MacNaughton
MacNaughton is a family-owned Hawaii-based real estate investment and development firm that develops, acquires, and manages residential, hospitality, retail, and commercial properties, serving high-net-worth buyers, institutional investors, and retail tenants across Hawaii and the continental U.S.
- Company typePrivate
- Founded1975
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MacNaughton does
MacNaughton is a family-owned real estate investment and development firm founded in 1975 by Duncan MacNaughton and headquartered in Honolulu, Hawaii. The company develops, acquires, and manages residential, hospitality, retail, and commercial real estate, with a stated portfolio of 55+ Hawaii-based projects, $2.1B in residential home value, 11,907 multifamily units, and 3.372M sq ft of retail space. Core operating subsidiaries include MacNaughton Hospitality (which owns and operates three Waikiki hotels — Lotus Honolulu at Diamond Head, Hotel Renew, and Waikiki Malia — plus restaurants Arden Waikiki and tbd...Hawaii), MacNaughton Commercial Leasing, and the MacNaughton Foundation.
The business generates revenue across multiple streams: real estate development fees and equity participation, hospitality room and food & beverage revenue, commission-based commercial leasing, managed-services property management fees for retail centers and multifamily assets, franchise operating income from Starbucks Hawaii, Jamba Juice Hawaii, and P.F. Chang's Hawaii (200+ locations across the islands), and equity returns from joint ventures. Its go-to-market combines direct enterprise relationships with high-net-worth individuals and institutional investors, channel partnerships with Japanese institutional capital providers (Nomura Real Estate, Keihanshin Building, Kintetsu Real Estate, Tokyo Tatemono), and co-development arrangements with strategic partners such as Quarterra (a Lennar subsidiary), Kobayashi Group, and Craig Realty Group.
MacNaughton originated as a Hawaii-focused developer but has expanded into continental U.S. multifamily markets — Arizona, Oregon, Washington, and Texas — with recent ground-up development and acquisitions totaling more than 1,600 units outside Hawaii since 2024. The firm is led by CEO Ian MacNaughton, with Duncan MacNaughton serving as Chair Emeritus, and remains privately held without public funding rounds or external venture capital backing.
MacNaughton firmographics
Firmographics- Name
- MacNaughton
- Legal name
- MacNaughton
- Website
- https://macnaughton.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MacNaughton is a family-owned Hawaii-based real estate investment and development firm that develops, acquires, and manages residential, hospitality, retail, and commercial properties, serving high-net-worth buyers, institutional investors, and retail tenants across Hawaii and the continental U.S.
- Ownership category
- akta.pro rank
MacNaughton industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Rental and Leasing Services (532), Traveler Accommodation (7211)
- akta.pro primary industry
- Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
- akta.pro secondary industries
- Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Beachfront & Island Luxury Resorts (THAGACAA)
Keywords
Where MacNaughton is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MacNaughton business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Real Estate Development: Development fees and profit participation from residential, hospitality, retail, and commercial projects. MacNaughton develops properties for its own account and for third parties, generating development fees, acquisition gains, and long-term asset appreciation.
- Hospitality Operations: Revenue from hotel ownership and management through MacNaughton Hospitality subsidiary. The company owns and operates three hotels in Waikiki: Lotus Honolulu at Diamond Head Hotel, Hotel Renew, and Waikiki Malia. Income includes room revenue, food and beverage operations (Arden Waikiki restaurant), and ancillary services.
- Retail Leasing and Tenant Representation: Commission-based leasing services for retail spaces. MacNaughton Commercial Leasing serves in-house projects and assists select retailers and shopping center owners. Has facilitated entry of major brands to Hawaii including Costco, Starbucks, Target, Petco, and others. Leased just under 2 million square feet in retail space.
- Property Management: Management fees from retail properties. MacNaughton manages four shopping centers with just under 1 million square feet. Also manages multifamily residential properties including acquisitions in Arizona, Texas, Oregon, and Washington.
- Investment Returns: MacNaughton generates returns through equity investments in real estate projects, joint ventures, and operating companies. Investments include multifamily acquisitions, hotel ownership, insurance company investment (Zephyr), and venture investments (Earthshot Ventures climate tech fund).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MacNaughton product offering
Product offeringCore offering
MacNaughton is a family-owned real estate investment and development firm that develops, acquires, and manages residential, hospitality, retail, and commercial properties. The company builds and operates luxury multifamily housing, boutique hotels in Waikiki (Lotus Honolulu, Hotel Renew, Waikiki Malia), retail shopping centers (Kapolei Commons, Kona Commons), and commercial properties primarily in Hawaii with expanding continental U.S. presence. Through its MacNaughton Hospitality subsidiary it owns and manages hotels and restaurants, while MacNaughton Commercial Leasing provides tenant representation and brokerage services.
Differentiator
Problem solved
Functional benefit
Brands
- Arden Waikiki: Contemporary Hawaii cuisine restaurant located at Lotus Honolulu Hotel, recognized for Best Service, Best Desserts, and Best Cocktail Program at 2025 Hale 'Aina Awards.
- tbd...Hawaii
Products and services
- Real Estate Development Full-service development of residential, hospitality, retail, and commercial properties for MacNaughton's own account and for institutional joint venture partners, including entitlement, design, construction oversight, and project management across Hawaii and select continental U.S. markets.
Quantifiable outcome
- 55 Hawaii-based projects completed or in development
- +3 more outcomes
Companies that use MacNaughton
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
MacNaughton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MacNaughton partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- QuarterracoreQuarterra, an industry-leading multifamily development and investment management firm (subsidiary of Lennar Corporation), is MacNaughton's joint venture partner for a 796-unit luxury mid-rise development adjacent to University Village in Seattle. This is the first joint venture between the two firms. MacNaughton joined by its long-standing Japanese investment partners Nomura Real Estate, Keihanshin Building, and Kintetsu Real Estate.
- Kobayashi GroupcoreCo-developer of Kapolei Commons and Kona Commons with MacNaughton and Craig Realty Group. Kobayashi Group is a prominent Hawaii real estate development company.
- Craig Realty GroupcoreCo-developer of Kapolei Commons with MacNaughton and Kobayashi Group.
- U.S. NavycoreMacNaughton entered into long-term lease with U.S. Navy to develop Moanalua Shopping Center including construction of Navy Service Center under an enhanced use lease of Federal property - a first of its kind for the Navy.
- Grove FarmminorMacNaughton was hired by Grove Farm to manage upgrade and redesign of Kukui Grove Center in 2003.
- Queen Liliuokulani TrustcoreMacNaughton developed Kona Commons in partnership with Kobayashi Group for the Queen Liliuokulani Trust, representing the first phase of a mixed-use community planned by the Trust.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
MacNaughton competitors and assessment
Company assessmentBroad incumbents
- Brookfield Property Partners: Global large-scale real estate operator with retail, office, hospitality, and multifamily assets. Comparable as a diversified institutional real estate platform though operating at much greater scale and capital base.
- Hilton Grand Vacations: Publicly traded timeshare/vacation ownership company that has acquired Hawaii assets from MacNaughton (King's Village). Comparable given Hawaii hospitality exposure and branded residence activity.
- The Howard Hughes Corporation: Large publicly traded master-planned community developer with residential, commercial, and hospitality assets. Comparable as a long-horizon mixed-use developer, though at significantly greater scale and geographic breadth than MacNaughton.
Direct peers
- Aqua-Aston Hospitality: Hawaii-based hotel management and hospitality company with a large Waikiki portfolio including the Aston brand. Directly comparable to MacNaughton Hospitality's three-hotel Waikiki platform.
- Alexander & Baldwin: Publicly traded Hawaii-focused real estate investment and development company with commercial real estate, land, and agribusiness operations. Direct comparable given its parallel Hawaii-centric development model and institutional capital partnerships.
- Outrigger Hospitality Group: Hawaii-based hospitality company owning/operating hotels and resorts across the Pacific. Direct comparable given overlapping Waikiki hotel operations and Hawaii tourism exposure.
- Kyo-ya Hotels & Resorts: Japan-connected owner/operator of major Waikiki hotels (Sheraton Waikiki, Royal Hawaiian). Comparable as a Japanese-capital-backed Hawaii hospitality owner with similar institutional investor backing structure.
- Castle & Cooke Hawaii: Private Hawaii master-planned community and resort developer (Ko Olina, Kukui'ula). Directly comparable as a long-standing Hawaii real estate developer with mixed residential, hospitality, and commercial exposure.
- Kobayashi Group: Prominent Hawaii real estate developer and MacNaughton's co-developer on Kapolei Commons and Kona Commons. Directly comparable in scale, Hawaii market focus, and shopping center development.
Regional players
- Triton Real Estate Partners: Hawaii-based private real estate investment firm focused on retail and commercial assets. Comparable given overlapping Hawaii focus and institutional capital deployment approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MacNaughton financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacNaughton leadership team
Management profileNumber of profiles
Profiles12 records
MacNaughton subsidiaries and ownership
Company hierarchySubsidiaries3 records
MacNaughton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacNaughton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacNaughton
What does MacNaughton do?
MacNaughton is a family-owned real estate investment and development firm that develops, acquires, and manages residential, hospitality, retail, and commercial properties. The company builds and operates luxury multifamily housing, boutique hotels in Waikiki (Lotus Honolulu, Hotel Renew, Waikiki Malia), retail shopping centers (Kapolei Commons, Kona Commons), and commercial properties primarily in Hawaii with expanding continental U.S. presence. Through its MacNaughton Hospitality subsidiary it owns and manages hotels and restaurants, while MacNaughton Commercial Leasing provides tenant representation and brokerage services.
Is MacNaughton a public or private company?
MacNaughton is a private company. It is classified as family owned and is currently operating.
When was MacNaughton founded?
MacNaughton was founded in 1975. It employs 11 to 50 people.
Where is MacNaughton based?
MacNaughton is headquartered in Honolulu, United States, in the North America region.
How does MacNaughton make money?
Five revenue lines are on record. Real Estate Development is the primary driver. The others are hospitality Operations, retail Leasing and Tenant Representation, property Management and investment Returns.
Who are MacNaughton's main competitors?
Broad incumbents on record are Brookfield Property Partners, Hilton Grand Vacations and The Howard Hughes Corporation. Direct peers are Aqua-Aston Hospitality, Alexander & Baldwin, Outrigger Hospitality Group, Kyo-ya Hotels & Resorts, Castle & Cooke Hawaii and Kobayashi Group. Triton Real Estate Partners is listed as a regional player.
Does MacNaughton have an API?
No public API is recorded for MacNaughton.
What industry is MacNaughton in?
MacNaughton's product category is Real Estate Development. Its primary akta.pro industry code is BPAJAIAE, Resort & Branded Residence Vacation Rental Management, with a secondary code of THAMAEAI, Luxury Villa Resorts & Branded Villa Communities. Its NAICS code is 532.