Tangible
Tangible is a Montréal-based WordPress LMS development agency that builds and supports custom LearnDash-based e-learning platforms for K-12, higher education, corporate, non-profit, and accreditation clients via hourly professional services, proprietary plugins, and its TangibleXP hosting product.
- Company typePrivate
- Founded2016
- HeadquartersSherbrooke, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tangible does
Tangible Inc. is a Montréal-based WordPress e-learning agency and plugin developer that designs, builds, and supports custom Learning Management System (LMS) platforms primarily on the LearnDash plugin, supplemented by LifterLMS and WooCommerce. The company serves K-12 school districts, higher education institutions, corporate training buyers, non-profits, professional accreditation providers, and individual coaches/consultants, delivering custom platform builds, on-demand hourly support, scheduled maintenance, and a proprietary LMS-optimized hosting product (TangibleXP) with cluster-based architecture, Redis object caching, and incremental backups. Tangible's stack is enriched by in-house proprietary plugins — BeaverDash, MemberDash, MemberSync, Loops & Logic, Tangible Tweaks for LearnDash, and Tangible Blocks — and by packaged offerings including TangibleCred for CE/CPD accreditation management, with a custom AI recommendation layer built on ClassifAI and Azure Cloud. The firm operates an exclusively direct, relationship-driven sales motion with no resellers or channel partners, generating revenue through professional services billed at hourly rates (no retainers or fixed recurring fees) plus managed hosting used by 76% of clients, supported by a globally distributed team across Canada, France, Romania, Brazil, the Philippines, and the United States. Notable customer outcomes include scaling a non-profit LearnDash LMS to 300,000+ users and supporting 10,000–20,000 concurrent logged-in users on WordPress, with an 80% client engagement-extension rate indicating high retention within a services-led model.
Tangible firmographics
Firmographics- Name
- Tangible
- Legal name
- Tangible Inc.
- Website
- https://teamtangible.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tangible is a Montréal-based WordPress LMS development agency that builds and supports custom LearnDash-based e-learning platforms for K-12, higher education, corporate, non-profit, and accreditation clients via hourly professional services, proprietary plugins, and its TangibleXP hosting product.
- Ownership category
- akta.pro rank
Tangible industry classification
Industry- Product category
- Custom WordPress LMS Development Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Open-Source & Self-Hosted LMS (EDAFAAAL)
Keywords
Where Tangible is headquartered
LocationHeadquarters
- HQ city
- Sherbrooke
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Tangible business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Custom LMS Development Services: Full platform builds from ground up, including design, development, and technical implementation of custom WordPress LMS solutions. Billed hourly with estimates provided for budget planning. All services delivered at hourly rates with no retainers or fixed recurring costs.
- On-Demand Support: Hourly-rate technical support for existing LMS platforms. No retainers or fixed maintenance fees required. Clients pay only for actual service hours.
- Scheduled Maintenance: Periodic maintenance services including plugin updates, security, and compatibility management for WordPress LMS platforms.
- LMS Hosting Services: LMS-specific hosting solutions leveraging proprietary cluster-based architecture for high-concurrency requirements. 76% of clients use Tangible's hosting services.
- Advanced Hosting Credits: Discount offerings when clients purchase service credits in advance for large projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly Rate Services - No Fixed Costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tangible product offering
Product offeringCore offering
Tangible is a WordPress e-learning agency that designs, builds, and supports custom Learning Management Systems (LMS), with deep specialization in LearnDash (used by 90%+ of clients) and LifterLMS. It delivers full platform builds, on-demand hourly support, scheduled maintenance, and managed LMS hosting, supplemented by a portfolio of proprietary plugins and a scalable cluster-based hosting platform (TangibleXP) capable of supporting hundreds of thousands of concurrent users.
Product overview
Tangible is a WordPress e-learning agency specializing in LMS development and customization, offering services and proprietary plugins built around the LearnDash platform. The core offering is custom LMS development services (on-demand support, scheduled maintenance, technical implementation, full platform builds), supplemented by Tangible's own plugin ecosystem: Loops & Logic (lightweight templating), BeaverDash, MemberDash, MemberSync, Tangible Tweaks for LearnDash, and Tangible Blocks. TangibleXP provides LMS-optimized hosting with scalable cluster architecture. TangibleCred handles accreditation management for CE providers. The company primarily serves sectors including K-12 education, higher education, corporate training, non-profits, professional accreditation, and agencies, with clients ranging from school districts to multinational franchises.
Differentiator
Problem solved
Functional benefit
Brands
- BeaverDash: Custom WordPress plugin extending LearnDash functionality, developed in-house by Tangible.
- MemberDash
- MemberSync
- Loops & Logic
- Tangible Tweaks for LearnDash
- Tangible XP
- Tangible Cred
Quantifiable outcome
- Successfully scaled non-profit LMS to 300k+ users with 225,673+ users on a single LearnDash site
- +4 more outcomes
Companies that use Tangible
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles6 records
Tangible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability3 records
Feature10 records
Tangible partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ClevercoreEducation rostering and single sign-on platform. Tangible built a custom integration between LearnDash and Clever for a DC school district, enabling automatic import of students, teachers, and administrators as WordPress users grouped by school, grade, and classroom in LearnDash Groups. Tangible created an open-source LMS sync app for Clever and negotiated acceptance into the Clever app library.
- LearnDashcorePrimary LMS plugin platform. Tangible is recognized as a leading LearnDash-focused agency with over 90% of clients using LearnDash. They have built some of the most advanced LearnDash-based LMS sites in the industry and have scaled LearnDash to hundreds of thousands of users.
- Uncanny OwlcoreDeveloper of LearnDash add-ons including Uncanny Groups, Uncanny Automator, and Tin Canny Reporting. Uncanny Owl explicitly recommends Tangible as the only LearnDash-focused agency that could serve their clients at the same level they had since 2013. Tangible has expertise extending Uncanny Owl plugins.
- WooCommercecoreE-commerce platform for selling courses and memberships. Tangible recommends using WooCommerce over LearnDash's built-in payments system. They have built custom WooCommerce integrations including memberships, subscriptions, team plans, and coupon systems.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Tangible competitors and assessment
Company assessmentDirect peers
- Uncanny Owl: Developer of LearnDash add-ons (Uncanny Groups, Uncanny Automator, Tin Canny Reporting) and a core strategic partner of Tangible. Both companies specialize in extending LearnDash functionality, with overlapping expertise in the same ecosystem.
- LifterLMS: WordPress LMS plugin competing with LearnDash in the same open-source LMS space. Tangible offers LifterLMS implementation services, making LifterLMS a comparable alternative whose adoption trends directly affect Tangible's service demand.
- Codeable: WordPress-focused freelancer marketplace and professional services firm. Codeable represents the alternative 'generalist' WordPress services model that Tangible differentiates against by specializing exclusively in LMS.
- WebDevStudios: Large WordPress development agency offering custom WordPress builds, hosting, and enterprise solutions. Comparable as a WordPress professional services firm serving enterprise clients with complex custom builds.
- 10up: Enterprise WordPress agency and contributor to the WordPress core. Comparable as a high-end WordPress professional services firm building complex, large-scale custom WordPress deployments for major brands and publishers.
- Multidots: Enterprise WordPress development agency with custom plugin and platform expertise. Comparable as a professional services firm building complex WordPress-based solutions for enterprise and publishing clients.
Broad incumbents
- LearnDash: The dominant WordPress LMS plugin platform itself and Tangible's primary ecosystem partner. Tangible's services revenue is heavily dependent on LearnDash's market position and partner ecosystem.
Emerging players
- BuddyBoss: WordPress-based community and LMS platform. Tangible frequently cites BuddyBoss as an alternative community/social learning option, and they operate in overlapping WordPress LMS and community-platform territory.
- LearnPress: Open-source WordPress LMS plugin competing in the same self-hosted LMS category. Represents a lower-cost alternative to LearnDash that could pressure Tangible's LearnDash-centric service model.
- Tutor LMS: Fast-growing WordPress LMS plugin gaining market share against LearnDash. As a competing open-source LMS platform, its adoption trajectory directly affects Tangible's LearnDash dependency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tangible social profiles
Digital presenceTangible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tangible leadership team
Management profileNumber of profiles
Profiles1 record
Tangible funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tangible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tangible
What does Tangible do?
Tangible is a WordPress e-learning agency that designs, builds, and supports custom Learning Management Systems (LMS), with deep specialization in LearnDash (used by 90%+ of clients) and LifterLMS. It delivers full platform builds, on-demand hourly support, scheduled maintenance, and managed LMS hosting, supplemented by a portfolio of proprietary plugins and a scalable cluster-based hosting platform (TangibleXP) capable of supporting hundreds of thousands of concurrent users.
Is Tangible a public or private company?
Tangible is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tangible founded?
Tangible was founded in 2016. It employs 11 to 50 people.
Where is Tangible based?
Tangible is headquartered in Sherbrooke, Canada, in the North America region.
How does Tangible make money?
Five revenue lines are on record. Custom LMS Development Services are the primary driver. The others are on-Demand Support, scheduled Maintenance, LMS Hosting Services and advanced Hosting Credits.
Who are Tangible's main competitors?
Direct peers on record are Uncanny Owl, LifterLMS, Codeable, WebDevStudios, 10up and Multidots. LearnDash is listed as a broad incumbent. Emerging players are BuddyBoss, LearnPress and Tutor LMS.
Does Tangible have an API?
No public API is recorded for Tangible.
What industry is Tangible in?
Tangible's product category is Custom WordPress LMS Development Services. Its primary akta.pro industry code is EDAFAAAL, Open-Source & Self-Hosted LMS. Its NAICS code is 51821 and its SIC code is 7372.