Jigsaw Health

What Jigsaw Health does

Jigsaw Health is a family-owned nutritional supplement company founded on April 19, 2005, by Pat Sullivan Sr. and Patrick Sullivan Jr., and headquartered at 9035 E. Pima Center Parkway, Suite 4 in Scottsdale, Arizona. The company produces and sells science-based dietary supplements organized around five health pillars — magnesium, hydration, immune health, adrenal support, and healthy aging — and serves three primary customer segments: health-conscious individual consumers, followers of Morley Robbins' Root Cause Protocol, and healthcare practitioners (naturopathic doctors, chiropractors, health coaches) who recommend products to patients. Its catalog spans MagSRT® time-release magnesium, MagSoothe®, MagPure™, Activated B w/SRT®, Alaskan Cod Liver Oil, Electrolyte Supreme, Adrenal Cocktail, CoQ10 w/SRT®, Collagen Boost, Probiotics, and Curcumin C3 Complex, alongside curated bundles and an apparel/accessories line.

Name

Jigsaw Health

Legal name

Jigsaw Health, LLC

Website

https://jigsawhealth.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol) (AFAJAKAI), Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Nutritional supplements
• Dietary supplements
• Magnesium supplements
• Sustained release technology
• Vitamin supplements

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of nutritional supplements through e-commerce website. Products sold directly to consumers at set retail prices.
2. Subscription Program: Subscribe & Save program offering 5% discount plus free shipping on recurring orders. No commitment required, cancel or modify anytime.
3. Wholesale/Bulk Sales: Wholesale program for retailers and practitioners to purchase products for resale or patient use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jigsaw Health produces and sells a portfolio of science-based nutritional dietary supplements—including magnesium, B-vitamins, electrolytes, cod liver oil, adrenal support formulas, probiotics, curcumin, CoQ10, and collagen—manufactured with proprietary Sustained Release Technology (SRT) for steady nutrient absorption. Products are formulated with premium bioavailable ingredients (e.g., Albion DiMagnesium Malate, Quatrefolic folate, Pureway-C), and sold directly to consumers through the company's own e-commerce website, complemented by apparel and accessory items.

Product overview

Jigsaw Health is a family-owned nutritional supplement company offering a diverse portfolio of high-quality dietary supplements organized around key health categories: Magnesium supplements (including MagSRT®, MagSoothe®, and MagPure™), B Vitamins (Activated B w/SRT®), Immune Health (Alaskan Cod Liver Oil™, Pureway-C® Plus, Probiotics), Hydration (Electrolyte Supreme™, Potassium Cocktail™), Adrenal Support (Adrenal Cocktail™), and Healthy Aging (CoQ10 w/SRT®, Collagen Boost®, Curcumin C3 Complex®, Vitamin K2 + E Complex). The company differentiates through proprietary Sustained Release Technology (SRT), use of Albion DiMagnesium Malate, and third-party lab testing with published results. Products are available individually or as curated bundles (Ultimate, Complete, Basic, Healthy Aging, Immune Essentials). The company was founded April 19, 2005, by Pat Sullivan and Patrick Sullivan Jr. in Scottsdale, Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Jigsaw Magnesium w/SRT® (MagSRT®) Time-release magnesium supplement using Albion® DiMagnesium Malate with B vitamin cofactors (500mg elemental magnesium per serving, 85% absorbable). Designed to relieve stiff muscles, boost energy, and improve mood for individuals seeking high-quality magnesium supplementation.
• Jigsaw MagSoothe® Ultra-calming, fast-acting magnesium glycinate supplement for sleep, relaxation, and muscle relief; helps relax legs, muscles, and brain for users seeking improved sleep quality.
• Jigsaw Electrolyte Supreme™ Hydration and recovery supplement supporting athletic performance, healthy muscle tone, and electrolyte replenishment. Available in Fruit Punch, Berry-Licious, and Lemon-Lime flavors for athletes and active individuals.
• Jigsaw Adrenal Cocktail™ + Wholefood Vitamin C Adrenal support supplement combining Potassium Bicarbonate, SaltWorks® Sea Salt, and Acerola Cherry Extract (Wholefood Vitamin C) to support adrenal health, stress response, and energy production. Available in packets, jar, and capsules.
• Jigsaw Potassium Cocktail™ Potassium supplement supporting healthy muscle function, electrolyte replenishment, and energy. Available in Blue Raspberry, Orange, and White Cherry Limeade flavors.
• Jigsaw Alaskan Cod Liver Oil™ Wild-caught, sustainably sourced (MSC certified) cod liver oil from Dutch Harbor, Alaska, providing Omega-3 fatty acids, Pro-Resolving Mediators (PRMs), and naturally occurring Vitamins A & D. Available in softgels and liquid forms.
• Jigsaw MagPure™ Pure magnesium supplement available in Magnesium Malate (Energy Boost) and Magnesium Glycinate (Calming) formulations for users seeking targeted single-ingredient magnesium support.
• Jigsaw Activated B w/SRT® Timed-release B vitamin supplement utilizing active (methylated) forms including Methylcobalamin (B12), Quatrefolic® folate, and Pyridoxal-5-Phosphate (B6) for sustained energy throughout the day.
• Jigsaw Brain Boost™ Brain function support supplement designed to support healthy brain function, enhance learning ability, and maintain healthy memory.
• Jigsaw Pureway-C® Plus™ Vitamin C supplement with Pureway-C® technology promoting healthy aging and supporting a healthy stress response.
• Jigsaw Curcumin C3 Complex® Curcumin supplement supporting healthy joints, memory, learning, and mental clarity using C3 Complex® formulation.
• Jigsaw Probiotics - Essential Blend™ Probiotic supplement promoting a healthy immune system, healthy digestion, and restoring friendly bacteria after antibiotics.
• Jigsaw CoQ10 w/SRT® Timed-release CoQ10 supplement supporting healthy heart, energy levels, stamina, and healthy brain and neurological function.
• Vitamin K2 + E Complex Supplement promoting healthy bones, regulating calcium metabolism, and supporting cardiovascular health.
• Jigsaw Multi-Mineral - Essential Blend™ Multi-mineral supplement helping balance fluids, replenish vital minerals, and maintain normal blood sugar levels.
• Jigsaw MagRelief™ Ultra-pure magnesium topical lotion for healthy muscle recovery and joint comfort, fragrance-free.
• Collagen Boost® Collagen supplement with clinically tested ingredients supporting healthy hair, skin, joints, and bones, and improved mobility.
• Firefly Organic Coffee Beans Organic coffee beans from Firefly Organic Coffee Shop, sold as an accessory item alongside nutritional supplements.
• Jigsaw Ultimate Magnesium Bundle Comprehensive magnesium bundle including MagSRT and MagSoothe products for users seeking combined magnesium support.
• Jigsaw Ultimate Bundle Complete supplement bundle including a wide range of Jigsaw products for comprehensive daily supplementation.
• Jigsaw Complete Bundle Comprehensive supplement bundle with essential daily products for users seeking a full regimen.
• Jigsaw Basic Bundle Entry-level supplement bundle with foundational Jigsaw products for new users.
• Jigsaw Healthy Aging Bundle Supplement bundle designed to promote healthy aging, fuel and protect cells, and support healthy immune response.
• Jigsaw Immune Essentials Bundle Immune support bundle combining Pureway-C® Plus, Alaskan Cod Liver Oil, and Probiotics for optimal immune function with antioxidant protection.

Quantifiable outcome

• 500mg elemental magnesium per serving (119% DV) in MagSRT with 85% absorbability
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Albion LaboratoriescoreTechnology or IntegrationAlbion provides patented DiMagnesium Malate, the key ingredient in MagSRT. This highly absorbable form of magnesium (85% absorbable) is a core differentiator for Jigsaw's flagship product. The partnership provides Jigsaw with exclusive or preferred access to this premium ingredient.
• Gnosis by Lesaffre (Quatrefolic)coreTechnology or IntegrationQuatrefolic is the active folate ingredient used in Jigsaw products including MagSRT and Activated B w/SRT. Gnosis by Lesaffre produces this methylated folate form that is more bioavailable than folic acid.
• SaltWorks (Real Salt)coreTechnology or IntegrationSaltWorks provides Sea Salt/Real Salt used in the Adrenal Cocktail product. The sodium from sea salt is a key ingredient supporting adrenal function alongside potassium bicarbonate and wholefood vitamin C.
• Morley Robbins (Root Cause Protocol)coreStrategic or Co-development PartnerCreator of The Root Cause Protocol recommends many Jigsaw products in the RCP Instruction Manual. Longstanding relationship since 2015 serving the RCP community with specific product formulations aligned to the protocol.
• Marine Stewardship Council (MSC)coreOthersMSC certification for Jigsaw's Alaskan Cod Liver Oil ensures sustainable, wild-caught sourcing from Dutch Harbor, Alaska. Certification ensures traceability and environmental responsibility in sourcing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pure Encapsulations: Pure Encapsulations is a practitioner-grade supplement brand known for hypoallergenic, premium formulations. Comparable to Jigsaw on quality positioning, practitioner recommendations, and DTC plus practitioner wholesale channels across a broad supplement portfolio.
• Natural Calm: Natural Calm is a leading magnesium supplement brand built around a flagship effervescent magnesium powder. It is the most directly comparable peer to Jigsaw given its premium positioning, DTC-led model, and magnesium-centric portfolio — competing head-to-head for the same consumer.
• Seeking Health: Seeking Health is a premium supplement brand founded by Dr. Ben Lynch with a focus on methylation, MTHFR-related products, and practitioner-grade formulations. Comparable to Jigsaw on premium positioning, active-form ingredient sourcing, and DTC-led sales to health-optimization consumers.
• Integrative Therapeutics: Integrative Therapeutics is a practitioner-recommended supplement brand owned by Schwabe, focused on clinical-grade ingredients and condition-specific formulations. Comparable to Jigsaw on practitioner-channel emphasis and quality positioning, though with broader retail distribution.
• Designs for Health: Designs for Health is a practitioner-channel supplement brand with a comparable emphasis on clinical-grade ingredients and practitioner-recommended positioning. Overlaps with Jigsaw on target customer (naturopathic and functional medicine practitioners) and DTC plus wholesale go-to-market.

Broad incumbents

• NOW Foods: NOW Foods is a large, value-oriented supplement manufacturer with a broad catalog including magnesium and condition-specific SKUs. Comparable on category overlap, but positioned at the opposite end of the pricing/quality spectrum from Jigsaw — useful as a competitive price-floor reference.
• Thorne: Thorne is one of the largest premium, science-backed supplement brands, serving practitioners, athletes, and consumers with a broad portfolio including magnesium and B vitamins. Comparable on premium positioning and clinical-validation emphasis, but operates at much larger scale and broader category breadth than Jigsaw.
• Life Extension: Life Extension is a long-established, science-emphasizing supplement brand with a wide catalog including magnesium and condition-specific SKUs. Comparable on DTC direct-sales model and evidence-led messaging, but operates at much larger scale and broader category breadth.
• Garden of Life: Garden of Life is a large, organic and non-GMO supplement brand owned by Nestlé Health Science. Comparable to Jigsaw on natural-products positioning and UNPA-style quality membership, but operates at much larger scale with broad retail and mass-channel distribution.

Emerging players

• Ancient Nutrition: Ancient Nutrition is a premium supplement and functional food brand with significant DTC investment and influencer-led growth. Comparable to Jigsaw on premium quality positioning and DTC motion, with overlapping categories like collagen, probiotics, and greens — though it skews more toward younger, lifestyle-oriented consumers.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/JigsawHealthTV
• Facebookfacebook.com/JigsawHealth
• Instagraminstagram.com/jigsaw_health
• TikToktiktok.com/@jigsaw_health
• Xx.com/jigsaw_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jigsaw Health