DUX
DUX Human Health is a Brazilian manufacturer and direct-to-consumer retailer of sports nutrition supplements, offering whey protein, creatine, omega-3, collagen, vitamins, and pre-workouts across multiple consumer product lines to Brazilian consumers.
- Company typePrivate
- Founded2024
- HeadquartersPinheiros, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What DUX does
DUX Human Health (legally DUX COMPANY S.A.) is a Brazilian manufacturer and direct-to-consumer retailer of nutritional supplements, headquartered in São Paulo (Vila Madalena). The company markets a broad sports nutrition portfolio spanning whey protein concentrates and isolates, creatine, omega-3 fatty acids, collagen complexes, vitamin and mineral formulations, and pre-workout supplements. These are organized into six consumer-facing sub-brand lines — Esporte e Fitness (sports and fitness), Alta Performance (high-performance protocols), Peso e Metabolismo (weight management), Snacks Proteicos (on-the-go protein), Corpo e Mente (body and mind wellness), and Pele e Beleza (skin and beauty) — plus a professional prescriber channel branded Dux Professional. The company's value proposition emphasizes scientific validation, internationally sourced premium raw materials, additive-free formulations, and full laboratory testing transparency.
Operations are built on a proprietary e-commerce platform using VTEX infrastructure, with region-specific free-shipping thresholds covering all five Brazilian macro-regions (Norte, Nordeste, Centro-oeste, Sul, Sudeste). The business model is direct-to-consumer with no disclosed B2B distribution partners, supported by an active brand presence on Instagram (@dux.humanhealth) and TikTok. The company is registered as a Brazilian public limited company (sociedade anônima) with CNPJ registration and has raised approximately $43.9 million in a Series 4 round led by XP Investimentos in February 2025. The legal entity name is DUX COMPANY S.A., doing business as DUX Human Health.
The company is privately held with no disclosed parent entity or institutional shareholders beyond the Series 4 lead investor. Headcount is reported at 51–100 employees. Product portfolio breadth, brand recognition in the Brazilian sports nutrition market, and the scale of the Series 4 capital raise suggest an established mid-market position rather than an early-stage venture, though explicit revenue and growth-rate figures are not publicly disclosed in the available sources. A data discrepancy exists on founding year: firmographics list 2015 while the company's own records (and website copyright) indicate 2024; the more recent primary record is treated as authoritative here. Note: the input data also references a separate cybersecurity entity named "DUX" that raised $9M in seed funding from Redpoint, TLV Partners, and Maple Capital in December 2025; the company history details explicitly identify these as two distinct entities, and this analysis focuses on the Brazilian nutritional supplement business.
DUX firmographics
Firmographics- Name
- DUX
- Legal name
- DUX COMPANY S.A.
- Website
- https://duxnutrition.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DUX Human Health is a Brazilian manufacturer and direct-to-consumer retailer of sports nutrition supplements, offering whey protein, creatine, omega-3, collagen, vitamins, and pre-workouts across multiple consumer product lines to Brazilian consumers.
- Ownership category
- akta.pro rank
DUX industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Weight Management & Metabolic Supplements (CRADAGAG), Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where DUX is headquartered
LocationHeadquarters
- HQ city
- Pinheiros
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
DUX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Go-to-market motion1 record
DUX product offering
Product offeringCore offering
DUX Human Health is a Brazilian sports nutrition manufacturer that develops, produces, and sells a portfolio of premium dietary supplements — including whey protein concentrate, whey protein isolate, creatine, omega-3, collagen, vitamins and minerals, and pre-workout formulas — directly to Brazilian consumers through its own e-commerce site (duxhumanhealth.com). Products are organized into performance, weight-management, beauty, and wellness sub-brand lines and differentiated by clean-label formulations, double-filtration processing, and internationally certified raw materials.
Product overview
DUX Human Health is a Brazilian nutritional supplement company offering a comprehensive portfolio of science-backed supplements. The core product lines include whey proteins (Concentrado and Isolado), creatine, omega-3, collagen, vitamins, and pre-workout supplements. These are organized into targeted sub-brands: Esporte e Fitness for athletic performance, Alta Performance for advanced protocols, Peso e Metabolismo for weight management, Snacks Proteicos for convenient protein options, Corpo e Mente for holistic wellness, and Pele e Beleza for beauty-focused nutrition. The company differentiates through rigorous scientific validation, premium internationally-sourced raw materials with quality seals, complete laboratory testing transparency, and clean formulations without unnecessary additives.
Differentiator
Problem solved
Functional benefit
Brands
- Dux Professional: Prescriber program mentioned on the website.
Products and services
- Whey Protein Concentrado
Companies that use DUX
Customer profileSegments1 record
Ideal customer profiles1 record
DUX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DUX partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
DUX competitors and assessment
Company assessmentDirect peers
- Growth Supplements: Leading Brazilian sports nutrition brand selling whey, creatine, pre-workout, and protein snacks across similar athlete and fitness-enthusiast segments. DUX competes head-to-head in the same D2C and specialty-retail channels.
- Max Titanium: One of Brazil's largest sports nutrition brands, offering whey, albumin, creatine, BCAA, and pre-workout products at accessible price points. Comparable portfolio breadth and target customer to DUX.
- Black Skull: Brazilian performance and lifestyle sports nutrition brand with strong cross-fit and gym culture positioning. Overlaps directly with DUX on creatine, pre-workout, and protein SKUs.
- IntegralMedica: Established Brazilian sports nutrition manufacturer with extensive whey, creatine, and pre-workout lineups distributed across gyms, supplement stores, and pharmacies—directly comparable distribution and category coverage.
- Atlhetica Nutrition: Brazilian sports nutrition brand (Max Titanium's parent group) with broad whey, creatine, and pre-workout offering targeting the same performance-conscious Brazilian consumer as DUX.
- New Millen: Brazilian sports nutrition manufacturer producing whey, albumin, creatine, and pre-workout for both branded and private-label channels. Comparable mid-premium positioning and gym-channel distribution.
Broad incumbents
- Optimum Nutrition: Global premium sports nutrition incumbent (Gold Standard Whey, creatine, pre-workout) widely distributed in Brazil. DUX competes against its premium positioning on a category-by-category basis.
- Myprotein: UK-based global D2C sports nutrition leader with massive whey, creatine, and active-nutrition catalog shipping to Brazil. Comparable on breadth, pricing aggression, and online-first model.
- MuscleTech: Global sports nutrition incumbent with heavy pre-workout, creatine, and protein presence in Brazil. Comparable on premium performance positioning but with broader international brand equity.
Emerging players
- AG1 (Athletic Greens): Premium daily-nutrition subscription brand expanding into adjacent supplement categories. Comparable on premium D2C positioning and science-backed marketing, though focused on greens/multivitamins rather than sports-specific SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DUX social profiles
Digital presenceDUX financial estimates
Financial estimateRevenue estimate
Valuation estimate
DUX leadership team
Management profileNumber of profiles
DUX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DUX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DUX
What does DUX do?
DUX Human Health is a Brazilian sports nutrition manufacturer that develops, produces, and sells a portfolio of premium dietary supplements — including whey protein concentrate, whey protein isolate, creatine, omega-3, collagen, vitamins and minerals, and pre-workout formulas — directly to Brazilian consumers through its own e-commerce site (duxhumanhealth.com). Products are organized into performance, weight-management, beauty, and wellness sub-brand lines and differentiated by clean-label formulations, double-filtration processing, and internationally certified raw materials.
Is DUX a public or private company?
DUX is a private company. It is classified as unknown and is currently operating.
When was DUX founded?
DUX was founded in 2024. It employs 1 to 10 people.
Where is DUX based?
DUX is headquartered in Pinheiros, Brazil, in the Latin America region.
Who are DUX's main competitors?
Direct peers on record are Growth Supplements, Max Titanium, Black Skull, IntegralMedica, Atlhetica Nutrition and New Millen. Broad incumbents are Optimum Nutrition, Myprotein and MuscleTech. AG1 (Athletic Greens) is listed as an emerging player.
Does DUX have an API?
No public API is recorded for DUX.
What industry is DUX in?
DUX's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 339920 and its SIC code is 3949.