Tutor LMS
Tutor LMS is a WordPress-based LMS plugin enabling solo creators, schools, coaches, agencies, and nonprofits to build, manage, and sell online courses from their own websites via a freemium core and flat annual Pro subscription with zero transaction fees.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tutor LMS does
Tutor LMS is a WordPress-based learning management system (LMS) plugin that enables individuals and organizations to create, manage, and sell online courses directly from their own WordPress websites. The platform serves a horizontal customer base spanning solo course creators, schools and academies, coaching businesses, digital agencies, and nonprofits, with the stated user base exceeding 100,000 active eLearning websites globally. The product is built on PHP/MySQL and integrates natively with the WordPress admin interface, exposing a REST API with full CRUD operations across courses, lessons, quizzes, assignments, enrollments, and other entities.
The core technology stack includes a drag-and-drop course builder, a Content Bank for reusable learning objects, AI Studio (powered by OpenAI) for automated course outline, lesson, quiz, and image generation, 13+ interactive quiz types, native eCommerce with subscriptions and memberships, drag-and-drop Certificate Builder with verification, and live class functionality via Zoom and Google Meet integrations. The platform supports 20+ payment gateways (including Stripe, PayPal, Paddle, Razorpay, Alipay, Klarna, and Mollie) and integrates with Elementor (30+ widgets), Divi (40+ modules), Oxygen Builder, BuddyBoss, BuddyPress, Paid Memberships Pro, WooCommerce, and several multilingual/CDN services. Notable proprietary technical components include the Custom Field Registration System for third-party extensibility and AI Studio as a differentiated generative AI authoring surface.
The business model is freemium: the core Tutor LMS plugin is free forever on WordPress.org, while Tutor LMS Pro is sold as a flat annual subscription with all features unlocked from day one, zero transaction fees, and no student or revenue caps. Add-on modules (e.g., Certificate Builder, Gradebook, Multi-Instructors, Content Drip) are sold separately or as bundles. An affiliate program pays 30% commission on referred customers' first purchases. Distribution relies on the WordPress.org plugin repository for organic top-of-funnel reach, direct self-serve sales at tutorlms.com, and a growing affiliate channel. Brand reputation is supported by a 4.7 G2 rating, 4.8 Trustpilot rating, and #1 Product Hunt ranking.
Tutor LMS firmographics
Firmographics- Name
- Tutor LMS
- Legal name
- Tutor LMS
- Website
- https://tutorlms.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tutor LMS is a WordPress-based LMS plugin enabling solo creators, schools, coaches, agencies, and nonprofits to build, manage, and sell online courses from their own websites via a freemium core and flat annual Pro subscription with zero transaction fees.
- Ownership category
- akta.pro rank
Tutor LMS industry classification
Industry- Product category
- Learning Management System (LMS) Software
- NAICS
- Custom Computer Programming Services (541511), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- Open-Source & Self-Hosted LMS (EDAFAAAL), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), Content Management for Learning (LCMS) & Course Catalog Management (EDAFAAAF)
Keywords
Tutor LMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium (Free Core Plugin): The core Tutor LMS plugin is free to download and use indefinitely on WordPress.org, providing course creation, basic quizzes, lessons, and student management at no cost. This drives broad adoption and upgrades to premium tiers.
- Premium Subscriptions: Annual subscription plans (Tutor LMS Pro) unlock advanced features including native eCommerce, subscriptions, memberships, course bundles, advanced quizzes, assignments, live classes, AI Studio, and priority support. Pricing is a flat annual fee with no student count or revenue limits.
- Add-Ons: Individual premium add-ons (sold separately or as bundles) provide additional functionality beyond the core Pro plugin, such as Gradebook, Certificate Builder, Multi-Instructors, and third-party integrations.
- Affiliate Program Commission: Tutor LMS operates an affiliate program paying 30% commission on referred customers' first purchase. Affiliates earn recurring commissions only for first-time orders; upgrades and renewals do not qualify.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Core Plugin |
| Subscription | Annual | Tutor LMS Pro (Annual) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Tutor LMS product offering
Product offeringCore offering
Tutor LMS is a WordPress LMS plugin that enables course creators, educators, and training organizations to build, manage, and sell online courses from their own WordPress websites. The product provides a drag-and-drop course builder, 13+ interactive quiz types, AI-powered course generation, native eCommerce (subscriptions, memberships, course bundles), live classes via Zoom/Google Meet, certificate builder with verification, and 20+ payment gateway integrations. It is sold via a freemium model with a free core plugin and annual Pro subscription tier, charging 0% transaction fees with no student or revenue caps.
Product overview
Tutor LMS is a WordPress LMS plugin that provides a unified platform for creating, managing, and selling eLearning courses. The product architecture consists of a core Tutor LMS plugin (available in both free and Pro versions) enhanced by specialized add-on modules. The core platform includes the Course Builder with drag-and-drop visual interface, Content Bank for reusable content, AI Studio for AI-powered course generation, and a comprehensive quiz system with 13+ question types. Monetization features are handled through Native eCommerce with integrated payment gateways (PayPal, Stripe, Paddle, and others), Subscriptions for recurring billing, Memberships for tiered access, and Course Bundles for packaged course sales. Additional learning features include Lessons with multi-format video support, Assignments with file uploads and feedback, Live Classes via Zoom/Google Meet integrations, Content Drip for scheduled releases, Prerequisites for learning path enforcement, Gradebook for performance tracking, and Analytics for insights. The Certificate Builder add-on provides drag-and-drop certificate design with verification. The platform integrates with major page builders (Elementor, Divi, Oxygen Builder), membership plugins (WooCommerce, Paid Memberships Pro, Kadence), social tools (BuddyPress, BuddyBoss), and supports 30+ Elementor widgets and 40+ Divi modules for customization.
Differentiator
Problem solved
Functional benefit
Brands
- AI Studio: AI-powered course generation tool that creates course outlines, lesson content, quiz questions, and images from topic descriptions.
- Certificate Builder
- Content Bank
Products and services
- Tutor LMS Core Plugin (Free) Free WordPress LMS plugin providing drag-and-drop course creation, lessons, basic quizzes, and student management. Available indefinitely on WordPress.org with no time limit, no feature trial expiration. Used by individual course creators, schools, agencies, and nonprofits to build and sell online courses.
- Tutor LMS Pro Annual subscription product unlocking all Tutor LMS premium features in a flat-fee model with no student count or revenue caps and 0% transaction fees. Includes native eCommerce, subscriptions, memberships, course bundles, advanced quizzes, assignments, live classes, AI Studio, certificate builder, and priority support. Targeted at course creators who have outgrown the free core plugin.
- Tutor LMS Add-Ons Individual premium add-on modules that extend Tutor LMS Pro with additional functionality such as Gradebook, Certificate Builder, Multi-Instructors, social login, notifications, calendar, H5P interactive content, WPML multilingual support, and other specialized features. Sold individually or as bundles.
- AI Studio AI-powered content generation tool built on OpenAI integration that creates full course outlines, lesson content, quiz questions, and course images from a topic description. Generates complete courses end-to-end and is available as part of Tutor LMS Pro.
Quantifiable outcome
- 100,000+ eLearning websites are running on Tutor LMS globally
- +4 more outcomes
Companies that use Tutor LMS
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Tutor LMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature10 records
Tutor LMS partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- ZoomcoreZoom integration allows Tutor LMS instructors to conduct live classes and real-time sessions directly within the learning platform, enabling synchronous instructor-led training as part of the course experience.
- Google MeetcoreGoogle Meet integration provides an alternative video conferencing solution for live classes within Tutor LMS courses, complementing the Zoom integration for instructor-led sessions.
- Google ClassroomcoreGoogle Classroom integration enables institutions using Google Workspace for Education to sync classroom management with Tutor LMS course delivery.
- WooCommercecoreWooCommerce integration (both native eCommerce and WooCommerce Subscriptions add-on) enables payment processing and subscription management for course sales, supporting the platform's monetization capabilities alongside native eCommerce.
- ElementorcoreElementor integration provides native page builder widgets for displaying Tutor LMS course elements (ratings, pricing, enrollment, curriculum, reviews, etc.) within Elementor-designed pages, enabling drag-and-drop course site building without code.
- OpenAIcoreOpenAI powers the Tutor LMS AI Studio feature, enabling automated generation of course outlines, lesson content, quiz questions, and course images from text descriptions using AI models.
- BuddyBosssecondaryBuddyBoss integration allows Tutor LMS to be paired with BuddyBoss theme/platform for building community-focused learning sites with social features.
- BuddyPresssecondaryBuddyPress integration adds social networking features to Tutor LMS sites, enabling course discussions, community interaction, and user profiles within the learning platform.
- Paid Memberships ProsecondaryPaid Memberships Pro integration enables Tutor LMS course access to be managed through membership subscription plans managed in Paid Memberships Pro.
- Bunny.netsecondaryBunny.net integration provides CDN and video optimization services for Tutor LMS course video content, enhancing delivery speed and performance for video-based lessons.
- WeglotsecondaryWeglot integration enables multilingual translation of Tutor LMS course content, supporting global reach for course creators with international audiences.
- PaymatticsecondaryPaymattic (WordPress payment form plugin) integration provides an alternative payment processing option for Tutor LMS course sales and enrollments.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Tutor LMS competitors and assessment
Company assessmentBroad incumbents
- Thinkific: Thinkific is a hosted LMS platform targeting course creators and SMB educators. It competes with Tutor LMS but at higher annual price points and with feature gating that Tutor LMS's all-features-unlocked model contrasts against.
- Kajabi: Kajabi is a broad incumbent hosted all-in-one creator platform (LMS + marketing + websites). It competes with Tutor LMS for course creators but offers a fully managed, hosted experience rather than a WordPress plugin, putting it in the adjacent hosted SaaS segment.
- Teachable: Teachable is a hosted LMS incumbent serving individual creators and SMB course businesses. It competes with Tutor LMS for course creators but charges up to 7.5% transaction fees, which Tutor LMS uses as a primary competitive contrast. Customer testimonials show direct head-to-head evaluations.
Direct peers
- LearnPress: LearnPress is an open-source WordPress LMS plugin competing directly with Tutor LMS in the freemium self-hosted segment. Both offer course builders, quizzes, and add-on architectures and are distributed through WordPress.org.
- LifterLMS: LifterLMS is a direct WordPress LMS plugin competitor with similar target customers (course creators, coaches, training providers). Both offer freemium models, course builders, memberships, and integrations within the WordPress ecosystem, making them closely comparable for SMB buyers.
- Academy of Mine: Academy of Mine is a WordPress-based LMS that, like Tutor LMS, targets course businesses, schools, and training organizations. Both offer course builders, monetization, and certification features within the WordPress ecosystem, making them directly comparable for SMB buyers.
- Sensei LMS: Sensei LMS is a WordPress LMS plugin developed by Automattic (WordPress.com's parent). It competes directly with Tutor LMS in the WordPress ecosystem and benefits from Automattic's distribution reach. Tutor LMS comparison pages target Sensei as a competitor.
- MemberPress: MemberPress (with MemberPress Courses) is a WordPress membership and LMS plugin that competes with Tutor LMS for course creators building paid course sites. Both target the WordPress ecosystem with memberships, subscriptions, and content gating.
- LearnDash: LearnDash is the leading WordPress LMS plugin and Tutor LMS's most direct competitor. Both target course creators, schools, and enterprises on the WordPress ecosystem with similar feature sets (course builder, quizzes, certificates, monetization). Tutor LMS explicitly runs competitor comparison pages against LearnDash.
Emerging players
- Podia: Podia is an emerging all-in-one platform for creators offering courses, memberships, and digital downloads. It overlaps with Tutor LMS's solo-creator and coaching segments but as a hosted solution rather than WordPress plugin, attracting non-technical creators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tutor LMS social profiles
Digital presenceTutor LMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tutor LMS leadership team
Management profileNumber of profiles
Tutor LMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tutor LMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tutor LMS
What does Tutor LMS do?
Tutor LMS is a WordPress LMS plugin that enables course creators, educators, and training organizations to build, manage, and sell online courses from their own WordPress websites. The product provides a drag-and-drop course builder, 13+ interactive quiz types, AI-powered course generation, native eCommerce (subscriptions, memberships, course bundles), live classes via Zoom/Google Meet, certificate builder with verification, and 20+ payment gateway integrations. It is sold via a freemium model with a free core plugin and annual Pro subscription tier, charging 0% transaction fees with no student or revenue caps.
Is Tutor LMS a public or private company?
Tutor LMS is a private company. It is classified as unknown and is currently operating.
When was Tutor LMS founded?
Tutor LMS was founded in -1. It employs 1 to 10 people.
How does Tutor LMS make money?
Four revenue lines are on record. Freemium (Free Core Plugin) is the primary driver. The others are premium Subscriptions, add-Ons and affiliate Program Commission.
Who are Tutor LMS's main competitors?
Broad incumbents on record are Thinkific, Kajabi and Teachable. Direct peers are LearnPress, LifterLMS, Academy of Mine, Sensei LMS, MemberPress and LearnDash. Podia is listed as an emerging player.
Does Tutor LMS have an API?
Yes. Tutor LMS is fully integrated with the WordPress REST API, supporting full CRUD operations (create, read, update, delete) on courses, topics, lessons, quizzes, assignments, enrollments, wishlists, reviews, Q&A, and student/instructor profiles. The free version provides read-only capabilities; Tutor LMS Pro is required for write operations. Supports standard HTTP verbs, Basic Auth (API key/secret key pair), and JSON request/response format. Available endpoints include Course API, Topic API, Lesson API, Assignment API, Quiz API, Quiz Attempt API, Enrollment API, Wishlist API, Review API, Student Dashboard API, Calendar API, Instructor API, Order History API, Profile Management API, and Q&A API. Authentication is configured via Settings > Tools > Rest API in the WordPress dashboard. Developer documentation is at tutorlms.com/docs/dev-guide-introduction-to-rest-api.
What industry is Tutor LMS in?
Tutor LMS's product category is Learning Management System (LMS) Software. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAL, Open-Source & Self-Hosted LMS. Its NAICS code is 541511 and its SIC code is 7372.