader geographic and vertical footprint.
• USI Insurance Services: Top U.S. insurance brokerage with dedicated personal lines, executive benefits, and professional services practices. Competes with Treloar & Heisel for large-group dental practices and high-net-worth dental professionals on personal lines.
• Brown & Brown Insurance: National insurance brokerage and risk management firm with programs for healthcare and professional clients. Operates as a broad incumbent in the same agency/brokerage space as Treloar & Heisel, with overlapping product distribution.
• HUB International: Global insurance brokerage with specialty practices serving healthcare professionals and associations. Comparable to Treloar & Heisel in brokerage model and professional-vertical focus, but with broader geographic and product reach.
• Lockton Companies: Largest independent insurance brokerage in the U.S., with healthcare and professional services specialty practices. Competes with Treloar & Heisel for high-end dental/medical professional clients seeking bespoke insurance solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treloar & Heisel