TurboRater
TurboRater is a web-based personal lines comparative insurance rating platform that enables independent insurance agents to quote multiple carriers simultaneously for auto, home, dwelling fire, and motorcycle policies, serving over 4,200 US agencies as part of Insurance Technologies Corporation's broader insurance technology suite.
- Company typePrivate
- Founded1983
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TurboRater does
TurboRater is a web-based personal lines comparative insurance rating platform developed by Insurance Technologies Corporation (ITC), a privately held insurance technology vendor founded in 1983 and headquartered in Carrollton, Texas. The platform enables independent insurance agents and agencies to quote auto, homeowners, condominium, renters, dwelling fire, and motorcycle policies across multiple insurance carriers simultaneously, with built-in underwriting rules applied automatically to deliver multiple accurate quotes in an average of four seconds. TurboRater operates as a flagship product within ITC's broader insurance technology ecosystem, which includes Insurance Website Builder, AgencyBuzz (email marketing automation), Agency Matrix (policy and customer management), and carrier-facing tools such as TurboAnalytics and Bind Online. The product is delivered as cloud-based SaaS accessible from any internet-connected computer, with supplemental offerings including TurboRater for Websites (embedded consumer-facing quoting), TurboRater API (programmatic integration), Rate Estimation (premium approximation), and TurboRater Academy (weekly training webinars).
The company operates a subscription-based SaaS revenue model with pricing that is not publicly disclosed; customers are directed to "Order Now" or "Request a Consultation" calls-to-action rather than self-service price lists. Go-to-market is direct-to-consumer in the sense of direct-to-the-independent-agent channel, supplemented by carrier partnerships in which partner carriers offer TurboRater to their appointed agents. ITC reports serving over 4,200 unique insurance agency websites and over 5,000 customer domains, with more than 4 million unique annual visitors to customer websites, primarily sourced through Google organic search. Distribution is US-only and supported by a comprehensive content marketing apparatus including multiple blog series, a monthly Masters of Marketing webinar, an Operation Agency Success video series, and active social media presence. Through April-May 2022, the company has been actively expanding its carrier book, adding GAINSCO, Hippo, Onward, MYCO, and Encova across multiple states and product lines, signaling continued investment in geographic and product-line breadth rather than platform category expansion.
TurboRater firmographics
Firmographics- Name
- TurboRater
- Legal name
- Insurance Technologies Corporation
- Website
- https://turborater.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TurboRater is a web-based personal lines comparative insurance rating platform that enables independent insurance agents to quote multiple carriers simultaneously for auto, home, dwelling fire, and motorcycle policies, serving over 4,200 US agencies as part of Insurance Technologies Corporation's broader insurance technology suite.
- Ownership category
- akta.pro rank
TurboRater industry classification
Industry- Product category
- Insurance Rating Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Consumer Credit Decisioning & Underwriting Platforms (FSAKAKAG)
Keywords
Where TurboRater is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TurboRater business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): TurboRater operates as a web-based SaaS platform where independent insurance agencies pay recurring subscription fees to access the comparative rating system. The pricing is quote-based, with carriers being added regularly to expand coverage options for agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based SaaS subscription model for independent insurance agencies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
TurboRater product offering
Product offeringCore offering
TurboRater is a web-based personal lines comparative insurance rating platform that enables independent insurance agents to quote auto, homeowners, condominium, renters, dwelling fire, and motorcycle policies from multiple carriers simultaneously. The platform applies built-in underwriting rules automatically to deliver multiple accurate quotes in an average of four seconds, eliminating duplicate data entry across carrier websites. It is operated by Insurance Technologies Corporation (ITC) and is offered as a SaaS subscription alongside website embedding, API access, and premium estimation tools.
Product overview
TurboRater is a web-based personal lines comparative insurance rating platform offered by Insurance Technologies Corporation (ITC). The product suite consists of the core TurboRater comparative rater as the primary offering, supplemented by TurboRater for Websites (website embedding module), TurboRater API (programmatic access), and Rate Estimation (premium approximation). The platform integrates built-in underwriting rules and provides real-time multi-carrier quotes for auto, home, condominium, renters, dwelling fire, and motorcycle insurance. TurboRater Academy provides training resources for users. All products operate through ITC's cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- TurboRater: Personal lines comparative insurance rating software for auto, home, dwelling fire, condominium, renters, and motorcycle policies.
- TurboRater for Websites
- TurboRater API
- AgencyBuzz
- Insurance Website Builder
- TurboAnalytics
Products and services
- TurboRater Web-based personal lines comparative insurance rater that enables independent agents to quote auto, homeowners, condominium, renters, dwelling fire, and motorcycle policies from multiple carriers simultaneously through a cloud platform with built-in underwriting rules.
- TurboRater for Websites Online quoting system that enables insurance agencies to embed TurboRater rating functionality directly into their websites so website visitors can obtain quotes without leaving the agency's site.
- TurboRater API Public API that allows developers and partners to integrate TurboRater's comparative insurance rating capabilities into third-party applications and platforms.
- Rate Estimation Premium estimation tool that provides preliminary rate approximations before full quote submission, helping agents qualify leads and improve efficiency.
Quantifiable outcome
- Multiple carrier quotes in average of four seconds
- +1 more outcomes
Companies that use TurboRater
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
TurboRater technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
TurboRater partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GAINSCOcoreGAINSCO provides auto insurance products integrated into TurboRater. Added for Auto coverage in Mississippi in May 2022.
- HippocoreHippo provides home insurance and dwelling fire coverage integrated into TurboRater. Added in multiple states including New York, Kentucky, South Carolina, New Jersey, Nebraska, Maine, and Delaware in 2022.
- OnwardcoreOnward provides auto insurance products integrated into TurboRater. Added for Auto coverage in California in May 2022.
- MYCOcoreMYCO provides auto insurance products integrated into TurboRater. Added for Auto coverage in California in May 2022.
- EncovacoreEncova provides auto and home insurance products integrated into TurboRater. Added for Auto and Home in Tennessee in April 2022.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
TurboRater competitors and assessment
Company assessmentDirect peers
- EZLynx: EZLynx is a personal lines comparative rating platform for independent insurance agents, owned by Applied Systems. It is the most direct functional competitor to TurboRater, offering multi-carrier rating with similar workflow and target buyer.
- Tarmika: Tarmika is an insurance comparative rater focused on personal lines quoting across multiple carriers for independent agents. It competes head-to-head with TurboRater on speed, carrier breadth, and workflow for small-to-mid agency segments.
Broad incumbents
- IVANS: IVANS, part of Applied Systems, operates industry data exchange and download infrastructure for personal and commercial lines. While broader than TurboRater, it touches the same rating-data plumbing and serves the same independent agency buyers.
- Applied Systems: Applied Systems is the dominant agency management platform for independent insurance agencies, with embedded rating via EZLynx. Its full-suite offering overlaps with ITC's combined TurboRater + Agency Matrix stack at significantly greater scale.
- Zywave: Zywave is an insurance technology suite covering marketing, rating, and analytics for agents and carriers. It is both a potential distributor/owner of ITC (based on purchase-flow references) and a broad-suite competitor.
- Vertafore: Vertafore is a long-standing insurance technology provider offering agency management, rating, and carrier-connectivity products to independent agents. It competes with the broader ITC stack rather than TurboRater specifically.
Emerging players
- NowCerts: NowCerts offers comparative rating and agency management tools aimed at independent insurance agencies. It overlaps with TurboRater on multi-carrier quoting while competing on modernization and integrated workflows.
- HawkSoft: HawkSoft is an independent agency management system with personal lines rating and carrier integration capabilities. It targets the same independent agent buyer as TurboRater with a more modern, integrated platform approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TurboRater social profiles
Digital presenceTurboRater financial estimates
Financial estimateRevenue estimate
Valuation estimate
TurboRater leadership team
Management profileNumber of profiles
Profiles13 records
TurboRater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TurboRater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TurboRater
What does TurboRater do?
TurboRater is a web-based personal lines comparative insurance rating platform that enables independent insurance agents to quote auto, homeowners, condominium, renters, dwelling fire, and motorcycle policies from multiple carriers simultaneously. The platform applies built-in underwriting rules automatically to deliver multiple accurate quotes in an average of four seconds, eliminating duplicate data entry across carrier websites. It is operated by Insurance Technologies Corporation (ITC) and is offered as a SaaS subscription alongside website embedding, API access, and premium estimation tools.
Is TurboRater a public or private company?
TurboRater is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TurboRater founded?
TurboRater was founded in 1983. It employs 11 to 50 people.
Where is TurboRater based?
TurboRater is headquartered in Carrollton, United States, in the North America region.
How does TurboRater make money?
One revenue line is on record: software Subscription (SaaS).
Who are TurboRater's main competitors?
Direct peers on record are EZLynx and Tarmika. Broad incumbents are IVANS, Applied Systems, Zywave and Vertafore. Emerging players are NowCerts and HawkSoft.
Does TurboRater have an API?
Yes. TurboRater API is a public API offering that enables developers and partners to access comparative rating functionality. The API allows for integration of insurance rating capabilities into third-party applications and websites.
What industry is TurboRater in?
TurboRater's product category is Insurance Rating Software. Its primary akta.pro industry code is FSAKAKAG, Consumer Credit Decisioning & Underwriting Platforms. Its NAICS code is 524292 and its SIC code is 6411.