What Shopamine does

Shopamine is a cloud-based SaaS digital commerce platform operated by APPOTEKA, razvoj spletnih aplikacij, d.o.o., a Slovenian private limited company headquartered in Ljubljana. The platform enables both B2B and B2C merchants to build, run, and scale online storefronts on a single integrated architecture — without plugins or dedicated developers. Its product surface spans a core commerce engine plus specialized modules: PIM for centralized product data, NeuroSearch for natural-language search, ChannelConnect for multi-channel distribution, SupplierPilot for supplier inventory, LayoutStudio for no-code page composition, PersonalizeOS for rules-based personalization, and a Promotions engine, alongside sector solutions for B2B+B2C unified commerce, marketplace/dropshipping, omni-channel selling, and AI Commerce.

The platform is differentiated by an all-in-one value proposition (CMS + PIM + commerce + AI + personalization natively integrated), pre-built ERP integrations with eight regional ERP systems (SAP, Pantheon, SAOP, Vasco, Datastudio, Opal, ProNet, Apollo), built-in multi-language and multi-currency capabilities, and consistently strong Core Web Vitals performance (above 90 on Google PageSpeed). AI capabilities are delivered via ChatGPT integration for product attribute editing and SEO description generation.

The business model is primarily SaaS subscription revenue, priced across Basic, B2C, B2B, B2C+B2B, and Custom tiers on monthly or yearly billing, with a 14-day free trial preceding fees. Additional revenue streams include on-demand support and custom development services (quoted separately) and usage-based overage charges for storage and traffic beyond plan allotments. Go-to-market is hybrid: product-led growth (self-serve trial and no-code onboarding) layered with inside sales and direct enterprise sales via a 'Get a Demo' CTA, supported by comparison marketing against WooCommerce, Shopify, Magento, and PrestaShop and digital advertising (Google Ads, Facebook Pixel) for inbound capture.

Name

Shopamine

Legal name

APPOTEKA, razvoj spletnih aplikacij, d.o.o.

Website

https://shopamine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Shopamine is a Slovenia-based SaaS platform that enables B2B and B2C merchants to build and run integrated e-commerce storefronts without plugins or developers, offering PIM, AI-powered search, multi-channel selling, ERP integrations, and no-code page composition on subscription.

Ownership category

akta.pro rank

Product category

E-commerce Platform

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• B2B e-commerce platform
• B2C online commerce
• Product information management
• Multi-channel commerce
• No-code storefront builder

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Service Plans): Monthly or yearly subscription fees based on service plans (Basic, B2C, B2B, B2C+B2B, Custom). Fees are calculated in advance for the billing period and may include charges for add-ons. Prices are listed without VAT on the pricing page. A 14-day free trial is offered before charging begins.
2. On-Demand Support Services: Custom development, upgrades, and on-demand support services are quoted and charged separately based on written orders from the User, providing additional professional services revenue.
3. Additional Storage/Traffic Charges: Variable charges may be applied for exceeding allotted storage space and traffic limits beyond the service plan allocation, charged according to the service plan price list.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Shopamine is a cloud-based SaaS platform that enables merchants to build and operate B2B and B2C e-commerce websites from a single unified architecture. It combines commerce engine, PIM, AI-powered tools (ChatGPT integration), no-code page composition, multi-channel and multi-language/multi-currency capabilities, and pre-built ERP integrations, eliminating the need for plugins or developer involvement. Customers can subscribe via tiered plans (Basic, B2C, B2B, B2C+B2B, Custom) with a 14-day free trial.

Product overview

Shopamine is a comprehensive all-in-one SaaS digital commerce platform designed for both B2B and B2C e-commerce. The platform operates on a unified architecture combining a core commerce engine with specialized modules including PIM (Product Information Management), NeuroSearch (AI-powered search), ChannelConnect (multi-channel selling), SupplierPilot (inventory control), LayoutStudio (page composition), PersonalizeOS (personalization rules), and Promotions engine. The platform also offers sector solutions including B2B & B2C combined capabilities, Marketplace/Dropshipping, Omni Channel selling, Page Composer, Set-up & Training, and AI Commerce features. The platform is built without plugins or requiring developers, offering a no-code/low-code approach to e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopamine E-commerce Platform An all-in-one cloud SaaS platform enabling merchants to build and operate B2B and B2C e-commerce stores with customer groups, volume pricing, gated catalogues, personalized storefronts, quote management, multi-store/multi-language/multi-currency support, and SEO optimization — sold via tiered subscription plans (Basic, B2C, B2B, B2C+B2B, Custom).
• AI Commerce Shopamine AI tools integrated with ChatGPT that make editing product attributes and filters accurate, fast, and less manual, cutting 90% of time spent on product editing; includes AI-powered SEO description generation customizable per language and domain.
• Set-up & Training Professional onboarding, data migration, and training services that help merchants launch quickly on the Shopamine platform, move data cleanly and accurately from any system, and add automations that eliminate manual work.
• On-Demand Support Services Custom development, upgrades, and on-demand technical support services that are quoted and billed separately based on written orders from the user, providing additional professional services revenue beyond subscription fees.

Quantifiable outcome

• Cut 90% of time spent on product editing using Shopamine AI tools integrated with ChatGPT
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core.

• SAP ERPcoreTechnology or IntegrationSAP ERP integration enables merchants to sync product stock, pricing lists, customer orders, and shipping details between their Shopamine online store and SAP ERP systems.
• Pantheon ERPcoreTechnology or IntegrationPantheon ERP integration allows seamless connectivity between Shopamine-powered online stores and Pantheon ERP for inventory, orders, and financial data synchronization.
• SAOP ERPcoreTechnology or IntegrationSAOP ERP integration enables merchants to connect Shopamine stores with SAOP ERP for accounting, inventory, and business operations synchronization.
• Vasco ERPcoreTechnology or IntegrationVasco ERP integration connects Shopamine e-commerce with Vasco ERP systems for streamlined business operations and data management.
• Datastudio ERPcoreTechnology or IntegrationDatastudio ERP integration provides data management and analytics connectivity between Shopamine and Datastudio ERP platforms.
• Opal ERPcoreTechnology or IntegrationOpal ERP integration connects Shopamine online stores with Opal ERP for inventory and financial operations synchronization.
• ProNet ERPcoreTechnology or IntegrationProNet ERP integration enables synchronization between Shopamine e-commerce platform and ProNet ERP for business management.
• Apollo ERPcoreTechnology or IntegrationApollo ERP integration provides connectivity between Shopamine stores and Apollo ERP for operational and financial data management.
• KlaviyocoreTechnology or IntegrationKlaviyo integration enables email marketing automation and customer data synchronization for Shopamine merchants.
• ZapiercoreTechnology or IntegrationZapier integration allows Shopamine merchants to automate workflows by connecting with thousands of apps and services without coding.
• MailChimpcoreTechnology or IntegrationMailChimp integration provides email marketing and campaign automation capabilities for Shopamine e-commerce stores.
• Intercom, Inc.coreTechnology or IntegrationIntercom is used for online customer support messaging. Data processed includes employee or representative data as well as other Merchant data. Located in the USA.
• Sendinblue (Brevo)coreTechnology or IntegrationSendinblue/Brevo services are used in relation to inbound marketing, sales, and customer service integrations. Located in Paris, France.
• XENYA inženiring, d.o.o.coreTechnology or IntegrationXENYA inženiring is the primary data hosting provider for Merchant website visitor and End Customer data required for the provision of the Shopamine Service. Located in Ljubljana, Slovenia.
• ChargeBee Inc.coreTechnology or IntegrationChargeBee is the ERP system used for invoicing, processing data on employees, representatives, and other Merchant data that does not fall under personal data scope. Located in Los Angeles, USA.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shopify: Leading global e-commerce SaaS platform serving SMB and mid-market merchants with B2C and B2B (Shopify B2B) capabilities. Most direct comparable to Shopamine in product category, target customer, and delivery model — though at vastly larger scale.
• WooCommerce: Open-source WordPress-based e-commerce platform. Shopamine explicitly positions against WooCommerce in comparison content and targets migrating merchants, making it a directly comparable alternative in the SMB e-commerce platform category.
• Adobe Commerce (Magento): Enterprise-grade open-source e-commerce platform (formerly Magento) with strong B2B and customization capabilities. Shopamine explicitly names Magento/Adobe Commerce as a competitor and pitches itself as a no-code alternative to its plugin-heavy architecture.
• BigCommerce: Headless and API-driven SaaS e-commerce platform with B2B Edition, serving mid-market and enterprise merchants. Closely comparable on B2B+B2C unification, omnichannel, and SaaS delivery model that competes head-on with Shopamine in the mid-market.
• PrestaShop: Open-source e-commerce platform widely adopted by European SMBs. Shopamine runs explicit comparison pages against PrestaShop, positioning itself as a hosted SaaS alternative for merchants migrating off the open-source stack.
• Shopware: European-headquartered (DACH) open-source + SaaS commerce platform with strong B2B capabilities. Comparable on geography (European base), B2B focus, and SaaS delivery — and a credible threat to Shopamine in central European markets.
• Spryker: Enterprise composable commerce platform purpose-built for complex B2B, B2C, and marketplace models. Comparable on the B2B+B2C+marketplace unification thesis and on serving mid-market to enterprise merchants with quote management and personalization.
• Centra: European-headquartered SaaS commerce platform purpose-built for fashion and lifestyle brands with strong DTC, B2B, and marketplace support. Comparable on the European-base, B2B+B2C+marketplace unification, and mid-market positioning that overlaps with Shopamine's segment.

Broad incumbents

• Salesforce Commerce Cloud: Enterprise commerce platform from Salesforce with B2B and B2C capabilities. Overlaps with Shopamine in omnichannel and B2B+B2C positioning but is part of a much broader enterprise SaaS portfolio and competes primarily at enterprise tier.
• Wix eCommerce: Website builder with integrated e-commerce functionality targeted at micro and SMB merchants. Comparable on the no-code/SMB self-serve positioning but is a broader website-building platform rather than a commerce-specialized SaaS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopamine