RA2

Name

RA2

Legal name

RA2 Inc.

Website

https://ra2.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Survey Research and Data Services

NAICS

Marketing Research and Public Opinion Polling (541910), Other Services Related to Advertising (54189), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Survey respondent recruitment
• Data engineering services
• Digital advertising services
• Web application development
• Public opinion research

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Survey Respondent Recruitment: EveryAnswer provides recruiting services for survey research through their digital advertising platform, reaching representative respondents including minority language speakers and young adults
2. Data Services: Award-winning data services including web application development and robust data engineering for making complex information more accessible
3. Digital Advertising Services: Data-driven digital advertising services focused on improving ad relevance, targeting, and conversion tracking to maximize return on ad spend (ROAS) for clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RA2 provides three core offerings: (1) EveryAnswer, a digital advertising platform that recruits representative and hard-to-reach survey respondents from populations as small as 50,000, including minority language speakers and young adults; (2) Data Services, covering web application development, analytics, geospatial tools, and data engineering to make complex information accessible; and (3) Digital Advertising services focused on ad relevance, targeting, conversion tracking, and maximizing return on ad spend.

Product overview

RA2 is a data services company offering a unified portfolio centered on three main offerings: EveryAnswer (a digital advertising platform for recruiting representative survey respondents), Data Services (web application development and data engineering), and Digital Advertising (campaign optimization services). EveryAnswer is a distinct product focused on survey research respondent recruitment, while the Data Services and Digital Advertising offerings represent additional service capabilities built on RA2's data expertise.

Differentiator

Problem solved

Functional benefit

Brands

• EveryAnswer: A survey respondent recruitment platform that reaches representative and hard-to-reach survey participants through digital advertising, designed specifically for survey research.

Products and services

• EveryAnswer A digital advertising platform specialized for recruiting representative and hard-to-reach survey respondents, reaching participants from populations as small as 50,000, including minority language speakers and young adults. Respondents spend more time on each question and provide 3-4X more detail than opt-in panel respondents. Designed for survey research firms and organizations conducting public opinion, market, or social research.
• Data Services Award-winning data services covering web application development, data engineering, analytics, and geospatial tools. Builds reliable data pipelines and clean, integrated data models and develops user-friendly web applications that simplify complex data visualization. Targeted at government agencies, non-profits, political campaigns, and enterprises that need data engineering capacity.
• Digital Advertising Data-driven digital advertising services focused on improving ad relevance, targeting, conversion tracking, and return on ad spend (ROAS). Includes custom audience development, evidence-based campaign strategies, and first-party data conversion tracking integrations. Targeted at brands and organizations running digital ad campaigns that require data-driven optimization.

Quantifiable outcome

• 3-4X more detail in survey responses compared to opt-in panel respondents
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Qualtrics: Enterprise survey and experience management platform. Competes with RA2/EveryAnswer as the dominant incumbent in survey research tooling, but offers a much broader portfolio beyond respondent recruitment.
• Dynata: One of the world's largest first-party data and survey panel providers, serving market research buyers globally. Comparable to EveryAnswer's panel-replacement model but with vastly greater scale and established research-buyer relationships.
• Toluna: Global online survey panel provider offering consumer insights and panel-based research services. Competes in the same respondent-pool market as EveryAnswer, but with a traditional opt-in panel model.
• Lucid (Cint): Programmatic survey sample marketplace connecting researchers with panel providers. A scaled, established competitor in the survey respondent supply chain where EveryAnswer also operates.
• Forsta (formerly Confirmit): Enterprise research technology platform offering survey, panel, and insights tooling. Comparable to RA2's survey and data services stack, but with much broader enterprise reach.
• QuestionPro: Online survey platform with audience/panel services for research buyers. Overlaps with EveryAnswer's respondent access proposition and RA2's broader survey research enablement offerings.

Direct peers

• Prolific: Online participant recruitment platform for academic and commercial research, with a focus on high-quality, vetted respondents. Closest direct competitor to EveryAnswer's value proposition of better-quality, representative survey participants.
• Respondent.io: Marketplace for recruiting research participants, including hard-to-reach professionals and consumers. Directly comparable to EveryAnswer's respondent-replacement positioning for survey research buyers.
• CloudResearch: Survey research participant platform offering tools like Connect for sample recruitment and Sentry for data quality. Directly competes with EveryAnswer's promise of higher-quality, non-opt-in survey respondents.

Emerging players

• Pollfish: Mobile-first survey panel provider that recruits respondents through apps and digital channels. Closely aligned with EveryAnswer's digital-ad-based recruitment approach for reaching diverse respondents.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ra2inc
• LinkedInlinkedin.com/company/ra2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RA2