What KLARA.ch does

KLARA.ch is a Swiss cloud-based, modular all-in-one business software platform serving small and medium-sized enterprises (KMU) and, more recently, private households. The platform combines accounting (Buchhaltung), Swissdec ELM 5-certified payroll (Lohnbuchhaltung), a full point-of-sale system (KLARA Kasse with Retail and Gastro modes), CRM, order management, inventory, expense management, project management, time tracking, document archiving (eArchiv), and a suite of online tools (website builder, online shop, appointment booking). All modules share data natively, with direct eBanking connectivity to major Swiss banks (UBS, ZKB, Raiffeisen, PostFinance, Valiant, Clientis, SZKB and others), automatic bank reconciliation, and integration with Swiss Post's ePost SmartSend for digital and physical mail. AI-assisted features support invoice recognition, booking automation, and document classification, while compliance certifications include Swissdec ELM 5, GeBüV-compliant archiving, and Swiss Post group-level SOC 1, SOC 2 Type II, and ISO 27001.

The business model is modular subscription-based, with pricing starting at CHF 26/month for accounting, CHF 44/month for the POS, and CHF 3.90 per payroll calculation, alongside POS hardware sales and usage-based fees. KLARA operates as a brand under ePost Service AG, a wholly-owned subsidiary of Swiss Post, which provides strategic backing, distribution leverage, and integration with postal services. The company uses a product-led growth motion with a 30-day free trial, self-serve online registration, and a 1:1 onboarding Coach, supplemented by a Treuhand (accountant) partner channel and event-driven demand generation (KLARA Experience Day, webinars). Headcount is 11-50, headquarters are in Luzern, and the company reports 50,000+ Swiss SME customers and CHF 150M+ in processed POS transaction volume. KLARA Home extends the product to private households employing domestic staff, opening a consumer use case beyond the SME core.

The competitive position rests on deep Swiss regulatory integration, Swiss Post's distribution and trust, and a dense network of bank, insurance (Mobiliar, Vaudoise, Generali, esurance), and payment integrations that are costly for non-Swiss competitors to replicate. Geographic scope is deliberately domestic, with localized versions in DE, FR, IT, and EN for the Swiss market.

Name

KLARA.ch

Legal name

ePost Service AG

Website

https://klara.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

KLARA.ch is a Swiss cloud-based modular business software platform serving over 50,000 SMEs with accounting, payroll, POS, CRM, and time tracking. Operated by ePost Service AG (Swiss Post subsidiary), it specializes in Swiss regulatory compliance and bank integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Bolligen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Modular Software Subscriptions: Subscription-based revenue from modular software widgets (Business packages, POS, Online tools, HR/Payroll). Customers pay monthly fees for individual modules or bundled packages. Pricing starts at CHF 26/month for accounting, with additional modules at per-transaction or monthly rates.
2. Per-Transaction Payroll Processing: Payroll processing charged per salary calculation (CHF 3.90 per payroll run for business, CHF 7.90 for KLARA Home private households).
3. POS Hardware Sales: Sale of point-of-sale hardware including terminals, printers, and cash drawers. Hardware sold alongside software subscriptions.
4. Widget Store Extensions: Additional value-added services through partner widgets (currency exchange, insurance, etc.) with potential referral or transaction fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

KLARA.ch provides a modular all-in-one cloud-based business software platform for Swiss small and medium-sized enterprises (KMU), bundling accounting, payroll, point-of-sale, CRM, time tracking, project management, inventory, expense management, and online tools (website builder, online shop, appointment booking) into an integrated suite. The platform is Swiss-built and hosted, with native Swiss bank connectivity, AI-supported bookkeeping automation, Swissdec ELM 5 certified payroll, GeBüV-compliant document archiving, and a dedicated KLARA Home product line for private households employing domestic staff.

Product overview

KLARA.ch is a modular all-in-one cloud-based business software platform for Swiss SMEs and private households, developed and hosted in Switzerland by ePost Service AG (a subsidiary of Swiss Post). The platform is built on a modular architecture: KLARA Business Pakete serve as the core bundle combining accounting (Buchhaltung), order management (Auftragsverwaltung), CRM (Kundenverwaltung), budget planning (Budget), document archiving (eArchiv), inventory management (Inventar), and expense management (Spesenmanagement). This core is extended through dedicated modules for payroll (Lohnbuchhaltung) with Swissdec ELM 5 certification, a full POS system (KLARA Kasse) with both Retail and Gastro modes, and online tools including website builder (KLARA Website), online shop, appointment booking (Online Terminbuchung), and digital presence management. A separate product line, KLARA Home, targets private households for managing domestic employees. All modules are interconnected — POS sales flow directly into accounting, payroll integrates with time tracking (KLARA Time) and project management (KLARA Projekt), and the eArchiv automatically archives documents from all KLARA modules. Users pay per-module or via bundled packages, with pricing starting at CHF 26/month for accounting and CHF 3.90 per payroll run.

Differentiator

Problem solved

Functional benefit

Brands

• KLARA Home: Software solution for private individuals to manage household employees, including payroll, time tracking, and expense management.
• myKLARA App

Products and services

• KLARA Business Pakete Modular all-in-one business software package for Swiss SMEs that bundles accounting, order management, CRM, budget planning, document archiving, inventory, and expense management into a single cloud-based platform. Targeted at small and medium-sized Swiss businesses seeking an integrated administrative solution.
• Buchhaltung (Accounting) Cloud-based accounting software for Swiss SMEs with AI-supported automation, direct bank connectivity for real-time reconciliation, invoice and offer generation, and MWST-compliant reporting. Available as a standalone module from CHF 26/month.
• Lohnbuchhaltung (Payroll) Swiss-compliant payroll processing software with Swissdec ELM 5 certified data transmission, automated salary calculations, insurance capture, and electronic reporting to authorities. Charged at CHF 3.90 per payroll run.
• KLARA Kasse (POS / Kassensystem) Complete point-of-sale system combining hardware (terminals, printers, cash drawers), software, and integrated payments. Supports both Retail and Gastro modes, mobile and stationary operation, and integrates directly with KLARA accounting and inventory. Subscription starts at CHF 44/month plus hardware sales.
• KLARA Payments Payment acceptance solution integrated with the KLARA POS system, supporting card terminals and digital payment methods at the point of sale.
• Online Terminbuchung (Online Appointment Booking) Online appointment scheduling tool allowing customers to book services directly through the business website, integrated with KLARA's customer management module.
• Online Shop E-commerce module for creating and managing an online store, seamlessly connected to KLARA's accounting, inventory, and order management modules.
• KLARA Website Website builder enabling businesses to create a professional online presence with SEO tools, Google-Tag integration, and mobile optimization, with no coding required.
• KLARA Time (Zeiterfassung) Digital time tracking solution for recording employee working hours, managing leave/absence balances, and integrating with payroll and project management modules.
• KLARA Projekt (Project Management) Project management software for planning, tracking, and resource allocation, integrated with time tracking and accounting for complete project profitability visibility.
• KLARA Budget Budget planning and financial forecasting tool for SMEs, integrated with accounting for real-time budget versus actual comparisons.
• KLARA Inventar (Inventory Management) Inventory management system connected to the POS and accounting modules for real-time stock tracking, stock valuation, and purchase order management.
• KLARA eArchiv (Digital Archive) Legally compliant digital document archive meeting Swiss GeBüV requirements for revision-secure storage with automatic timestamping and audit trails.
• KLARA Spesenmanagement (Expense Management) Digital expense management for capturing, submitting, and approving employee expenses, integrated with payroll for automatic reimbursement processing.
• Auftragsverwaltung (Order Management) Order and quotation management for creating and tracking offers, delivery notes, and invoices, with multi-CC email sending and integration to accounting.
• Kundenverwaltung / CRM Customer relationship management module for managing contacts, customer data, communication history, and sales pipeline, directly connected to invoicing and project modules.
• myKLARA App (Business) Mobile companion app for business users providing on-the-go access to KLARA functions including invoice reminders, customer management, time tracking, and expense capture.
• KLARA Home Dedicated software for private households to legally manage domestic employees, covering payroll, working time tracking, expense capture, and mandatory insurance management. Priced at CHF 7.90 per payroll calculation.
• myKLARA App (Home/Private) Smartphone app for household employees to log working hours, breaks, and expenses, with data syncing to KLARA Home for payroll processing.
• Google Präsenz Plus Enhanced Google Business Profile management tool to boost local search rankings and manage customer reviews and business information.
• Online Präsenz (Online Presence) Digital presence management tool including Google My Business profile integration for improved local search visibility and customer engagement.
• Online News News and updates publishing tool for businesses to share promotions, announcements, and blog content with regional reach optimization.
• KLARA Kasse Gastro (Restaurant POS Mode) Specialized restaurant POS configuration within the KLARA Kasse system, featuring multi-course menu management, table management with groups, kitchen/bar printer routing, order additions, article variants, and flexible receipt splitting.
• KLARA Kasse Retail (Retail POS Mode) Retail-focused POS configuration optimized for store environments, supporting multi-branch operations and inventory synchronization with KLARA accounting.

Quantifiable outcome

• 85% less administrative workload through automated workflows
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ePost Service AG (Swiss Post)coreStrategic or Co-development PartnerKLARA is a product of ePost Service AG, a subsidiary of Swiss Post. This parent relationship provides strategic backing, brand trust in the Swiss market, and deep integration with postal services including SmartSend for digital mail and physical document scanning services.
• Swiss Banks (ZKB, UBS, Raiffeisen, PostFinance, Valiant, Clientis, regional banks)coreTechnology or IntegrationDirect eBanking integration enabling automatic bank statement matching, payment processing, and real-time financial data synchronization. Supports all major Swiss banks including cantonal banks.
• SwissdeccoreTechnology or IntegrationELM 5 certification for electronic transmission of payroll data to Swiss social insurance authorities. Mandatory compliance for Swiss payroll software.
• Mobiliar InsurancecoreStrategic or Co-development PartnerPartnership for insurance management integration and mandatory accident insurance for household employees (via KLARA Home). Co-developed insurance dashboard for business customers.
• Vaudoise InsuranceminorStrategic or Co-development PartnerInsurance partner providing coverage recommendations and management within KLARA platform.
• Generali InsuranceminorStrategic or Co-development PartnerInsurance partner for business coverage recommendations and management.
• wechselstube.ch (kmuOnline AG)minorGTM or Marketing PartnerCurrency exchange partner offering preferential rates for KLARA customers. Widget integration for foreign currency transactions.
• Treuhand Switzerland PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of Swiss accountants and trust professionals who recommend and implement KLARA for their clients. Listed on KLARA Treuhänder portal with 50+ certified partners.
• SIX (Swiss Payment Standards)coreTechnology or IntegrationBanking services and payment standards integration for Swiss financial transactions.
• EsuranceminorStrategic or Co-development PartnerInsurance management partner for KMU business insurance recommendations and dashboard integration (launched July 2023).
• Coiffure SuisseminorGTM or Marketing PartnerIndustry association partnership for hairdressing sector marketing and referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bexio: Bexio is a leading Swiss cloud accounting and business management platform for SMBs, directly competing with KLARA in the Swiss SME market with overlapping accounting, invoicing, and banking integration features.
• Banana.ch: Banana is a Swiss-based accounting software provider targeting SMBs with double-entry accounting, multi-currency, and financial reporting — directly overlapping with KLARA's accounting and bookkeeping modules.
• Run my Accounts: Run my Accounts is a Swiss online accounting and bookkeeping service targeting SMEs and accountants, offering cloud financial reporting — a direct competitor in Swiss SMB cloud accounting.
• Proffix: Proffix is a Swiss business software for SMBs covering accounting, CRM, ERP, and order management — comparable in modular Swiss SMB focus and target customer base to KLARA.

Broad incumbents

• Sage: Sage is a global provider of accounting, payroll, and ERP software for SMBs, including Sage 50 and Sage Business Cloud — a broad incumbent overlapping with KLARA's accounting and payroll modules across multiple geographies.
• Abacus Research: Abacus is one of the largest Swiss ERP software providers, offering comprehensive business management solutions across accounting, payroll, and CRM for SMEs and mid-market — a broader Swiss incumbent competing with KLARA's full suite.
• QuickBooks (Intuit): QuickBooks is a global SMB accounting and business management platform increasingly localizing for European markets — a broad incumbent competing for the same small business customer segment.

Emerging players

• Odoo: Odoo is an open-source modular ERP suite (accounting, POS, CRM, HR, e-commerce) with significant global SMB adoption — comparable to KLARA's modular all-in-one approach but as a broader, international open-source platform.

Regional players

• Lexoffice: Lexoffice is a leading German cloud accounting software for SMBs and freelancers, offering accounting, invoicing, and bank reconciliation — comparable to KLARA's modular SMB SaaS approach though focused on the German market.
• sevDesk: sevDesk is a German cloud accounting and ERP platform for SMBs, freelancers, and small businesses — comparable in product scope and modular SaaS pricing to KLARA but operating primarily in Germany/Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/klarabusiness
• YouTubeyoutube.com/watch?v=Uqvzaai2T08
• Instagraminstagram.com/klara.welt
• Facebookfacebook.com/KLARABusinessAG
• LinkedInlinkedin.com/company/klara-business-ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KLARA.ch