What Rocky Mountain Diabetes Center does

Rocky Mountain Diabetes Center is a privately-held endocrinology and internal medicine practice founded in 1980 by Dr. John Liljenquist and headquartered in Idaho Falls, Idaho. The practice provides comprehensive diabetes and endocrine care to adult and pediatric patients across East Idaho, including the full spectrum of endocrine conditions: Type 1 and Type 2 diabetes, thyroid disease (including thyroid cancer), osteoporosis, hypertension, lipid disorders, pituitary and adrenal disorders, low testosterone, obesity, infertility, and growth problems. The pediatric endocrinology service line, anchored by Dr. Joshua Smith, is the only one of its kind in the region. Patient care is delivered through four locations (Idaho Falls headquarters, Pocatello, Rexburg, and Blackfoot outreach) by four endocrinologists (Dr. Carl Vance currently on sabbatical through July 2026, Dr. David Liljenquist, Dr. Joshua Smith, Dr. Kevin Prier) supported by four certified diabetes educators and a research operations team with 130+ combined years of experience.

The practice operates a vertically integrated family of four affiliated businesses. Beyond the core clinical practice, Rocky Mountain Clinical Research (separately incorporated in 2020) has conducted clinical trials for over 30 years and 100+ pharmaceutical and medical device sponsors including Abbott, AstraZeneca, Eli Lilly, Novo Nordisk, Medtronic, Dexcom, and Sanofi. Express Lab is a CLIA-, COLA-, and American Red Cross-certified on-site laboratory. Rocky Mountain Pharmacy is a co-located full-service pharmacy specializing in diabetes medications and devices with direct physician access. Technology infrastructure centers on an athenahealth-powered EMR and patient portal, with the companion healow mobile app for iOS and Android; the practice transitioned to a new athenahealth portal effective September 2025.

Revenue is generated through two primary streams. The core medical services revenue derives from patient visits, procedures, laboratory testing, and medical device prescriptions (insulin pumps, CGMs) billed across commercial insurance, Medicare, Medicaid, and self-pay. The secondary clinical research revenue stream derives from sponsor contracts for investigational drug and device trials. Diabetes self-management education has been continuously recognized by the American Diabetes Association since 1997, enabling insurance reimbursement for education services. The practice is led by CEO Von Crofts (MBA, CMPE) with no disclosed external investors, private equity, or venture capital involvement.

Name

Rocky Mountain Diabetes Center

Legal name

Rocky Mountain Diabetes Center

Website

https://rockymountaindiabetes.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Rocky Mountain Diabetes Center is a privately-held endocrinology practice in Idaho Falls serving adults and children across East Idaho with diabetes, thyroid, and endocrine care, supported by an affiliated pharmacy, laboratory, and 30-year clinical research operation.

Ownership category

akta.pro rank

Product category

Endocrinology and Diabetes Care Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Type 1 Diabetes Care (HLAKADAB), Type 2 Diabetes Care (HLAKADAC), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

Keywords

• Endocrinology medical services
• Diabetes self-management education
• Pediatric endocrinology care
• Clinical research trials
• Specialty pharmacy services

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Services Revenue: Revenue generated from patient visits, procedures, and medical treatments billed through insurance, Medicare, Medicaid, and self-pay. The practice accepts various insurance plans and bills for office visits, laboratory testing, and medical device prescriptions (insulin pumps, CGMs).
2. Clinical Research: Revenue from conducting clinical trials for pharmaceutical companies, biotech firms, and medical device manufacturers. Rocky Mountain Clinical Research operates as a separate entity under the same leadership, conducting trials for sponsors including major pharmaceutical and device companies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Rocky Mountain Diabetes Center provides comprehensive diabetes and endocrinology medical care to adults and children, including physician consultations, prescriptions, and laboratory testing. It complements this medical care with ADA-certified diabetes self-management education, an on-site specialty pharmacy, an on-site clinical laboratory, and a separately operated clinical research arm (Rocky Mountain Clinical Research) that conducts trials for pharmaceutical and medical device sponsors.

Product overview

Rocky Mountain Diabetes Center operates as a comprehensive diabetes and endocrinology care practice with multiple affiliated service lines. The core offering is medical care provided by endocrinologists and internal medicine physicians. Supporting the core practice are four key components: Rocky Mountain Clinical Research (clinical trials for investigational drugs and devices), Express Lab (on-site certified laboratory testing), Rocky Mountain Pharmacy (specialized pharmacy services), and a Diabetes Education Program (ADA-certified self-management education). The practice also provides a patient portal powered by athenahealth and a companion healow mobile app for patient engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Rocky Mountain Diabetes Center Medical Care Comprehensive diabetes and endocrinology medical care for adults and children, including physician consultations, prescriptions, and laboratory orders provided by board-certified endocrinologists and internal medicine providers.
• Diabetes Education Program ADA-recognized diabetes self-management education delivered in group classes, individual sessions, single-topic classes, and specialty classes covering nutrition, insulin pump training, and continuous glucose monitoring.
• Rocky Mountain Clinical Research Clinical trial research services for diabetes, diabetic neuropathy, diabetic nephropathy, hypertension, high cholesterol, and obesity, conducted for pharmaceutical sponsors, biotech firms, and medical device manufacturers.
• Rocky Mountain Pharmacy Full-service pharmacy affiliated with the practice, specializing in diabetes medications and related devices and supplies, with direct access to practice nurses and doctors for real-time clarification.
• Express Lab Full-service medical laboratory certified through CLIA, COLA, and the American Red Cross, providing comprehensive laboratory testing including chemistry panels, complete blood counts, and diabetes-specific tests such as HbA1c.
• Diabetes Supply Management Support Care coordination service helping patients manage insulin pump and continuous glucose monitor supplies, including insurance authorization assistance, reorder scheduling, and manufacturer replacement coordination for failed equipment.

Quantifiable outcome

• Diabetes patients who receive education have fewer complications, fewer hospital/ER visits, and spend less money overall.
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rocky Mountain PharmacycoreStrategic or Co-development PartnerRocky Mountain Pharmacy is a full-service, co-located pharmacy at the Idaho Falls facility specializing in diabetes medications and devices. Pharmacy staff has immediate access to nurses and doctors, enabling rapid clarification and supply fulfillment. The practice sends prescriptions electronically to this pharmacy.
• Express LabcoreStrategic or Co-development PartnerExpress Lab is a full-service medical laboratory co-located at the Idaho Falls facility, certified through CLIA, COLA, and the American Red Cross. Provides essential laboratory testing for endocrine specialty care with rapid turnaround.
• Rocky Mountain Clinical ResearchcoreStrategic or Co-development PartnerRocky Mountain Clinical Research is an affiliate company conducting endocrine-related clinical trials. Operating since the practice's founding over 30 years ago, it maintains high enrollment rates and has conducted trials for numerous pharmaceutical and medical-device sponsors. Became its own entity in 2020 under the same leadership.
• athenahealthcoreTechnology or Integrationathenahealth provides the patient portal software (https://33233-1.portal.athenahealth.com) used by Rocky Mountain Diabetes Center for patient engagement including appointment management, lab results, statements, and secure messaging.
• JDRF (Juvenile Diabetes Research Foundation)minorStrategic or Co-development PartnerBecky Sulik, Director of Education, serves as a faculty member for JDRF's PEAK program. Dr. Joshua Smith serves on the JDRF Austin chapter board of directors. The practice participates in JDRF fundraisers and community events.
• Camp HodiaminorStrategic or Co-development PartnerCamp Hodia hosts diabetes-focused events and programs for children with diabetes. Rocky Mountain Diabetes Center supports and promotes Camp Hodia events through its online education resources.
• Over 100 Pharmaceutical and Medical Device CompaniesminorOthersRocky Mountain Clinical Research has conducted clinical trials for over 100 pharmaceutical and medical device companies including Abbott, AstraZeneca, Eli Lilly, Novo Nordisk, Medtronic, Dexcom, Sanofi, and many others. These are sponsor relationships for clinical research studies.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Joslin Diabetes Center: Harvard Medical School-affiliated diabetes specialty center delivering integrated endocrinology care, diabetes education, and clinical research — closely comparable to Rocky Mountain Diabetes Center's combined clinical, education, and research model, though at much larger scale.
• Barbara Davis Center for Diabetes: University of Colorado-affiliated center focused on Type 1 diabetes care for children and adults, with a large clinical research program — directly comparable to Rocky Mountain's pediatric endocrinology focus and sponsor-funded research operations.
• International Diabetes Center (HealthPartners): Park Nicollet/HealthPartners-affiliated center specializing in diabetes care, education (including the MEDA program), and clinical research — a direct peer in the integrated diabetes specialty model with pharma-sponsored trials.

Broad incumbents

• Mayo Clinic Division of Endocrinology: Major academic medical center offering endocrinology and diabetes care as part of a broad multi-specialty portfolio — comparable in therapeutic focus but with vastly larger scale, research capacity, and geographic reach.
• Cleveland Clinic Endocrinology & Metabolism Institute: Large multi-specialty health system with a dedicated endocrinology and metabolism institute that delivers diabetes care, education, and research — overlapping capabilities with Rocky Mountain but as part of a much broader enterprise.

Regional players

• Diabetes & Endocrine Associates of Idaho: Independent endocrinology specialty practice in Boise, Idaho offering similar diabetes and endocrine care services in a different Idaho geography — directly comparable business model but serving a separate regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rmdiabetes
• YouTubeyoutube.com/@rockymountaindiabetes
• Facebookfacebook.com/rockymountaindiabetes
• Instagraminstagram.com/rockymountaindiabetes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Diabetes Center