NextBusiness
NextBusiness AG operates Infinity, an AI-first cloud accounting platform built for Swiss regulatory compliance. It serves Swiss freelancers, startups, small businesses, and fiduciaries with double-entry bookkeeping, QR invoicing, bank integrations, and SwissDec-certified payroll via SaaS subscriptions and a fiduciary partner channel.
- Company typePrivate
- Founded2022
- HeadquartersDürnten, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NextBusiness does
NextBusiness AG is a privately held Swiss software company headquartered in Zürich Oberland, with its registered office at The Circle 60, 8058 Zurich. Founded in 2018 and operating under the brand name Infinity, the company develops and markets an AI-first cloud-based double-entry accounting platform purpose-built for Swiss regulatory compliance. The product is aimed at three primary customer segments in Switzerland: solo founders, freelancers, and self-employed professionals without dedicated accounting staff; newly established startups setting up bookkeeping for the first time; and small Swiss businesses (KMU) with up to approximately five employees. A secondary segment consists of Swiss fiduciary firms (Treuhänder) who use Infinity's multi-client (mandantenfähig) capability to manage books for multiple clients inside one organization.
The Infinity platform combines several distinct technical layers. The application is hosted on Microsoft Azure in Zurich, with MongoDB Atlas on the same region, and integrates directly with more than 10 major Swiss banks (UBS, Zürcher Kantonalbank, Aargauische Kantonalbank, Berner Kantonalbank, Valiant, Zuger Kantonalbank, Luzerner Kantonalbank and others) plus 30+ Clientis regional banks via SIX BBS AG's bLink open banking standard. The core AI capabilities are Live Accounting, which produces real-time AI-generated booking suggestions from bank transactions and Swiss accounting rules; Live Capture, which performs OCR and structured extraction on receipts and invoices; and Instant Fill, a generative-AI feature that auto-drafts invoice and quote text. The platform supports QR-invoice generation, Swiss VAT (MWST) effective-method accounting, multi-currency with automatic ESTV monthly average rates, project management with Kanban boards and time tracking, and an Infinity Payroll add-on that is SwissDec-certified via partner Ason. The company claims 70,000+ bookings automated annually, 90%+ of bookings AI-suggestable, and 350+ product updates shipped in the trailing year.
NextBusiness monetizes Infinity through a three-tier SaaS subscription billed annually: Infinity Start at CHF 24/month for solo founders and freelancers not subject to effective VAT; Infinity Pro at CHF 38/month (the most popular tier) which adds effective VAT accounting and recurring invoicing; and Infinity Business at CHF 75/month for established SMEs, which includes unlimited AI document extractions. An Infinity Payroll add-on is priced at CHF 9 per employee per month. Distribution is hybrid: product-led growth via a 14-day free trial with no credit card and a free, no-registration QR-invoice tool; sales-assisted demos booked directly with co-founder Raksmey Oum; and a channel motion through a curated Treuhand-Verzeichnis (fiduciary marketplace) of 20+ vetted Swiss fiduciary partners, several of which are members of Treuhand Suisse or EXPERTsuisse. Marketing combines SEO/comparison pages, paid search and social (Google Ads, LinkedIn, Microsoft Advertising), organic social (LinkedIn, Instagram, TikTok), email/Intercom, and event presence. The company has not disclosed any external funding to date and is run by co-founders Stefan Wittwer (CEO) and Raksmey Oum (Software Engineer).
NextBusiness firmographics
Firmographics- Name
- NextBusiness
- Legal name
- NextBusiness AG
- Website
- https://infinity.swiss
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NextBusiness AG operates Infinity, an AI-first cloud accounting platform built for Swiss regulatory compliance. It serves Swiss freelancers, startups, small businesses, and fiduciaries with double-entry bookkeeping, QR invoicing, bank integrations, and SwissDec-certified payroll via SaaS subscriptions and a fiduciary partner channel.
- Ownership category
- akta.pro rank
NextBusiness industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where NextBusiness is headquartered
LocationHeadquarters
- HQ city
- Dürnten
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
NextBusiness business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Infinity Start / Pro / Business): Three-tiered monthly SaaS subscription model billed annually. Revenue primarily from subscription fees from Swiss SMEs, freelancers, startups, and fiduciaries. Upsell from Start to Pro to Business tiers based on feature needs.
- Infinity Payroll Add-on: SwissDec-certified payroll module available as an add-on at CHF 9 per employee per month (excl. VAT). Provided via partnership with Ason. Revenue from payroll processing add-on on top of base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Infinity Start: CHF 24/month – for solo founders and freelancers without effective VAT |
| Subscription | Annual | Infinity Pro: CHF 38/month – most popular; includes effective VAT and recurring invoicing |
| Subscription | Annual | Infinity Business: CHF 75/month – for startups and established SMEs with unlimited AI extractions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
NextBusiness product offering
Product offeringCore offering
NextBusiness develops and sells Infinity, a cloud-based AI-first Swiss accounting SaaS for freelancers, startups, small businesses and fiduciaries. The platform combines double-entry bookkeeping, AI-driven Live Accounting (real-time booking suggestions from connected Swiss bank accounts via SIX bLink), Live Capture document recognition, QR-invoice creation in a visual editor, project/time tracking, MWST/VAT reporting, and a SwissDec-certified payroll add-on.
Product overview
NextBusiness offers Infinity as its flagship unified cloud-based accounting platform for the Swiss market. The core Infinity product provides double-entry bookkeeping, QR-invoice generation via a visual editor, project and time tracking, VAT management, and AI-powered automation. It is available in three tiers (Start, Pro, Business). Infinity Payroll is a separately priced add-on module for payroll processing, powered by Ason and SwissDec-certified. Additionally, a free standalone QR-Rechnung Tool is offered without requiring an account. Key AI-powered features embedded in the platform include Live Accounting (automated booking suggestions from bank connections) and Live Capture (document recognition and extraction).
Differentiator
Problem solved
Functional benefit
Brands
- Infinity: AI-powered Swiss accounting software for freelancers, startups, and small businesses.
- Infinity Payroll
Products and services
- Infinity (cloud accounting platform) Cloud-based AI-first Swiss accounting platform combining double-entry bookkeeping, AI-driven Live Accounting (real-time booking suggestions from connected Swiss bank accounts via SIX bLink), Live Capture OCR, a visual QR-invoice editor with AI Instant Fill, project and time tracking, multi-currency with automatic ESTV rates, MWST/VAT reporting, mandantenfähige multi-client accounting, and annual closing assistance. Sold in three monthly subscription tiers (Start CHF 24, Pro CHF 38, Business CHF 75) and designed for Swiss freelancers, startups, KMU and fiduciaries.
- Free QR-Rechnung Tool (Swiss QR-bill generator) Free standalone Swiss QR-invoice creation tool that allows users to generate compliant Swiss QR-bills in seconds and download them as PDF, available without an account registration. It functions as a lead-generation tool for the Infinity platform.
Quantifiable outcome
- 58% faster work for Swiss SMEs using Infinity vs. traditional methods
- +4 more outcomes
Companies that use NextBusiness
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
NextBusiness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature6 records
NextBusiness partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, strategic and minor.
- SIX BBS AGcoreSIX BBS AG operates the bLink open banking platform in Switzerland. Infinity connects to Swiss bank accounts via bLink to enable Live Accounting with real-time transaction data and AI booking suggestions. This is the core banking integration infrastructure for Infinity's AI accounting feature.
- UBS Switzerland AGcoreUBS is one of over 10 major Swiss banks directly integrated with Infinity via bLink open banking. Customers can connect their UBS business accounts for automatic transaction import and AI booking suggestions. Note: historical data import is not available for UBS.
- Zürcher KantonalbankcoreZürcher Kantonalbank (ZKB) is one of the leading Swiss cantonal banks integrated with Infinity's Live Accounting for direct bank connection and AI-powered bookkeeping.
- Berner KantonalbankcoreBerner Kantonalbank (BEKB) is integrated with Infinity for direct bank account connections enabling automated transaction sync for accounting.
- Valiant BankcoreValiant Bank is one of the Swiss cantonal banks supported by Infinity's Live Accounting for bank account integration.
- Clientis Banks (30+ institutions)coreOver 30 Clientis group regional Swiss banks (including Bank in Zuzwil, Caisse d'Epargne de Cossonay, Ersparniskasse Affoltern, and others) are integrated with Infinity via bLink, enabling broad regional Swiss bank coverage.
- SwissDec (via Ason)coreInfinity Payroll is certified by SwissDec and operates via ELM 5.0 standard through partner Ason. All payroll processes are fully covered by a SwissDec-certified partner for Swiss payroll compliance.
- Stripe Payments EuropecoreStripe processes all credit card subscription payments for Infinity. Handles name, email, and payment data for subscription management. Stripe also collects device identification data for fraud prevention.
- Microsoft AzurecoreInfinity's application infrastructure is hosted on Microsoft Azure with servers located in Zurich, Switzerland. MongoDB Atlas also runs on Azure Zurich for business data storage.
- Flow Swiss AGcoreFlow Swiss is Infinity's primary backend hosting provider, located in Switzerland, complementing Microsoft Azure infrastructure.
- AsoncoreAson is the payroll processing partner for Infinity Payroll, handling and storing all Swiss payroll data in Switzerland for SwissDec compliance.
- Treuhand SuissestrategicSeveral fiduciaries in the Infinity Treuhand directory are members of Treuhand Suisse, the Swiss Fiduciary Association. Membership indicates minimum requirements for training and expertise.
- EXPERTsuissestrategicSeveral fiduciaries in the Infinity Treuhand directory are members of EXPERTsuisse, the association of Swiss business auditors. Membership indicates professional standards in accounting and auditing.
- Alpinum Accounting AGstrategicLeading Swiss fiduciary with 30+ experts serving 400+ clients. Listed in Infinity's Treuhand directory as a recommended partner for businesses needing full-service fiduciary support alongside Infinity accounting.
- Z83minorSwiss fiduciary firm based in Olten specializing in KMU and startups. Partner for digital businesses seeking fiduciary and CFO services alongside Infinity.
- Finfinity AGminorZurich-based tax advisory firm (Steuerberatung) offering high-end consulting services. Listed as an Infinity partner specializing in tax optimization.
- SoHa Treuhand AGminorZurich fiduciary firm offering CFO-as-a-Service (CFOaaS) and digital fiduciary services. Positions Infinity as the accounting backbone for their advisory services.
- Gramoba AGminorLucerne-based fiduciary and external CFO firm for startups and SMEs. Offers real-time digital bookkeeping using Infinity for their clients.
- Microsoft for StartupsminorMicrosoft for Startups program member. Reto Wiprächtiger is referenced as a Microsoft for Startups representative using Infinity and endorsing the product.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NextBusiness competitors and assessment
Company assessmentDirect peers
- bexio: The dominant cloud accounting and ERP platform for Swiss SMEs and freelancers. Directly comparable target customer and product surface; Infinity runs explicit comparison pages against bexio and publicly wins switchers from bexio.
- Banana Buchhaltung+: Swiss-originated double-entry accounting software with Swiss compliance support. Comparable on small-business accounting with Swiss specifics; cited as a direct comparison target on Infinity's SEO pages.
- Run my Accounts: Swiss online accounting solution focused on SMEs and fiduciaries with cloud bookkeeping. Comparable business model serving Swiss SMBs and the Treuhand channel.
Broad incumbents
- Abacus Research: Established Swiss ERP, accounting and payroll vendor with deep Swiss compliance depth. Overlaps with Infinity on accounting/payroll but targets a much broader mid-market and ERP footprint.
- Sage Switzerland: Global accounting and ERP incumbent with Swiss localization. Competes for the same SMB/finance back-office wallet as Infinity but with a much broader product portfolio.
Regional players
- sevDesk: DACH-focused cloud accounting platform (German roots, Swiss/German service). Comparable in product surface (invoicing, bank reconciliation, bookkeeping) for freelancers and small businesses, though it serves adjacent markets.
- KLARA: Swiss cloud HR and personnel management platform. Comparable on the Swiss payroll/compliance side of Infinity Payroll and competes for the same Swiss SME HR-tech budget.
- BMD Systemhaus: Austrian-headquartered accounting, payroll, and ERP vendor with DACH presence. Adjacent regional competitor serving SMEs in German-speaking markets overlapping Infinity's product surface.
Emerging players
- Moss: DACH-headquartered fintech for corporate spend management and corporate cards. Adjacent competitor on the SME finance automation surface (spend, invoices, expenses) that overlaps with Infinity's accounts-payable automation.
- Xero: Global cloud accounting platform for SMBs; not Swiss-localized for MWST/QR but a future expansion vector into the Swiss market that would compete head-on with Infinity's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
NextBusiness social profiles
Digital presenceNextBusiness compliance and trust
Trust signalCompliance1 record
NextBusiness financial estimates
Financial estimateRevenue estimate
Valuation estimate
NextBusiness leadership team
Management profileNumber of profiles
Profiles2 records
NextBusiness funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NextBusiness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NextBusiness
What does NextBusiness do?
NextBusiness develops and sells Infinity, a cloud-based AI-first Swiss accounting SaaS for freelancers, startups, small businesses and fiduciaries. The platform combines double-entry bookkeeping, AI-driven Live Accounting (real-time booking suggestions from connected Swiss bank accounts via SIX bLink), Live Capture document recognition, QR-invoice creation in a visual editor, project/time tracking, MWST/VAT reporting, and a SwissDec-certified payroll add-on.
Is NextBusiness a public or private company?
NextBusiness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NextBusiness founded?
NextBusiness was founded in 2022. It employs 1 to 10 people.
Where is NextBusiness based?
NextBusiness is headquartered in Dürnten, Switzerland, in the Europe region.
How does NextBusiness make money?
Two revenue lines are on record. SaaS Subscription (Infinity Start / Pro / Business) is the primary driver. The others are infinity Payroll Add-on.
Who are NextBusiness's main competitors?
Direct peers on record are bexio, Banana Buchhaltung+ and Run my Accounts. Broad incumbents are Abacus Research and Sage Switzerland. Regional players are sevDesk, KLARA and BMD Systemhaus. Emerging players are Moss and Xero.
Does NextBusiness have an API?
No public API is recorded for NextBusiness.
What industry is NextBusiness in?
NextBusiness's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 5132 and its SIC code is 7372.