Rodi Media

What Rodi Media does

Rodi Media B.V. is a privately held regional cross-media publishing company headquartered in Broek op Langedijk, North Holland, and a subsidiary of the Rodi Groep, which also comprises Rodi Rotatiedruk (printing), Rodi Verspreiding (distribution), Rodi West Media and DWF Media. The company publishes 26 house-to-house newspapers with a combined weekly circulation of more than 725,000 copies across 30+ municipalities in North Holland and South Holland, complemented by the online news platform Rodi.nl, regional and national magazines (e.g. Alkmaar Magazine, Nationaal Golfmagazine), and thematic special editions covering verticals such as living, automotive, healthcare, careers and leisure. Its technology stack combines the WordPress-based Rodi.nl digital property with HubSpot, Google Analytics and Google Adsense, while physical production is anchored by the in-house KBA Cortina waterless printing press at the Diemen facility and a proprietary delivery network of 2,500 own personnel.

Rodi operates a sales-led go-to-market motion executed by dedicated media advisors who design cross-media campaigns combining print, branded content, display advertising on Rodi.nl, newsletter placements and door-to-door flyer distribution; a self-service online quote flow layers on top for smaller advertisers. Revenue is generated across four streams: print advertising (display ads, advertorials, branded content, partner contributions, job/classified ads, family announcements, newspaper design), digital advertising (display, commercial content, newsletters), distribution services (Rodi Verspreiding delivers 600,000+ house-to-house papers weekly plus third-party flyers), and contract printing (notably daily printing of Financieel Dagblad). Pricing is unit-based and disclosed transparently, ranging from €75 for newsletter placements to €4,760 for premium branded-content packages.

The customer base spans local SMEs and entrepreneurs (primary segment), regional multi-municipality businesses, and vertical-specific advertisers in healthcare, retail and consumer brands; named customers include EP:Beerepoot, Dutch Dream Slaapcomfort, Berend Botje, Cool kunst en cultuur, Marketing Zaanstreek, Plus Supermarkt, DA and Financieel Dagblad. Rodi has been recognised in the Emerce 100 Media-Publishers ranking for three consecutive years (2024-2026) with a 4.5-star top-7 Netherlands position, and holds ISO 14001 and Waterless Printing certifications. Ownership remains concentrated in the founding Ranzijn family via Rodi Groep, with no disclosed external equity funding.

Name

Rodi Media

Legal name

Rodi Media B.V.

Website

https://rodimedia.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Rodi Media is a regional cross-media publisher in the Netherlands operating 26 house-to-house newspapers with 725,000+ weekly circulation across North and South Holland, supported by Rodi.nl, an in-house KBA Cortina printing facility, and a 2,500-person door-to-door distribution network serving local SMEs and regional advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Broek Op Langedijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print Advertising: Revenue from advertising in house-to-house newspapers and magazines including display ads, advertorials, branded content, partner contributions, job advertisements, classified ads, family announcements, and newspaper design services. Covers 26 newspapers in North Holland and South Holland with regional and national reach.
2. Distribution Services: Door-to-door distribution of flyers, brochures, and other print materials. Rodi Verspreiding delivers 600,000+ house-to-house newspapers weekly and distributes third-party printed materials. Offers full flyer packages including design, printing, and delivery to households.
3. Printing Services: Rodi Rotatiedruk provides commercial printing services for external parties. Prints the Financieel Dagblad daily from the Diemen facility. Uses KBA Cortina waterless press technology.
4. Digital Advertising: Online advertising through Rodi.nl including display advertising (banner campaigns), commercial content, and newsletter advertising. Offers targeted regional campaigns based on geography and demographics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rodi Media is a regional media publisher that produces 26 local house-to-house newspapers across 30+ municipalities in North and South Holland and sells advertising across those print titles, the regional news website Rodi.nl, and weekly newsletters. Beyond advertising, the company monetizes its owned infrastructure by offering door-to-door flyer distribution through Rodi Verspreiding and commercial newspaper printing through Rodi Rotatiedruk, including daily printing of the Financieel Dagblad.

Product overview

Rodi Media is a local and regional media publisher operating across North and South Holland, Netherlands. The company offers a cross-media advertising platform combining print and digital channels. Core advertising products include newspaper advertising (Adverteren krant), advertorials, branded content, display advertising on Rodi.nl, newsletter advertising, partner contributions, job advertisements, and classified ads. Distribution services encompass door-to-door delivery of newspapers and flyers through their own delivery network. The company publishes 26 local newspapers (Huis Aan Huis Bladen) with a combined weekly circulation exceeding 730,000 copies, plus regional magazines (Tijdschriften) and thematic special editions (Bijlagen & Specials). Online, Rodi.nl serves as the digital news platform with newsletter reach exceeding 75,000 subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Newspaper Advertising (Adverteren krant) Print advertising placements (display ads, branded creative) inside the 26 local house-to-house newspapers distributed weekly across more than 30 municipalities in North and South Holland, reaching 725,000+ households. Designed for local and regional businesses seeking mass local reach.
• Advertorial Editorial-style commercial articles placed inside the local newspapers that read like editorial content, positioned in chosen sections. Starting from €235 for a 1/4 page, with free design flexibility and selection of newspaper position.
• Branded Content Sponsored articles produced by professional editors and distributed across print, Rodi.nl, newsletter, and social channels. Plus package starts at €2,460; Premium package at €4,760, both requiring a minimum of 3 articles.
• Display Advertising Online banner advertising served on Rodi.nl with regional geographic and demographic targeting. Priced in impression tiers: 75,000 impressions for €675, 150,000 for €1,350, 300,000 for €2,700, with optional banner design for €125 extra.
• Newsletter Advertising (Nieuwsbrief) Promoted article or banner placement inside the weekly local and regional newsletters sent to 75,000+ subscribers with a monthly average of 13,000 opens and a 60% open rate. Start price €75 placement, optional banner design €85.
• Partner Contribution (Partnerbijdrage) Commercial article (text plus image) submitted by the advertiser and edited by the Rodi editor, then published in one of the local newspapers and on the corresponding municipality website. From €196 per 1/4 page, with 10% discount for 2-3 editions and 15% for 4-5 editions.
• Family Announcements (Familieberichten) Obituaries, funeral announcements, and family notices placed in the local house-to-house newspapers to inform and reach the local community.
• Job Advertisements (Personeelsadvertenties) Vacancy and recruitment advertisements placed in the local newspapers and online properties to reach regional job seekers across North and South Holland.
• Classified Ads (Rubrieksadvertenties) Small classified-style advertisements placed in designated category sections of the local newspapers, available in 1/16 page (130x46mm) and 1/32 page (63x46mm) sizes.
• Door-to-door Distribution (Huis-aan-huis Verspreiding) Distribution of flyers, brochures, and other printed materials to households across North Holland via the group's own delivery network of roughly 2,500 couriers alongside weekly newspaper delivery (725,000+ households). Serves both own newspaper titles and third-party printed materials.
• Flyer Complete Package (Flyer Totaal Pakket) End-to-end managed flyer service covering creative design, printing, and door-to-door distribution to households, coordinated by dedicated media advisors.
• Newspaper Layout (Kranten Opmaken) Custom newspaper and magazine creation for third parties, including design, printing, distribution, and optional advertising sales handled by Rodi.
• Commercial Printing Services (Rodi Rotatiedruk) Commercial newspaper and magazine printing for external clients, operated from the Diemen facility using the KBA Cortina waterless press. Includes daily printing of the Financieel Dagblad.
• Local Newspapers (Huis Aan Huis Bladen) Portfolio of 26 local house-to-house newspapers covering more than 30 municipalities across North and South Holland with combined weekly circulation exceeding 730,000 copies. The flagship content offering of Rodi Media.
• Magazines (Tijdschriften) Regional and niche magazines published by Rodi Media, including Alkmaar Magazine, Regio Zaken Waterland, Nationaal Golfmagazine, and Dagje uit in Laag Holland.
• Special Editions (Bijlagen & Specials) Themed special editions providing seasonal and vertical advertising opportunities, including Rodi Werken Bij (careers), Rodi Zorg & Welzijn (healthcare), Rodi Wonen (living), Rodi Auto (automotive), Regiozaken (regional business), Erop Uit (out and about), and Klaar voor het Voorjaar (spring). Each edition circulates around 760,000 copies.
• Rodi.nl Regional News Platform Regional online news platform operated under Rodi Media, providing local news, advertising inventory (display, branded content, partner contributions), and serving as the digital companion to the house-to-house newspaper portfolio.

Quantifiable outcome

• Display advertising campaigns achieve 70-82% viewability (benchmark: 50-60%)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Westriese, Waterlandse, Helderse, Hollands Kroonse, Schager UitdagingenminorStrategic or Co-development Partner · 1 January 2016Partnership with regional Uitdaging platforms in North Holland regions. Connects local businesses with community organizations for mutual benefit and social responsibility initiatives.
• Zaanse UitdagingminorStrategic or Co-development Partner · 1 January 2015Partnership with Uitdaging platform connecting businesses with social organizations. Facilitates matches between companies and community organizations for materials, knowledge, and resources.
• Rodi GroepcoreStrategic or Co-development PartnerRodi Media is part of the Rodi Groep, a media group that includes Rodi Rotatiedruk (printing), Rodi Verspreiding (distribution), Rodi West Media, and DWF Media. The group provides comprehensive media services under one roof.
• HyprminorStrategic or Co-development PartnerRodi Groep is co-founder and shareholder of Hypr, a media technology platform.
• GrafimediaminorOthersIndustry association membership for graphics and media industry.
• KVGOminorOthersTrade association for graphical industry. Rodi Groep board member involvement.
• NNP (Nationale Nieuwsbladen Pers)minorOthersIndustry association for regional news publishers. Rodi Media's Niels Ackermans serves as chairman.
• NMO (Nationaal Media Onderzoek)minorOthersNational Media Research organization. Rodi Media's Matthijs Malipaard is involved with NMO.

Scale indicators10 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• De Correspondent: Dutch online journalism platform with subscription and advertising offerings. Comparable in adjacent Dutch digital publishing/advertising space, but with a national subscriber model rather than Rodi's regional SMB advertiser focus.
• LocalFocus: Dutch hyperlocal news and information platform. Comparable to Rodi as a Dutch local/regional news publisher with an advertising-supported model, but with a digital-first approach rather than Rodi's print-anchored distribution model.

Direct peers

• NDC Mediagroep: Dutch regional newspaper publisher (including the former Wegener titles) operating free house-to-house and paid regional papers with combined distribution and advertising sales across multiple Dutch provinces. Directly comparable to Rodi in business model (regional print + digital advertising, distribution, and printing).
• BDU Media: Dutch local and regional newspaper publisher producing house-to-house and regional papers with combined print and online advertising offerings. Closely comparable to Rodi on product (local newspapers), customer base (regional SMB advertisers), and distribution model.

Others

• Roto Smeets: Dutch commercial printing company producing newspapers, magazines, and catalogues. Comparable to Rodi Rotatiedruk's commercial printing operations and use of similar web-offset press technology, making it a relevant operational/asset peer for the printing side of Rodi's business.

Broad incumbents

• DPG Media: Largest Dutch media conglomerate (AD, Volkskrant, Trouw, regional dailies, magazines, digital platforms). Comparable as a cross-media advertising and publishing competitor in the Dutch local/regional advertising market, but with a much broader portfolio and national reach.
• Mediahuis Nederland: Major Dutch/Belgian newspaper group (owns De Telegraaf, NRC, regional titles, and classifieds). Overlaps with Rodi in regional newspaper publishing and digital advertising, but operates at national scale across paid daily and regional titles rather than free house-to-house distribution.
• Sanoma: Nordic-based media group with Dutch magazine and digital operations (including regional titles and lifestyle magazines). Comparable to Rodi in magazine publishing and cross-media advertising sales, but operates at pan-European scale rather than hyperlocal Dutch distribution.
• De Telegraaf (TMG): Major Dutch national newspaper (part of Mediahuis) with significant digital advertising and regional extensions. Comparable to Rodi in Dutch news publishing and ad sales, but anchored on a paid national daily rather than free house-to-house distribution.

Regional players

• Concentra Media: Belgian regional newspaper and media group publishing free and paid regional titles with associated digital and advertising operations. Comparable business model to Rodi (regional newspaper publishing + advertising sales) but operating in Belgium rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rodimedia
• LinkedInlinkedin.com/company/rodi-media
• Xx.com/rodimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodi Media