Pet Releaf
Pet Releaf is a privately held, USDA Organic-certified pet wellness company founded in 2014 that sells full-spectrum CBD oils, chews, capsules, topicals, and supplements for dogs and cats via DTC e-commerce and wholesale, targeting owners seeking natural solutions for stress, mobility, digestive, and skin and coat concerns.
- Company typePrivate
- Founded2014
- HeadquartersLittleton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pet Releaf does
Pet Releaf is a privately held pet wellness company founded in 2014 and headquartered in Littleton, Colorado, that manufactures and sells USDA Certified Organic, full-spectrum CBD products for dogs and cats. The company's core technology is built around supercritical CO2 extraction of hemp cultivated on U.S. family farms, preserving the full cannabinoid, terpene, and flavonoid profile of the plant to activate the pet's endocannabinoid system. Its product portfolio spans five primary use cases: calming/stress (Stress Releaf oils and edibites), hip and joint mobility (Hip & Joint Releaf line and the patent-pending Sentesa Tri-Active capsules), daily wellness (Daily Releaf oils and Ultra Releaf Liposomes), digestive health (postbiotic powder), and skin/coat care (topicals, shampoos, and conditioners). Pet Releaf also offers non-CBD supplements (Fish-Free Omega 3) and a catalog of pre-configured wellness routines and bundles priced at 20-30% discounts.
The company generates revenue through three channels: direct-to-consumer e-commerce on petreleaf.com (the primary sales channel), a wholesale program targeting pet retail stores with a store locator, and a subscription/auto-ship program offering recurring delivery and first-purchase incentives. Pricing spans from $7.50 travel-size SKUs to $100.99 premium specialty supplements, with most core products concentrated in the $23-$56 range. Customer segments are organized around use cases rather than demographics: pet owners seeking calming solutions for situational anxiety, owners of senior or mobility-impaired pets, proactive wellness pet parents, and owners addressing digestive or skin-and-coat concerns. Marketing is conducted through a 68-page educational blog, a product finder quiz, email and referral programs, and active presence across seven social media platforms including TikTok and YouTube.
Pet Releaf's competitive positioning rests on three industry certifications (USDA Organic, NASC Quality Seal, and U.S. Hemp Authority), third-party lab testing with publicly accessible results, and proprietary formulation work (Sentesa Tri-Active). The company operates with 11-50 employees and reports that its products have helped over 5 million pets cumulatively since founding. There are no disclosed funding rounds, institutional investors, or revenue figures in the available source material, suggesting a likely bootstrapped operating model.
Pet Releaf firmographics
Firmographics- Name
- Pet Releaf
- Legal name
- Pet Releaf
- Website
- https://petreleaf.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pet Releaf is a privately held, USDA Organic-certified pet wellness company founded in 2014 that sells full-spectrum CBD oils, chews, capsules, topicals, and supplements for dogs and cats via DTC e-commerce and wholesale, targeting owners seeking natural solutions for stress, mobility, digestive, and skin and coat concerns.
- Ownership category
- akta.pro rank
Pet Releaf industry classification
Industry- Product category
- Pet CBD Supplements
- NAICS
- Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)
- akta.pro secondary industries
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Immune Support Supplements (HLAMALAE), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), CBD/Hemp Pet Products Retail (CRANAHAF)
Keywords
Where Pet Releaf is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pet Releaf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Revenue from selling CBD pet products directly to consumers through e-commerce website, including oils, chews, capsules, powders, topicals, and bundled routines. Products range from $7.50 travel sizes to $100.99 specialty supplements.
- Subscription/Auto-Ship Program: Recurring revenue from subscription model offering automatic delivery with discount savings (20% off routines and bundles). Customers sign up via email for 15% off first purchase plus ongoing subscription benefits.
- Wholesale Distribution: Revenue from selling products in bulk to retail partners through wholesale program, with dedicated wholesale information and application pages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level travel size and budget products |
| Unit Pricing | Pay-as-you-go | Core daily wellness products (oils, chews, topicals) |
| Unit Pricing | Pay-as-you-go | Premium specialty formulations |
| Subscription | Monthly | Bundle and routine savings |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Pet Releaf product offering
Product offeringCore offering
Pet Releaf manufactures and sells USDA Certified Organic full-spectrum CBD products for dogs, cats, and other animals, including oils, edibites/chews, capsules, topicals, grooming shampoos, digestive powders, and omega supplements. Products are produced from U.S. family-farmed hemp using supercritical CO2 extraction and sold through a direct-to-consumer e-commerce site, subscription/auto-ship program, wholesale distribution, and physical retail partners.
Product overview
Pet Releaf is a direct-to-consumer pet wellness brand specializing in USDA Certified Organic full-spectrum CBD products for dogs, cats, and other animals. The product portfolio consists of CBD oils (Stress Releaf, Hip & Joint Releaf, Daily Releaf, Ultra Releaf Liposomes, Feline Stress Releaf), CBD edibites and chews (Stress Releaf Edibites, Hip & Joint Releaf Edibites), capsule supplements (Sentesa Tri-Active), topical products (Skin & Paw Releaf, grooming shampoos and conditioners), powder supplements (Postbiotic), and omega supplements (Fish-Free Omega 3). The company also offers wellness bundles and routines (Calming Routine, Mobility + Walk Routine, Essential Dog Supplement Routine, Seasonal Allergies Routine) that combine multiple products for targeted health outcomes. All products are manufactured from U.S. hemp family farms using supercritical CO2 extraction, are third-party tested, and carry NASC and USDA Organic certifications. Pet Releaf positions itself as a premium, transparency-focused brand committed to whole-plant hemp extracts and natural ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Stress Releaf CBD Edibites For Dogs – Bacon Full-spectrum CBD edibites in bacon flavor for dogs, formulated to support calm behavior during situational stress such as travel, fireworks, storms, and separation. Made with USDA Certified Organic hemp extract.
- Stress Releaf CBD Edibites For Dogs – Peanut Butter Full-spectrum CBD edibites in peanut butter flavor for dogs, formulated to support calm behavior during travel, fireworks, separation, and other stressful situations. USDA Certified Organic.
- USDA Organic Stress Releaf CBD Oil for Dogs USDA Certified Organic full-spectrum hemp CBD oil for dogs, designed to support calm behavior during situational stress. Administered via dropper into the pet's mouth or mixed with food.
- Hip & Joint Releaf CBD Edibites For Dogs – Peanut Butter Banana Full-spectrum CBD edibites formulated with glucosamine and chondroitin to support joint flexibility and mobility in dogs. Peanut butter banana flavor.
- USDA Organic Hip & Joint Releaf CBD Oil USDA Certified Organic full-spectrum hemp CBD oil for pets showing early or ongoing signs of joint discomfort. Daily use supports mobility, promotes ease of movement, and provides calming benefits.
- Daily Releaf CBD Oil USDA Certified Organic full-spectrum hemp CBD oil for daily wellness support, designed to support mobility, calming, digestion, and sensitive skin in dogs and cats.
- Ultra Releaf Liposomes CBD Oil Full-spectrum hemp CBD oil with liposomal delivery for enhanced absorption. Supports mobility, calming, digestion, and skin health. Added to food during mealtime.
- Stress Releaf Mini 150mg CBD Oil Mini 15ml bottle containing 150mg CBD oil with 10mg CBD per dropper. Designed for small pets or trial use, with the same formula as the Organic Stress Releaf 300mg Oil.
- USDA Organic Feline Stress Releaf 180mg Calming CBD Oil For Cats USDA Certified Organic full-spectrum hemp CBD oil specifically formulated for cats to support calm behavior during stress, travel, and environmental changes.
- Skin & Paw Releaf – CBD Topical for Dogs & Cats Plant-based CBD topical balm (50mg CBD per container) for dogs and cats. Applied directly to skin, paws, nose, or hot spots to soothe occasional itchiness and support skin and paw comfort.
- Itchy & Dry Skin CBD Shampoo for Dogs CBD-infused shampoo formulated with moisturizing ingredients to soothe dry, itchy skin and support coat health in dogs.
- Skin & Coat Releaf 2-in-1 Shampoo and Conditioner CBD-infused 2-in-1 shampoo and conditioner for dogs that cleanses the coat while conditioning skin, supporting overall skin and coat health.
- Skin & Coat Releaf Conditioner Sooth & Silken CBD-infused conditioner designed to soothe and smooth the coat, maintaining skin moisture and supporting healthy, silky fur.
- Sensitive Skin CBD Shampoo for Dogs Gentle CBD shampoo formulated for dogs with sensitive skin, supporting comfort and healthy skin without irritation.
- Sentesa's Tri-Active Supplement for Dogs Patent-pending tri-active supplement capsules combining Beta-Caryophyllene, Caprylic Acid, and Full Spectrum Hemp Extract. Designed to support immune system function, bone health, and brain health in dogs.
- Postbiotic for Dogs & Cats Digestive powder supplement featuring a proprietary Tyndallized Postbiotic Blend. Supports proper digestion, gut health, and bowel health with Slippery Elm Inner Bark, Plantain Leaf, Sweet Potato Powder, and Sunfiber.
- Fish-Free Omega 3 for Pets Omega-3 supplement derived from algae (fish-free) for dogs and cats. Supports skin health, coat health, joint health, and overall wellness.
- Calming Routine for Dogs Pre-configured bundle combining Stress Releaf Edibites and CBD Oil for dogs requiring regular calming support. Suitable for daily use or during travel, boarding, storms, and other stressful events. Saves 20%.
- Calming Support Routine for Cats Bundle combining Feline Stress Releaf CBD Oil with Postbiotic Powder to support cat stress response and gut health. Ideal for cats experiencing travel anxiety, boarding stress, or digestive upset.
- Dog Mobility + Walk Routine Bundle containing Hip & Joint Releaf Edibites, CBD Oil, and Skin & Paw Topical for outdoor walk support. Designed for active dogs or senior dogs with mobility concerns.
- Essential Dog Supplement Routine Entry-level bundle combining Stress Releaf Edibites, Hip & Joint Edibites, and Skin & Paw Balm for comprehensive everyday dog care supporting calm behavior, joint mobility, and skin protection.
- Seasonal Allergies Routine Bundle combining Itchy & Dry Skin Shampoo, Daily Releaf CBD Oil, and Skin & Paw Releaf Topical to support pet allergies from both inside and outside. Designed for itchy dogs or those dealing with seasonal allergies.
- Fireworks Prep For Dogs Bundle Bundle of two bags of Stress Releaf Edibites (Bacon and Peanut Butter), plus Stress Releaf CBD Oil providing 30% savings. Designed for calming dogs before, during, and after fireworks and loud noise events.
Quantifiable outcome
- 75% reported improvement in happiness, 67% in energy, 58% in mobility, 58% in calmness in dogs with severe mobility issues after 28-day Sentesa trial
- +1 more outcomes
Companies that use Pet Releaf
Customer profileSegments5 records
Ideal customer profiles2 records
Pet Releaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pet Releaf partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pet Releaf competitors and assessment
Company assessmentEmerging players
- Native Pet: Premium, vet-formulated pet wellness brand with supplements and topicals; partial overlap on condition-specific pet wellness but does not focus on CBD — useful adjacent peer for premiumization trajectory.
Direct peers
- Honest Paws: Direct-to-consumer CBD pet wellness brand offering oils, chews, and topical products for dogs and cats — most direct head-to-head competitor with Pet Releaf in the CBD pet category.
- Medterra Pet: CBD brand with a dedicated pet line of tinctures, chews, and topicals; comparable in transparency, third-party testing, and e-commerce-led GTM motion.
- HolistaPet: DTC CBD pet brand selling oils, capsules, and treats for dogs and cats with condition-specific SKUs (calming, hip & joint, immunity) — directly overlaps Pet Releaf's product segmentation and go-to-market model.
- ElleVet Sciences: CBD + CBDA pet products with a clinical-trial-backed, vet-recommended positioning. Closest scientific/credibility peer to Pet Releaf's Sentesa line and a credible competitor for vet-channel distribution.
- Cannanine: Organic, third-party-tested CBD oils and treats for dogs with a similar transparency-and-quality positioning, competing directly in the premium CBD pet oil segment.
- cbdMD (Paw CBD): Public-company-backed CBD pet brand offering chews, oils, and topicals. Significantly larger balance sheet and broader SKU assortment than Pet Releaf, making it the most relevant scaled CBD-pet competitor.
Broad incumbents
- Pet Honesty: National pet supplement brand with soft chews and oils addressing similar conditions (calming, hip & joint, skin & coat). Comparable premium DTC positioning and broader retail distribution.
- Open Farm: Premium, ethically-sourced pet food and supplement brand with USDA Organic and certification-led positioning analogous to Pet Releaf's transparency stance; useful as a comparable premium pet brand navigating similar retail channels.
- Zesty Paws: Larger, mass-market pet supplement brand with broader condition-specific SKUs (calming, hip & joint, skin). Relevant as a broader pet supplements competitor expanding into adjacent wellness categories where Pet Releaf also competes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pet Releaf social profiles
Digital presencePet Releaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pet Releaf leadership team
Management profileNumber of profiles
Profiles3 records
Pet Releaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pet Releaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pet Releaf
What does Pet Releaf do?
Pet Releaf manufactures and sells USDA Certified Organic full-spectrum CBD products for dogs, cats, and other animals, including oils, edibites/chews, capsules, topicals, grooming shampoos, digestive powders, and omega supplements. Products are produced from U.S. family-farmed hemp using supercritical CO2 extraction and sold through a direct-to-consumer e-commerce site, subscription/auto-ship program, wholesale distribution, and physical retail partners.
Is Pet Releaf a public or private company?
Pet Releaf is a private company. It is classified as unknown and is currently operating.
When was Pet Releaf founded?
Pet Releaf was founded in 2014. It employs 11 to 50 people.
Where is Pet Releaf based?
Pet Releaf is headquartered in Littleton, United States, in the North America region.
How does Pet Releaf make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Auto-Ship Program and wholesale Distribution.
Who are Pet Releaf's main competitors?
Native Pet is listed as an emerging player. Direct peers are Honest Paws, Medterra Pet, HolistaPet, ElleVet Sciences, Cannanine and cbdMD (Paw CBD). Broad incumbents are Pet Honesty, Open Farm and Zesty Paws.
Does Pet Releaf have an API?
No public API is recorded for Pet Releaf.
What industry is Pet Releaf in?
Pet Releaf's product category is Pet CBD Supplements. Its primary akta.pro industry code is HLAMALAO, Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine), with a secondary code of HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species). Its NAICS code is 3111 and its SIC code is 2833.