Rocky Mountain Pharmacy

What Rocky Mountain Pharmacy does

Rocky Mountain Pharmacy is an independent community pharmacy operating from a single storefront at 455 E Wonderview Ave B1 in Estes Park, Colorado. Founded in 1993 and acquired by owner-pharmacist Greg Barton in 1994, the business dispenses prescription medications, sells over-the-counter products, durable medical equipment, cosmetics, compression wear, and travel supplies, and operates Bart's Liquor as an in-store sub-brand. It serves a primary customer base of Estes Park residents with secondary service to seasonal tourists and Medicare/chronic disease patients, offering free prescription delivery within city limits, walk-in vaccinations, and Medicare Part D open enrollment support.

The pharmacy's technology stack centers on operational automation rather than software platforms. A dispensing robot named 'Sir Philliam K. BingBong,' added in 2019, handles approximately 40% of medication counts to improve throughput and accuracy. Patient-facing digital channels include the RX 2 GO mobile app (iOS and Android) for refill management, medication reminders, and delivery requests, and the Digital Pharmacist web portal for 24/7 online refills. Clinical service infrastructure supports custom medication compounding (active since 2002), medication synchronization, medication therapy management, diabetes education, women's health consultation with pharmacist prescribing authority for birth control, and pharmacist-administered immunizations. The pharmacy also distributes its own proprietary topical products under the Rocky Mountain High brand — including Neuropathy Cream ($14.99 per 4 oz) and CBD Cold Therapy Cream ($12.99 per 4 oz) — via phone order and shipping.

Revenue is generated through transaction-fee prescription dispensing, OTC retail, compounding professional services, Bart's Liquor sales (wine, craft beer, liquor), DME rentals and sales, photo printing, and proprietary product sales. The business is privately held by Greg Barton with no institutional investment, funding rounds, or parent company disclosed. The operation is staffed by approximately 10 employees, including four pharmacists, four or more pharmacy technicians, a front-end manager, and the pharmacy robot, operating under the DBA 'Rocky Mountain Pharmacy' with the previously used name 'Rocky Mountain Pharmacy & Liquor.'

Name

Rocky Mountain Pharmacy

Legal name

Rocky Mountain Pharmacy

Website

https://rockymountainpharmacy.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Mountain Pharmacy is an independent community pharmacy in Estes Park, Colorado, serving local residents and tourists with prescription dispensing, compounding, immunizations, durable medical equipment, and proprietary Rocky Mountain High topical creams since 1993.

Ownership category

akta.pro rank

Product category

Community Pharmacy Services

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG), Small-Format Urban/Neighborhood Drugstores (CRAEAHAC)

Keywords

• Prescription dispensing
• Compounding pharmacy
• Durable medical equipment
• Immunization services
• Medication management

Headquarters

HQ city

Estes Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Drugs: Traditional prescription dispensing service for local community and tourists, accepting prescriptions from all licensed professionals in any state.
2. OTC Products and Retail: Over-the-counter medications, cosmetics, compression wear, personal care products, travel supplies, and photo printing services.
3. Proprietary Creams and Lotions: Sale of own-brand Rocky Mountain High creams including neuropathy cream, CBD cold therapy creams, with phone order and shipping options.
4. Bart's Liquor: Wine, beer (including craft and local Colorado microbreweries), and liquor sales at the pharmacy's original location, with special occasion ordering.
5. Compounding Services: Custom medication compounding since 2002 for pain control, hormone replacement, veterinary usage, and various disorders. Operating since 2002.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rocky Mountain Pharmacy is an independent community pharmacy that dispenses prescription medications, sells over-the-counter (OTC) products, durable medical equipment, and proprietary topical creams under its own Rocky Mountain High brand. The pharmacy also offers clinical services including custom medication compounding, immunizations, medication synchronization, medication therapy management, diabetes education, Medicare Part D enrollment assistance, women's health consultations, and free local delivery within city limits.

Product overview

Rocky Mountain Pharmacy is an independent community pharmacy operating since 1993, offering prescription drug dispensing, diabetic supplies, and durable medical equipment as its core offerings. The pharmacy has developed proprietary topical products including Rocky Mountain Neuropathy Cream, CBD Cold Therapy Cream, and CBD Extra Cold Cream sold under its own Rocky Mountain High brand. The company operates Bart's Liquor as a sub-brand for wine, beer, and spirits. Additional products include cosmetics (CoverGirl, Wet n Wild, Revlon), Sigvaris compression wear, COVID home tests, and photo printing services. Digital services include the RX 2 GO mobile app for prescription management and refills. The pharmacy provides clinical services including compounding (since 2002), immunizations, medication synchronization, medication therapy management, diabetes education, Medicare enrollment assistance, and women's health consultations. Delivery is free within city limits.

Differentiator

Problem solved

Functional benefit

Brands

• Rocky Mountain High: Line of specially formulated creams and lotions including Rocky Mountain Neuropathy Cream, CBD Cold Therapy Cream, and CBD Extra Cold Cream, only available at the pharmacy.

Products and services

• Prescription Drug Dispensing Traditional prescription medication dispensing service for local Estes Park residents and tourists; accepts prescriptions from all licensed professionals in any state.
• Compounding Services Custom medication compounding services for pain control, hormone replacement, veterinary usage, diabetes, arthritis, blood pressure, and skin diseases. Includes allergen-free formulations, liquid options for children, bioidentical hormone therapy, and pet medications.
• Immunizations

Quantifiable outcome

• 40% of medication counts handled by pharmacy automation robot

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• McKesson Corporation: Pharmaceutical wholesaler and owner of the Health Mart independent pharmacy network. Relevant as a key supply-chain partner for independent pharmacies like Rocky Mountain Pharmacy and as an enabler of competitive purchasing scale.

Broad incumbents

• CVS Pharmacy: Largest U.S. retail pharmacy chain, operating inside CVS stores and standalone locations. Comparable as the primary chain competitor across prescription capture, immunizations, OTC, and front-store retail that independents must differentiate against.
• Walgreens: National chain pharmacy with broad retail footprint including prescription dispensing, immunization services, and DME. Relevant as the dominant chain competitor that independent community pharmacies like Rocky Mountain Pharmacy compete against on convenience and pricing.
• Walmart Pharmacy: Mass retailer pharmacy with aggressive low-price dispensing strategy. Comparable as a competitor for prescription capture and OTC purchasing, particularly relevant for cost-sensitive tourist and Medicare patients in Rocky Mountain Pharmacy's catchment.

Emerging players

• Alto Pharmacy: Digital pharmacy with free same-day delivery and pharmacist chat support. Comparable to Rocky Mountain Pharmacy as a same-day delivery prescription competitor, particularly relevant for chronic medication patients in urban-adjacent markets.
• Amazon Pharmacy: Digital-first mail-order pharmacy from Amazon offering home delivery of prescriptions with transparent pricing. Comparable to Rocky Mountain Pharmacy as a direct competitor for maintenance prescription volume, especially among tech-savvy and tourist-resident patients.
• Capsule Pharmacy: Digital pharmacy offering same-day prescription delivery and a mobile-first patient experience. Comparable to Rocky Mountain Pharmacy's RX 2 GO app and delivery service, representing the emerging digital-native model that independents must counter.

Direct peers

• Health Mart: McKesson-owned franchise network of independent community pharmacies. Highly comparable to Rocky Mountain Pharmacy as an independent operator with clinical services (immunizations, MTM), compounding capabilities, and front-of-store retail mix.
• Avella Specialty Pharmacy: Specialty and compounding pharmacy chain offering custom compounded medications, sterile preparations, and clinical services. Directly comparable to Rocky Mountain Pharmacy's compounding offering, particularly for hormone replacement, veterinary, and pain formulations.
• Good Neighbor Pharmacy: AmerisourceBergen's network of thousands of independently owned community pharmacies. Directly comparable to Rocky Mountain Pharmacy as an independent operator offering compounding, immunizations, DME, and patient consultation services under a shared brand and buying group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RockyMountainPharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Pharmacy