Hush
- Company typePrivate
- Founded2022
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Hush firmographics
Firmographics- Name
- Hush
- Legal name
- PrivacyCheck, Inc. dba Hush
- Website
- https://gethush.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hush industry classification
Industry- Product category
- Digital Privacy / Personal Data Removal
- NAICS
- Investigation and Personal Background Check Services (561611), Web Search Portals, Libraries, Archives, and Other Information Services (5192), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Data Masking, Tokenization & De-identification (HDADAFAI)
- akta.pro secondary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
Keywords
Where Hush is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hush business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Subscriptions (Professional Monthly / Yearly): Recurring subscription plans sold directly to individuals and families — Professional Monthly at $550/month and Professional Yearly at $6,000/year — covering monitoring, removal from 2,500+ data brokers and 64,000 public internet sources, and privacy specialist handling.
- Hush Elite — Premium Concierge Membership: Invite-only, tailored Personal Risk Intelligence Office for UHNW individuals and families; bespoke scope (exposure management, risk intelligence, incident coordination, household protection) with pricing not publicly disclosed.
- Enterprise / B2B Subscription Contracts (Family Office, Private Equity, Wealth Management, Other Businesses): Subscription-based services contracted via Subscription Order Forms under the Master Subscription and Services Agreement, with non-refundable fees, dedicated analysts per organization, and customization to firm security programs; pricing bespoke per client.
- Professional Services & Add-Ons (Identity Theft Insurance, Legal Escalation, International Coverage): Ancillary revenue from $5M identity theft insurance included with membership, legal action escalation against non-compliant brokers, and international exposure coverage beyond core subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Monthly — $550/month, continuous monitoring and removal from 2,500+ data brokers |
| Subscription | Annual | Professional Yearly — $6,000/year, same coverage as Monthly with annual prepay |
| Other | Multi-year contract | Hush Elite — Tailored Protection, invite-only premium concierge |
| Subscription | Multi-year contract | Family Office — quote-based enterprise engagement |
| Subscription | Multi-year contract | Modern Business — quote-based enterprise engagement |
| Subscription | Multi-year contract | Private Equity — quote-based enterprise engagement |
| Subscription | Multi-year contract | Wealth Management — quote-based enterprise engagement |
| Freemium | Pay-as-you-go | Free Executive Identity Exposure Diagnostic |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Hush product offering
Product offeringCore offering
Hush finds, removes, and continuously monitors personal information across 2,500+ data brokers, people-search sites, and 64,000 public internet sources, pairing proprietary AI with dedicated human intelligence analysts to deliver subscription-based digital privacy and identity protection for individuals, families, family offices, private equity firms, wealth management firms, and other organizations. The service includes impersonation and lookalike domain takedown, legal escalation against non-compliant brokers, and up to $5M in identity theft insurance.
Product overview
Hush delivers a unified, intelligence-grade digital risk management platform with vertical-specific service modules layered on top. The Hush Platform is the core engine — providing AI-powered digital footprint intelligence, automated data-broker and exposure removal, impersonation and domain takedown, up to $5M identity theft protection, and dedicated human intelligence analysts. Sitting on this platform are four organization-focused service modules (Hush for Family Offices, Hush for Private Equity, Hush for Wealth Management, and Hush for Organizations — Other Businesses), each tailoring the platform's capabilities to a specific buyer segment (e.g., impersonation defense for PE deal teams, advisor exposure management for wealth management firms). The consumer-facing Hush for Individuals & Families module and the invite-only Hush Elite tier extend the same platform to private clients and households of influence. Supporting components include the Executive Identity Exposure Diagnostic (a free risk-assessment funnel for organizations), tiered Professional Membership subscriptions, and the bundled $5M Identity Theft Insurance and Restoration coverage. Together, these products share a common data-broker removal, monitoring, and impersonation-defense backbone, differentiated by the level of human concierge involvement and the vertical-specific risk scenarios addressed.
Differentiator
Problem solved
Functional benefit
Brands
- Hush Elite: Invite-only, concierge-level Personal Risk Intelligence Office for individuals and families whose visibility, influence, wealth, or responsibilities create an elevated digital risk profile.
- Hush Professional
Products and services
- Hush Platform Intelligence-grade digital risk management platform that powers all Hush offerings, combining AI-powered digital footprint intelligence, automated data-broker removal, impersonation and domain takedown, $5M identity theft protection, elevated legal action, international coverage, and dedicated human intelligence analysts.
- Hush for Individuals & Families Personal data removal and privacy protection subscription for individuals, families, and households. Hush finds, removes, and continuously monitors personal information across 2,500+ data brokers, people-search sites, social media, and 64,000 public internet sources, with optional family coverage.
- Hush for Organizations (Other Businesses) Enterprise data removal and digital privacy protection for businesses. Protects executives and high-risk employees through digital footprint reduction, business email and payment defense, reputation and information control, and 24/7 concierge privacy operations with a dedicated analyst.
- Hush for Family Offices Digital privacy solution tailored for family offices, addressing principal and household attack surfaces. Delivers privacy exposure reduction, credential and identity monitoring, asset and ownership advisory, and threat detection with rapid U.S.-based incident response.
- Hush for Private Equity Digital executive protection for private equity firms, focused on partner and deal-team exposure. Includes impersonation and transaction integrity monitoring, credential exposure and account safeguards, and pre-transaction threat readiness for fundraising, M&A, and exit events.
- Hush for Wealth Management Digital privacy service for wealth management firms, protecting advisors, clients, and the firm from impersonation and personal-data-driven fraud. Includes advisor exposure management, impersonation and transfer fraud defense, credential exposure scanning, and incident support.
- Hush Elite Invite-only Personal Risk Intelligence Office serving high-net-worth individuals and families of influence. Provides exposure management, risk intelligence, incident coordination, and household protection, with a dedicated privacy specialist, tailored reporting, and concierge execution across life transitions.
- Executive Identity Exposure Diagnostic Organization risk diagnostic that surfaces leadership and organizational data exposure — including public exposure vulnerabilities, public references, and home/family information — and recommends next steps. Free assessment request for prospective business clients.
- Professional Membership (Monthly / Yearly) Tiered individual/family subscription with pricing of $550/month or $6,000/year. Includes continuous digital footprint monitoring and reduction, removal from 2,500+ data brokers and public internet sources, privacy specialists handling removals, and ongoing exposure reporting.
- $5M Identity Theft Insurance & Restoration Identity theft insurance and restoration coverage of up to $5 million, now included with Hush memberships. Covers fraud, impersonation, and identity theft with full-service recovery coordinated with financial institutions, credit bureaus, and relevant agencies.
Quantifiable outcome
- 72-hour average time to achieve measurable digital footprint reduction after onboarding
- +4 more outcomes
Companies that use Hush
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
Hush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature6 records
Hush partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CUSO EdgecoreGTM partnership announced at ACE25 (June 4, 2025) to bring Hush's digital privacy and data removal services to the credit union community served by CUSO Edge.
- LegendarycorePartnered with Hush in March 2023 to enhance executive privacy online — combining Legendary's executive platform with Hush's digital privacy and removal capabilities to protect high-profile executives.
- Vigilance Security Consulting (Robert Capinjola)minorRobert Capinjola of Vigilance Security Consulting serves on Hush's Advisory Board supporting strategic direction and cybersecurity expertise.
- Rackspace (Paul Guerra)minorPaul Guerra of Rackspace serves on Hush's Advisory Board.
- Xcel Energy (Tabice Ward)minorTabice Ward of Xcel Energy serves on Hush's Advisory Board.
- Argo Group (Brandon Pinzon)minorBrandon Pinzon of Argo Group serves on Hush's Advisory Board.
- Cyber Shield Security Consulting, LLC (Joseph Arthur)minorJoseph Arthur of Cyber Shield Security Consulting, LLC serves on Hush's Advisory Board.
- StripecoreThird-party payment processor used by Hush to bill customers through their Billing Account / Payment Method; processes credit card transactions for subscriptions and other services.
Scale indicators23 records
Recent moves6 records
Expansion highlights6 records
Hush competitors and assessment
Company assessmentDirect peers
- DeleteMe: Direct competitor in personal data removal across data brokers and people-search sites; serves both consumers and organizations, the closest 1:1 comparable to Hush's core removal-and-monitoring engine.
- BlackCloak: Digital executive protection platform for executives and high-profile individuals; overlaps directly with Hush's Elite and concierge offerings in device, home-network, and personal-data protection.
- Optery: Consumer and B2B data-broker removal service with continuous monitoring and exposed-profile reporting; competes head-on with Hush's automated removal workflow.
- Kanary: Privacy platform focused on removing personal information from data brokers and people-search sites for individuals and families; direct overlap with Hush's consumer subscription tier.
- OneRep: Automated data-broker removal service for individuals and businesses; competes directly on the data-broker coverage breadth that Hush highlights (2,500+ brokers).
Broad incumbents
- Aura: All-in-one digital safety suite bundling identity theft protection, VPN, antivirus, and parental controls; competes with Hush's individual and family offerings as a broader, well-funded platform.
- IDX (IDX Identity): Privacy, identity-protection, and breach-response platform serving both consumers and enterprises; overlaps with Hush's data-removal and identity-monitoring capabilities at greater scale.
- Norton LifeLock: Consumer identity-theft protection giant with bundled privacy features; competes with Hush's individual and family subscriptions on brand, scale, and channel.
- Reputation.com: Enterprise reputation and privacy management platform with data-suppression capabilities; relevant to Hush's B2B privacy operations across PE, wealth management, and family-office segments.
Others
- Schillings: Reputation and privacy consultancy that is both a strategic investor in Hush and a comparable partner for UHNW privacy and exposure-management services in the UK market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hush social profiles
Digital presenceHush compliance and trust
Trust signalCompliance6 records
Hush financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hush leadership team
Management profileNumber of profiles
Profiles4 records
Hush funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hush M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hush
What does Hush do?
Hush finds, removes, and continuously monitors personal information across 2,500+ data brokers, people-search sites, and 64,000 public internet sources, pairing proprietary AI with dedicated human intelligence analysts to deliver subscription-based digital privacy and identity protection for individuals, families, family offices, private equity firms, wealth management firms, and other organizations. The service includes impersonation and lookalike domain takedown, legal escalation against non-compliant brokers, and up to $5M in identity theft insurance.
Is Hush a public or private company?
Hush is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hush founded?
Hush was founded in 2022. It employs 11 to 50 people.
Where is Hush based?
Hush is headquartered in Detroit, United States, in the North America region.
How does Hush make money?
Four revenue lines are on record. Individual Subscriptions (Professional Monthly / Yearly) is the primary driver. The others are hush Elite — Premium Concierge Membership, enterprise / B2B Subscription Contracts (Family Office, Private Equity, Wealth Management, Other Businesses) and professional Services & Add-Ons (Identity Theft Insurance, Legal Escalation, International Coverage).
Who are Hush's main competitors?
Direct peers on record are DeleteMe, BlackCloak, Optery, Kanary and OneRep. Broad incumbents are Aura, IDX (IDX Identity), Norton LifeLock and Reputation.com. Schillings is listed as an others.
Does Hush have an API?
No public API is recorded for Hush.
What industry is Hush in?
Hush's product category is Digital Privacy / Personal Data Removal. Its primary akta.pro industry code is HDADAFAI, Data Masking, Tokenization & De-identification, with a secondary code of HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 561611.