RunMyAccounts
Run my Accounts AG is a bootstrapped Swiss fintech, founded in 2011 and headquartered in Stäfa, that provides outsourced online bookkeeping, payroll, and fiduciary services to Swiss SMEs and startups via its own cloud-based automation software and personal accountant oversight.
- Company typePrivate
- Founded2011
- HeadquartersStäfa, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RunMyAccounts does
Run my Accounts AG is a privately held Swiss online accounting service provider founded in 2011, headquartered in Stäfa, canton of Zurich, with a wholly-owned German subsidiary (Run my Accounts Deutschland GmbH). The company delivers outsourced bookkeeping, payroll (Lohnbuchhaltung), annual financial statement preparation, and fiduciary/trust (Treuhand) services to Swiss SMEs, startups, and specific verticals including gastronomy, agencies, healthcare, and public administration. Its core differentiator is a proprietary cloud-based accounting platform built in-house, which combines automated receipt and bank-transaction processing algorithms with personal online accountant and trust advisor oversight to provide clients with day-current, real-time financial visibility. The company markets the service as significantly cheaper than maintaining internal accounting departments and supports a 30-second online quote tool ('Grobofferte') on its primary acquisition channel, runmyaccounts.ch.
The business operates on a recurring subscription model. Core outsourced accounting is quote-based, while an expanding marketplace of third-party integrations — including WooCommerce (via an Openstream-developed plugin), getmyinvoices, cashup POS, TimeStatement, Harvest, MOCO agency ERP, aumico annual report automation, VisualNumbers budgeting, Zapier automation, DAT BLUE crypto accounting, DAPAY crypto payments, Pingen postal services, and Konsento equity management — provides additional subscription revenue streams. Distribution combines direct online sales, a franchise/partner network across Switzerland and Germany, and a channel of audited fiduciary and audit firms (Accosense Gold Partner, AEGERTER+BRÄNDLE, Wespi & Partner, Prüfag, Argus Revisionen). The company has been recognized with multiple industry awards including the 2011 Best of Swiss Web (Silver), 2012 Top 100 Swiss Startup, 2013 Red Herring 100 Europe finalist, and 2025/2026 TREUHANDSUISSE Gold Partner, alongside consecutive Kununu Top Company (2025) recognition.
The company is founder-led (CEO Yves Helbling), bootstrapped with no disclosed venture capital, private equity, or institutional investor ownership, and operates with 11-50 employees. The market is highly fragmented across many small Swiss SME customers, with a long-tail of named reference accounts spanning financial services, manufacturing, non-profits, and startups. Continuous platform and partnership expansion — most recently into cryptocurrency accounting and Web3 payments — indicates a deliberate, self-funded evolution from a single-product Swiss accounting service into a broader SME financial-operations platform, though the core revenue and growth remain anchored in the Swiss fiduciary outsourcing market.
RunMyAccounts firmographics
Firmographics- Name
- RunMyAccounts
- Legal name
- Run my Accounts AG
- Website
- https://runmyaccounts.ch
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Run my Accounts AG is a bootstrapped Swiss fintech, founded in 2011 and headquartered in Stäfa, that provides outsourced online bookkeeping, payroll, and fiduciary services to Swiss SMEs and startups via its own cloud-based automation software and personal accountant oversight.
- Ownership category
- akta.pro rank
RunMyAccounts industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Trusts, Estates, and Agency Accounts (525920)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)
- akta.pro secondary industries
- Expense Management & Reimbursements Administration (BPACAIAH), Expense Management & Employee Reimbursements (FSAGAJAE)
Keywords
Where RunMyAccounts is headquartered
LocationHeadquarters
- HQ city
- Stäfa
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
RunMyAccounts business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Outsourced Accounting Service: Full-service outsourced bookkeeping and accounting delivered via their proprietary online software combined with personal online accountant and trust advisor oversight. Customers receive Buchführung (bookkeeping), Lohnbuchhaltung (payroll), Jahresabschluss (annual accounts), and tax services.
- WooCommerce Integration Plugin: CHF 215.40 per year for the official WordPress/WooCommerce plugin connecting online shops to Run my Accounts accounting software. Annual maintenance fee of CHF 200.
- aumico Annual Report Automation: CHF 39.00 per month subscription for automated annual financial statement preparation integrated with Run my Accounts.
- VisualNumbers Budgeting: Three-tier pricing: Entry CHF 7.00/month, Professional CHF 39.00/month, Premium CHF 65.00/month for budget planning and scenario analysis integrated with Run my Accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WooCommerce Plugin - CHF 215.40/year plus CHF 200/year maintenance |
| Subscription | Monthly | aumico Annual Report Automation - CHF 39/month |
| Subscription | Monthly | VisualNumbers Budget - Three tiers: Entry (CHF 7/mo), Professional (CHF 39/mo), Premium (CHF 65/mo) |
| Unit Pricing | Monthly | cashup POS Integration - CHF 21.43 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
RunMyAccounts product offering
Product offeringCore offering
Run my Accounts AG provides outsourced online accounting services for Swiss SMEs and startups, combining proprietary cloud-based accounting software with personal fiduciary oversight. Core services include automated bookkeeping, payroll accounting, annual financial statements, and tax services, all delivered through self-developed automation algorithms and personal online accountants and trust advisors.
Product overview
Run my Accounts is a Swiss online accounting service provider combining proprietary cloud-based accounting software with professional fiduciary and accounting services. The core product is the Online-Buchhaltungs-Software, a cloud accounting platform for invoicing, document management, accounts payable workflows, and real-time financial reporting. This core platform is complemented by a Spesen-App for expense tracking and is offered as part of an integrated outsourced accounting package that includes fiduciary consulting (Treuhand), payroll accounting (Lohnbuchhaltung), and automated bookkeeping (Automatisierte Buchhaltung) powered by self-developed automation software. The product ecosystem is extended through a marketplace (Marktplatz) of third-party integrations including WooCommerce (via Openstream plugin), e-commerce connectors (getmyinvoices), POS systems (cashup), cryptocurrency accounting (DAT BLUE, DAPAY), annual report automation (aumico), document services (Pingen), time tracking (TimeStatement, Harvest), ERP systems (MOCO), budgeting tools (VisualNumbers), automation platforms (Zapier), corporate governance (Konsento), and specialized services for various industries (Churcholution, SEMCO, Crowd4Cash, KS Inkasso, UGZ pension, insurance brokers, auditing firms, and legal advisors).
Differentiator
Problem solved
Functional benefit
Products and services
- Online-Buchhaltungs-Software (Online Accounting Software)
Quantifiable outcome
- Case study demonstrates CHF 100,000 higher cash flow for company with CHF 1 million revenue through improved financial management practices
- +2 more outcomes
Companies that use RunMyAccounts
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
RunMyAccounts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature4 records
RunMyAccounts partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship, gold and minor.
- Openstream Internet SolutionscoreDeveloper of the official WordPress/WooCommerce plugin for Run my Accounts. Located at Citizen Space, Heinrichstrasse 267a, 8005 Zürich. Plugin enables automatic invoice creation and customer synchronization when sales occur in WooCommerce shops. Annual maintenance and development fee of CHF 200.
- TREUHANDSUISSEflagshipSwiss fiduciary association membership. Gold Partner status for 2025/2026. Provides credibility and network within Swiss trust and accounting profession.
- Accosense AGgoldGold Partner status for revision (audit) services. Located at Hauptgasse 30, 4600 Olten. Offers ordinary and limited audits, special audits, and reviews for Swiss companies.
- AEGERTER+BRÄNDLE AGcoreAudit and tax advisory firm with locations in Rapperswil-Jona, Arbon, and Wattwil. Conducts limited and ordinary audits plus special audits for formations, restructurings, and capital changes. Also provides annual statement reviews for non-audit-obligated companies.
- Wespi & Partner AGcoreAuditing firm authorized by Swiss Federal Audit Oversight Authority (RAB) for limited audits of SMEs. Located at Seidenstrasse 4, 8304 Wallisellen. Also provides reviews per PS 910.
- PrüfagcoreAudit firm with 30+ years experience auditing companies of various sizes. Located at Badenerstrasse 141, 8036 Zürich. Provides audits for different legal forms from sole proprietorships to corporations.
- Argus Revisionen GmbHcoreAudit firm located at Riedmühlestrasse 8, 8305 Dietlikon. Provides limited audits for SME companies, ordinary audits for larger companies, public sector audits, and special examinations.
- Digitron GmbHminorFranchise partner in Switzerland.
- Pling GmbHminorFranchise partner in Switzerland.
- SoHa Treuhand AGminorFranchise partner in Switzerland.
- TF Financial Services GmbHminorFranchise partner in Switzerland.
- Z83 AGminorFranchise partner in Switzerland.
- Büro im FlowminorFranchise partner in Switzerland.
- Vale Treuhand GmbHminorFranchise partner in Switzerland.
- aumico AGcoreAutomated annual report preparation software. Creates balance sheet, income statement, cash flow statement, notes, and profit allocation in minutes. Supports Swiss Code of Obligations, Swiss GAAP FER, IFRS. Located at Hardturmstrasse 161.
- Digital Assets Technologies AG (DAT BLUE)corePlatinum partner for cryptocurrency accounting solutions. Analyzes blockchain data from multiple blockchains, automatically categorizes transactions, and books them to designated accounts. Supports KYT compliance. Located at Technoparkstrasse 1.
- ZapiercoreAutomation platform connecting Run my Accounts with thousands of business applications including Google Sheets, Dropbox, Shopify, MailChimp, and Salesforce. Free tier available.
- Retax (Rohner & Erni Tax AG)minorTax advisory services for companies and individuals covering profit/capital tax, VAT, withholding tax, stamp duties, and international matters. Located at Stampfenbachstr. 38, 8006 Zürich.
- UGZ (Unabhängige Gemeinschaftsstiftung Zürich)minorOccupational pension provider with pooled and individual investment options. Located at Moostrasse 2a, 8803 Rüschlikon.
- UFS Insurance Broker AGminorInsurance broker for SMEs and startups. Helps navigate complex insurance market for optimal coverage. Located at Tödistrasse 48, 8810 Horgen.
- esurance AGminorDigital insurance platform with industry-specific solutions for SMEs, self-employed, and startups. Winner of test solutions through collective purchasing power.
- KS Inkasso AGcoreCollection agency partner offering full A-Z collection process with no success = no fee. No annual or case opening fees for Run my Accounts customers. Includes pre-litigation, debt collection, loss certificate, and bankruptcy services. Located at Blegistrasse 11b, 6340 Baar ZG.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RunMyAccounts competitors and assessment
Company assessmentDirect peers
- sevDesk: German cloud accounting platform for freelancers and small businesses offering invoicing, bookkeeping, expense management and tax advisor collaboration. Directly comparable in target customer, delivery model and feature scope, with broader German market reach.
- Bexio: Swiss cloud accounting and business management platform serving SMEs with invoicing, bookkeeping, banking and expense features. The closest direct competitor in the Swiss SME accounting market and the most natural benchmark for Run my Accounts' product and pricing.
- Banana.ch: Swiss small business accounting software offering bookkeeping, invoicing and financial reporting with multi-currency support. A smaller, regional direct peer addressing Swiss SMEs and small organizations with comparable accounting features.
- FastBill: German cloud accounting and invoicing solution for freelancers, SMEs and agencies with recurring subscription billing and expense features. Comparable in target segment (agencies, consultants, startups) and in combining software with optional service tiers.
- Lexoffice: Cloud-based accounting software from Haufe targeting German SMEs, freelancers and startups with bookkeeping, invoicing and bank reconciliation. Overlaps Run my Accounts' product surface area and addresses the same German cross-border customer segment.
- Candis: Berlin-based AI-powered accounting automation platform for SMEs that automates invoice capture, booking and approval workflows. A direct functional competitor in the automation layer of outsourced accounting, with venture funding enabling aggressive product investment.
Broad incumbents
- Sage: Global incumbent in accounting, payroll and ERP software with cloud offerings (Sage Business Cloud Accounting) targeting SMEs across Europe. Represents broad competitive overlap but does not specialize in the Swiss pure-outsourced model.
- DATEV: German cooperative providing accounting, tax advisory and ERP software primarily to tax advisors and SMEs. Serves as the dominant German accounting platform; Run my Accounts competes with it indirectly through its German subsidiary and partner network.
Emerging players
- Agicap: European cash management and treasury platform for SMEs, overlapping with Run my Accounts' expense/cash visibility and budgeting capabilities (VisualNumbers). Comparable in target customer and financial-visibility value proposition, though Agicap is more specialized on cash flow forecasting.
Regional players
- Abacus Research: Established Swiss vendor of business software including accounting, ERP and payroll for SMEs and mid-market. Comparable on Swiss SME accounting functionality but oriented toward larger installed deployments rather than the pure cloud-outsourcing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RunMyAccounts social profiles
Digital presenceRunMyAccounts financial estimates
Financial estimateRevenue estimate
Valuation estimate
RunMyAccounts leadership team
Management profileNumber of profiles
Profiles4 records
RunMyAccounts subsidiaries and ownership
Company hierarchySubsidiaries1 record
RunMyAccounts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RunMyAccounts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RunMyAccounts
What does RunMyAccounts do?
Run my Accounts AG provides outsourced online accounting services for Swiss SMEs and startups, combining proprietary cloud-based accounting software with personal fiduciary oversight. Core services include automated bookkeeping, payroll accounting, annual financial statements, and tax services, all delivered through self-developed automation algorithms and personal online accountants and trust advisors.
Is RunMyAccounts a public or private company?
RunMyAccounts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RunMyAccounts founded?
RunMyAccounts was founded in 2011. It employs 11 to 50 people.
Where is RunMyAccounts based?
RunMyAccounts is headquartered in Stäfa, Switzerland, in the Europe region.
How does RunMyAccounts make money?
Four revenue lines are on record. Outsourced Accounting Service is the primary driver. The others are wooCommerce Integration Plugin, aumico Annual Report Automation and visualNumbers Budgeting.
Who are RunMyAccounts's main competitors?
Direct peers on record are sevDesk, Bexio, Banana.ch, FastBill, Lexoffice and Candis. Broad incumbents are Sage and DATEV. Agicap is listed as an emerging player. Abacus Research is listed as a regional player.
Does RunMyAccounts have an API?
No public API is recorded for RunMyAccounts.
What industry is RunMyAccounts in?
RunMyAccounts's product category is Cloud Accounting Software. Its primary akta.pro industry code is BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions), with a secondary code of BPACAIAH, Expense Management & Reimbursements Administration. Its NAICS code is 525920 and its SIC code is 6199.