ThunderWorks

What ThunderWorks does

ThunderWorks is a US-based pet anxiety solutions company operating as a wholly-owned subsidiary of Ceva Animal Health LLC. Founded in 2009-2010 and headquartered in Durham, North Carolina, the company builds and markets a multi-product portfolio centered on calming anxious dogs and cats. Its core technology is a patented pressure wrap design (ThunderShirt) that applies gentle, constant pressure to the pet's torso to reduce anxiety, fear, and over-excitement, functionally analogous to swaddling an infant. Surrounding the hardware wrap is a complementary line of consumables: ThunderEase pheromone products (diffusers, sprays, collars) and ThunderBites calming supplements (formerly branded ThunderWunders), including a hemp-infused variant.

The company operates a direct-to-consumer e-commerce model through its owned website thundershirt.com, supplemented by Amazon marketplace presence via the Buy with Prime integration and a wholesale/reseller program for retailers. Pricing ranges from approximately $20 to $65 per unit depending on product type, with a subscription tier offering roughly 15% recurring discounts on consumables to drive repeat revenue. A 60-day satisfaction guarantee and free US shipping support conversion. The brand claims trust from millions of dog and cat families and 15+ years of vet-recommended market presence. ThunderWorks is led by Phil Blizzard, listed as CEO and Founder, and currently operates with 11-50 employees as a distinct branded business within Ceva's broader animal health portfolio.

Name

ThunderWorks

Legal name

Ceva Animal Health LLC

Website

https://thunderworks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ThunderWorks is a US-based pet calming solutions company operating as a subsidiary of Ceva Animal Health. It markets patented ThunderShirt pressure wraps plus ThunderEase pheromone products and ThunderBites supplements, sold direct-to-consumer through thundershirt.com, Amazon, and wholesale channels to dog and cat owners.

Ownership category

akta.pro rank

Product category

Pet Calming Products

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Calming & Behavioral Support Supplements (HLAMALAD)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), CBD/Hemp Pet Products Retail (CRANAHAF)

Keywords

• Pet calming products
• Pet anxiety solutions
• Calming wraps
• Pet pheromone diffusers
• Calming supplements for dogs

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: One-time hardware product sales (ThunderShirt wraps) combined with consumable/pheromone product sales (ThunderEase diffusers, sprays, collars; ThunderBites supplements). Subscription option available for consumables with 15% recurring discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ThunderWorks manufactures and sells drug-free pet anxiety relief products through three sub-brands: ThunderShirt patented pressure wraps for dogs and cats, ThunderEase pheromone diffusers/sprays/collars, and ThunderBites (formerly ThunderWunders) calming supplement chews. Products are sold direct-to-consumer via the thundershirt.com storefront and Amazon, with a subscription option for consumables and a wholesale program for retailers.

Product overview

ThunderWorks is a pet calming solutions company offering a multi-product portfolio centered around anxiety and stress relief for dogs and cats. The core product line includes ThunderShirt® (calming pressure wraps available for both dogs and cats in multiple sizes and colors), ThunderEase® (calming pheromone products including diffusers, sprays, and collars), and ThunderBites® (formerly ThunderWunders - vet-recommended calming supplements/chews in regular and hemp formulations). The company also offers bundled calming solutions targeting specific scenarios (storms/fireworks, travel, general anxiety), walking solutions (leashes, tag silencers), and combination products like the ThunderShirt Breeze and ThunderShirt + ThunderCoat Combo. Products are available direct-to-consumer with subscription options, free US shipping, and a 60-day satisfaction guarantee. The company is backed by 15+ years of expertise and is vet recommended.

Differentiator

Problem solved

Functional benefit

Brands

• ThunderShirt: Calming pressure wraps for dogs and cats that apply gentle, constant pressure to calm anxiety, fear, and over-excitement issues
• ThunderEase
• ThunderBites (ThunderWunders)

Products and services

• ThunderShirt® for Dogs Patented calming wrap that applies gentle, constant pressure to relieve anxiety, fear, and over-excitement in dogs during thunderstorms, fireworks, travel, vet visits, and separation. Available in sizes XXS (under 8 lbs) to XXL (over 110 lbs) in multiple colors and styles including Heather Gray Classic, Platinum Sport, Fuchsia Sport, Blue Polo, Pink Polo, and Camo Polo, priced $39.99 to $64.99.
• ThunderShirt® for Cats Calming pressure wrap designed for cats, applying gentle, constant pressure for anxiety relief in stressful situations.
• ThunderShirt® Breeze Lightweight version of the ThunderShirt wrap designed for warmer climates or more active dogs.
• ThunderShirt + ThunderCoat Combo Combination product pairing the ThunderShirt calming wrap with the ThunderCoat for dual-functionality use in dogs.
• ThunderEase® Diffuser Kit Calming pheromone diffuser for dogs that reduces stress from separation, thunder, and fireworks. Available in 30-day ($24.99), 60-day ($44.99), and 90-day ($64.99) refill configurations.
• ThunderEase® Calming Spray Portable pheromone spray for calming dogs in stressful situations, priced at $24.99 and available with a 15% subscription discount.
• ThunderEase® Calming Collar Calming collar for dogs providing continuous pheromone release, priced at $20.49.
• ThunderEase® Diffuser Refills Replacement pheromone refills for the ThunderEase diffuser kit, available in 30-day, 60-day, and 90-day durations.
• ThunderBites® Calming Chews (Regular) Vet-recommended calming supplement chews for dogs, formerly known as ThunderWunders. Available in 60-count ($18.99) and 180-count ($35.99) bottles, with subscriptions at $16.14 and $30.59 respectively (15% off).
• ThunderBites® Hemp Calming Chews Calming chews infused with hemp for dogs requiring additional relaxation support.
• Storm / Fireworks Survival Bundle Bundled offering combining multiple ThunderWorks calming products to address severe weather (storms) and loud noise (fireworks) stress events.
• Calm Anywhere Bundle Bundle designed for general anxiety situations, combining multiple ThunderWorks calming products for everyday use.
• Travel Bundle Product bundle specifically designed for travel-related anxiety in dogs.
• ThunderEase® Dog Diffuser Multi-Room Bundle Bundle including multiple diffuser units for whole-home pheromone coverage.

Quantifiable outcome

• Millions of dogs and cats calmed

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Ceva Animal Health LLCparent companyOthersThunderWorks is operated as a brand under Ceva Animal Health LLC. Ceva is a global animal health company.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• PetHonesty: PetHonesty markets calming chews and CBD-infused supplements for dogs and cats, overlapping with both ThunderBites regular and Hemp SKUs through a similar DTC-plus-marketplace GTM.
• Pet Remedy: Pet Remedy offers a natural calming spray and diffuser using valerian-root-based formulations that directly compete with ThunderEase sprays/diffusers in the calming pheromone-adjacent category.
• Pet Releaf: Pet Releaf is a CBD pet product specialist with calming oils and treats that directly overlap with ThunderBites Hemp chews for stress and anxiety use cases.

Direct peers

• Zesty Paws: Zesty Paws is one of the largest DTC pet supplement brands with a dedicated calming/behavioral support line that competes directly with ThunderBites on Amazon, Chewy, and DTC channels.
• Adaptil (Ceva): Adaptil is Ceva's flagship dog calming pheromone diffuser/spray/collars line—the most direct competitive overlap with ThunderEase, and notably owned by the same parent company (Ceva Animal Health) as ThunderWorks.
• Feliway (Ceva): Feliway is Ceva's calming pheromone brand for cats, directly comparable to ThunderWorks' ThunderEase cat positioning and the ThunderShirt for Cats wrap—both owned by the same parent.
• NaturVet: NaturVet (part of VetIQ/PetIQ) sells vet-formulated calming chews and supplements for dogs, directly competing with ThunderBites on calming supplement shelf space in retail and online channels.
• Comfort Zone / Sergeant's (PetIQ): Comfort Zone (owned by PetIQ/Sergeant's) sells plug-in pheromone diffusers and sprays for cat and dog calming, directly comparable to the ThunderEase diffuser line on retail shelves.

Broad incumbents

• Vet's Best (PetIQ): Vet's Best (under PetIQ) markets a broad portfolio of natural calming and wellness products for pets including chews, sprays, and wipes, competing with ThunderWorks' full product stack.
• Chewy (private label pharmacy/supplements): Chewy's own-brand pharmacy and supplement SKUs, plus its curated marketplace of calming products, compete head-to-head with ThunderWorks' calming chews and supplements for share of wallet in the same shopping mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ThunderShirt
• YouTubeyoutube.com/channel/UCuIymvC4yigIVyLy_srg25g?view_as=subscriber
• Facebookfacebook.com/thundershirt
• Instagraminstagram.com/thundershirtcompany/?hl=en
• LinkedInlinkedin.com/company/2093040

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThunderWorks