Tosama

What Tosama does

Tosama d.o.o. is a Slovenian manufacturer of branded hygiene and medical products, founded in 1921 and headquartered in Domžale, Slovenia. The company operates a diversified brand portfolio spanning feminine hygiene (Jasmin, including organic cotton pads, applicator and digital tampons, and the patented Aqua Block swimming tampon), baby care (to.to), pet care (PikaZoo), incontinence (Vir), and medical wound care (Viva/Vivamel, including medical honey alginate dressings). Manufacturing is supported by IFS HPC quality certification and two granted patents covering Aqua Block tampon technology and a reusable applicator tube design.

The business operates through a multi-channel go-to-market combining direct-to-consumer sales via its own e-commerce platform (tosamashop.si) and branded physical retail stores (Bela Štacuna), wholesale distribution through pharmacy chains and medical supply stores, and the Slovenian national health insurance (ZZZS) prescription system for prescribed medical devices. In addition to its own brands, Tosama runs a Private Label contract manufacturing service for tampons and sanitary pads, and distributes complementary third-party brands such as Difrax, FreeLife, and Moltex Pure Nature through its domestic sales channels.

Revenue mechanics are anchored in one-time product sales across consumer and medical device categories, with private label manufacturing providing an additional B2B revenue stream. The company is privately held (TOSAMA, Tovarna sanitetnega materiala d.o.o.) with no disclosed external investors, parent entity, or public listing. Geographic scope is currently limited to Slovenia.

Name

Tosama

Legal name

TOSAMA, Tovarna sanitetnega materiala d.o.o.

Website

https://tosama.si

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Hygiene and Medical Product Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hygiene Paper Raw Materials & Components (Pulp, SAP, Nonwovens, Elastics, Adhesives, Fragrances) (IMAMAGAI)

Keywords

• Hygiene product manufacturing
• Medical wound care
• Feminine hygiene products
• Baby care products
• Incontinence care supplies

Headquarters

HQ city

Domzale

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hygiene Products Sales: Manufacturing and selling branded hygiene products including feminine care (tampons, pads), baby care, pet care, and incontinence products through retail and e-commerce channels
2. Medical Products Sales: Sale of medical devices including wound care products (Viva brand) such as plasters, bandages, alginate dressings, and compression bandages
3. Private Label Manufacturing: Contract manufacturing of tampons and sanitary pads under client private labels, offering digital and applicator tampons as well as sanitary pads
4. E-commerce Direct Sales: Direct-to-consumer sales through own online store (tosamashop.si) and physical white stores (Bela Štacuna)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tosama is a Slovenian manufacturer of branded sanitary and medical products, producing tampons, sanitary pads, plasters, bandages, alginate wound dressings, baby diapers, pet hygiene items, and incontinence supplies under its own multi-brand portfolio (To.to, Jasmin, Viva, PikaZoo, Vir). The company also operates a Private Label contract manufacturing service that produces tampons and pads for other brands, and sells its finished products via its own e-commerce platform, physical retail outlets, pharmacies, and the ZZZS health insurance prescription channel.

Product overview

Tosama is a Slovenian manufacturer of hygiene and medical products with a diversified brand portfolio. The company produces its own brands including To.to (baby care), Jasmin (women's hygiene with organic cotton products), Viva (wound care and medical products), PikaZoo (pet care), and Vir (incontinence products). Core product categories include plasters, bandages, tampons, and sanitary pads. Tosama also operates a Private Label manufacturing service for producing tampons and sanitary pads for other brands, and holds patents for innovative products such as Aqua Block swim tampons.

Differentiator

Problem solved

Functional benefit

Brands

• to.to: Baby care brand offering products for expectant mothers, baby care, toddler care, and diapering.
• Jasmin
• Viva
• PikaZoo
• VIR

Products and services

• To.to baby care brand To.to is Tosama's baby care brand offering diapers, wet wipes, and changing products for newborns, infants, and toddlers, sold to parents and families through retail, pharmacy, and e-commerce channels.
• Jasmin feminine hygiene brand Jasmin is Tosama's women's hygiene brand offering sanitary pads, digital and applicator tampons, cosmetic cotton products, and Aqua Block swimming tampons, with products made from organically grown cotton.
• Viva wound care brand Viva is Tosama's medical wound care brand offering plasters, bandages, high-absorbency dressings, Vivamel alginate dressings with medical honey, surgical plasters, and adhesive tapes for use at home, in clinics, and in hospitals.
• PikaZoo pet care brand PikaZoo is Tosama's pet care brand offering absorbent training pads, dry wipes, biodegradable waste bags, moist wipes, and cotton swabs for dogs, cats, and other pets.
• Vir incontinence care brand Vir is Tosama's incontinence care brand offering absorbent pads, adult diapers, mobile pants, and bed pads, many of which are supplied via medical prescriptions.
• Private Label Manufacturing Contract manufacturing service offered by Tosama to other brands, producing digital tampons, applicator tampons, and sanitary pads under the client's own private label at the company's Domžale facility.

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopaminecoreTechnology or IntegrationShopamine provides the ecommerce platform powering Tosama's online store (tosamashop.si) and website. The platform enables scalable, brand-driven online stores with features like LayoutStudio for customization and PersonalizeOS for tailored customer experiences.
• DifraxminorOthersDifrax is a represented brand in Tosama's portfolio, distributed through their sales channels.
• FreeLifeminorOthersFreeLife is a represented brand in Tosama's portfolio, distributed through their sales channels.
• Moltex Pure NatureminorOthersMoltex Pure Nature is a represented brand in Tosama's portfolio, distributed through their sales channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Essity: Swedish global hygiene and health company (formerly SCA) owning brands like Libresse, Tena, and Libero across feminine care, incontinence, and baby care. Operates broadly in Tosama's categories as a dominant European incumbent, but at vastly larger scale.
• Procter & Gamble: Multinational consumer-goods company with Always/Whisper (feminine care), Pampers (baby care), and other hygiene brands. Comparable as a broad global incumbent in Tosama's core feminine and baby hygiene categories.
• Kimberly-Clark: Global manufacturer of Kleenex, Kotex, Huggies, and Depend brands spanning feminine care, baby care, incontinence, and tissue. Comparable as a broad incumbent across multiple Tosama categories, though with global rather than regional focus.

Direct peers

• Drylock Technologies: Belgian/Czech private-label-focused hygiene manufacturer specialising in incontinence, feminine care, and baby care products for global retail brands. Comparable to Tosama's Private Label service for tampons and pads.
• TZMO SA: Polish hygiene manufacturer producing sanitary pads, tampons, baby diapers, incontinence products, and cosmetics under own brands (e.g., Bella) and private label. Comparable as a CEE-based mid-sized hygiene manufacturer with diversified portfolio and contract-manufacturing capability.
• Paul Hartmann AG: German medical and hygiene products manufacturer with wound-care, incontinence, and hygiene portfolios. Comparable via Tosama's Viva wound-care dressings and Vir incontinence ranges, and similar European mid-sized manufacturer profile.
• Ontex: Belgian-headquartered manufacturer of personal hygiene products (sanitary pads, tampons, baby care, incontinence) with significant private-label and branded businesses across Europe. Directly comparable as a multi-category hygiene manufacturer with both own-brand and contract-manufacturing revenue streams.

Regional players

• Paloma: Slovenian paper products and hygiene manufacturer (tissue, paper towels, hygiene products) headquartered in Slovenia. Comparable as a domestic Slovenian peer in overlapping hygiene categories, though more focused on tissue/paper than medical devices.
• Hartmann Group (private): Austrian/Central European hygiene products manufacturer (not to be confused with the German Paul Hartmann AG) operating in wound care and personal hygiene. Comparable as a regional DACH/Adriatic manufacturer of medical and hygiene supplies.

Emerging players

• Unicharm Corporation: Japanese hygiene manufacturer with expanding European and emerging-market presence in feminine care, baby care, and incontinence. Comparable as a multinational competitor in the same hygiene categories as Tosama.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCIT7j1oau-1FBJUOs_uYQ8A
• Facebookfacebook.com/tosama.si
• LinkedInlinkedin.com/company/tosama-d-o-o-
• Instagraminstagram.com/tosamaslo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tosama