What Hispavista does

Hispavista S.L. is a San Sebastián-based Spanish digital marketing and Martech agency that has operated continuously since 1996, originally as the first Spanish-language search engine before pivoting in 2003 into a full-service B2B agency through its Hispavista Soluciones division. Today the company delivers programmatic advertising, digital marketing (SEO, paid media, email, content), web analytics and BI, UX/CRO design, digital transformation consulting, and custom development and system integration (ERP/CRM with Magento, Prestashop, WordPress, Drupal) to enterprise and mid-market clients primarily in Spain and Mexico, with additional LATAM reach.

The company's core technology asset is its proprietary Martech/AdVista programmatic advertising platform, built and operated as an independent Trading Desk with 15+ years of experience across Display, Video, Audio, CTV, DOOH, in-game, and native formats, augmented by an in-house R&D+i unit (Hispavista Labs) that is a member of the Basque Science, Technology and Innovation Network and leads public-funded projects in computer vision, quantum-inspired optimization, and IoT. The firm also operates the Trabajos.com employment portal (9.5M+ registered users), the e-Menhir smart-city IoT platform, a domain sales platform (Dominios), and a ventures arm (Hispavista Ventures) investing in early-stage technology companies.

Hispavista monetizes primarily through professional services fees on project and retainer engagements, management and performance-based fees on programmatic media spend, and limited direct revenue from its consumer-facing sub-brands. It holds ISO 27001 and ENS (Esquema Nacional de Seguridad) MEDIA-level certifications that qualify it for regulated-industry and public-sector work. The company became a subsidiary of the Induhold group in 2024 and is led by co-founder Unai Elosegi as CEO, with co-founders Jon Elosegui and Paul Elosegui retaining ownership and board roles.

Name

Hispavista

Legal name

HispaVista S.L.

Website

https://hispavista.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Hispavista is a Spain-based digital marketing and Martech agency with 25+ years of history serving enterprise and mid-market clients across Spain and Mexico through proprietary programmatic advertising (AdVista), web development, analytics, UX/CRO, and digital transformation consulting.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital marketing services
• Programmatic advertising
• Martech platform
• Web development integration
• Data analytics consulting

Headquarters

HQ city

Donostia-san Sebastián

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing & Advertising Services: Professional services revenue from planning and executing digital marketing strategies including programmatic advertising, SEO, paid search, social ads, email marketing, and content marketing. Billed through project-based and retainer engagements.
2. Programmatic Advertising Platform (Martech): Operates a proprietary Martech platform as an independent Trading Desk, charging management fees and/or performance-based fees on managed advertising spend. Over 150 clients have trusted their programmatic technology.
3. UX/UI Design & CRO Services: Web design, user experience, and conversion rate optimization services, including mobile apps, e-commerce, B2B sites, landing pages. Revenue from design and development project fees.
4. Digital Consulting & Strategy: Digital transformation consulting including e-commerce strategy, business consulting, smart data & intelligence, and digital innovation strategy. Billed as consulting engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hispavista plans and executes end-to-end digital marketing strategies for enterprise and mid-market clients, combining strategy, technology, and data. Its core offer includes a proprietary programmatic advertising Martech platform, paid media and SEO services, web analytics and BI, UX/CRO and design, custom development and integrations with ERP/CRM/e-commerce systems, and digital transformation consulting, delivered through offices in Spain and Mexico.

Product overview

Hispavista is a digital marketing and technology agency with over 25 years of experience, operating as a multi-service platform organized into three main divisions: (1) Digital Marketing & Martech covering programmatic advertising, digital marketing, web analytics, and design/UX; (2) Development, AI & Data including advanced development, data intelligence, and technology strategy; and (3) Consulting & Digital Strategy. The company offers a portfolio of proprietary products and sub-brands including Martech (AI-powered programmatic advertising platform), AdVista (programmatic marketing solution), Trabajos.com (employment portal with 9.5M+ users), e-Menhir (smart city IoT solution), and Hispavista Labs (R&D unit). Core services span programmatic advertising, digital marketing, web analytics, design/UX, consulting, and custom development. The company maintains offices in San Sebastián, Madrid, and Mexico City.

Differentiator

Problem solved

Functional benefit

Brands

• Hispavista Labs: R&D+i innovation unit, part of the Basque Science and Technology Network, developing advanced digital projects
• Hispavista Ventures
• Hispavista Brands
• AdVista
• Taskia
• Maxwind Technologies
• Trabajos.com
• e-Menhir
• Hispavista Soluciones
• Dominios

Products and services

• Programmatic Advertising (Trading Desk) Independent Trading Desk running programmatic advertising campaigns (Branding and Performance) across Display, Audio, Video, Native, CTV, DOOH, and in-game formats, with AI-driven optimization, audience segmentation, and real-time bidding for enterprise clients. Over 150 clients have used the service.
• Digital Marketing Services Full digital marketing services including SEO, Google Ads, Google Shopping, Performance Max, paid social, email marketing, content marketing, and social ads for B2B and e-commerce clients.
• Web Analytics & Business Intelligence Analytics consulting and implementation across Google Analytics (GA4 and GA360), Matomo Analytics, Looker Studio, PowerBI, and Google TagManager, including dashboards, conversion tracking, and data-driven decision support for enterprise clients.
• Design, UX and CRO User experience design, conversion rate optimization (CRO), UX auditing, UI design, and human-centered design services for websites, e-commerce stores, mobile apps, landing pages, and B2B sites.
• Consulting and Digital Strategy Business consulting covering digital transformation, e-commerce strategy, web analytics consulting, digital strategy and innovation, and smart data intelligence for traditional businesses evolving their online channels.
• Advanced Development & Integration Custom development and integration of e-commerce platforms (Magento, Prestashop), CMS (WordPress, Drupal, Joomla), and ERP/CRM systems (SAP, Microsoft Dynamics, Sage), including cloud-based solutions and API integrations.
• Innovation & Technology Strategy Technology strategy services that design customized technological roadmaps integrating systems and implementing disruptive solutions for clients' digital growth.
• Data Intelligence & Big Ideas Big data and AI solutions including interactive dashboards, predictive models, recommendation systems, personalization engines, chatbots, and real-time anomaly detection for marketing and sales optimization.
• Hispavista Labs (R&D+i unit) In-house R&D+i unit offering advanced digital research, applied AI, IoT, edge computing, and quantum-inspired projects for clients and consortium partners.
• Trabajos.com (Job Portal) Online employment portal with more than 9.5 million registered users and 60,000+ companies, used for job postings and candidate search.
• e-Menhir (Smart City IoT) IoT solution integrating sensorization, communications, and data exploitation to improve municipal service efficiency and enable smart city applications.
• Dominios (Domain Name Platform) Domain name sales and registration platform offered as part of Hispavista's portfolio of digital services.

Quantifiable outcome

• 15 million+ leads generated across client campaigns
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability17 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• TALENT-X Project PartnersminorStrategic or Co-development Partner · 1 January 2024Participating entity in the TALENT-X project (expediente TSI-100121-2024-115), a government-funded initiative for digital transformation of strategic productive sectors through data-sharing spaces and use cases.
• CHIP-NESE Project Consortium (Asense Europe, Fossa, Multiverse, Masermic, Gradiant, Cidetec, Tekniker, Tecnalia, Universidad de Sevilla, UNIR)coreStrategic or Co-development Partner · 1 July 2023Hispavista leads the CHIP-NESE project, funded by CDTI via the PERTE CHIP program. The initiative develops innovative SWIR imaging technology on a miniaturized integrated multi-service board with quantum-inspired algorithms for stratospheric balloon applications. Involves Asense Europe, Fossa, Multiverse, Masermic, and technology centers Gradiant, Cidetek, Tekniker, Tecnalia, Universidad de Sevilla, and UNIR.
• STRANETS Project ConsortiumminorStrategic or Co-development PartnerCo-funded by the Basque Government and EU FEDER. Project focused on strategic digital solutions with co-participants from industry and research.
• GEDIQUAN Project PartnersminorStrategic or Co-development PartnerDigital twin project with quantum-inspired approach for certification and quantification of wind energy asset efficiency. Co-funded by Basque Government and EU FEDER.
• CIRECO4T Project PartnersminorStrategic or Co-development PartnerIoT solution for circular economy efficiency in smart territories. Part of the Basque Government's Hazitek program.
• Taskia.esminorOthersOnline marketplace platform for professional services, with over 50 categories. Hispavista Ventures invested in and actively supports the platform.
• Maxwind TechnologiesminorOthersWind turbine optimization technology resulting from an R&D project. Hispavista Ventures participated in its development, focusing on pitch optimization algorithms for wind turbine energy output improvement.
• Gradiant, Cidetec, Tekniker, TecnaliacoreTechnology or IntegrationKey technology center partners within the Basque Science, Technology and Innovation Network (RVCTI). Collaborate with Hispavista on R&D+i projects including CHIP-NESE, providing advanced methodologies and technological expertise.
• Azkartu Project ConsortiumminorStrategic or Co-development PartnerReal-time massive data processing platform based on multi-access edge computing in 5G. Co-funded by Basque Government (expediente ZE-2023/0024).
• JASANGIS Project PartnersminorStrategic or Co-development PartnerIntegrator platform for energy sustainability technologies. Multi-year project co-funded by Basque Government and EU FEDER (expedientes ZL-2021/01001, ZL-2022/00564, ZL-2023/00389).

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Elogia: Barcelona-based Spanish digital performance marketing agency offering programmatic, SEO, social ads and analytics services to enterprise clients. Closely comparable in service mix and Iberian footprint to Hispavista.
• Flat 101: Madrid-based data-driven digital marketing agency focused on analytics, SEO, and performance campaigns. Comparable mid-sized Spanish competitor with similar enterprise client orientation.
• Cyberclick: Barcelona-based digital marketing agency specializing in performance marketing, lead generation, and email/affiliate programs. Comparable service portfolio and mid-market focus in Spain.

Broad incumbents

• VMLY&R: Global creative, digital, and commerce agency within WPP with significant operations in Spain and LATAM. Competes with Hispavista for enterprise marketing mandates but operates at much greater scale and breadth.
• Publicis Groupe: Global advertising holding company with strong presence in Spain through Publicis Spain, Leo Burnett, and Starcom. Provides overlapping agency, media, and digital transformation services at significantly larger scale.
• WPP: World's largest advertising holding company with WPP Spain, GroupM, VMLY&R, and Ogilvy operating across the Spanish and LATAM markets. Competes for enterprise digital and Martech mandates at vastly larger scale.
• Dentsu: Global advertising holding group with significant Spanish operations through Dentsu Creative and Merkle. Offers comparable programmatic, Martech, and CX services, but at considerably larger scale.
• GroupM: WPP's global media investment group operating in Spain and LATAM, offering media planning, programmatic, and analytics services. Direct overlap with Hispavista's AdVista programmatic trading desk.
• Havas Media: Global media agency network with operations in Spain through Havas Media Spain. Competes for media planning, programmatic buying, and digital marketing engagements.

Emerging players

• The Trade Desk: NASDAQ-listed independent programmatic advertising buying platform. Competes with Hispavista's AdVista for the same client budget allocation toward programmatic media, but offers a pure-play DSP rather than a full-service agency model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hispavista
• LinkedInlinkedin.com/company/hispavista

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hispavista