What GearsCRM does

GearsCRM is a privately held Salesforce consulting and technology services firm founded in 2009 and headquartered in Needham, Massachusetts, with a workforce in the 101-250 range. The company focuses on CRM consulting, system integration, and business process improvement anchored on the Salesforce platform, serving enterprise clients in Manufacturing, Technology and High Tech, and Retail and Consumer Goods, with additional engagements in Financial Services and Healthcare. Leadership is held by CEO and Founder Harry Radenberg and Chief Technology Officer/Consultant Sean Fielding.

The firm's service portfolio spans multi-cloud Salesforce implementations, managed services, digital experience design, data integration, and advisory offerings including Digital Audits and AI Readiness Assessments. Underlying capabilities include pre-built Accelerators for faster time-to-value, deep certifications across the full Salesforce Cloud stack (Sales, Service, Marketing, B2B/B2C Commerce, Experience, Manufacturing, Revenue, Data, and Order Management), and emerging practices on Einstein AI and Agentforce autonomous agents. Source data attributes Summit-level Salesforce Partner status, an official Agentforce Partner designation, and a 98% customer satisfaction rate with 107% client ROI within six months as the operating benchmark.

The business model is professional services revenue: quote-based, project-scoped implementations supplemented by multi-year managed services contracts. Go-to-market combines direct enterprise field sales, co-sell through the Salesforce partner ecosystem, event-driven demand generation (Salesforce conferences and webinars), and content marketing supported by free assessment tools that serve as lead funnels. Customer concentration is moderate, with a distributed set of named enterprise logos across multiple verticals and no disclosed SMB or long-tail segment.

Name

GearsCRM

Legal name

Acxiom LLC

Website

https://gearscrm.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

GearsCRM is a privately held, Needham-based Salesforce consulting firm founded in 2009 (101-250 employees) that delivers multi-cloud implementations, managed services, and Agentforce AI deployments to enterprise clients across Manufacturing, Technology, Retail, Healthcare, and Financial Services.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

Keywords

• Salesforce consulting services
• CRM implementation services
• Managed services support
• Cloud solutions integration
• Business process improvement

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Salesforce Implementation Services: Professional services for Salesforce platform implementations including cloud deployments, integrations, and custom feature development across all Salesforce Clouds
2. Managed Services: Ongoing managed services for Salesforce environments including support, optimization, and continuous improvement
3. Digital Experience Services: Digital experience design and implementation services including digital audits and experience cloud solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GearsCRM is a CRM consulting and technology services firm focused on the Salesforce platform, delivering implementation, customization, system integration, managed services, and business process improvement across the full Salesforce Cloud ecosystem. Offerings span multi-cloud deployments (Sales, Service, Marketing, Commerce, Experience, Manufacturing, Revenue, Data, and Agentforce AI), ongoing managed support, digital experience design, data integration, pre-built accelerators, and advisory assessments such as digital audits and AI readiness evaluations for enterprise clients.

Product overview

Acxiom Salesforce Practice is a Summit-level Salesforce consulting partner offering a comprehensive portfolio of professional services across the entire Salesforce Cloud ecosystem. The offering is structured as a platform-plus-services model encompassing all Salesforce Clouds (Sales Cloud, Service Cloud, Marketing Cloud, B2B Commerce, B2C Commerce, Experience Cloud, Manufacturing Cloud, Revenue Cloud, Data Cloud, and Einstein AI/Agentforce), complemented by professional services including implementations, managed services, digital experience, data integration, digital audit, AI readiness assessment, and pre-built accelerators. The practice specializes in multi-cloud implementations, AI-powered transformations using Agentforce autonomous agents and Einstein AI, and delivers outcomes including 107% ROI in six months with a 98% customer satisfaction rate.

Differentiator

Problem solved

Functional benefit

Brands

• RafterOne: Salesforce consulting practice specializing in implementations, managed services, and digital experience solutions. Operates as part of Acxiom following acquisition in 2024.

Products and services

• Salesforce Implementations Professional services offering for deploying and configuring Salesforce Cloud platforms, including multi-cloud rollouts for enterprise clients seeking CRM, commerce, service, and marketing capabilities.
• Managed Services Ongoing support, maintenance, and optimization services for Salesforce implementations including Sales Cloud, Service Cloud, B2C Commerce, and SSC (Elevate) managed services engagements.
• Digital Experience Services Design and implementation of digital experience solutions on Salesforce, including Experience Cloud portals, communities, and customer-facing digital properties for enterprise brands.
• Data Integration Services Integration services that connect Salesforce with external systems and data sources, enabling unified customer data and harmonized operations across the enterprise ecosystem.
• Digital Audit Advisory service that reviews a customer's existing Salesforce implementation against best practices to identify opportunities for improving performance, functionality, and revenue outcomes.
• AI Readiness Assessment Assessment service evaluating an organization's preparedness for AI integration on the Salesforce platform and readiness for Agentforce adoption.
• Accelerators and Quick Starts Pre-built implementation accelerators and quick-start packages designed to enhance Salesforce cross-cloud architecture and reduce time-to-value for clients.
• Agentforce AI Implementation Services Professional services for implementing Salesforce's Agentforce autonomous AI agent platform, including building and customizing AI agents that perform multi-step reasoning, decision-making, and actions to support employees and customers 24/7.
• Integrations (Partner Integrations) Integration offerings delivered through partner relationships, extending Salesforce platform connectivity with complementary technologies.

Quantifiable outcome

• 107% ROI achieved for clients in just six months
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• RafterOneflagshipStrategic or Co-development Partner · 1 September 2024Acxiom and RafterOne united as the first consulting practice to support the entire Salesforce Cloud ecosystem. RafterOne brought expertise in B2B Commerce, Order Management, and Revenue Cloud, creating a combined entity with 550+ experts and 1,800+ certifications.
• SalesforcecoreTechnology or IntegrationAcxiom is a Summit-level Salesforce partner and official Agentforce Partner with 20+ years of Salesforce leadership, providing implementations across all Salesforce Clouds including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Experience Cloud, Manufacturing Cloud, Revenue Cloud, Data Cloud, and Order Management.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wipro: Wipro is a global IT services major with a sizable Salesforce practice serving enterprise customers across multiple industries. It competes with GearsCRM on larger Salesforce implementation and managed services engagements, leveraging offshore delivery scale.
• Accenture: Accenture is Salesforce's largest Global Strategic partner and one of the top enterprise transformation firms globally. It competes with GearsCRM across all Salesforce clouds but particularly on large, multi-country enterprise engagements requiring global delivery scale.
• Deloitte Digital: Deloitte Digital is a global Salesforce Global Strategic partner with end-to-end enterprise transformation capabilities across all major clouds. As a Big-Four-adjacent incumbent, it competes with GearsCRM on large enterprise deals where scale, brand, and global delivery matter most.
• Cognizant: Cognizant operates a large Salesforce consulting practice with strong delivery scale across North America and globally. As a broad incumbent, it competes with GearsCRM on mid-market and enterprise Salesforce engagements and benefits from co-sell leverage as a Salesforce Global Strategic partner.

Direct peers

• Silverline: Silverline is a Salesforce-focused consulting firm specializing in financial services, healthcare, and other verticals with managed services and implementation offerings. It is a comparable mid-size pure-play Salesforce partner competing for the same customer base as GearsCRM.
• Persistent Systems: Persistent Systems operates a large dedicated Salesforce practice with deep multi-cloud and industry-cloud expertise, serving global enterprise clients. It is one of the most established Salesforce Summit partners and a direct competitor for the same Salesforce implementation and managed services engagements GearsCRM targets.
• Slalom: Slalom is a Summit-tier Salesforce partner and large US consultancy with deep multi-cloud implementation expertise. It directly competes with GearsCRM for enterprise Salesforce consulting engagements, particularly in the mid-market and emerging enterprise segments.
• Simplus (Infosys): Simplus is a Salesforce Summit partner (now part of Infosys) focused exclusively on Salesforce quote-to-cash, CPQ, and multi-cloud implementations. It directly competes with GearsCRM in the Salesforce consulting space, particularly for B2B Commerce, Revenue Cloud, and CPQ projects.

Emerging players

• Girikon: Girikon is a Salesforce consulting and implementation partner offering services across Sales, Service, and Marketing Clouds. As a mid-size Salesforce-focused partner, it overlaps with GearsCRM in the same target customer profile of mid-market enterprises seeking multi-cloud implementation expertise.
• Absyz Software Solutions: Absyz is a Salesforce Summit consulting partner with deep multi-cloud implementation experience, particularly strong in Sales Cloud, Service Cloud, and CPQ. As a slightly smaller pure-play Salesforce partner, it directly competes with GearsCRM in the mid-market segment.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gearscrm
• Xx.com/gearscrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GearsCRM