The iLUKA Collective

What The iLUKA Collective does

The iLUKA Collective is a UK-headquartered turnkey agency specialising in strategic consulting, brand experience, hospitality, event operations, and event staffing for global sponsors and sports governing bodies at major international sporting events including the Olympic Games, FIFA World Cup, Rugby World Cup, English Premier League seasons, and UEFA events. Founded in 1992 and based in Hampton Wick, London, with a wholly-owned operating subsidiary in Japan (iLUKA Japan K.K.), the company delivers end-to-end services across five integrated offerings — Brand Experience, Hospitality Experience, Digital Solutions (anchored by its proprietary ISO27001-certified Pulse platform), Event Operations & People, and Consulting & Education — to a roster of enterprise clients including IOC, FIFA, Coca-Cola, Visa, Samsung, McDonald's, adidas, Allianz, AIA, Atos, BP, NBC, and Hyundai.

The company's revenue mechanics are professional services and managed services in nature, with bespoke, quote-based pricing tied to each activation's scope. iLUKA monetises through strategic consulting and creative fees (Brand Experience), end-to-end hospitality programme management (Hospitality Experience), technology-enabled event and guest management via Pulse (Digital Solutions), workforce operations and HR administration including recruitment, training, and payroll (Event Operations & People), and advisory engagements including PMO, RFP consultancy, and financial modelling (Consulting & Education). The Pulse platform — handling digital guest registration, communications, ticketing, transport, inventory, and security across 100,000+ guests — is positioned as an in-house proprietary asset supporting recurring delivery economics.

iLUKA's go-to-market is enterprise-led and event-driven, centred on direct relationships with global brand sponsors and event governing bodies rather than broad-based marketing. In February/March 2026, the company was acquired by Levy, a Compass Group sports and entertainment hospitality subsidiary, and consolidated into the newly launched Lyvera Group alongside six sister businesses, with a stated target to double combined turnover to £350m by end of 2028. The acquisition extends iLUKA's reach into Levy's UK venue portfolio (Tottenham Hotspur Stadium, Edgbaston, Wimbledon, The O2) and Compass Group's global hospitality infrastructure, and is being followed by geographic expansion into the Americas anchored by FIFA House for the 2026 FIFA World Cup Final in Manhattan.

Name

The iLUKA Collective

Legal name

iLUKA Holdings Ltd

Website

https://ilukacollective.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

The iLUKA Collective is a UK-based turnkey agency delivering strategic consulting, brand experience, hospitality, event operations, and staffing for global sponsors and sports governing bodies at Olympic Games, FIFA World Cups, Rugby World Cups, and Premier League seasons. Now part of Levy's Lyvera Group under Compass Group.

Ownership category

akta.pro rank

Product category

Event Management & Brand Experience Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Event management services
• Brand activation
• Hospitality management
• Guest management platform
• Sporting event operations

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Brand Experience Services: Strategic consulting and creative services for brand activations at major sporting events, including hospitality lounges, brand showcases, venue design and production, and bespoke look and feel development.
2. Hospitality Experience: End-to-end hospitality management including venue sourcing, contracting, programme management, ticketing strategy, accommodation, transport, food & beverage, and leisure/cultural experiences.
3. Digital Solutions (Pulse Platform): Technology-enabled event and guest management through Pulse platform including ticketing systems, transport management, inventory management, guest registration, and security modules.
4. Event Operations & Staffing: Workforce operations including staff recruitment, training, performance management, HR administration, and payroll services for UK and global major events.
5. Consulting & Education: Strategic workshops, partnership strategy, PMO/executive advisory, RFP consultancy, and financial modelling services for major event partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The iLUKA Collective is a turnkey event agency providing strategic consulting, brand experience design, hospitality management, and onsite operational delivery for global brands and sports governing bodies at major sporting events (Olympic Games, FIFA World Cup, Rugby World Cup, Premier League). Its offerings span brand activations, hospitality programs, event operations and staffing, and consulting. Service delivery is underpinned by Pulse, an ISO27001-certified proprietary event and guest management platform built in-house.

Product overview

The iLUKA Collective is a specialized event agency providing integrated brand experience and hospitality services at major global sporting events. The company operates a platform-plus-services model anchored by Pulse, its proprietary ISO27001-certified event and guest management system that underpins the Digital Solutions service line. The product portfolio spans five interconnected service offerings: Brand Experience (hospitality lounges, creative strategy, venue design, merchandise, and special events), Hospitality Experience (venue sourcing, F&B, transport, accommodation, and ticketing), Event Operations & People (workforce management, training, recruitment, HR, and accreditation), and Consulting & Education (partner onboarding, strategic advisory, and financial modelling). These services are delivered through long-serving teams experienced at events including Olympic Games, FIFA World Cups, Rugby World Cups, and English Premier League seasons.

Differentiator

Problem solved

Functional benefit

Brands

• Pulse: iLUKA's state-of-the-art event and guest management system, ISO27001 certified, designed and constantly updated by the in-house team to elevate and innovate according to the specific needs of the major events and hospitality sector.

Products and services

• Pulse

Quantifiable outcome

• 95,000 hospitality guests served
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• FIFAflagshipStrategic or Co-development PartneriLUKA manages FIFA House, an exclusive three-floor hospitality venue overlooking Bryant Park in Manhattan, serving as a gathering space for corporate sponsors, business leaders and soccer figures during the World Cup Finals weekend (July 16-19, 2026). The space hosts panels, watch parties, live music performances produced by the Grammys, and appearances by soccer legends.
• GlasshouseminorOthersGlasshouse operates GH on the Park, the storied building in Manhattan where FIFA House is located. iLUKA manages the FIFA House space within this venue.
• Rolling StoneminorGTM or Marketing PartnerRolling Stone collaborated with iLUKA to produce the opening party for FIFA House during the World Cup Finals weekend.
• GrammysminorGTM or Marketing PartnerThe Grammys produced live music performances at FIFA House during the World Cup Finals weekend.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sparks: Creative experience agency within Epsilon delivering brand experience, sponsorship activation, and event design for global brands. Comparable scope to iLUKA's brand experience and consulting services with broader event category coverage.
• Wasserman: Sports marketing, sponsorship consulting, and athlete representation firm operating across global properties and brand activations. Competes with iLUKA for sponsorship strategy mandates from global brands and governing body partnership work.
• George P. Johnson Experience Marketing: Long-standing experiential marketing agency delivering brand experiences, sponsorship activations, and event programs for global enterprise clients. Comparable service breadth to iLUKA's brand experience and digital solutions lines.
• MKTG (Dentsu): Global experiential and sponsorship activation agency within Dentsu, serving major brand sponsors at sporting events including FIFA World Cup and Olympic Games with end-to-end event management. Direct competitor for the same mega-sponsor budgets and federation mandates iLUKA targets.
• Jack Morton Worldwide: Global brand experience agency delivering experiential campaigns, hospitality, and event activations for major brands. Comparable to iLUKA across brand experience services with broader category coverage beyond sport.
• On Location (Endeavor): Premium hospitality and experiential provider for major sporting events including Olympics, Super Bowl, and FIFA World Cup. Direct competitor to iLUKA's hospitality experience line for sponsor and corporate guest programs.
• Octagon: Sports and entertainment marketing agency within IPG that designs and delivers sponsorship activations and hospitality programs at major events including Olympics, World Cup, and Premier League. Direct competitor to iLUKA's brand experience and hospitality lines.
• CSM Sport & Entertainment: Sport and entertainment consultancy within Chime Communications delivering sponsorship strategy, athlete management, and event activation. Direct competitor for IOC/FIFA-adjacent partnership strategy and activation work.

Broad incumbents

• Outlook Events & Venues (Compass Group): Compass Group's venue and event services arm, now part of Lyvera alongside iLUKA. Sister-business rather than pure competitor; comparable venue-based event operations but with a more generalized, less sport-specialized portfolio.

Emerging players

• Hill & Knowlton (sports practice): Global communications consultancy with sports marketing practice delivering sponsorship activation and partnership strategy for major brands and federations. Adjacent competitor for the strategic consulting portion of iLUKA's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iluka
• Facebookfacebook.com/iLUKACOLLECTIVE

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The iLUKA Collective